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Eurocell PLC (GB:ECEL)
LSE:ECEL

Eurocell (ECEL) AI Stock Analysis

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GB:ECEL

Eurocell

(LSE:ECEL)

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Neutral 61 (OpenAI - 5.2)
Rating:61Neutral
Price Target:
114.00 p
â–¼(-9.16% Downside)
Action:ReiteratedDate:03/23/26
The score is driven primarily by improving operating performance and solid, consistently positive free cash flow, tempered by a meaningful rise in leverage and still-depressed net margins versus prior peak years. Technically, the stock is in a clear downtrend (below major moving averages with negative MACD), while valuation provides support via a moderate P/E and a high dividend yield. Earnings call commentary is balanced, with acquisition-led growth and shareholder returns offset by lowered outlook in a tough market.
Positive Factors
Free Cash Flow Strength
Consistent positive free cash flow provides durable internal funding for capex, working capital and integration costs. Steady FCF strengthens the company's ability to service debt, sustain shareholder returns and weather cyclical RMI demand without heavy external financing.
Negative Factors
Rising Leverage
Debt roughly matching equity marks a meaningful step-up in leverage and reduces financial flexibility. Higher indebtedness raises interest burden sensitivity, limits capacity for bolt-on investment or downturn buffers, and constrains strategic optionality during weak market periods.
Read all positive and negative factors
Positive Factors
Negative Factors
Free Cash Flow Strength
Consistent positive free cash flow provides durable internal funding for capex, working capital and integration costs. Steady FCF strengthens the company's ability to service debt, sustain shareholder returns and weather cyclical RMI demand without heavy external financing.
Read all positive factors

Eurocell (ECEL) vs. iShares MSCI United Kingdom ETF (EWC)

Eurocell Business Overview & Revenue Model

Company Description
Eurocell plc manufactures, distributes, and recycles windows, doors, and roofline polyvinyl chloride (PVC) building products in the United Kingdom. It operates through Profiles and Building Plastics segments. The company manufactures and sells ext...
How the Company Makes Money
Eurocell makes money primarily by selling building products (predominantly PVC-based) to trade and construction customers across the UK. Its key revenue streams include: (1) Branch/Trade counter sales: revenue generated through its network of bran...

Eurocell Earnings Call Summary

Earnings Call Date:Sep 04, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Sep 03, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a mixed performance, with strong growth from the Alunet acquisition and digital sales offset by challenging market conditions and increased costs. While there are significant achievements, the revised full-year outlook and subdued market conditions indicate a balanced outlook.
Positive Updates
Revenue and Profit Growth
Against a challenging market backdrop, Eurocell reported a 10% increase in total group sales and a 9% increase in adjusted operating profit for H1 2025 compared to H1 2024.
Negative Updates
Subdued Market Conditions
Despite growth in some areas, the overall market remains challenging with low consumer confidence affecting the RMI (Repair, Maintenance, and Improvement) sector.
Read all updates
Q2-2025 Updates
Negative
Revenue and Profit Growth
Against a challenging market backdrop, Eurocell reported a 10% increase in total group sales and a 9% increase in adjusted operating profit for H1 2025 compared to H1 2024.
Read all positive updates
Company Guidance
During the Eurocell Half Year Results Presentation for Fiscal Year 2025, several key metrics were highlighted. The company reported a 10% increase in total Group sales, primarily driven by the acquisition of Alunet, which showed a robust 36% growth post-acquisition. Adjusted operating profit rose by 9% compared to H1 2024, with underlying sales volumes slightly below the previous year. Despite ongoing challenges, including subdued trading conditions and a demanding market environment, Eurocell managed to implement cost reduction strategies, achieving GBP 2 million in annualized savings from a Branch Network restructure. Shareholder returns were enhanced with GBP 7.3 million announced, including an interim dividend up 5% to 2.3p per share and a GBP 5 million share buyback. The company revised its full-year outlook downward due to challenging trading conditions, with adjusted profit before tax down by 3%, and net debt at GBP 29 million, reflecting the funding of the Alunet acquisition.

