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Entain plc (GB:ENT)
LSE:ENT

Entain plc (ENT) AI Stock Analysis

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GB:ENT

Entain plc

(LSE:ENT)

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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
612.00p
▲(10.03% Upside)
Action:ReiteratedDate:12/07/25
Entain plc's overall score is driven by robust revenue growth and strategic corporate actions, but is hindered by profitability issues and a challenging valuation. The technical indicators suggest bearish momentum, and regulatory risks from tax hikes add uncertainty.
Positive Factors
Diversified Online Platform
Entain's multi-product online platform across sports betting, casino, poker and bingo and presence in numerous regulated markets creates durable revenue diversification. Scale across products and regions supports customer retention, cross-sell and resilience vs single-market shocks over months.
Strong Cash Generation
Robust FCF growth (49.87% in 2024) and an operating cash flow to net income ratio of 1.28 indicate sustainable cash generation despite accounting losses. Reliable cash flow supports capex, compliance, deleveraging or targeted M&A, strengthening financial optionality over the medium term.
High Gross Margins
A 61.26% gross margin points to efficient core economics and pricing power in Entain's gaming operations. High gross margins provide structural buffer to absorb regulatory cost increases and fund marketing or product investment while management works to restore operating profitability.
Negative Factors
High Leverage
A debt-to-equity ratio of 2.56 reflects significant leverage that limits financial flexibility. High debt increases refinancing and interest risks, reduces capacity for strategic investment or buybacks, and amplifies vulnerability to revenue or cash flow shocks in a regulated industry.
Profitability Weakness
Negative net margin and a -250.1m EBIT show the company currently fails to convert strong top-line and gross margins into operating profits. Persistent losses erode equity, depress ROE and constrain ability to reduce leverage without sustained revenue improvement or structural cost action.
Regulatory / Tax Risk
UK gambling tax-hike risk represents a structural headwind for a core market. Higher duties or stricter regulation can permanently raise operating costs, reduce customer stakes or margins, and force pricing or product changes, complicating medium-term profitability and planning.

Entain plc (ENT) vs. iShares MSCI United Kingdom ETF (EWC)

Entain plc Business Overview & Revenue Model

Company DescriptionEntain PLC operates as a sports-betting and gaming company. The company provides online betting, casino, poker, and bingo services through mobile and web under the bwin; online and multi-channel betting under the Ladbrokes; street and online betting under the Coral; sports betting, casino, game, and poker under the Sportingbet; online bingo, sportsbook, casino, and poker access under the Betboo; and sports betting, poker, and casino games under the Crystalbet brands, as well as Gamebookers, a full-service sportsbook. It also offers software and technology for race book and sportsbook under the Stadium; online sports betting, casino, and gaming under the Eurobet; sports action and horse racing under the Neds; online bingo under the Gala Bingo; casino and live casino under the Gala Casino; virtual sports under the AGT brands, as well as partypoker, which provides online poker; PartyCasino that provides online casino; and Gala Spins, a gaming application. In addition, the company provides Foxy Bingo that provides online bingo; Foxy Games, which offers slot games, jackpots, and various table games; casino and live casino games under the Casino Las Vegas brand; playtech casino under the Casino King brand; Ladbrokes.be, a shop and newsagent outlet; Ladbrokes.com.au, an online betting site; online betting and gaming under the Optibet; online casino and betting under the NinjaCasino brand; gender-neutral mobile-first casino and bingo under the Laimz brand; online sports, casino, and poker under the BetMGM brand; online sports and gaming under the Borgata brand; and Danske Spil that provides online gaming. Further, it operates an online casino website for German-speaking markets under the CasinoClub brand; Gioco Digitale, a gaming site; and Cheeky Bingo, a bingo platform. Additionally, the company offers PMU that offers online poker; betting in the shop estates; and telephone betting services. Entain PLC was founded in 2004 and is headquartered in London, the United Kingdom.
How the Company Makes MoneyEntain generates revenue primarily through its online gaming operations, which include sports betting, casino games, and other gaming products. The company's revenue model is driven by a combination of customer wagers, gaming commissions, and subscription fees for certain products. Key revenue streams include sportsbook revenue from bets placed by customers, gaming revenue from online casino games, and poker tournaments. Additionally, Entain benefits from strategic partnerships and joint ventures, which expand its market presence and enhance its product offerings. The company's focus on technology and data analytics also enables it to optimize customer retention and acquisition strategies, further contributing to its earnings.

