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Norcros PLC (GB:NXR)
LSE:NXR

Norcros (NXR) AI Stock Analysis

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GB:NXR

Norcros

(LSE:NXR)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
333.00p
▲(9.18% Upside)
Norcros's overall stock score is driven by strong corporate events and positive technical analysis. The company's strategic acquisitions and growth initiatives have been well-received, while the technical indicators suggest a bullish trend. However, financial performance is a concern due to profitability challenges and rising leverage, which slightly tempers the overall score.
Positive Factors
Diverse Revenue Streams
Diverse revenue streams from direct sales, retail, and exports reduce dependency on a single market, enhancing resilience against economic fluctuations.
Strong Brand Portfolio
A strong brand portfolio with recognized names supports market positioning and customer loyalty, providing a competitive edge in the home improvement sector.
Stable Balance Sheet
A stable balance sheet with a healthy equity ratio suggests financial stability, enabling the company to withstand economic volatility and invest in growth opportunities.
Negative Factors
Declining Revenue Growth
Declining revenue growth and narrowing margins indicate potential difficulties in maintaining competitive positioning and profitability, impacting long-term financial health.
Rising Leverage
Increased leverage can strain financial resources and limit strategic flexibility, posing risks if profitability does not improve to support debt obligations.
Decreased Cash Flow
Reduced cash flow generation can hinder the company's ability to fund operations and growth initiatives, potentially affecting long-term sustainability and investment capacity.

Norcros (NXR) vs. iShares MSCI United Kingdom ETF (EWC)

Norcros Business Overview & Revenue Model

Company DescriptionNorcros plc, together with its subsidiaries, designs, manufactures, and distributes bathroom and kitchen products in the United Kingdom and South Africa. The company manufactures and distributes electric and mixer showers, and accessories under the Triton brand name; shower enclosures and trays to the residential, commercial, and hospitality sectors under the Merlyn brand; taps, mixer showers, bathroom accessories, and valves under the Vado brand name; and accessories and furniture for the bathroom, such as toilet seats, wall-mounted cupboards, vanity units, shower rods, rails, and curtains to retail and trade customers under the Croydex brand name. It also offers kitchen taps, sinks, and instant hot water taps under the Abode brand name; ceramic wall and floor tiles under the Johnson Tiles brand name; and adhesives, grouts, and surface preparation products under the Norcros Adhesives brand name for fixing ceramic and porcelain tiles, mosaics, natural stones, and marbles. In addition, the company provides tile adhesives, pourable floor coverings, and tiling tools for various types of ceramic, porcelain, or natural stone tiles; and various products for the preparation of floors before the installation of hard and soft floor coverings, including primers, additives, patching and repair compounds, and screeds and self-levelling screeds, as well as waterproofing systems under the TAL brand name, as well as specialist plumbing materials under the House of Plumbing brand name. Further, it manufactures waterproof decorative bathroom wall panels under the Home of Multipanel brand name; and retails wall and floor tiles, adhesives, showers, sanitaryware, and bathroom fittings under the Tile Africa brand name. The company serves consumers, architects, designers, developers, retailers, and wholesalers. Norcros plc was incorporated in 1999 and is headquartered in Wilmslow, the United Kingdom.
How the Company Makes MoneyNorcros generates revenue primarily through the sale of its bathroom and kitchen products across multiple channels, including retail, wholesale, and online sales. The company benefits from a diversified revenue model, with key revenue streams coming from the sale of bathroom fittings, shower systems, tiles, and adhesives. Additionally, Norcros invests in brand development and marketing to strengthen its market presence and drive sales growth. Strategic partnerships with retailers and distributors also enhance its distribution capabilities, contributing to revenue stability. The company's focus on innovation and customer service further solidifies its position in the market, ensuring ongoing demand for its products.

Norcros Financial Statement Overview

Summary
Norcros faces challenges in revenue and profit growth, with narrowing margins affecting overall profitability. The balance sheet remains stable, though rising leverage could pose risks if profitability does not improve. Cash flow management is effective, but declining cash generation could impact future operations. Overall, the company needs to address profitability and leverage to improve its financial position.
Income Statement
62
Positive
Norcros has shown inconsistent revenue growth over the past years, with a significant decline in the latest fiscal year. The gross profit margin stood at approximately 43.5%, reflecting solid cost management. However, the net profit margin decreased sharply to around 0.95%, indicating challenges in maintaining profitability. Additionally, EBIT and EBITDA margins have also narrowed considerably, signaling potential operational inefficiencies or cost pressures.
Balance Sheet
68
Positive
The balance sheet indicates a stable equity position with an equity ratio of approximately 53.6%, suggesting a healthy balance between assets and liabilities. However, the debt-to-equity ratio has increased to 0.39, indicating a rise in leverage. The return on equity has decreased, reflecting reduced profitability relative to equity.
Cash Flow
70
Positive
Cash flow analysis showed a decrease in operating cash flow and free cash flow. The free cash flow to net income ratio suggests a strong cash conversion from earnings. The operating cash flow to net income ratio remains positive, indicating efficient cash operations despite reduced profitability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue368.10M368.10M392.10M441.00M396.30M324.20M
Gross Profit188.40M160.10M165.00M169.30M140.80M118.40M
EBITDA47.30M18.70M55.30M54.50M48.80M35.00M
Net Income3.50M3.50M26.80M16.80M25.70M15.00M
Balance Sheet
Total Assets388.00M388.00M425.30M446.20M359.50M312.20M
Cash, Cash Equivalents and Short-Term Investments22.70M22.70M30.80M29.00M27.40M28.30M
Total Debt80.10M80.10M90.30M103.60M42.80M42.00M
Total Liabilities180.10M180.10M202.90M235.80M159.20M163.80M
Stockholders Equity207.90M207.90M222.40M210.40M200.30M148.40M
Cash Flow
Free Cash Flow11.60M11.60M29.30M18.50M9.20M50.50M
Operating Cash Flow18.50M18.50M36.60M24.50M14.60M53.30M
Investing Cash Flow-3.40M-3.40M-7.30M-84.30M-5.40M-2.80M
Financing Cash Flow-23.40M-23.40M-26.00M64.30M-11.70M-70.00M