Eurocell Financial Statement Overview

Summary
Operations improved in 2025 with revenue up 7.5% YoY and higher EBIT margin (~6.0% vs ~4.6%), supported by consistently positive free cash flow (FCF 34.2m). Offsetting this, net margin remains well below 2021–2022 levels (~2.4% in 2025) and leverage rose sharply in 2025 (debt-to-equity ~1.0), increasing balance-sheet risk.
Income Statement
63
Positive
Balance Sheet
54
Neutral
Cash Flow
71
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue403.50M357.90M364.50M381.20M339.80M
Gross Profit204.00M188.30M173.80M182.70M170.20M
EBITDA51.50M41.90M39.60M53.00M52.40M
Net Income9.60M10.50M9.60M19.70M21.10M
Balance Sheet
Total Assets287.80M223.80M223.80M254.90M240.20M
Cash, Cash Equivalents and Short-Term Investments6.30M400.00K400.00K5.10M6.60M
Total Debt103.80M62.90M58.60M84.00M76.30M
Total Liabilities183.00M118.40M109.50M140.00M134.00M
Stockholders Equity104.80M105.40M114.30M114.90M106.20M
Cash Flow
Free Cash Flow34.20M33.90M43.70M21.50M13.50M
Operating Cash Flow46.50M44.20M52.80M33.90M29.00M
Investing Cash Flow-33.10M-10.30M-8.30M-12.10M-15.50M
Financing Cash Flow-4.50M-36.90M-49.20M-17.40M-15.40M

Eurocell Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price125.50
Price Trends
50DMA
121.25
Negative
100DMA
123.66
Negative
200DMA
130.83
Negative
Market Momentum
MACD
-3.26
Negative
RSI
51.94
Neutral
STOCH
52.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ECEL, the sentiment is Neutral. The current price of 125.5 is above the 20-day moving average (MA) of 112.24, above the 50-day MA of 121.25, and below the 200-day MA of 130.83, indicating a neutral trend. The MACD of -3.26 indicates Negative momentum. The RSI at 51.94 is Neutral, neither overbought nor oversold. The STOCH value of 52.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:ECEL.

Eurocell Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£1.24B11.0518.46%1.68%20.57%-3.18%
74
Outperform
£270.34M117.956.14%3.48%-3.93%41.83%
66
Neutral
£91.22M7.4518.04%4.63%12.60%6.64%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
61
Neutral
£114.32M13.699.23%3.97%5.51%-33.75%
60
Neutral
£756.18M18.006.89%3.19%5.88%107.36%
49
Neutral
£1.23B-7.63-9.35%2.12%-4.34%-220.12%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ECEL
Eurocell
116.00
-26.27
-18.47%
GB:ALU
Alumasc
255.00
-71.67
-21.94%
GB:NXR
Norcros
300.00
92.06
44.27%
GB:GEN
Genuit Group
301.00
-25.10
-7.70%
GB:TPK
Travis Perkins
580.50
69.03
13.50%
GB:FAN
Volution
632.00
142.95
29.23%

