B90 Holdings (B90) AI Stock Analysis

• Market Cap: £14.11M
• Dividend Yield: N/A
• Average Volume (3M): 266.09K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.54
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: UK
• Employees: 8
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Gambling, Resorts & Casinos
• EPS (TTM): 0.00
• Shares Outstanding: 440,814,730
• 10 Day Avg. Volume: 63,534
• 30 Day Avg. Volume: 266,089
• PEG Ratio: 0.12
• Price to Book (P/B): 2.37
• Price to Sales (P/S): 4.45
• P/FCF Ratio: -32.66
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): £7.00M

• Rating: 53 Neutral
• Price Target: 3.50 p ▼(-17.65% Downside)
• Action: N/A Date: 01/04/26
• Date: Action: N/A 01/04/26

The score is held back primarily by weak financial performance—ongoing net losses, persistent negative cash flow, and equity erosion—despite an improved low-debt balance sheet. Technicals are a clear positive with the stock trading above major moving averages and supportive momentum, while valuation is neutral due to missing P/E and dividend yield data.

Positive Factors

Performance‑based iGaming marketing model

B90’s performance‑based affiliate and CPA/revenue‑share model aligns revenue with measurable customer acquisition and operator outcomes. That creates a low‑capex, scalable revenue engine tied to player activity, supporting predictable unit economics if conversion and retention remain stable.

Very low leverage / zero reported debt

Zero reported debt in 2023–24 reduces solvency and refinancing risk, giving management balance‑sheet flexibility to fund marketing or absorb volatility. For a cash‑burning growth business, low leverage preserves optionality and limits fixed financing costs over the medium term.

Marked reduction in operating cash burn

A large reduction in operating cash burn signals improving cost structure and progress toward cash break‑even. Sustained lower burn materially extends runway, reduces dependency on external financing and supports capacity to invest in customer acquisition or product improvements over the next several quarters.

Negative Factors

Persistent negative profitability

Deep negative operating and net margins indicate the core business has not yet delivered sustainable profitability. Continued losses constrain reinvestment, weaken returns on any incremental growth, and require either structural margin improvement or ongoing external funding to reach self‑sustaining operations.

Negative and volatile free cash flow

Consistently negative and volatile free cash flow forces reliance on financing or equity raises. That undermines strategic continuity, limits the ability to scale marketing or product initiatives, and increases the risk that shortfalls will dilute shareholders or constrain growth investments.

Eroding equity and prior balance‑sheet stress

Declining equity reflects cumulative losses and reduces the protective capital buffer. A history that includes prior negative equity highlights structural financial vulnerability, which can raise financing costs and limit strategic options if revenue or margin recovery stalls.

B90 Holdings Business Overview & Revenue Model

Company Description

B90 Holdings PLC, together with its subsidiaries, engages in the operation of online Sportsbook and casino products through Bet90.com in the British Virgin Islands and Malta. The company is also involved in the provision of marketing and promotion of gaming websites, lottery, and online financial trading. In addition, it provides player acquisition services, as well as operates tippen4you.com. The company was formerly known as Veltyco Group PLC and changed its name to B90 Holdings PLC in February 2020. B90 Holdings PLC was incorporated in 2012 and is based in Douglas, the Isle of Man.

How the Company Makes Money

B90 primarily makes money through performance-based digital marketing arrangements in which it directs users (traffic) to third-party online gambling operators and earns fees tied to measurable outcomes. Key revenue streams typically include: (1) affiliate/partner commissions for referred customers, commonly structured as either revenue share (a percentage of the gambling operator’s net revenue generated by referred players over time) or CPA (cost-per-acquisition) payments when a referred user completes a qualifying action (e.g., registration and/or first deposit), and sometimes hybrids combining both; (2) marketing services and media revenue, where B90 leverages its online properties and marketing capabilities to run campaigns for operators and is paid via agreed campaign fees or other performance-linked compensation; and (3) monetization of owned digital assets/portals through advertising or commercial placements when applicable. Earnings are influenced by the volume and quality of acquired traffic, conversion rates into depositing players, player activity and retention (for revenue-share deals), the commercial terms negotiated with operator partners, and regulatory or platform changes affecting marketing channels in the iGaming market. Specific partner names, contract terms, and precise revenue mix by stream: null.

B90 Holdings Financial Statement Overview

Summary

Operating performance is improving (higher 2024 gross margin and smaller losses vs prior years), and the balance sheet is cleaner with zero debt in 2023–2024. However, profitability remains meaningfully negative (EBIT and net margins still deeply in the red), cash flow is consistently negative, and equity declined in 2024—keeping financial strength below average.

Income Statement

Revenue has grown materially since 2020, reaching 3.5M in 2024, but the growth trajectory is uneven with a sharp contraction in 2024 (down 351%). Profitability remains weak despite improvement: 2024 gross margin improved to ~55% (vs ~22% in 2023), yet operating results are still meaningfully negative (EBIT margin ~-49%) and the company continues to post net losses (net margin ~-48%). Overall, the trend is improving from the very large losses seen in 2021–2023, but the business has not yet demonstrated sustainable profitability.

