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Forrester Research (FORR)
NASDAQ:FORR
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Forrester Research (FORR) AI Stock Analysis

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FORR

Forrester Research

(NASDAQ:FORR)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
$6.50
▲(6.38% Upside)
Action:Reiterated
Date:05/14/26
The score is held down primarily by weakening financial performance (multi-year revenue contraction, losses, and eroding equity) and a negative P/E tied to unprofitable results. Offsetting factors include a manageable leverage profile with strong cash, positive recent free cash flow, and a somewhat improved outlook from the latest earnings call (raised guidance floor and AI/retention progress). Technicals are neutral, reflecting early momentum improvement but a still-weak longer-term trend.
Positive Factors
High multiyear contract mix (recurring revenue)
Multiyear deals making up 72% of contract value support durable, subscription-like revenue streams and reduce churn sensitivity. High multiyear mix increases revenue visibility and cash flow predictability over several quarters, aiding planning and smoothing cyclical demand swings.
Negative Factors
Multi-year revenue contraction and loss-making trend
Sustained revenue decline and recent losses indicate structural demand and margin challenges. Continued contraction reduces operating leverage, erodes scale economics, and can weaken competitive investments and go-to-market capacity if growth does not resume within several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
High multiyear contract mix (recurring revenue)
Multiyear deals making up 72% of contract value support durable, subscription-like revenue streams and reduce churn sensitivity. High multiyear mix increases revenue visibility and cash flow predictability over several quarters, aiding planning and smoothing cyclical demand swings.
Read all positive factors

Forrester Research Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Chart Insights
Data provided by:The Fly

Forrester Research (FORR) vs. SPDR S&P 500 ETF (SPY)

Forrester Research Business Overview & Revenue Model

Company Description
Forrester Research, Inc. operates as an independent research and advisory services company. The company operates in three segments: Research, Consulting, and Events. The Research segment primary subscription research portfolio services include For...
How the Company Makes Money
Forrester primarily generates revenue through contracts that provide ongoing access to its research and advisory services. A major revenue stream is subscription-based (or contract-based) access to its published research and data, typically sold t...

Forrester Research Earnings Call Summary

Earnings Call Date:May 06, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Jul 23, 2026
Earnings Call Sentiment Positive
The call presented a mix of near-term financial headwinds (quarterly revenue decline, negative Q1 net income, and consulting exits) alongside strong strategic progress: significant Forrester AI adoption, product integrations (Teams and Copilot), improved retention metrics, solid cash generation, and early sales momentum. Management raised confidence in guidance and emphasized initiatives expected to drive sustained CV growth, indicating a constructive outlook despite short-term profitability pressure.
Positive Updates
Improving Retention Metrics
Wallet retention improved 2 points sequentially to 89% (up 3 points YoY). Client retention rose 1 point sequentially to 78% (up 5 points YoY). These retention gains were cited as evidence of stronger engagement and improved onboarding.
Negative Updates
Revenue Decline in Q1
Total revenue declined 5% YoY to $85.5 million (from $89.9M prior year). Research revenue declined 2% and consulting revenue declined 13% in the quarter.
Read all updates
Q1-2026 Updates
Negative
Improving Retention Metrics
Wallet retention improved 2 points sequentially to 89% (up 3 points YoY). Client retention rose 1 point sequentially to 78% (up 5 points YoY). These retention gains were cited as evidence of stronger engagement and improved onboarding.
Read all positive updates
Company Guidance
For 2026 the company raised the low end of its revenue guidance and now expects full‑year revenue of $350–$360 million (down ~9%–12% versus 2025), with research expected to decline mid‑single digits, consulting down in the low‑20s, and events down in the mid‑to‑high‑teens; management still targets operating margins of 6.0%–6.5%, interest expense of $2.3 million, a full‑year tax rate of 29%, and EPS of $0.72–$0.82. In Q1 the business generated $85.5 million of revenue (down 5% year‑over‑year), saw CV decline 3% in the quarter but expects CV to be slightly up for the year, delivered $19 million of free cash flow (≈$25 million excluding a $5.4 million one‑time HQ CapEx), ended the quarter with cash >$145 million and debt of $35 million, and reported KPIs including client retention of 78%, wallet retention of 89%, multiyear deals representing 72% of CV, CV per client roughly $160k–$180k, and AI Access making up just under 5% of mix (targeting ~10% by year‑end).

