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Flowers Foods (FLO)
NYSE:FLO
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Flowers Foods (FLO) AI Stock Analysis

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FLO

Flowers Foods

(NYSE:FLO)

Rating:63Neutral
Price Target:
$16.50
▲(11.19% Upside)
Flowers Foods' overall score reflects strong financial performance and attractive valuation, offset by bearish technical indicators and challenges highlighted in the earnings call. The company's strategic focus on premium segments is promising, but increased leverage and competitive pressures pose risks.
Positive Factors
Brand Strategy
Management's approach in creating smaller loaves to help consumers stay within budget and expanding the DKB brand into new formats is appreciated.
Margins
Adjusted gross margins expanded driven by improved input costs and optimization of the non-retail business.
Market Position
The company is well positioned with its portfolio of healthier brands for the continued decline of the white bread segment.
Negative Factors
Competitive Pressure
The likelihood exists that competitors start to step up their own activities, leading to incremental brand support needs for FLO.
Sales Growth
It is tough to get excited about another year of tepid sales growth.
White Bread Segment
White bread remains a large part of the overall business, and at least low single-digit top line growth is necessary to gain investor attention.

Flowers Foods (FLO) vs. SPDR S&P 500 ETF (SPY)

Flowers Foods Business Overview & Revenue Model

Company DescriptionFlowers Foods, Inc. is a leading producer and marketer of packaged bakery foods in the United States. Founded in 1919 and headquartered in Thomasville, Georgia, the company operates in the baked goods sector and offers a wide range of products including bread, buns, rolls, and snack cakes. Its portfolio features well-known brands such as Nature's Own, Wonder Bread, and Dave's Killer Bread, catering to both retail and foodservice markets. Flowers Foods leverages its extensive distribution network to provide fresh bakery products across various channels.
How the Company Makes MoneyFlowers Foods generates revenue primarily through the sale of its bakery products to grocery stores, mass merchandisers, convenience stores, and foodservice operators. The company has a diversified revenue model that includes both direct sales and distribution agreements. Key revenue streams include the sale of branded products, private label offerings, and specialty items. Additionally, Flowers Foods forms partnerships with distributors and retailers to expand its market reach and enhance product visibility. The company's strategic acquisitions of other bakery brands also contribute to its earnings by broadening its product portfolio and increasing market share.

Flowers Foods Earnings Call Summary

Earnings Call Date:Aug 15, 2025
(Q2-2025)
|
% Change Since: -10.49%|
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call reveals a mixed performance with strong growth in premium and innovative segments like DKB and Simple Mills but is overshadowed by challenges in traditional bread sales and increased market competition. The company is in a transition phase, with strategic plans to address current weaknesses, yet significant patience is required for these to materialize.
Q2-2025 Updates
Positive Updates
Strong Performance in Premium and Innovative Segments
Dave's Killer Bread (DKB) and Canyon Bakehouse have shown strong performance, with DKB specifically highlighted for its success. The keto products were up 37% in the quarter, indicating significant growth in this segment.
Successful Launch of Wonder Products
The Wonder brand's new product line has vastly exceeded expectations and continues to perform ahead of forecasts, showing strong market acceptance and retailer enthusiasm.
Simple Mills Growth and Expansion
Simple Mills continues to grow its distribution points, and despite challenges like the UNFI cyber attack, it performed in line with high expectations. Simple Mills is expanding its presence in club channels.
Negative Updates
Challenging Economic Environment and Consumer Trends
The company is facing a challenging economic environment and shifting consumer trends, which have pressured end markets and hampered recent results. There is a noted decline in traditional loaf bread sales.
Increased Competitive Intensity
There is greater competitive intensity with new lower-priced bread products entering the market. This particularly affects the traditional loaf area, impacting Flowers Foods' results.
Pressure on Profitability and EPS Guidance Reduction
The reduction in EPS guidance and increased competitive pressure have narrowed the gap between dividend commitments and current EPS run rate, raising concerns about capital allocation and profitability.
Company Guidance
During the Flowers Foods Second Quarter 2025 Results Conference Call, the company provided guidance indicating that they are in a transitional phase due to challenging economic conditions and shifting consumer trends impacting traditional product lines. Despite these challenges, Flowers Foods is focused on aligning their portfolio with current consumer demands, highlighting the success of their premium and differentiated products like Dave’s Killer Bread and Simple Mills, which have shown strong performance. The company acknowledged competitive pressures from lower-priced entrants affecting their traditional loaf segment but is countering with innovation and product line expansions, such as small loaf offerings. Financially, the company updated its tariff outlook, anticipating lower costs, and remains committed to a balanced capital allocation strategy, despite a reduction in EPS guidance and ongoing debt paydown efforts. Flowers Foods continues to focus on innovation and strategic investments in marketing and promotions to drive awareness and maintain market share, particularly in premium segments that offer higher margins.