Entain plc Financial Statement Overview

Summary
Entain plc shows strong revenue growth and cash flow management, but faces significant profitability and leverage challenges. The negative net profit margin and high debt-to-equity ratio are concerning, though the company maintains a strong gross profit margin.
Income Statement
60
Neutral
Entain plc has shown a consistent increase in revenue over the years, with a notable Revenue Growth Rate of 6.70% in 2024. However, the company is currently facing profitability challenges with a negative Net Profit Margin of -8.90% in 2024, largely due to a negative EBIT of -250.1 million, resulting in a negative EBIT Margin of -4.91%. The Gross Profit Margin remains strong at 61.26%, indicating efficient core operations despite the bottom-line struggles.
Balance Sheet
55
Neutral
The balance sheet highlights a high Debt-to-Equity Ratio of 2.56 in 2024, suggesting significant leverage which could pose a risk in a volatile industry. The Return on Equity is negative at -29.29%, reflecting net losses. Despite these challenges, the Equity Ratio is 15.24%, showing that a portion of the assets is financed through equity.
Cash Flow
70
Positive
Entain plc has demonstrated strong cash flow management with a positive Free Cash Flow Growth Rate of 49.87% in 2024. The Operating Cash Flow to Net Income Ratio is healthy at 1.28, indicating good cash generation relative to net losses. The Free Cash Flow to Net Income Ratio of -0.62 highlights the company's ability to maintain liquidity despite negative earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.16B5.09B4.77B4.30B3.83B3.56B
Gross Profit2.55B3.12B2.35B2.36B2.07B1.76B
EBITDA437.00M554.70M-1.80M741.00M837.60M857.00M
Net Income-507.80M-452.70M-928.60M24.20M249.30M57.80M
Balance Sheet
Total Assets9.95B10.14B10.85B8.74B7.25B7.27B
Cash, Cash Equivalents and Short-Term Investments447.30M390.60M400.60M658.50M487.10M706.70M
Total Debt3.76B3.96B3.63B3.39B2.58B2.44B
Total Liabilities8.04B8.12B8.06B5.42B4.08B4.19B
Stockholders Equity1.45B1.55B2.27B3.13B3.17B3.03B
Cash Flow
Free Cash Flow472.10M281.00M187.50M431.80M455.60M546.10M
Operating Cash Flow579.20M579.30M448.10M643.80M631.80M710.30M
Investing Cash Flow-338.50M-316.50M-1.52B-921.50M-849.30M-243.90M
Financing Cash Flow-500.70M-58.70M829.30M442.30M-30.40M-119.70M

Entain plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price556.20
Price Trends
50DMA
664.02
Negative
100DMA
717.09
Negative
200DMA
793.59
Negative
Market Momentum
MACD
-25.39
Negative
RSI
36.87
Neutral
STOCH
46.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ENT, the sentiment is Negative. The current price of 556.2 is below the 20-day moving average (MA) of 589.18, below the 50-day MA of 664.02, and below the 200-day MA of 793.59, indicating a bearish trend. The MACD of -25.39 indicates Negative momentum. The RSI at 36.87 is Neutral, neither overbought nor oversold. The STOCH value of 46.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:ENT.

Entain plc Risk Analysis

Entain plc disclosed 12 risk factors in its most recent earnings report. Entain plc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Entain plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£91.99M11.7424.79%21.27%21.93%
74
Outperform
£1.02B163.36%
65
Neutral
£419.24M12.2312.43%2.58%8.26%263.36%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
£3.56B-7.01-28.60%2.24%5.14%-7.80%
41
Neutral
£125.56M-1.115.26%32.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:ENT
Entain plc
556.20
-153.44
-21.62%
GB:GMR
Gaming Realms
32.60
-3.00
-8.43%
GB:RNK
Rank Group plc
89.50
10.93
13.91%
GB:PTEC
Playtech
349.50
62.14
21.63%
GB:EVOK
888 Holdings
28.00
-36.35
-56.49%

Entain plc Corporate Events

Business Operations and StrategyFinancial Disclosures
BetMGM Posts Record 2025 as Profitability Inflects and Cash Flows to Entain and MGM
Positive
Feb 4, 2026

BetMGM delivered a record 2025, with net revenue rising 33% year-on-year to $2.8 billion and EBITDA swinging to a $220 million profit, driven by strong growth in both iGaming and online sports, improved player economics, and a markedly enhanced product offering. The joint venture, which has achieved a 13% gross gaming revenue share across active markets and begun returning cash to its parents with a $270 million distribution in the fourth quarter, expects further gains in profitability, guiding to 2026 net revenue of $3.1–3.2 billion and adjusted EBITDA of $300–350 million, and signaling confidence in reaching $500 million of adjusted EBITDA in 2027 as it enters what management describes as its next phase of growth.

The most recent analyst rating on (GB:ENT) stock is a Hold with a £577.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Regulatory Filings and Compliance
Entain Confirms Total Voting Rights at Nearly 640 Million Shares
Neutral
Feb 2, 2026

Entain plc has notified the market that, as of 31 January 2026, it has 639,603,758 ordinary shares in issue, each carrying one voting right, establishing the current total voting rights figure for regulatory disclosure purposes. This confirmation provides shareholders and potential investors with the denominator needed to assess and report any holdings or changes in interests under UK transparency rules, reinforcing the company’s compliance with market disclosure requirements.

