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Franklin Covey (FC)
:FC
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Franklin Covey Company (FC) AI Stock Analysis

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FC

Franklin Covey Company

(NYSE:FC)

Rating:69Neutral
Price Target:
$21.50
▲(10.31% Upside)
Franklin Covey's overall stock score reflects solid financial performance and positive corporate events, tempered by bearish technical indicators and valuation concerns. The mixed sentiment from the earnings call, with both positive strategic initiatives and revenue challenges, further influences the score.
Positive Factors
Strong Profitability Margins
High profitability margins indicate effective cost management, allowing the company to maintain financial health and invest in growth initiatives.
Leadership Change
The leadership change in the Enterprise Division is expected to strengthen market position and drive growth, leveraging Holly Procter's extensive experience.
Client Retention
Strong client retention reflects customer satisfaction and loyalty, ensuring a stable revenue base and potential for upselling additional services.
Negative Factors
Revenue Decline
A decline in revenue suggests challenges in maintaining sales momentum, potentially impacting long-term growth and financial stability.
Decreased Free Cash Flow
Reduced free cash flow limits the company's ability to invest in growth opportunities and manage financial obligations, affecting future flexibility.
Impact of Government Actions
Government-related disruptions pose risks to revenue stability, particularly in sectors reliant on public contracts, impacting long-term strategic planning.

Franklin Covey Company (FC) vs. SPDR S&P 500 ETF (SPY)

Franklin Covey Company Business Overview & Revenue Model

Company DescriptionFranklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, and educational improvement for organizations and individuals worldwide. The company operates through three segments: Direct Offices, International Licensees, and Education Practice. It also provides a suite of individual-effectiveness and leadership-development training and products. The company was incorporated in 1983 and is headquartered in Salt Lake City, Utah.
How the Company Makes MoneyFranklin Covey generates revenue through multiple streams, primarily by offering training programs, workshops, and consulting services to businesses and organizations. Key revenue streams include fees from live and virtual training sessions, licensing of their proprietary content, and the sale of books and educational materials. The company also partners with various organizations and educational institutions to deliver its programs, which expands its reach and customer base. Additionally, Franklin Covey has developed subscription-based models for some of its resources, providing ongoing revenue from clients who seek continuous development and training solutions.

Franklin Covey Company Earnings Call Summary

Earnings Call Date:Jul 02, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong performance in client retention, education subscription revenue growth, and successful sales transformation. However, these positives were counterbalanced by significant revenue declines, challenges from government actions, and reduced free cash flow, creating a mixed overall sentiment.
Q3-2025 Updates
Positive Updates
Exceeded Adjusted EBITDA Expectations
Adjusted EBITDA for the third quarter was $7.3 million, surpassing the top end of the guidance range of $4 million to $6.5 million.
Strong Client Retention
The vast majority of clients continue to renew their subscriptions, indicating strong client retention despite economic uncertainties.
Successful Sales Transformation
The sales force transformation in North America is showing positive results with more new logos and increased expansion across existing clients.
Education Subscription Revenue Growth
Education subscription revenue increased by 13% in the third quarter, and deferred revenue balance increased by 21%.
High Services Attach Rate
The Enterprise division maintained a 60% services attach rate, which is significant given the current economic climate.
Negative Updates
Revenue Decline
Total revenue for the third quarter was $67.1 million, down 9% from the prior year quarter.
Subscription Revenue Invoiced Decrease
Subscription revenue invoiced was down 8% year-over-year, primarily due to macroeconomic uncertainties and government-related impacts.
Impact of Government Actions
The Enterprise division was heavily affected by canceled U.S. federal government contracts, geopolitical trade tensions, and ongoing macroeconomic uncertainty.
Decreased Free Cash Flow
Year-to-date free cash flow through the third quarter was $10.6 million compared to $30.6 million in the same period last year.
International Revenue Challenges
Revenue from international direct operations decreased, primarily due to challenging business conditions in Asia and the U.K.
Company Guidance
In the Franklin Covey Third Quarter 2025 Earnings Conference Call, the company provided guidance indicating a revision in their revenue expectations for the fiscal year. The updated revenue range is projected to be between $265 million and $275 million, reflecting the uncertain economic environment and potential timing challenges in delivering services by year-end. Despite these challenges, third-quarter revenue was $67.1 million, with adjusted EBITDA surpassing expectations at $7.3 million, above the upper range of $4 million to $6.5 million. The company has undertaken cost reductions, which are expected to result in an annualized savings of $8 million in fiscal year 2026, contributing to a wider adjusted EBITDA guidance for 2025, now between $28 million and $33 million. Franklin Covey remains optimistic about its strategic initiatives, particularly in its Enterprise and Education divisions, which are expected to drive future growth despite the current macroeconomic uncertainties.

