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Simply Good Foods (SMPL)
NASDAQ:SMPL
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Simply Good Foods (SMPL) AI Stock Analysis

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SMPL

Simply Good Foods

(NASDAQ:SMPL)

Rating:75Outperform
Price Target:
$37.00
▲(20.68%Upside)
Simply Good Foods exhibits strong financial performance with consistent growth and solid profitability, which significantly contributes to the overall score. However, technical indicators suggest bearish momentum, and valuation is moderate without a dividend yield. The earnings call highlights growth in key brands but points to challenges with the Atkins brand and margin pressures. These factors combine to produce a stock score reflecting cautious optimism.
Positive Factors
Market Trends
Nutritious snacking remains strong reflecting the continued mainstreaming of foods and beverages with certain macros—e.g., high in protein, low in sugar and carbohydrates—which bodes well for Simply Good.
Profitability
Adjusted EBITDA was 2.1% above consensus, indicating stronger-than-expected profitability.
Sales Growth
Organic sales growth remained buoyant at 3.8%, exceeding consensus expectations.
Negative Factors
Cost Challenges
The company is facing challenges with COGS inflation and tariffs.
Margin Pressure
Management expects gross margin pressure due to cost inflation, largely from elevated cocoa and whey prices, to persist.
Sales Performance
Sales for the Atkins brand are slower than expected, impacting overall performance.

Simply Good Foods (SMPL) vs. SPDR S&P 500 ETF (SPY)

Simply Good Foods Business Overview & Revenue Model

Company DescriptionThe Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including atkins.com, questnutrition.com, and amazon.com. The Simply Good Foods Company is headquartered in Denver, Colorado.
How the Company Makes MoneySimply Good Foods generates revenue primarily through the sale of its products across various channels, including retail outlets, e-commerce platforms, and direct-to-consumer sales. The company's key revenue streams are its Atkins and Quest brands, which are popular for their low-carbohydrate, high-protein bars, snacks, and shakes. Revenue is bolstered by strategic partnerships with major retailers and distribution agreements that ensure widespread availability of its products. Additionally, Simply Good Foods benefits from a growing consumer trend towards healthier eating, which drives demand for its offerings. The company also invests in marketing and innovation to expand its product line and enhance brand recognition, further contributing to its earnings.

Simply Good Foods Earnings Call Summary

Earnings Call Date:Jul 10, 2025
(Q3-2025)
|
% Change Since: -5.19%|
Next Earnings Date:Oct 17, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed sentiment with strong performance and growth in Quest and Owen brands, significant debt repayment, and positive sales growth. However, these were offset by notable challenges with the Atkins brand, gross margin pressures, and anticipated continued difficulties in the upcoming quarters.
Q3-2025 Updates
Positive Updates
Significant Net Sales Growth
Net sales increased 13.8% year-over-year, driven by the acquisition of Owen and 3.8% organic growth. Quest and Owen showed strong double-digit consumption growth.
Quest Brand Performance
Quest, making up 60% of net sales, delivered 11% consumption growth. Salty snacks platform grew 31%, and the brand expanded distribution and merchandising.
Owen's Contribution and Growth
Owen's retail takeaway increased 24%, with ready-to-drink shakes growing over 20%. Distribution increased by 18%.
Debt Repayment and Stock Repurchase
Simply Good Foods repaid $240 million of the $250 million borrowed for the Owen acquisition and repurchased $24 million worth of stock.
Negative Updates
Atkins Brand Decline
Atkins consumption in Q3 was down 13% year-over-year due to distribution losses and not repeating prior high-volume merchandising events.
Gross Margin Pressure
Gross margin declined by 350 basis points, driven mainly by elevated input costs, including cocoa and whey, which were only partially mitigated by productivity and pricing.
Anticipated Challenges in Q4 and FY 2026
Expected double-digit declines for Atkins in FY 2026 due to distribution cuts. Anticipated continued margin pressure from tariffs and inflation in Q4.
Company Guidance
During Simply Good Foods Company's third-quarter fiscal year 2025 earnings call, several key metrics and guidance points were highlighted. The company reported a 13.8% increase in net sales, driven by a 10% contribution from the acquisition of Owen and 3.8% organic growth. Adjusted EBITDA grew 2.8% year-over-year, and adjusted diluted EPS increased to $0.51 from $0.50 in the prior year. The company repurchased $24 million in common stock and has repaid nearly all of the debt borrowed for the Owen acquisition. Despite inflationary pressures on margins, particularly from cocoa and whey, Simply Good Foods is focusing on productivity and cost management efforts to offset these challenges. The fiscal year 2025 guidance was updated to reflect expected total net sales growth of 8.5% to 9.5% and adjusted EBITDA growth of 4% to 5%. The company remains optimistic about long-term growth, driven by its Quest and Owen brands, which together constitute 70% of its net sales and continue to show strong double-digit growth.

