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Entain plc (GB:ENT)
LSE:ENT
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Entain plc (ENT) AI Stock Analysis

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GB:ENT

Entain plc

(LSE:ENT)

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Neutral 55 (OpenAI - 5.2)
Rating:55Neutral
Price Target:
604.00 p
▼(-4.55% Downside)
Action:ReiteratedDate:03/24/26
The score is driven primarily by solid and improving cash flow plus improved leverage (financial performance), supported by generally positive earnings-call guidance and execution momentum (including BetMGM). These positives are tempered by inconsistent profitability and a weak technical setup (negative MACD and below key longer-term moving averages), while valuation support is mixed due to a negative P/E despite a ~3.6% dividend yield.
Positive Factors
Cash generation
Consistently positive and improving operating and free cash flow provides durable internal funding for capex, marketing and dividends, and underpins deleveraging. Strong cash conversion cushions earnings volatility and supports the GBP 500m adjusted cash‑flow target, improving long‑term financial flexibility.
Negative Factors
UK tax shock
A major statutory tax increase is a structural margin headwind that reduces long‑term profitability in Entain’s core market and raises customer price sensitivity. Higher duty pressures EBITDA, slows net cash generation and delays leverage targets, while incentivizing unregulated alternatives and complicating planning across planning horizons.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation
Consistently positive and improving operating and free cash flow provides durable internal funding for capex, marketing and dividends, and underpins deleveraging. Strong cash conversion cushions earnings volatility and supports the GBP 500m adjusted cash‑flow target, improving long‑term financial flexibility.
Read all positive factors

Entain plc (ENT) vs. iShares MSCI United Kingdom ETF (EWC)

Entain plc Business Overview & Revenue Model

Company Description
Entain PLC operates as a sports-betting and gaming company. The company provides online betting, casino, poker, and bingo services through mobile and web under the bwin; online and multi-channel betting under the Ladbrokes; street and online betti...
How the Company Makes Money
Entain primarily makes money by earning net gaming revenue (also referred to as net revenue) from betting and gaming activity across its online and retail channels. In sports betting, it generates revenue from the margin between what customers sta...

Entain plc Earnings Call Summary

Earnings Call Date:Mar 05, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Aug 06, 2026
Earnings Call Sentiment Positive
The call presented a strong operational and financial performance in 2025 with broad-based organic growth, a clear BetMGM profitability inflection, meaningful margin and cash flow improvement, and a credible multi-year plan (including cost/AI initiatives) targeting at least GBP 500m adjusted cash flow by 2028. The principal near-term headwind is the sharp U.K. tax increase and related regulatory/black-market risks, which depress margins in 2026 and delay a year of deleveraging; management has detailed mitigation workstreams and expects to offset over 50% of the U.K. tax impact from 2027. Overall, the positive operational momentum, strong BetMGM contribution and improved cash generation outweigh the significant but manageable regulatory headwinds.
Positive Updates
Strong Group EBITDA Performance
Entain reported ex-U.S. EBITDA up 8% year-on-year to GBP 1.16 billion and total group EBITDA (including 50% of BetMGM) up 28% year-on-year to GBP 1.244 billion, driven by organic growth and efficiency improvements.
Negative Updates
Significant U.K. Gambling Tax Increase
The U.K. government's dramatic tax increases (gaming duty rising materially, cited example from 21% to 40% on gaming) will materially increase costs, reduce online EBITDA margin in 2026 and delay deleveraging (look-through leverage broadly stable in 2026).
Read all updates
Q4-2025 Updates
Negative
Strong Group EBITDA Performance
Entain reported ex-U.S. EBITDA up 8% year-on-year to GBP 1.16 billion and total group EBITDA (including 50% of BetMGM) up 28% year-on-year to GBP 1.244 billion, driven by organic growth and efficiency improvements.
Read all positive updates
Company Guidance
Management guided 2026 online NGR growth of 5–7% (constant currency) with an online EBITDA margin of 23–24% (reflecting mitigation of ~25% of the U.K. gaming tax impact in 2026 and management’s upgraded expectation to mitigate >50% from 2027), which implies a small YoY decline in Entain EBITDA but total group EBITDA (including BetMGM) broadly stable year‑on‑year; BetMGM is on track for ~$500m adjusted EBITDA in 2027 (it returned $270m to parents in 2025), Entain targets at least GBP 500m of annual adjusted cash flow from 2028 (adjusted cash flow was GBP 151m in 2025), look‑through leverage was 3.6x at year‑end (reported 3.1x; net debt GBP 3.6bn; available cash >GBP 900m), the new blended ETR guidance is 30% (including the U.S.) with a deferred tax asset recognition expected in 2026 to boost EPS, and marketing is phased for 2026 with ~55% of spend in H1 for the World Cup.