Balance Sheet

Leverage looks conservative in recent years, with total debt at 0 in 2023–2024 and positive equity (6.6M in 2024). However, returns remain negative (return on equity ~-26% in 2024), and equity has declined from 8.0M in 2023 to 6.6M in 2024, consistent with ongoing losses. The history also shows prior balance-sheet stress (negative equity in 2020), which raises the importance of continued capital discipline.

Cash Flow

Cash generation is a key weakness: operating cash flow and free cash flow are negative across all shown periods, including -0.48M in 2024. While cash burn improved substantially versus 2023 (operating cash flow -4.03M to -0.48M), 2024 free cash flow still fell sharply versus the prior year (growth -82.51%), indicating volatility and continued reliance on funding to sustain operations.

Breakdown	TTM	Dec 2024	Dec 2023	Jun 2023	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.55M	3.52M	3.03M	2.14M	826.86K	813.01K
Gross Profit	2.98M	1.93M	665.97K	25.32K	-479.18K	-211.35K
EBITDA	630.49K	-951.57K	-4.48M	-3.78M	-3.17M	-2.16M
Net Income	-1.42M	-1.70M	-5.47M	-4.27M	-3.49M	-2.51M
Balance Sheet
Total Assets	8.21M	8.14M	10.56M	7.11M	9.10M	1.93M
Cash, Cash Equivalents and Short-Term Investments	401.21K	364.26K	829.12K	359.05K	827.30K	320.52K
Total Debt	0.00	0.00	0.00	655.65K	0.00	2.20M
Total Liabilities	1.56M	1.53M	2.52M	4.15M	5.43M	6.95M
Stockholders Equity	6.64M	6.62M	8.04M	2.96M	3.70M	-5.06M
Cash Flow
Free Cash Flow	84.03K	-479.93K	-5.78M	-2.31M	-4.49M	-1.58M
Operating Cash Flow	84.03K	-479.93K	-4.03M	-2.31M	-3.89M	-1.58M
Investing Cash Flow	0.00	0.00	-1.75M	0.00	-600.00K	-200.00K
Financing Cash Flow	15.07K	15.07K	6.25M	1.84M	4.99M	1.67M

B90 Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
GMR	74 Outperform	£91.17M	14.08	22.77%	―	21.27%	21.93%
PTEC	74 Outperform	£1.04B	0.21	―	163.36%	―	―
RNK	65 Neutral	£433.77M	6.26	9.03%	2.58%	8.26%	263.36%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
B90	53 Neutral	£14.11M	-73.85	―	―	―	―
ENT	53 Neutral	£3.49B	-7.35	-28.60%	2.24%	5.14%	-7.80%
EVOK	41 Neutral	£123.32M	-1.51	74.03%	―	5.26%	32.20%

B90 Holdings Corporate Events

B90 Holdings Separates Chairman and CEO Roles in Governance Overhaul

B90 Holdings has reshaped its board structure by appointing existing independent non-executive director Andy McIver as independent non-executive chairman, while former executive chairman Ronny Breivik moves solely into the chief executive role. The shift is designed to strengthen corporate governance by clearly separating board oversight from executive management and aligns the growing business with prevailing public market best practice.

McIver brings extensive online gambling and public markets experience from senior roles at Planet Win/SKS365 Malta, Jackpotjoy and Sportingbet, bolstering sector expertise at the board level. In a further governance move, independent non-executive director Martin Fleisje becomes chair of the audit committee, a reconfiguration expected to support B90’s strategic execution and long-term value creation for shareholders as it scales its i-gaming marketing platform.

The most recent analyst rating on (GB:B90) stock is a Hold with a £3.50 price target. To see the full list of analyst forecasts on B90 Holdings stock, see the GB:B90 Stock Forecast page.

B90 Holdings Expects 2025 Revenue Ahead of Forecasts on Tech-Led i-Gaming Marketing Growth

B90 Holdings reported that revenue for the year to 31 December 2025 is expected to come in ahead of market expectations, driven by strong campaign performance, while EBITDA should be in line with forecasts as higher marketing spend offsets top-line gains amid intensifying competition and rising costs in Google-led acquisition channels. The group has deepened its use of automation, AI and machine-learning across its marketing and operational infrastructure, enhancing campaign efficiency, boosting partner returns and supporting margin progression, and plans to maintain this tech-led, cash-disciplined growth strategy into 2026, positioning itself to capitalise on major sporting events such as the FIFA World Cup to drive further customer acquisition and revenue and EBITDA growth.

The most recent analyst rating on (GB:B90) stock is a Hold with a £3.50 price target. To see the full list of analyst forecasts on B90 Holdings stock, see the GB:B90 Stock Forecast page.