Flowers Foods Financial Statement Overview

Summary
Flowers Foods shows strong revenue growth and efficient cash flow management, with a robust free cash flow growth rate of 20.3% TTM. However, increased leverage with a debt-to-equity ratio of 1.51 and slight pressure on net profit margins highlight areas for caution.
Income Statement
75
Positive
Flowers Foods shows a strong gross profit margin of around 49.6% in TTM, indicating efficient cost management. However, the net profit margin has slightly decreased to 4.5% from 4.9% in the previous year, reflecting some pressure on net earnings. Revenue growth is robust at 35.1% TTM, driven by increased sales, although this is a significant jump from the previous year's modest growth, suggesting potential volatility.
Balance Sheet
65
Positive
The company's debt-to-equity ratio has increased to 1.51 TTM, indicating higher leverage, which could pose risks if not managed carefully. Return on equity is healthy at 16.2%, showing effective use of equity to generate profits. The equity ratio stands at 32.8%, suggesting a balanced capital structure but with room for improvement in reducing debt levels.
Cash Flow
80
Positive
Flowers Foods demonstrates strong cash flow management, with a free cash flow growth rate of 20.3% TTM, indicating improved cash generation. The operating cash flow to net income ratio is 0.78, reflecting solid cash conversion. The free cash flow to net income ratio of 0.72 suggests efficient cash utilization relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.10B5.10B5.09B4.81B4.33B4.39B
Gross Profit2.48B2.53B2.46B2.30B2.16B2.19B
EBITDA510.91M525.65M345.80M469.96M438.99M380.74M
Net Income219.47M248.12M123.42M228.39M206.19M152.32M
Balance Sheet
Total Assets4.34B3.40B3.43B3.31B3.25B3.32B
Cash, Cash Equivalents and Short-Term Investments11.04M5.00M22.53M165.13M185.87M307.48M
Total Debt2.33B1.36B1.35B1.19B1.21B1.32B
Total Liabilities2.92B1.99B2.08B1.87B1.84B1.95B
Stockholders Equity1.43B1.41B1.35B1.44B1.41B1.37B
Cash Flow
Free Cash Flow383.50M280.58M220.28M191.82M133.76M356.54M
Operating Cash Flow510.71M412.66M349.35M360.89M344.61M454.46M
Investing Cash Flow-967.55M-172.67M-403.81M-151.09M-191.44M-73.99M
Financing Cash Flow461.02M-257.52M-88.15M-222.17M-274.78M-84.04M

Flowers Foods Technical Analysis

Technical Analysis Sentiment
Negative
Last Price14.84
Price Trends
50DMA
15.93
Negative
100DMA
16.56
Negative
200DMA
18.05
Negative
Market Momentum
MACD
-0.19
Positive
RSI
34.25
Neutral
STOCH
10.02
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLO, the sentiment is Negative. The current price of 14.84 is below the 20-day moving average (MA) of 15.94, below the 50-day MA of 15.93, and below the 200-day MA of 18.05, indicating a bearish trend. The MACD of -0.19 indicates Positive momentum. The RSI at 34.25 is Neutral, neither overbought nor oversold. The STOCH value of 10.02 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLO.

Flowers Foods Risk Analysis

Flowers Foods disclosed 28 risk factors in its most recent earnings report. Flowers Foods reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Flowers Foods Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$5.00B30.4817.35%2.07%2.00%5.39%
71
Outperform
$2.89B20.108.22%14.22%-1.81%
69
Neutral
$2.37B10.677.88%4.28%0.87%8.59%
65
Neutral
$2.21B26.928.79%2.75%0.50%-4.46%
63
Neutral
$3.13B14.7715.61%6.52%-0.61%70.09%
63
Neutral
$20.46B14.51-3.60%3.15%2.60%-5.31%
61
Neutral
$893.35M45.211.34%-1.52%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLO
Flowers Foods
15.08
-6.88
-31.33%
JJSF
J & J Snack Foods
113.73
-49.57
-30.36%
SMPL
Simply Good Foods
28.74
-3.04
-9.57%
MZTI
Marzetti Company
181.45
16.08
9.72%
THS
TreeHouse Foods
17.69
-22.72
-56.22%
NOMD
Nomad Foods
15.43
-2.63
-14.56%

Flowers Foods Corporate Events

Executive/Board ChangesShareholder Meetings
Flowers Foods Holds Annual Shareholders Meeting
Neutral
May 29, 2025

On May 22, 2025, Flowers Foods, Inc. held its Annual Meeting of Shareholders where all 11 director-nominees were elected for one-year terms. The shareholders approved the executive compensation and ratified the appointment of PricewaterhouseCoopers LLP as the independent public accounting firm. However, a shareholder proposal to adopt a policy for an independent board chair was not approved.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025