Positive Strategic Alignment and Consumer Engagement
The company is effectively targeting growth areas by aligning its portfolio with consumer demand, leading to positive results in the bread category. This includes redefining traditional loaf with value and better-for-you attributes.
Successful Integration and Performance of Simple Mills
Simple Mills has performed well post-acquisition, with collaboration between teams yielding opportunities in customer engagement and procurement. The brand's performance aligns with expectations, and new innovations are planned for the next year.
Growth in Key Brands and Product Categories
Canyon increased 6% in units, and Dave's Killer Bread increased 10% in units. The small loaf category, under Nature's Own banner, gained 15 points in unit share and is already the #2 brand in a category growing by 85%.