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WK Kellogg Co (KLG)
:KLG
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WK Kellogg Co (KLG) AI Stock Analysis

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KLG

WK Kellogg Co

(NYSE:KLG)

Rating:60Neutral
Price Target:
$24.00
▲(4.39% Upside)
WK Kellogg Co's overall stock score reflects a mixed financial performance with challenges in profitability and cash flow. However, positive technical indicators and strategic initiatives from the earnings call provide some optimism. The high P/E ratio suggests overvaluation, but the merger with Ferrero could enhance future growth prospects.
Positive Factors
Acquisition
WK Kellogg announced a definitive agreement to be acquired by Ferrero for $23/share in cash, representing a 40% premium to KLG's unaffected 30-day VWAP.
Analyst Recommendation
Analyst recommendation was raised from Sell to Hold.
Market Expansion
Ferrero's acquisition of WK Kellogg is expected to increase its U.S. retail sales significantly, showcasing a strategic expansion in the North American market.
Negative Factors
Earnings Performance
WK Kellogg announced that 2Q sales and EBITDA both missed expectations, with sales down by 9% and EBITDA down by 42%.
Financial Guidance
Management lowered sales guidance by 100-200 bps to -2% to -3%, and EBITDA growth by 600 bps to -2% to 0%.
Market Share
Organic sales declined 5.6% and share declined owing to consumers shifting to healthier options and value shopping.

WK Kellogg Co (KLG) vs. SPDR S&P 500 ETF (SPY)

WK Kellogg Co Business Overview & Revenue Model

Company DescriptionWK Kellogg Co operates as a food company in the United States, Canada, and the Caribbean. It offers ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, and Kashi brands. The company was formerly known as North America Cereal Co. and changed its name to WK Kellogg Co in March 2023. The company was incorporated in 2022 and is based in Battle Creek, Michigan.
How the Company Makes MoneyWK Kellogg Co generates revenue primarily through the sale of its branded food products, including a vast array of breakfast cereals and snacks. The company's revenue streams are driven by its extensive distribution network, which spans retail grocery stores, supermarkets, and other food service channels globally. Key factors contributing to its earnings include strong brand equity, continuous product innovation, and strategic marketing initiatives. Additionally, significant partnerships and collaborations with retailers and suppliers enhance its market reach and operational efficiency, further supporting its financial performance.

WK Kellogg Co Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q1-2025)
|
% Change Since: -0.91%|
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Neutral
The earnings call highlights the company's strategic adjustments to capitalize on health and wellness trends and improvements in distribution channels. However, challenges in gross margin contraction and underperformance of key brands like Special K indicate a balanced outlook.
Q1-2025 Updates
Positive Updates
Health and Wellness Trend Acceleration
Rapid acceleration in consumer interest in health and wellness brands within the ready-to-eat cereal category, seen as a long-term trend, not a fad.
Strategic Reallocation of Investments
Higher promotions reflect a strategic reallocation of the 53rd week profit, with a focus on improving return on investment for consumer-facing activities.
Supply Chain Modernization
Supply chain modernization program remains on schedule and on budget, expected to deliver 500 basis points of gross margin expansion by 2026.
Distribution Gains in Key Channels
New distribution gains in key channels are expected to contribute positively in the latter half of the year.
Negative Updates
Gross Margin Contraction
Expected gross margin contraction in the second quarter due to adjustments in manufacturing plans and inventory levels.
Decline in Special K Performance
Special K lost 40 basis points in market share, highlighting challenges in capitalizing on health and wellness credentials.
Flattish Sales Growth
Top line guide for the year adjusted to reflect flattish sales growth, with volume challenges impacting performance.
Company Guidance
During the WK Kellogg Co's First Quarter 2025 earnings call, the guidance provided highlighted several key metrics and strategic adjustments. The company noted a rapid acceleration in consumer interest in health and wellness brands within the ready-to-eat cereal category, attributing this trend to a combination of value and nutrition that appeals to current consumer sentiment. Gross margin contraction is expected in the second quarter as the company adjusts its manufacturing plan to align with revised demand forecasts. Although the category in the U.S. and Canada is providing a stable backdrop, the company maintains its 500 basis points EBITDA margin growth target by the end of 2026, indicating confidence in strategic initiatives like the supply chain modernization. This optimism is further supported by distribution gains, strategic brand investments, and relaunches, such as the Kashi brand and a new Special K protein granola. Overall, WK Kellogg Co remains focused on driving long-term value amidst a dynamic market environment, with expectations for sequential improvement in market performance throughout 2025.

