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B90 Holdings (GB:B90)
LSE:B90

B90 Holdings (B90) AI Stock Analysis

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GB:B90

B90 Holdings

(LSE:B90)

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Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
3.50 p
▼(-17.65% Downside)
Action:N/ADate:01/04/26
The score is held back primarily by weak financial performance—ongoing net losses, persistent negative cash flow, and equity erosion—despite an improved low-debt balance sheet. Technicals are a clear positive with the stock trading above major moving averages and supportive momentum, while valuation is neutral due to missing P/E and dividend yield data.
Positive Factors
Performance‑based iGaming marketing model
B90’s performance‑based affiliate and CPA/revenue‑share model aligns revenue with measurable customer acquisition and operator outcomes. That creates a low‑capex, scalable revenue engine tied to player activity, supporting predictable unit economics if conversion and retention remain stable.
Negative Factors
Persistent negative profitability
Deep negative operating and net margins indicate the core business has not yet delivered sustainable profitability. Continued losses constrain reinvestment, weaken returns on any incremental growth, and require either structural margin improvement or ongoing external funding to reach self‑sustaining operations.
Read all positive and negative factors
Positive Factors
Negative Factors
Performance‑based iGaming marketing model
B90’s performance‑based affiliate and CPA/revenue‑share model aligns revenue with measurable customer acquisition and operator outcomes. That creates a low‑capex, scalable revenue engine tied to player activity, supporting predictable unit economics if conversion and retention remain stable.
Read all positive factors

B90 Holdings (B90) vs. iShares MSCI United Kingdom ETF (EWC)

B90 Holdings Business Overview & Revenue Model

Company Description
B90 Holdings PLC, together with its subsidiaries, engages in the operation of online Sportsbook and casino products through Bet90.com in the British Virgin Islands and Malta. The company is also involved in the provision of marketing and promotion...
How the Company Makes Money
B90 primarily makes money through performance-based digital marketing arrangements in which it directs users (traffic) to third-party online gambling operators and earns fees tied to measurable outcomes. Key revenue streams typically include: (1) ...

B90 Holdings Financial Statement Overview

Summary
Operating performance is improving (higher 2024 gross margin and smaller losses vs prior years), and the balance sheet is cleaner with zero debt in 2023–2024. However, profitability remains meaningfully negative (EBIT and net margins still deeply in the red), cash flow is consistently negative, and equity declined in 2024—keeping financial strength below average.
Income Statement
28
Negative
Balance Sheet
52
Neutral
Cash Flow
24
Negative
BreakdownTTMDec 2024Dec 2023Jun 2023Dec 2021Dec 2020
Income Statement
Total Revenue4.55M3.52M3.03M2.14M826.86K813.01K
Gross Profit2.98M1.93M665.97K25.32K-479.18K-211.35K
EBITDA630.49K-951.57K-4.48M-3.78M-3.17M-2.16M
Net Income-1.42M-1.70M-5.47M-4.27M-3.49M-2.51M
Balance Sheet
Total Assets8.21M8.14M10.56M7.11M9.10M1.93M
Cash, Cash Equivalents and Short-Term Investments401.21K364.26K829.12K359.05K827.30K320.52K
Total Debt0.000.000.00655.65K0.002.20M
Total Liabilities1.56M1.53M2.52M4.15M5.43M6.95M
Stockholders Equity6.64M6.62M8.04M2.96M3.70M-5.06M
Cash Flow
Free Cash Flow84.03K-479.93K-5.78M-2.31M-4.49M-1.58M
Operating Cash Flow84.03K-479.93K-4.03M-2.31M-3.89M-1.58M
Investing Cash Flow0.000.00-1.75M0.00-600.00K-200.00K
Financing Cash Flow15.07K15.07K6.25M1.84M4.99M1.67M

B90 Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£84.64M14.0822.77%21.27%21.93%
65
Neutral
£424.40M6.269.03%2.58%8.26%263.36%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
£934.06M0.6892.10%163.36%
55
Neutral
£3.45B-7.35-57.07%2.24%5.14%-7.80%
53
Neutral
£11.02M-73.85
41
Neutral
£165.92M-1.5174.03%5.26%32.20%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:B90
B90 Holdings
2.50
-0.25
-9.09%
GB:GMR
Gaming Realms
30.40
-6.50
-17.62%
GB:RNK
Rank Group plc
90.60
10.86
13.62%
GB:ENT
Entain plc
539.60
-22.21
-3.95%
GB:PTEC
Playtech
320.00
46.01
16.79%
GB:EVOK
888 Holdings
37.00
-10.48
-22.07%

B90 Holdings Corporate Events

Business Operations and StrategyExecutive/Board Changes
B90 Holdings Separates Chairman and CEO Roles in Governance Overhaul
Positive
Feb 9, 2026
B90 Holdings has reshaped its board structure by appointing existing independent non-executive director Andy McIver as independent non-executive chairman, while former executive chairman Ronny Breivik moves solely into the chief executive role. Th...
Business Operations and StrategyFinancial Disclosures
B90 Holdings Expects 2025 Revenue Ahead of Forecasts on Tech-Led i-Gaming Marketing Growth
Positive
Feb 2, 2026
B90 Holdings reported that revenue for the year to 31 December 2025 is expected to come in ahead of market expectations, driven by strong campaign performance, while EBITDA should be in line with forecasts as higher marketing spend offsets top-lin...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 04, 2026