Forrester Research Financial Statement Overview

Summary
Fundamentals are under pressure: revenue has been declining for multiple years and profitability deteriorated into losses (2024–TTM), with a very low TTM EBITDA margin despite healthy gross margin. The balance sheet is not highly leveraged and recent operating/free cash flow is positive, but equity has weakened and cash flow has been volatile.
Income Statement
28
Negative
Balance Sheet
52
Neutral
Cash Flow
49
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue392.47M396.89M432.47M480.78M537.79M494.31M
Gross Profit222.72M226.17M422.82M276.30M314.01M292.50M
EBITDA-24.17M-95.28M35.83M41.41M70.10M73.35M
Net Income-53.91M-119.36M-5.75M3.05M21.81M24.84M
Balance Sheet
Total Assets409.07M404.03M503.86M564.17M608.44M680.13M
Cash, Cash Equivalents and Short-Term Investments145.47M127.66M104.67M124.49M123.32M134.28M
Total Debt62.34M71.89M72.57M86.85M114.38M153.03M
Total Liabilities303.01M277.51M274.32M323.91M386.78M476.22M
Stockholders Equity106.05M126.53M229.54M240.26M221.66M203.91M
Cash Flow
Free Cash Flow11.40M18.09M-7.26M16.18M33.76M96.32M
Operating Cash Flow19.94M21.08M-3.86M21.67M39.42M107.07M
Investing Cash Flow-19.66M-14.07M5.02M-36.76M-6.81M-29.30M
Financing Cash Flow-2.66M-2.57M-16.10M-18.30M-38.87M-49.14M

Forrester Research Technical Analysis

Technical Analysis Sentiment
Positive
Last Price6.11
Price Trends
50DMA
6.13
Positive
100DMA
6.55
Positive
200DMA
7.58
Negative
Market Momentum
MACD
0.22
Negative
RSI
64.37
Neutral
STOCH
84.08
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FORR, the sentiment is Positive. The current price of 6.11 is below the 20-day moving average (MA) of 6.60, below the 50-day MA of 6.13, and below the 200-day MA of 7.58, indicating a neutral trend. The MACD of 0.22 indicates Negative momentum. The RSI at 64.37 is Neutral, neither overbought nor oversold. The STOCH value of 84.08 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FORR.

Forrester Research Risk Analysis

Forrester Research disclosed 20 risk factors in its most recent earnings report. Forrester Research reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Forrester Research Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$4.62B18.0915.14%5.60%14.32%
68
Neutral
$1.25B14.738.35%0.65%-9.45%-20.88%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
62
Neutral
$267.38M-117.39-4.11%-8.43%-115.12%
61
Neutral
$1.74B17.5821.83%11.79%-13.03%
60
Neutral
$896.75M18.8623.64%0.97%10.50%-3.09%
50
Neutral
$136.85M-2.49-39.22%-7.06%38.03%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FORR
Forrester Research
7.05
-3.21
-31.29%
CRAI
Cra International
138.75
-50.06
-26.51%
FC
Franklin Covey Company
23.72
1.13
5.00%
FCN
FTI Consulting
153.18
-8.81
-5.44%
HURN
Huron Consulting
107.39
-37.13
-25.69%
ICFI
Icf International
68.84
-12.60
-15.47%

Forrester Research Corporate Events

Business Operations and StrategyExecutive/Board ChangesShareholder Meetings
Forrester Research Shareholders Back Governance and Stock Plan
Positive
May 13, 2026
At its Annual Meeting of Stockholders held on May 12, 2026, Forrester Research shareholders approved an amendment and restatement of the company’s employee stock purchase plan, increasing the number of shares available for purchase by 450,00...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 14, 2026