WK Kellogg Co Financial Statement Overview

Summary
WK Kellogg Co exhibits stable gross profitability but faces challenges in growth and leverage. High debt levels and decreasing net margins impact financial flexibility. Negative free cash flow poses liquidity risks.
Income Statement
65
Positive
The income statement reveals a mixed performance for WK Kellogg Co. The TTM (Trailing-Twelve-Months) shows a slight decline in revenue compared to previous annual figures. Gross profit margin is stable at around 29.1%, but net profit margin has been under pressure, decreasing to 2.1% TTM from 2.7% annual. There is a notable weakness in revenue growth, indicating challenges in expanding sales.
Balance Sheet
58
Neutral
WK Kellogg Co has a debt-to-equity ratio of 2.19 TTM, indicating a high level of leverage, which poses a risk in terms of financial stability. The equity ratio is low at 16.2%, suggesting reliance on debt financing. Return on Equity (ROE) has decreased to 17.4% TTM from 22.7% annual, reflecting reduced profitability relative to shareholder equity.
Cash Flow
45
Neutral
Cash flow analysis shows challenges in generating free cash flow, with a negative free cash flow of $92 million TTM. The operating cash flow to net income ratio is 1.54, indicating adequate cash generation relative to net earnings. However, the decline in free cash flow growth and negative free cash flow position highlight liquidity concerns.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.60B2.71B2.76B2.69B2.46B2.87B
Gross Profit750.00M793.00M754.00M633.00M576.00M835.00M
EBITDA137.00M193.00M221.00M42.00M283.00M265.00M
Net Income34.00M72.00M110.00M-25.00M162.00M182.00M
Balance Sheet
Total Assets2.12B1.96B1.89B1.44B1.24B1.26B
Cash, Cash Equivalents and Short-Term Investments120.00M40.00M89.00M-8.00M-8.00M0.00
Total Debt837.00M648.00M499.00M8.00M9.00M0.00
Total Liabilities1.78B1.65B1.59B749.00M674.00M765.00M
Stockholders Equity345.00M317.00M300.00M687.00M570.00M494.00M
Cash Flow
Free Cash Flow-120.00M-29.00M272.00M-18.00M-68.00M216.00M
Operating Cash Flow86.00M100.00M422.00M53.00M7.00M303.00M
Investing Cash Flow-206.00M-129.00M-146.00M-71.00M-75.00M-87.00M
Financing Cash Flow198.00M-16.00M-188.00M18.00M68.00M-216.00M

WK Kellogg Co Technical Analysis

Technical Analysis Sentiment
Positive
Last Price22.99
Price Trends
50DMA
20.49
Positive
100DMA
19.12
Positive
200DMA
18.63
Positive
Market Momentum
MACD
0.53
Positive
RSI
67.30
Neutral
STOCH
14.69
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KLG, the sentiment is Positive. The current price of 22.99 is below the 20-day moving average (MA) of 23.07, above the 50-day MA of 20.49, and above the 200-day MA of 18.63, indicating a neutral trend. The MACD of 0.53 indicates Positive momentum. The RSI at 67.30 is Neutral, neither overbought nor oversold. The STOCH value of 14.69 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for KLG.

WK Kellogg Co Risk Analysis

WK Kellogg Co disclosed 56 risk factors in its most recent earnings report. WK Kellogg Co reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

WK Kellogg Co Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
S$3.20B10.7814.90%4.58%7.79%-10.29%
63
Neutral
$988.78M2.96-31.74%-2.25%288.79%
61
Neutral
$2.22B26.638.79%2.78%0.50%-4.46%
61
Neutral
$934.25M46.331.34%-1.52%
61
Neutral
$1.83B63.072.56%2.03%-0.09%316.21%
60
Neutral
$1.98B54.9810.87%2.83%-4.30%-69.47%
46
Neutral
$597.61M-27.07%13.05%-72.80%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
KLG
WK Kellogg Co
22.99
5.87
34.29%
HLF
Herbalife
9.18
0.53
6.13%
JJSF
J & J Snack Foods
112.42
-51.90
-31.58%
THS
TreeHouse Foods
17.65
-22.71
-56.27%
UTZ
UTZ Brands
12.90
-3.85
-22.99%
WEST
Westrock Coffee
6.20
-2.36
-27.57%

WK Kellogg Co Corporate Events

M&A TransactionsDividendsFinancial Disclosures
WK Kellogg Co Updates Q2 2025 EBITDA Results
Neutral
Jul 31, 2025

WK Kellogg Co has updated its preliminary second quarter 2025 Adjusted EBITDA results due to a non-cash error, maintaining its net sales range of $610 million to $615 million. The company announced a merger agreement with Ferrero International S.A., with the merger expected to close in the second half of 2025, pending shareholder and regulatory approvals. Additionally, a dividend of $0.165 per share was declared, payable on September 12, 2025.

M&A TransactionsBusiness Operations and Strategy
WK Kellogg Co Announces Merger with Ferrero
Positive
Jul 10, 2025

On July 10, 2025, WK Kellogg Co entered into a merger agreement with Ferrero International S.A., where Ferrero will acquire WK Kellogg Co for $23.00 per share in cash, valuing the transaction at $3.1 billion. This acquisition is part of Ferrero’s strategic growth plan to expand its presence in North America and enhance its product offerings with WK Kellogg Co’s iconic cereal brands. The merger, which has been unanimously approved by WK Kellogg Co’s Board of Directors, is expected to close in the second half of 2025, pending shareowner and regulatory approvals. The transaction is anticipated to provide WK Kellogg Co with greater resources and flexibility to grow its brands in a competitive market.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 22, 2025