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Flowers Foods (FLO)
NYSE:FLO
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Flowers Foods (FLO) AI Stock Analysis

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FLO

Flowers Foods

(NYSE:FLO)

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Neutral 66 (OpenAI - 4o)
Rating:66Neutral
Price Target:
$13.50
▲(7.40% Upside)
Flowers Foods' overall stock score reflects a solid financial position with strong revenue growth and cash flow management. However, technical indicators suggest bearish momentum, and the company faces challenges in traditional segments and increased competition. The attractive valuation and high dividend yield provide a cushion, but caution is advised due to the transitional phase and competitive pressures.
Positive Factors
Cash Flow Management
Efficient cash flow management ensures that the company can fund operations, invest in growth opportunities, and maintain financial stability over the long term.
Premium Product Growth
Growth in premium segments like Dave's Killer Bread indicates a successful strategy in capturing consumer interest, supporting sustained revenue growth and market differentiation.
Leadership Change
The appointment of a new CFO with extensive experience can bring fresh strategic insights and strengthen financial management, supporting long-term business transformation and growth.
Negative Factors
Increased Leverage
Higher leverage can constrain financial flexibility and increase risk, potentially impacting the company's ability to invest in growth and weather economic downturns.
Competitive Pressure
Increased competition from lower-priced products pressures market share and margins, challenging Flowers Foods to innovate and differentiate its offerings to maintain competitiveness.
Profit Margin Pressure
Decreasing profit margins indicate rising costs or pricing pressures, which can erode profitability and affect the company's ability to reinvest in its business for future growth.

Flowers Foods (FLO) vs. SPDR S&P 500 ETF (SPY)

Flowers Foods Business Overview & Revenue Model

Company DescriptionFlowers Foods, Inc. is a leading producer and marketer of packaged bakery foods in the United States. Founded in 1919 and headquartered in Thomasville, Georgia, the company operates in the baked goods sector and offers a wide range of products including bread, buns, rolls, and snack cakes. Its portfolio features well-known brands such as Nature's Own, Wonder Bread, and Dave's Killer Bread, catering to both retail and foodservice markets. Flowers Foods leverages its extensive distribution network to provide fresh bakery products across various channels.
How the Company Makes MoneyFlowers Foods generates revenue primarily through the sale of its bakery products to grocery stores, mass merchandisers, convenience stores, and foodservice operators. The company has a diversified revenue model that includes both direct sales and distribution agreements. Key revenue streams include the sale of branded products, private label offerings, and specialty items. Additionally, Flowers Foods forms partnerships with distributors and retailers to expand its market reach and enhance product visibility. The company's strategic acquisitions of other bakery brands also contribute to its earnings by broadening its product portfolio and increasing market share.

Flowers Foods Earnings Call Summary

Earnings Call Date:Aug 15, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call reveals a mixed performance with strong growth in premium and innovative segments like DKB and Simple Mills but is overshadowed by challenges in traditional bread sales and increased market competition. The company is in a transition phase, with strategic plans to address current weaknesses, yet significant patience is required for these to materialize.
Q2-2025 Updates
Positive Updates
Strong Performance in Premium and Innovative Segments
Dave's Killer Bread (DKB) and Canyon Bakehouse have shown strong performance, with DKB specifically highlighted for its success. The keto products were up 37% in the quarter, indicating significant growth in this segment.
Successful Launch of Wonder Products
The Wonder brand's new product line has vastly exceeded expectations and continues to perform ahead of forecasts, showing strong market acceptance and retailer enthusiasm.
Simple Mills Growth and Expansion
Simple Mills continues to grow its distribution points, and despite challenges like the UNFI cyber attack, it performed in line with high expectations. Simple Mills is expanding its presence in club channels.
Negative Updates
Challenging Economic Environment and Consumer Trends
The company is facing a challenging economic environment and shifting consumer trends, which have pressured end markets and hampered recent results. There is a noted decline in traditional loaf bread sales.
Increased Competitive Intensity
There is greater competitive intensity with new lower-priced bread products entering the market. This particularly affects the traditional loaf area, impacting Flowers Foods' results.
Pressure on Profitability and EPS Guidance Reduction
The reduction in EPS guidance and increased competitive pressure have narrowed the gap between dividend commitments and current EPS run rate, raising concerns about capital allocation and profitability.
Company Guidance
During the Flowers Foods Second Quarter 2025 Results Conference Call, the company provided guidance indicating that they are in a transitional phase due to challenging economic conditions and shifting consumer trends impacting traditional product lines. Despite these challenges, Flowers Foods is focused on aligning their portfolio with current consumer demands, highlighting the success of their premium and differentiated products like Dave’s Killer Bread and Simple Mills, which have shown strong performance. The company acknowledged competitive pressures from lower-priced entrants affecting their traditional loaf segment but is countering with innovation and product line expansions, such as small loaf offerings. Financially, the company updated its tariff outlook, anticipating lower costs, and remains committed to a balanced capital allocation strategy, despite a reduction in EPS guidance and ongoing debt paydown efforts. Flowers Foods continues to focus on innovation and strategic investments in marketing and promotions to drive awareness and maintain market share, particularly in premium segments that offer higher margins.