Franklin Covey Company Financial Statement Overview

Summary
Franklin Covey Company exhibits stable financial health with consistent revenue growth, strong profitability margins, and a robust balance sheet. However, recent revenue and free cash flow fluctuations present potential risks that require attention.
Income Statement
75
Positive
Franklin Covey Company demonstrates a stable financial performance with consistent revenue growth from 2021 to 2025. The Gross Profit Margin remains strong, averaging around 75%, while the Net Profit Margin shows improvement, reaching 6.2% in TTM. However, there is a slight decline in total revenue in the latest TTM period, indicating a potential risk if this trend continues.
Balance Sheet
80
Positive
The company's balance sheet is robust with a low Debt-to-Equity Ratio of 0.02 in TTM, indicating low leverage. The Equity Ratio is healthy at 32.8%, showcasing a stable financial structure. Return on Equity has improved, reflecting efficient management of shareholder funds despite a decrease in stockholders' equity.
Cash Flow
70
Positive
The cash flow statement reveals strong operational cash generation with a healthy Operating Cash Flow to Net Income Ratio. Free Cash Flow has shown volatility, decreasing in the most recent TTM period, which may impact financial flexibility. The consistent operating cash flow is a positive indicator of the company's ability to sustain operations.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue287.23M280.52M262.84M224.17M198.46M
Gross Profit221.07M213.49M201.91M172.90M145.37M
EBITDA46.25M39.98M38.17M23.82M18.66M
Net Income23.40M17.78M18.43M13.62M-9.44M
Balance Sheet
Total Assets261.54M245.92M259.15M249.65M205.44M
Cash, Cash Equivalents and Short-Term Investments48.66M38.23M60.52M47.42M27.14M
Total Debt6.03M15.33M24.26M32.86M36.65M
Total Liabilities178.40M167.26M176.34M169.79M145.98M
Stockholders Equity83.14M78.65M82.81M79.86M59.45M
Cash Flow
Free Cash Flow56.56M22.19M46.92M42.07M18.30M
Operating Cash Flow60.26M35.74M52.25M46.18M27.56M
Investing Cash Flow-11.31M-13.55M-5.33M-14.31M-11.87M
Financing Cash Flow-38.66M-44.18M-32.67M-11.48M-16.56M

Franklin Covey Company Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price19.49
Price Trends
50DMA
19.76
Negative
100DMA
21.04
Negative
200DMA
26.81
Negative
Market Momentum
MACD
-0.21
Negative
RSI
50.66
Neutral
STOCH
31.53
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FC, the sentiment is Neutral. The current price of 19.49 is above the 20-day moving average (MA) of 19.34, below the 50-day MA of 19.76, and below the 200-day MA of 26.81, indicating a neutral trend. The MACD of -0.21 indicates Negative momentum. The RSI at 50.66 is Neutral, neither overbought nor oversold. The STOCH value of 31.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for FC.

Franklin Covey Company Risk Analysis

Franklin Covey Company disclosed 29 risk factors in its most recent earnings report. Franklin Covey Company reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Franklin Covey Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$1.31B23.4129.05%0.99%9.28%44.19%
72
Outperform
$1.82B16.6811.09%0.57%-0.47%10.03%
69
Neutral
$246.39M24.0415.47%-0.40%-40.98%
62
Neutral
$20.56B14.79-3.30%3.19%1.94%-8.41%
55
Neutral
$169.85M-61.29%8.17%-12.87%-1025.47%
48
Neutral
$191.02M-44.74%-9.11%-6082.17%
39
Underperform
$29.53M0.71112.00%-5.47%-113.35%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FC
Franklin Covey Company
19.01
-20.61
-52.02%
CRAI
Cra International
198.17
33.68
20.48%
FORR
Forrester Research
10.22
-8.47
-45.32%
ICFI
Icf International
99.31
-69.10
-41.03%
RGP
Resources Connection
5.14
-4.24
-45.20%
AERT
Aeries Technology
0.60
-1.71
-74.03%

Franklin Covey Company Corporate Events

Executive/Board Changes
Franklin Covey Announces Leadership Change in Enterprise Division
Positive
Aug 7, 2025

On August 5, 2025, Franklin Covey Co. announced changes to its executive leadership team. Jennifer C. Colosimo will step down as President of the Enterprise Division on August 31, 2025, after 24 years with the company, transitioning to a senior advisor role until the end of the year. Holly Procter will take over as President of the Enterprise Division starting September 1, 2025. Procter, who joined Franklin Covey in June 2024, brings extensive experience from various industries, including enterprise software and healthcare, and has held leadership roles at companies like LinkedIn and Incredible Health. Her appointment is expected to strengthen Franklin Covey’s market position and drive growth in its enterprise division.

Business Operations and StrategyFinancial Disclosures
Franklin Covey Reports Q3 2025 Financial Results
Neutral
Jul 2, 2025

On June 18, 2025, Franklin Covey Company announced its financial results for the third quarter of fiscal 2025, ended May 31, 2025. The company reported consolidated revenue of $67.1 million, a decrease from the previous year’s $73.4 million. The Enterprise Division faced revenue declines due to macroeconomic uncertainties and geopolitical trade tensions. Despite a net loss of $1.4 million, the company exceeded its adjusted EBITDA guidance with $7.3 million. Franklin Covey maintained strong liquidity with over $95 million, including $33.7 million in cash, and updated its fiscal 2025 guidance, projecting total revenue between $265 million and $275 million. The company remains optimistic about future growth, with increased client retention and expansion in its subscription services.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 04, 2025