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Norcros PLC (GB:NXR)
LSE:NXR

Norcros (NXR) AI Stock Analysis

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GB:NXR

Norcros

(LSE:NXR)

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Outperform 74 (OpenAI - 5.2)
Rating:74Outperform
Price Target:
377.00 p
▲(16.72% Upside)
Action:UpgradedDate:12/07/25
Norcros's overall stock score is driven by strong corporate events and positive technical analysis. The company's strategic acquisitions and growth initiatives have been well-received, while the technical indicators suggest a bullish trend. However, financial performance is a concern due to profitability challenges and rising leverage, which slightly tempers the overall score.
Positive Factors
Diversified trade and retail distribution across UK and Southern Africa
Norcros's multi-channel model (trade installers, distributors and retail) and presence in both UK and Southern Africa provide structural demand diversification. Durable distribution breadth supports stable volumes across renovation and new-build cycles and reduces single-market exposure over 2-6 months.
Negative Factors
Recent revenue decline
A near-term revenue decline of -3.93% signals weakening top-line momentum. Sustained or repeated declines would erode scale benefits, pressure operating leverage and limit funds available for reinvestment or M&A, risking slower recovery of margins and growth over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified trade and retail distribution across UK and Southern Africa
Norcros's multi-channel model (trade installers, distributors and retail) and presence in both UK and Southern Africa provide structural demand diversification. Durable distribution breadth supports stable volumes across renovation and new-build cycles and reduces single-market exposure over 2-6 months.
Read all positive factors

Norcros (NXR) vs. iShares MSCI United Kingdom ETF (EWC)

Norcros Business Overview & Revenue Model

Company Description
Norcros plc, together with its subsidiaries, designs, manufactures, and distributes bathroom and kitchen products in the United Kingdom and South Africa. The company manufactures and distributes electric and mixer showers, and accessories under th...
How the Company Makes Money
Norcros makes money primarily by selling building and home-improvement products to trade customers (e.g., installers, contractors and distributors) and to retail channels (e.g., DIY and specialist retailers), with revenue recognized from product s...

Norcros Financial Statement Overview

Summary
Norcros faces challenges in revenue and profit growth, with narrowing margins affecting overall profitability. The balance sheet remains stable, though rising leverage could pose risks if profitability does not improve. Cash flow management is effective, but declining cash generation could impact future operations. Overall, the company needs to address profitability and leverage to improve its financial position.
Income Statement
62
Positive
Balance Sheet
68
Positive
Cash Flow
70
Positive
BreakdownTTMMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income Statement
Total Revenue364.00M368.10M392.10M441.00M396.30M324.20M
Gross Profit0.00160.10M165.00M169.30M140.80M118.40M
EBITDA48.00M18.70M55.30M54.50M48.80M35.00M
Net Income12.60M3.50M26.80M16.80M25.70M15.00M
Balance Sheet
Total Assets377.50M388.00M425.30M446.20M359.50M312.20M
Cash, Cash Equivalents and Short-Term Investments27.00M22.70M30.80M29.00M27.40M28.30M
Total Debt89.50M80.10M90.30M103.60M42.80M42.00M
Total Liabilities175.00M180.10M202.90M235.80M159.20M163.80M
Stockholders Equity202.50M207.90M222.40M210.40M200.30M148.40M
Cash Flow
Free Cash Flow21.70M11.60M29.30M18.50M9.20M50.50M
Operating Cash Flow26.90M18.50M36.60M24.50M14.60M53.30M
Investing Cash Flow2.80M-3.40M-7.30M-84.30M-5.40M-2.80M
Financing Cash Flow-24.10M-23.40M-26.00M64.30M-11.70M-70.00M

Norcros Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price323.00
Price Trends
50DMA
330.58
Negative
100DMA
320.54
Negative
200DMA
298.14
Positive
Market Momentum
MACD
-12.90
Negative
RSI
47.75
Neutral
STOCH
66.31
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:NXR, the sentiment is Neutral. The current price of 323 is above the 20-day moving average (MA) of 300.40, below the 50-day MA of 330.58, and above the 200-day MA of 298.14, indicating a neutral trend. The MACD of -12.90 indicates Negative momentum. The RSI at 47.75 is Neutral, neither overbought nor oversold. The STOCH value of 66.31 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:NXR.

Norcros Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£270.34M117.956.14%3.48%-3.93%41.83%
70
Neutral
£530.40M22.50%5.91%-4.70%-2.21%
66
Neutral
£91.22M7.4518.04%4.63%12.60%6.64%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
61
Neutral
£114.32M13.699.23%3.97%5.51%-33.75%
60
Neutral
£756.18M18.006.89%3.19%5.88%107.36%
57
Neutral
£162.37M212.001.61%4.39%-3.51%-67.38%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:NXR
Norcros
300.00
92.06
44.27%
GB:ALU
Alumasc
255.00
-71.67
-21.94%
GB:ECEL
Eurocell
116.00
-26.27
-18.47%
GB:JHD
James Halstead
126.40
-4.53
-3.46%
GB:GEN
Genuit Group
301.00
-25.10
-7.70%
GB:SRAD
Stelrad Group Plc
127.50
-3.26
-2.49%

Norcros Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Norcros CEO Increases Shareholding After Option Exercise and Corrected Disclosure
Positive
Mar 3, 2026
Norcros plc disclosed that its chief executive officer, Thomas Willcocks, has exercised options over 11,180 ordinary shares under the company’s Savings Related Share Option Scheme at an option price of 161.0p, retaining all the resulting sha...
Regulatory Filings and Compliance
Norcros CEO Increases Stake After Exercising Share Options
Positive
Mar 3, 2026
Norcros plc has disclosed that its chief executive officer, Thomas Willcocks, has exercised options over 11,180 ordinary 10 pence shares under the company’s Savings Related Share Option Scheme at an option price of 161p. Following the transa...
Business Operations and Strategy
Norcros Strengthens Capital Markets Support With Appointment of Joint Corporate Broker
Positive
Feb 2, 2026
Norcros plc, the UK and Ireland’s leading branded bathroom products group, has appointed Shore Capital Stockbrokers as a joint corporate broker alongside existing broker Berenberg, effective immediately. The move underlines the company&#8217...
Business Operations and Strategy
Norcros Appoints Shore Capital as Joint Corporate Broker to Support Growth Strategy
Positive
Feb 2, 2026
Norcros plc, the UK and Ireland’s leading branded bathroom products group, has appointed Shore Capital Stockbrokers as joint corporate broker alongside existing broker Berenberg, effective immediately. The move underscores Norcros’s ca...
DividendsRegulatory Filings and Compliance
Norcros Non-Executive Director Increases Stake via Dividend Reinvestment
Neutral
Jan 14, 2026
Norcros plc has disclosed that Non-Executive Director Stefan Allanson increased his holding in the company through the firm’s Dividend Re-Investment Plan, with his stake rising from 21,463 to 22,342 ordinary shares. The director share dealin...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025