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Simply Good Foods (SMPL)
NASDAQ:SMPL
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Simply Good Foods (SMPL) AI Stock Analysis

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SMPL

Simply Good Foods

(NASDAQ:SMPL)

Rating:71Outperform
Price Target:
$31.00
▲(6.46% Upside)
Simply Good Foods' overall stock score reflects strong financial performance and positive earnings call highlights, including significant sales growth and strategic debt management. However, technical analysis indicates bearish momentum, and valuation metrics suggest the stock is fairly priced but lacks a dividend yield. The decline in the Atkins brand and gross margin pressures are notable risks.
Positive Factors
Financial Performance
Organic sales growth remained buoyant at 3.8%, exceeding consensus expectations.
Growth Prospects
Quest and OWYN are expected to show steady growth, with Quest achieving double-digit growth and OWYN mid-20s growth.
Negative Factors
Brand Performance
Sales for the Atkins brand are slower than expected, impacting overall performance.
Cost Pressures
The company is facing challenges with COGS inflation and tariffs.

Simply Good Foods (SMPL) vs. SPDR S&P 500 ETF (SPY)

Simply Good Foods Business Overview & Revenue Model

Company DescriptionThe Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including atkins.com, questnutrition.com, and amazon.com. The Simply Good Foods Company is headquartered in Denver, Colorado.
How the Company Makes MoneySimply Good Foods generates revenue through the sale of its branded nutritional products across multiple channels, including retail stores, e-commerce platforms, and direct-to-consumer sales. The company benefits from a diverse revenue model that includes product sales, which are driven by strong consumer demand for health-focused snacks and meals. Additionally, Simply Good Foods has established significant partnerships with major retailers, allowing its products to reach a broader audience. The company also invests in marketing and promotional strategies to enhance brand visibility and drive sales, contributing to its overall earnings.

Simply Good Foods Earnings Call Summary

Earnings Call Date:Jul 10, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Oct 17, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong growth in net sales driven by Quest and Owen brands, alongside strategic debt repayment and stock repurchase initiatives. However, the decline in the Atkins brand, coupled with gross margin pressures and anticipated future cost challenges, present notable concerns.
Q3-2025 Updates
Positive Updates
Strong Net Sales Growth
Net sales increased by 14% year-over-year, driven by the acquisition of Owen and 4% organic growth, with Quest and Owen brands contributing significantly.
Quest Brand Performance
Quest, representing approximately 60% of net sales, delivered double-digit retail takeaway sales growth, with an 11% increase in consumption and household penetration up 120 basis points to 18.3%.
Cash Flow and Debt Repayment
The company repaid essentially all of the $250 million borrowed for the Owen acquisition and repurchased $24 million worth of common stock, maintaining low leverage.
Owen Brand Growth
Owen's retail takeaway increased by 24%, with ready-to-drink shakes growing over 20% and distribution increasing by 18%.
Negative Updates
Atkins Brand Decline
Atkins consumption declined by 13% due to distribution losses and non-repeated merchandising events, impacting overall company growth.
Gross Margin Pressure
Gross margin declined by 350 basis points to 36.4%, primarily due to elevated input costs, including cocoa and whey.
Future Cost Challenges
Expected continued inflation impact and tariffs will pressure margins, with mitigation efforts taking time to fully realize.
Company Guidance
During the Simply Good Foods Company's Third Quarter Fiscal Year 2025 Earnings Call, significant metrics were discussed with a focus on the company's performance and guidance. The company reported a 13.8% increase in net sales, reaching $381 million, driven by a 10% contribution from the acquisition of Owen and 3.8% organic growth. Quest, which now represents 60% of net sales, saw 11% growth in consumption, while Atkins experienced a 12.7% decline due to distribution losses. Owen's retail takeaway increased by 24%. Adjusted EBITDA grew by 2.8% to $73.9 million, despite gross margins falling by 350 basis points due to elevated input costs. The company repaid $150 million of its term loan debt within the fiscal year and repurchased $24 million worth of common stock. For the full year, Simply Good Foods expects net sales to increase by 8.5% to 9.5%, with adjusted EBITDA growth of 4% to 5%.