Flowers Foods Financial Statement Overview

Summary
Flowers Foods shows strong revenue growth and efficient cash flow management, with a robust free cash flow growth rate of 20.3% TTM. However, increased leverage with a debt-to-equity ratio of 1.51 and slight pressure on net profit margins highlight areas for caution.
Income Statement
75
Positive
Flowers Foods shows a strong gross profit margin of around 49.6% in TTM, indicating efficient cost management. However, the net profit margin has slightly decreased to 4.5% from 4.9% in the previous year, reflecting some pressure on net earnings. Revenue growth is robust at 35.1% TTM, driven by increased sales, although this is a significant jump from the previous year's modest growth, suggesting potential volatility.
Balance Sheet
65
Positive
The company's debt-to-equity ratio has increased to 1.51 TTM, indicating higher leverage, which could pose risks if not managed carefully. Return on equity is healthy at 16.2%, showing effective use of equity to generate profits. The equity ratio stands at 32.8%, suggesting a balanced capital structure but with room for improvement in reducing debt levels.
Cash Flow
80
Positive
Flowers Foods demonstrates strong cash flow management, with a free cash flow growth rate of 20.3% TTM, indicating improved cash generation. The operating cash flow to net income ratio is 0.78, reflecting solid cash conversion. The free cash flow to net income ratio of 0.72 suggests efficient cash utilization relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.10B5.10B5.09B4.81B4.33B4.39B
Gross Profit2.52B2.53B2.46B2.30B2.16B2.19B
EBITDA510.91M525.65M345.80M469.96M438.99M380.74M
Net Income219.47M248.12M123.42M228.39M206.19M152.32M
Balance Sheet
Total Assets4.34B3.40B3.43B3.31B3.25B3.32B
Cash, Cash Equivalents and Short-Term Investments11.04M5.00M22.53M165.13M185.87M307.48M
Total Debt2.09B1.36B1.35B1.19B1.21B1.32B
Total Liabilities2.92B1.99B2.08B1.87B1.84B1.95B
Stockholders Equity1.43B1.41B1.35B1.44B1.41B1.37B
Cash Flow
Free Cash Flow383.50M280.58M220.28M191.82M133.76M356.54M
Operating Cash Flow510.71M412.66M349.35M360.89M344.61M454.46M
Investing Cash Flow-967.55M-172.67M-403.81M-151.09M-191.44M-73.99M
Financing Cash Flow461.02M-257.52M-88.15M-222.17M-274.78M-84.04M

Flowers Foods Technical Analysis

Technical Analysis Sentiment
Negative
Last Price12.57
Price Trends
50DMA
13.56
Negative
100DMA
14.67
Negative
200DMA
16.19
Negative
Market Momentum
MACD
-0.23
Negative
RSI
40.59
Neutral
STOCH
29.64
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLO, the sentiment is Negative. The current price of 12.57 is below the 20-day moving average (MA) of 12.73, below the 50-day MA of 13.56, and below the 200-day MA of 16.19, indicating a bearish trend. The MACD of -0.23 indicates Negative momentum. The RSI at 40.59 is Neutral, neither overbought nor oversold. The STOCH value of 29.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLO.