Entain plc Financial Statement Overview

Summary
Cash generation is a key strength (operating cash flow and free cash flow improved notably in 2025), and leverage appears to have improved materially with sharply lower debt. Offsetting this, profitability has been inconsistent with recurring net losses and volatile margins, and the equity base has declined, reducing the cushion despite better debt metrics.
Income Statement
46
Neutral
Balance Sheet
50
Neutral
Cash Flow
68
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.26B5.09B4.77B4.30B3.83B
Gross Profit2.59B3.12B2.35B2.36B2.07B
EBITDA537.00M554.70M-1.80M741.00M837.60M
Net Income-666.70M-452.70M-928.60M24.20M249.30M
Balance Sheet
Total Assets9.40B10.14B10.85B8.74B7.25B
Cash, Cash Equivalents and Short-Term Investments554.10M390.60M400.60M658.50M487.10M
Total Debt3.99B3.96B3.63B3.39B2.58B
Total Liabilities8.07B8.12B8.06B5.42B4.08B
Stockholders Equity889.90M1.55B2.27B3.13B3.17B
Cash Flow
Free Cash Flow549.90M281.00M187.50M431.80M455.60M
Operating Cash Flow656.80M579.30M448.10M643.80M631.80M
Investing Cash Flow-338.50M-316.50M-1.52B-921.50M-849.30M
Financing Cash Flow-375.50M-58.70M829.30M442.30M-30.40M

Entain plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price632.80
Price Trends
50DMA
568.85
Positive
100DMA
641.14
Negative
200DMA
745.62
Negative
Market Momentum
MACD
6.70
Negative
RSI
64.40
Neutral
STOCH
83.94
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ENT, the sentiment is Positive. The current price of 632.8 is above the 20-day moving average (MA) of 567.44, above the 50-day MA of 568.85, and below the 200-day MA of 745.62, indicating a neutral trend. The MACD of 6.70 indicates Negative momentum. The RSI at 64.40 is Neutral, neither overbought nor oversold. The STOCH value of 83.94 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:ENT.

Entain plc Risk Analysis

Entain plc disclosed 12 risk factors in its most recent earnings report. Entain plc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Entain plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
£88.72M19.6015.38%21.27%21.93%
66
Neutral
£1.23B0.6892.10%163.36%
64
Neutral
£499.35M6.269.03%2.58%8.26%263.36%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
£3.74B-7.35-57.07%2.24%5.14%-7.80%
41
Neutral
£150.16M-1.5174.03%5.26%32.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ENT
Entain plc
613.40
59.37
10.72%
GB:GMR
Gaming Realms
34.70
-2.55
-6.85%
GB:RNK
Rank Group plc
107.60
24.74
29.86%
GB:PTEC
Playtech
405.00
114.50
39.41%
GB:EVOK
888 Holdings
40.45
-7.05
-14.84%

Entain plc Corporate Events

Business Operations and StrategyFinancial Disclosures
BetMGM Delivers Profitable Q1 Growth as It Trims 2026 Revenue Outlook
Positive
Apr 14, 2026
BetMGM reported first‑quarter 2026 net revenue of $696 million, up 6% year on year, driven by 9% growth in iGaming and 4% growth in online sports, while adjusted EBITDA rose 11% to $25 million despite a deliberate pullback in player acquisit...
Regulatory Filings and Compliance
Entain Reports No Net Change in Eminence Capital Stake After Internal Share Rebalancing
Neutral
Apr 7, 2026
Entain plc has disclosed that Eminence Capital, LP, a person closely associated with non-executive director Ricky Sandler, carried out internal portfolio rebalancing transactions involving Entain ordinary shares. The trades, executed on 1 April 20...
Business Operations and StrategyRegulatory Filings and Compliance
Entain Confirms Total Voting Rights at Nearly 640 Million Shares
Neutral
Apr 1, 2026
Entain plc has confirmed that, as of 31 March 2026, it has 639,907,852 ordinary shares in issue, each carrying one voting right and admitted to trading on the London Stock Exchange. This figure establishes the total number of voting rights that sh...
Business Operations and StrategyRegulatory Filings and Compliance
Entain Issues 306,157 New Shares to Satisfy Employee Incentive Plans
Neutral
Apr 1, 2026
Entain plc has issued 306,157 new ordinary shares to satisfy the vesting of employee awards under its Sharesave, Long Term Incentive and Annual Deferred Bonus plans, with all shares admitted to trading on the London Stock Exchange under existing b...
Financial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
Entain Releases 2025 Annual Report and Sets Date for 2026 AGM
Neutral
Mar 20, 2026
Entain plc has published its 2025 Annual Report and Accounts and the notice for its 2026 Annual General Meeting, making the documents available on its website and via the UK National Storage Mechanism, with hard copies to be mailed to shareholders...
Business Operations and StrategyExecutive/Board Changes
Entain links top executives more closely to shareholders with new share awards
Positive
Mar 6, 2026
Entain plc has granted new share-based awards to its top executives under its long-term incentive and deferred bonus schemes, further aligning leadership remuneration with shareholder interests. The awards form part of the FTSE 100 bookmaker&#8217...
Business Operations and StrategyDividendsFinancial Disclosures
Entain beats 2025 profit targets as BetMGM turns profitable and cash generation outlook rises
Positive
Mar 5, 2026
Entain reported a strong 2025 performance, with total group net gaming revenue including its BetMGM stake up 7% and group underlying EBITDA rising 8% in constant currency, ahead of guidance. Online operations were the main growth driver, pushing o...
Business Operations and StrategyFinancial Disclosures
BetMGM Posts Record 2025 as Profitability Inflects and Cash Flows to Entain and MGM
Positive
Feb 4, 2026
BetMGM delivered a record 2025, with net revenue rising 33% year-on-year to $2.8 billion and EBITDA swinging to a $220 million profit, driven by strong growth in both iGaming and online sports, improved player economics, and a markedly enhanced pr...
Regulatory Filings and Compliance
Entain Confirms Total Voting Rights at Nearly 640 Million Shares
Neutral
Feb 2, 2026
Entain plc has notified the market that, as of 31 January 2026, it has 639,603,758 ordinary shares in issue, each carrying one voting right, establishing the current total voting rights figure for regulatory disclosure purposes. This confirmation ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026