The most recent analyst rating on (GB:ENT) stock is a Buy with a £11.50 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Regulatory Filings and Compliance
Entain Reports Internal Share Rebalancing by Eminence Capital With No Change in Overall Stake
Neutral
Jan 5, 2026

Entain plc disclosed that Eminence Capital, LP, a person closely associated with non-executive director Ricky Sandler, executed internal portfolio rebalancing transactions involving 621,384 Entain ordinary shares on 2 January 2026 at 766.60p per share. The trades, structured as simultaneous cross transactions between Eminence-managed funds and accounts, left Eminence’s aggregate holding in Entain unchanged at 41,425,426 shares, indicating no alteration to the overall shareholder exposure or control but satisfying regulatory disclosure obligations under market abuse rules.

The most recent analyst rating on (GB:ENT) stock is a Buy with a £1200.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Entain Announces CFO Succession with Michael Snape Appointment
Positive
Dec 11, 2025

Entain plc announced the succession of its Group Chief Financial Officer, with Rob Wood stepping down in 2026 after 13 years, and Michael Snape appointed as his successor. This leadership transition is expected to ensure a smooth continuation of Entain’s strategic growth and transformation, with Snape bringing extensive experience from his previous roles in major international companies. The announcement underscores Entain’s commitment to maintaining its strong market position and delivering value to stakeholders.

The most recent analyst rating on (GB:ENT) stock is a Hold with a £792.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Business Operations and Strategy
Entain Announces Share Rebalancing by Eminence Capital
Neutral
Dec 3, 2025

Entain plc announced a rebalancing transaction involving the sale and purchase of 485,188 ordinary shares by Eminence Capital, LP, a closely associated entity with Non-Executive Director Ricky Sandler. This transaction did not alter the aggregate holdings of Eminence Capital, indicating a strategic portfolio adjustment rather than a change in investment stance. The transaction reflects Entain’s ongoing commitment to transparent financial practices and may reassure stakeholders of its stable market position.

The most recent analyst rating on (GB:ENT) stock is a Buy with a £1090.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Regulatory Filings and Compliance
Entain Announces Total Voting Rights Update
Neutral
Dec 1, 2025

Entain plc announced its total voting rights as of 30 November 2025, with 639,602,618 ordinary shares issued and admitted to trading, each carrying one vote. This information is crucial for shareholders to calculate their interests in the company under the Financial Conduct Authority’s Disclosure and Transparency Rules.

The most recent analyst rating on (GB:ENT) stock is a Buy with a £1200.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Entain Criticizes UK Gambling Tax Hikes
Negative
Nov 26, 2025

Entain plc has expressed disappointment regarding the UK Government’s decision to increase gambling taxes, which the company believes will negatively impact the industry by making regulated operators less competitive compared to the black market. The tax changes are expected to cost Entain’s UK&I Online business approximately £200 million annually, with a mitigated EBITDA impact of £100 million in 2026. Despite these challenges, Entain remains focused on its strategic priorities and is well-positioned to absorb regulatory changes due to its diverse geographic footprint and strong market positions.

The most recent analyst rating on (GB:ENT) stock is a Hold with a £738.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Private Placements and Financing
Entain plc Prices €500 Million Senior Secured Notes
Positive
Nov 13, 2025

Entain plc has announced the successful pricing of €500 million in senior secured notes due 2031, with an interest rate of 4.875%. The proceeds from this offering are intended to repay part of the company’s existing euro-denominated Term Loan B credit facilities, potentially strengthening its financial position and operational flexibility.

The most recent analyst rating on (GB:ENT) stock is a Hold with a £738.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Entain plc Launches €800 Million Bond Offering to Enhance Financial Strategy
Positive
Nov 10, 2025

Entain plc has announced a bond offering of at least €800 million-equivalent in fixed rate senior secured notes due 2031. This refinancing transaction aims to extend the company’s debt profile, reduce annual interest costs, and diversify financing sources, potentially impacting its financial stability and market competitiveness.

The most recent analyst rating on (GB:ENT) stock is a Hold with a £738.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Entain Announces Share Rebalancing by Eminence Capital
Neutral
Nov 6, 2025

Entain plc announced that Eminence Capital, LP, a person closely associated with a non-executive director, conducted a portfolio rebalancing transaction involving the sale and purchase of 245,579 ordinary shares of Entain. This transaction did not alter the aggregate holding of Eminence Capital’s funds and accounts, indicating a strategic adjustment rather than a change in investment stance. The transaction is compliant with the Market Abuse Regulation as part of English law, ensuring transparency and regulatory adherence.

The most recent analyst rating on (GB:ENT) stock is a Hold with a £836.00 price target. To see the full list of analyst forecasts on Entain plc stock, see the GB:ENT Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025