Eurocell Corporate Events

Regulatory Filings and Compliance
Eurocell CEO Increases Personal Stake with Share Purchase
Positive
Mar 23, 2026
Eurocell plc disclosed that its chief executive officer, Will Truman, has purchased 24,519 ordinary shares in the company on 23 March 2026 at £1.13 per share, increasing his total holding to 37,203 shares, or about 0.04% of voting rights. The...
Regulatory Filings and Compliance
Eurocell Chair Derek Mapp Increases Stake with Share Purchase
Positive
Mar 19, 2026
Eurocell has disclosed that its non-executive chair, Derek Mapp, has increased his stake in the company by purchasing 17,589 ordinary shares at £1.13 each on 19 March 2026. Following the transaction, Mapp now holds 669,033 shares, representin...
Business Operations and StrategyExecutive/Board ChangesStock BuybackDividendsFinancial Disclosures
Eurocell Delivers Resilient 2025 Results as Alunet Boosts Profits and Strategy Accelerates
Positive
Mar 19, 2026
Eurocell reported a resilient 2025 performance despite subdued UK construction and RMI demand, with revenue up 13% to £403.5 million and adjusted operating profit 6% higher at £24.1 million, driven largely by the strong contribution from...
Business Operations and StrategyFinancial Disclosures
Eurocell sets dates for 2025 results and investor presentations
Neutral
Mar 16, 2026
Eurocell plc will publish its preliminary financial results for the year ended 31 December 2025 on 19 March 2026, accompanied by an audiocast presentation for analysts and investors the same morning. Presentation materials and a recording will be ...
Business Operations and StrategyStock BuybackDividends
Eurocell Completes £5 Million Share Buyback, Sets Stage for Further Capital Returns
Positive
Feb 17, 2026
Eurocell has completed a £5 million share buyback programme, repurchasing a total of 3,478,173 ordinary shares between 20 March 2025 and 16 February 2026 at an average price of £1.44 per share, with all shares bought for cancellation. Fo...
Stock BuybackRegulatory Filings and Compliance
Eurocell Reduces Share Capital After Targeted Buyback on LSE
Positive
Feb 16, 2026
Eurocell plc has executed a share buyback transaction on the London Stock Exchange, repurchasing 34,962 ordinary shares of 0.1p each at a price of 129.50 pence per share via its broker Berenberg. Following the cancellation of these shares, the com...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital Following Latest Buyback
Positive
Feb 13, 2026
Eurocell plc has executed a share buyback transaction, repurchasing 32,232 of its ordinary shares at a price of 129 pence per share through its broker Berenberg on the London Stock Exchange. Following the cancellation of these shares, the company&...
Stock BuybackRegulatory Filings and Compliance
Eurocell Tightens Share Capital With Latest Buyback on LSE
Positive
Feb 12, 2026
Eurocell plc has executed a share buyback transaction on the London Stock Exchange, repurchasing 32,083 ordinary shares at a price of 132.75 pence per share through its broker Berenberg. Following the cancellation of these shares, Eurocell’s...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Capital Structure After Latest Share Buyback
Positive
Feb 11, 2026
Eurocell plc has executed a share buyback transaction on the London Stock Exchange, repurchasing 29,696 ordinary shares of 0.1p each at a price of 127.50 pence per share through its broker Berenberg. Following the cancellation of these shares, the...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Share Buyback
Positive
Feb 10, 2026
Eurocell plc has repurchased 22,036 of its ordinary shares at 133.50 pence each via broker Berenberg as part of its ongoing share buyback activity. Following this transaction and cancellation, the company now has 99,433,558 ordinary shares in issu...
Business Operations and StrategyExecutive/Board Changes
Eurocell reshuffles top leadership as CEO departs in pivotal year
Neutral
Feb 9, 2026
Eurocell has announced an immediate change in top leadership, with Darren Waters stepping down as chief executive officer and Will Truman moving from CFO designate to CEO to provide continuity in what the board describes as a critical strategic ye...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Market on Share Buyback and Voting Rights
Neutral
Feb 9, 2026
Eurocell plc has disclosed a small share repurchase conducted on 6 February 2026 via its broker Berenberg, buying 20,639 ordinary shares at a price of 131 pence per share, in line with its ongoing share buyback programme. Following the cancellatio...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Market on Share Buyback and Voting Rights
Neutral
Feb 6, 2026
Eurocell plc has executed a small share buyback transaction, repurchasing 20,634 ordinary shares of 0.1 pence each on 5 February 2026 at a price of 131.75 pence per share via its broker Berenberg. Following the cancellation of these shares, Euroce...
Stock Buyback
Eurocell Reduces Share Capital Through Market Buyback
Positive
Feb 4, 2026
Eurocell plc has executed a share buyback transaction, repurchasing 21,147 of its ordinary shares of 0.1p each on the London Stock Exchange at a price of 127.50 pence per share via its broker Berenberg. Following the cancellation of these shares, ...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Buyback Transaction
Neutral
Feb 3, 2026
Eurocell plc has repurchased 21,428 of its ordinary shares on the London Stock Exchange at a price of 127.33 pence per share under its ongoing share buyback programme, executed through its broker Berenberg. Following the cancellation of these shar...
Other
Eurocell Non-Executive Directors Increase Holdings Under Share Purchase Plan
Positive
Feb 3, 2026
Eurocell plc has reported a series of director share purchases under its Non-executive Directors’ Share Purchase Plan, originally introduced in 2023, with four non-executive board members acquiring additional ordinary shares on 2 February 20...
Stock BuybackRegulatory Filings and Compliance
Eurocell Buys Back 21,614 Shares, Sets New Voting Rights Total
Neutral
Feb 2, 2026