Simply Good Foods Financial Statement Overview

Summary
Simply Good Foods demonstrates strong financial performance with consistent revenue growth, healthy profit margins, and a solid balance sheet. The company's low leverage and efficient cash generation highlight its financial resilience. However, careful attention to cash reserves and operational expenses will be crucial to sustaining growth and stability in the future.
Income Statement
85
Very Positive
Simply Good Foods has shown consistent revenue growth and strong profitability over the years, with a TTM revenue growth rate of 9.5% and a solid net profit margin of 9.97%. The company's gross profit margin is robust at 37.63%, indicating effective cost management. EBIT and EBITDA margins are also healthy, reflecting operational efficiency. However, the slight decrease in EBITDA margin from the previous year suggests a need to monitor operating expenses closely.
Balance Sheet
78
Positive
The company's balance sheet reveals a strong equity position with a debt-to-equity ratio of 0.14, indicating low leverage and financial stability. Return on equity is impressive at 7.89%, showing good returns on shareholder investment. The equity ratio of 75.75% underscores the company's solid capital structure. However, the decrease in cash and cash equivalents is a point of concern, suggesting potential liquidity challenges.
Cash Flow
82
Very Positive
Operating cash flow remains strong with a TTM operating cash flow to net income ratio of 1.25, highlighting effective cash generation from operations. The free cash flow growth rate is notable at -16.68%, primarily due to higher capital expenditures. The free cash flow to net income ratio is 1.20, suggesting efficient conversion of earnings into cash. Despite minor fluctuations, the company's cash flow is healthy, supporting ongoing operations and investments.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue1.33B1.24B1.17B1.01B816.64M
Gross Profit511.57M453.42M445.56M409.77M324.33M
EBITDA240.06M232.74M198.37M135.64M131.63M
Net Income139.31M133.57M108.57M40.88M65.64M
Balance Sheet
Total Assets2.44B2.10B2.09B2.05B2.01B
Cash, Cash Equivalents and Short-Term Investments132.53M87.72M67.49M75.34M95.85M
Total Debt402.98M289.36M454.02M500.23M601.48M
Total Liabilities708.66M525.99M655.59M863.41M869.11M
Stockholders Equity1.73B1.57B1.44B1.19B1.14B
Cash Flow
Free Cash Flow209.23M158.93M104.88M125.38M56.25M
Operating Cash Flow215.70M171.12M110.64M132.09M58.92M
Investing Cash Flow-286.88M-12.19M-8.16M-2.51M-983.99M
Financing Cash Flow115.90M-138.53M-110.03M-150.05M754.65M

Simply Good Foods Technical Analysis

Technical Analysis Sentiment
Negative
Last Price29.12
Price Trends
50DMA
31.22
Negative
100DMA
33.23
Negative
200DMA
35.15
Negative
Market Momentum
MACD
-0.69
Negative
RSI
42.80
Neutral
STOCH
40.97
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMPL, the sentiment is Negative. The current price of 29.12 is below the 20-day moving average (MA) of 29.41, below the 50-day MA of 31.22, and below the 200-day MA of 35.15, indicating a bearish trend. The MACD of -0.69 indicates Negative momentum. The RSI at 42.80 is Neutral, neither overbought nor oversold. The STOCH value of 40.97 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SMPL.

Simply Good Foods Risk Analysis

Simply Good Foods disclosed 43 risk factors in its most recent earnings report. Simply Good Foods reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Simply Good Foods Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$6.09B9.5021.17%2.40%-1.19%78.79%
71
Outperform
$2.89B20.108.22%14.22%-1.81%
65
Neutral
$2.21B26.928.79%2.75%0.50%-4.46%
63
Neutral
$3.13B14.7715.61%6.42%-0.61%70.09%
63
Neutral
$20.46B14.47-3.60%3.13%2.63%-6.18%
59
Neutral
$1.88B64.912.56%1.96%-0.09%316.21%
58
Neutral
$2.83B87.813.26%19.30%33.65%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMPL
Simply Good Foods
29.12
-2.66
-8.37%
BRFS
BRF SA
3.68
-0.89
-19.47%
FLO
Flowers Foods
15.08
-6.88
-31.33%
JJSF
J & J Snack Foods
113.73
-49.57
-30.36%
FRPT
Freshpet
57.46
-77.72
-57.49%
UTZ
UTZ Brands
13.49
-2.95
-17.94%

Simply Good Foods Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Simply Good Foods Appoints New CFO Christopher Bealer
Neutral
May 28, 2025

On May 23, 2025, Simply Good Foods Company announced the appointment of Christopher J. Bealer as the new Chief Financial Officer, effective July 3, 2025. Bealer, who joined the company in April 2025 as Senior Vice President, Finance, brings nearly 23 years of experience in consumer-packaged goods and consumer durables, including leadership roles at Reckitt Benckiser Group PLC and Whirlpool Corporation. Additionally, on the same date, the company’s Board of Directors amended the Executive Severance Plan to adjust cash severance rates for top executives in the event of a qualifying termination related to a change in control, aiming to enhance recruitment and retention of key executives.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025