Flowers Foods Risk Analysis

Flowers Foods disclosed 26 risk factors in its most recent earnings report. Flowers Foods reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Flowers Foods Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$5.80B18.299.23%0.80%10.43%
$1.76B21.088.79%3.45%0.50%-4.46%
$2.65B12.1515.61%7.76%-0.61%70.09%
$1.99B19.435.86%8.98%-26.29%
$20.33B14.63-3.31%3.23%1.93%-12.26%
$664.07M-1.34%10.90%96.02%
-4.30%-70.31%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLO
Flowers Foods
12.57
-8.32
-39.83%
JJSF
J & J Snack Foods
90.49
-71.51
-44.14%
SMPL
Simply Good Foods
19.78
-14.16
-41.72%
POST
Post Holdings
106.83
-2.60
-2.38%
STKL
SunOpta
5.50
-0.36
-6.14%
KLG
WK Kellogg Co
23.00
6.52
39.56%

Flowers Foods Corporate Events

Business Operations and StrategyExecutive/Board Changes
Flowers Foods Appoints New Chief Financial Officer
Positive
Oct 21, 2025

On October 21, 2025, Flowers Foods announced the appointment of D. Anthony Scaglione as Chief Financial Officer, effective January 1, 2026. Scaglione, who has extensive experience in financial leadership roles, will succeed Steve Kinsey and is expected to drive the company’s financial strategy and growth. This leadership transition is anticipated to strengthen Flowers Foods’ position in the competitive bakery industry and enhance shareholder value.

The most recent analyst rating on (FLO) stock is a Hold with a $13.00 price target. To see the full list of analyst forecasts on Flowers Foods stock, see the FLO Stock Forecast page.

Executive/Board Changes
Flowers Foods Elects Sterling Spainhour to Board
Positive
Sep 29, 2025

On September 26, 2025, Flowers Foods, Inc. announced the election of Sterling A. Spainhour to its board of directors, effective October 1, 2025. Spainhour, who is the executive vice president and chief legal officer of Southern Company, will serve on the audit and finance committees. His extensive experience in mergers and acquisitions, legal matters, and corporate governance is expected to strengthen Flowers Foods’ board as the company continues to evolve and pursue strategic priorities aimed at increasing shareholder value. With his appointment, the board will expand to twelve members.

The most recent analyst rating on (FLO) stock is a Hold with a $16.50 price target. To see the full list of analyst forecasts on Flowers Foods stock, see the FLO Stock Forecast page.

Executive/Board Changes
Flowers Foods CFO Retirement Announced
Neutral
Sep 25, 2025

On September 19, 2025, Flowers Foods announced the planned retirement of their Chief Financial Officer, R. Steve Kinsey, effective December 31, 2025, after 36 years of service, including 18 years as CFO. The company has begun searching for his successor and Kinsey will continue in an advisory role post-retirement to ensure a smooth transition. His departure marks a significant change in the company’s leadership, with implications for its strategic direction and stakeholder relations.

The most recent analyst rating on (FLO) stock is a Hold with a $16.50 price target. To see the full list of analyst forecasts on Flowers Foods stock, see the FLO Stock Forecast page.

Flowers Foods Earnings Call: Mixed Sentiment Amid Transition
Sep 1, 2025

The recent earnings call for Flowers Foods revealed a mixed sentiment, reflecting both optimism and caution. The company showcased strong growth in its premium and innovative segments, particularly with brands like Dave’s Killer Bread (DKB) and Simple Mills. However, this positive momentum was somewhat overshadowed by challenges in traditional bread sales and increased market competition. Flowers Foods is currently in a transition phase, with strategic plans in place to address these issues, though significant patience will be required for these initiatives to bear fruit.

Executive/Board Changes
Flowers Foods Announces Board Member Retirement
Neutral
Aug 25, 2025

On August 22, 2025, Melvin T. Stith, Ph.D. announced his retirement from the board of directors of Flowers Foods, effective December 31, 2025. Dr. Stith, who has been a director since 2004 and served on key committees, is retiring without any disagreements with the board or the company.

The most recent analyst rating on (FLO) stock is a Hold with a $16.50 price target. To see the full list of analyst forecasts on Flowers Foods stock, see the FLO Stock Forecast page.

Flowers Foods Reports Modest Sales Growth Amid Challenges
Aug 16, 2025

Flowers Foods, Inc., headquartered in Thomasville, Georgia, is a leading producer of packaged bakery foods in the United States, known for its popular brands like Nature’s Own and Dave’s Killer Bread. The company operates in the consumer goods sector, focusing on bakery products.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025