Eurocell plc has repurchased 21,614 of its ordinary shares on the London Stock Exchange at a price of 127.50 pence per share as part of its share buyback programme, with Berenberg acting as the company’s broker. Following this transaction an...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Share Buyback
Neutral
Jan 29, 2026
Eurocell plc has undertaken a share buyback transaction on the London Stock Exchange, repurchasing 20,589 of its own ordinary shares of 0.1p each at a price of 124.50 pence per share through its broker Berenberg. Following the cancellation of thes...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Buyback Transaction
Neutral
Jan 28, 2026
Eurocell plc has executed a share buyback transaction, repurchasing 20,035 of its ordinary shares at a price of 126.75 pence per share through its broker Berenberg on 27 January 2026. Following the cancellation of these shares, Eurocell’s is...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest On-Market Buyback
Neutral
Jan 27, 2026
Eurocell plc has completed a small on-market share buyback, repurchasing 19,374 ordinary shares at 126.50 pence each via its broker Berenberg on 26 January 2026. Following the cancellation of these shares, the company now has 99,601,680 ordinary s...
Stock BuybackRegulatory Filings and Compliance
Eurocell Reduces Share Capital Through Buyback of 17,731 Shares
Neutral
Jan 26, 2026
Eurocell plc has executed a share buyback transaction on the London Stock Exchange, repurchasing 17,731 of its ordinary shares of 0.1p each at a price of 125 pence per share via its broker Berenberg. Following the cancellation of these shares, the...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Buyback Transaction
Neutral
Jan 23, 2026
Eurocell plc has repurchased 17,075 of its ordinary shares of 0.1p each on the London Stock Exchange at a price of 124.53 pence per share as part of its ongoing share buyback programme, executed through its broker Berenberg. Following the cancella...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Buyback Transaction
Neutral
Jan 22, 2026
Eurocell plc has executed a small share buyback transaction, repurchasing 16,731 of its ordinary shares of 0.1p each on 21 January 2026 at a price of 123p per share via its broker Berenberg. Following the cancellation of these shares, the group&#8...
Business Operations and StrategyStock BuybackFinancial Disclosures
Eurocell Holds Earnings in Line as Alunet Deal and Growth Initiatives Offset Weak Market
Positive
Jan 22, 2026
Eurocell reported that sales and adjusted profit before tax for 2025 are expected to be in line with expectations despite subdued trading conditions, with group revenues rising 13% to £403.6m, largely driven by the strong performance of acqui...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Share Buyback
Neutral
Jan 21, 2026
Eurocell plc has executed a share buyback transaction on the London Stock Exchange, repurchasing 15,759 of its 0.1p ordinary shares at a price of 125p per share through its broker Berenberg. Following the cancellation of these shares, Eurocell&#82...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Targeted Buyback
Positive
Jan 20, 2026
Eurocell plc has executed a small on-market share buyback, repurchasing 16,064 ordinary shares at 128 pence per share through its broker Berenberg on 19 January 2026. Following the cancellation of these shares, Eurocell now has 99,688,350 ordinary...
Stock BuybackRegulatory Filings and Compliance
Eurocell Reduces Share Capital with Targeted Buyback
Neutral
Jan 19, 2026
Eurocell plc has executed a share buyback transaction, repurchasing 15,662 of its ordinary shares of 0.1p each on 16 January 2026 via broker Berenberg at a price of 127p per share. Following the cancellation of these shares, Eurocell’s issue...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Buyback
Neutral
Jan 15, 2026
Eurocell plc has repurchased 15,201 of its own ordinary shares at a price of 134.50 pence per share as part of its share buyback programme, with the transaction executed on 14 January 2026 through its broker Berenberg on the London Stock Exchange....
Stock BuybackRegulatory Filings and Compliance
Eurocell Buys Back Shares, Sets New Voting Rights Total at 99.7 Million
Neutral
Jan 13, 2026
Eurocell plc has repurchased 14,579 of its ordinary shares at a price of 133 pence per share as part of its ongoing share buyback programme, executed through its broker Berenberg on 12 January 2026. Following the cancellation of these shares, the ...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Share Buyback
Neutral
Jan 12, 2026
Eurocell plc has conducted a share buyback, purchasing 14,486 of its ordinary shares at a price of 131 pence per share through its broker Berenberg on 9 January 2026. Following the transaction and cancellation of these shares, Eurocell now has no ...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Voting Rights After Latest Share Buyback
Neutral
Jan 9, 2026
Eurocell plc has executed a share buyback transaction, repurchasing 14,808 of its ordinary shares at a price of 130.25 pence each through its broker Berenberg on 8 January 2026. Following the cancellation of these shares, the company now has 99,76...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Voting Rights After Latest Share Buyback
Neutral
Jan 8, 2026
Eurocell plc has executed a share buyback transaction, repurchasing 14,577 of its ordinary shares of 0.1p each on 7 January 2026 via its broker Berenberg at a volume-weighted average price of 125.12 pence per share. Following the cancellation of t...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Latest Buyback Transaction
Neutral
Jan 7, 2026
Eurocell plc has executed a small share buyback transaction on the London Stock Exchange, repurchasing 15,214 of its ordinary shares of 0.1p each at a volume‑weighted average price of 128.93p per share through its broker Berenberg. Following...
Stock BuybackRegulatory Filings and Compliance
Eurocell Updates Share Capital After Small On-Market Buyback
Neutral
Jan 6, 2026
Eurocell plc has executed a small share buyback, repurchasing 14,055 ordinary shares of 0.1p each on the London Stock Exchange at a price of 131p per share via its broker Berenberg. Following the cancellation of these shares, Eurocell confirmed th...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 23, 2026