Norcros Technical Analysis

Technical Analysis Sentiment
Positive
Last Price305.00
Price Trends
50DMA
295.57
Positive
100DMA
281.18
Positive
200DMA
264.95
Positive
Market Momentum
MACD
2.74
Positive
RSI
54.11
Neutral
STOCH
58.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:NXR, the sentiment is Positive. The current price of 305 is above the 20-day moving average (MA) of 300.11, above the 50-day MA of 295.57, and above the 200-day MA of 264.95, indicating a bullish trend. The MACD of 2.74 indicates Positive momentum. The RSI at 54.11 is Neutral, neither overbought nor oversold. The STOCH value of 58.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:NXR.

Norcros Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£269.84M21.6810.01%3.48%-3.93%41.83%
71
Outperform
£806.64M16.517.68%3.21%5.88%107.36%
70
Neutral
£124.37M17.437.23%4.12%5.51%-33.75%
70
Neutral
£579.59M14.0122.36%5.91%-4.70%-2.21%
66
Neutral
£84.96M9.2525.06%4.63%12.60%6.64%
65
Neutral
£196.12M38.139.50%4.30%-3.51%-67.38%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:NXR
Norcros
305.00
59.52
24.25%
GB:ALU
Alumasc
240.00
-54.40
-18.48%
GB:ECEL
Eurocell
130.00
-37.66
-22.46%
GB:JHD
James Halstead
136.50
-25.04
-15.50%
GB:GEN
Genuit Group
325.50
-46.49
-12.50%
GB:SRAD
Stelrad Group Plc
151.00
20.24
15.48%

Norcros Corporate Events

Other
Norcros Chair Increases Stake with Share Purchase
Positive
Nov 20, 2025

Norcros PLC announced a share dealing by its Chair and Non-Executive Director, Steve Good, who purchased 20,000 ordinary shares at 304 pence each, increasing his total shareholding to 80,000 shares. This transaction, conducted on the London Stock Exchange, reflects a vote of confidence in the company’s future prospects and may positively influence stakeholder perceptions.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Norcros Reports Strong Interim Results with Strategic Growth Initiatives
Positive
Nov 20, 2025

Norcros plc, the leading branded bathroom products business in the UK and Ireland, reported a strong financial performance for the 27 weeks ending 5 October 2025, with profits and margins improving significantly. The company achieved a 1.3% increase in revenue to £184.3m and a 7.4% rise in underlying operating profit to £21.9m. Strategic initiatives, including the acquisition of Fibo in Norway and the closure of Johnson Tiles SA, have positioned Norcros for further growth and market share gains. The company remains confident in achieving its medium-term targets, driven by its strong brand positioning and strategic execution.

Business Operations and StrategyFinancial Disclosures
Norcros Announces Investor Presentation Webinar for Interim Results
Neutral
Nov 12, 2025

Norcros plc announced an Investor Presentation Webinar to discuss its Interim Results for the 27 weeks ending 5th October 2025. The event, led by CEO Thomas Willcocks and CFO James Eyre, is open to existing and potential shareholders, providing an opportunity to engage with the company’s leadership and gain insights into its financial performance and strategic direction.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Norcros Reports Strong First-Half Performance and Strategic Acquisition
Positive
Oct 16, 2025

Norcros has reported a robust first-half performance, driven by strategic initiatives and market share gains, despite challenging market conditions. The company has completed the acquisition of Fibo Holding AS, enhancing its product offerings and market position, and expects to meet its full-year profit expectations while continuing to pursue growth in the RMI and Housebuilding markets.

M&A TransactionsBusiness Operations and Strategy
Norcros Completes Acquisition of Fibo Holding AS
Positive
Oct 13, 2025

Norcros plc has completed the acquisition of Fibo Holding AS, a leading Norwegian supplier of waterproof decorative wall panels, after receiving clearance from the UK Competition and Markets Authority. This acquisition is set to enhance Norcros’s presence in the waterproof wall coverings market across the UK, Ireland, Scandinavia, and Central Europe, aligning with its strategy for geographic expansion. The acquisition, valued at £46 million, will be financed through Norcros’s existing credit facility and is expected to be materially earnings accretive in the first year. The integration of Fibo under Norcros’s ownership is anticipated to leverage growth accelerators and operational efficiencies, benefiting from Fibo’s strong geographic growth plan and experienced management team.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025