Simply Good Foods Financial Statement Overview

Summary
Simply Good Foods demonstrates strong financial performance with consistent revenue growth, healthy profit margins, and a solid balance sheet. The company's low leverage and efficient cash generation highlight its financial resilience. However, careful attention to cash reserves and operational expenses will be crucial to sustaining growth and stability in the future.
Income Statement
85
Very Positive
Simply Good Foods has shown consistent revenue growth and strong profitability over the years, with a TTM revenue growth rate of 9.5% and a solid net profit margin of 9.97%. The company's gross profit margin is robust at 37.63%, indicating effective cost management. EBIT and EBITDA margins are also healthy, reflecting operational efficiency. However, the slight decrease in EBITDA margin from the previous year suggests a need to monitor operating expenses closely.
Balance Sheet
78
Positive
The company's balance sheet reveals a strong equity position with a debt-to-equity ratio of 0.14, indicating low leverage and financial stability. Return on equity is impressive at 7.89%, showing good returns on shareholder investment. The equity ratio of 75.75% underscores the company's solid capital structure. However, the decrease in cash and cash equivalents is a point of concern, suggesting potential liquidity challenges.
Cash Flow
82
Very Positive
Operating cash flow remains strong with a TTM operating cash flow to net income ratio of 1.25, highlighting effective cash generation from operations. The free cash flow growth rate is notable at -16.68%, primarily due to higher capital expenditures. The free cash flow to net income ratio is 1.20, suggesting efficient conversion of earnings into cash. Despite minor fluctuations, the company's cash flow is healthy, supporting ongoing operations and investments.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue1.33B1.24B1.17B1.01B816.64M
Gross Profit511.57M453.42M445.56M409.77M324.33M
EBITDA240.06M232.74M198.37M135.64M131.63M
Net Income139.31M133.57M108.57M40.88M65.64M
Balance Sheet
Total Assets2.44B2.10B2.09B2.05B2.01B
Cash, Cash Equivalents and Short-Term Investments132.53M87.72M67.49M75.34M95.85M
Total Debt402.98M289.36M454.02M500.23M601.48M
Total Liabilities708.66M525.99M655.59M863.41M869.11M
Stockholders Equity1.73B1.57B1.44B1.19B1.14B
Cash Flow
Free Cash Flow209.23M158.93M104.88M125.38M56.25M
Operating Cash Flow215.70M171.12M110.64M132.09M58.92M
Investing Cash Flow-286.88M-12.19M-8.16M-2.51M-983.99M
Financing Cash Flow115.90M-138.53M-110.03M-150.05M754.65M

Simply Good Foods Technical Analysis

Technical Analysis Sentiment
Negative
Last Price30.66
Price Trends
50DMA
32.79
Negative
100DMA
34.05
Negative
200DMA
35.53
Negative
Market Momentum
MACD
-0.59
Positive
RSI
37.19
Neutral
STOCH
7.99
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMPL, the sentiment is Negative. The current price of 30.66 is below the 20-day moving average (MA) of 32.29, below the 50-day MA of 32.79, and below the 200-day MA of 35.53, indicating a bearish trend. The MACD of -0.59 indicates Positive momentum. The RSI at 37.19 is Neutral, neither overbought nor oversold. The STOCH value of 7.99 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SMPL.

Simply Good Foods Risk Analysis

Simply Good Foods disclosed 42 risk factors in its most recent earnings report. Simply Good Foods reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Simply Good Foods Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$6.12B8.6123.47%2.43%3.82%
75
Outperform
$3.02B21.018.22%14.22%-1.81%
71
Outperform
$3.34B14.7316.34%6.11%-1.02%81.53%
68
Neutral
$2.22B29.318.20%2.73%0.49%-12.32%
63
Neutral
$3.21B219.063.26%23.24%60.35%
62
Neutral
€10.27B11.24-4.77%3.70%-1.37%-1399.31%
61
Neutral
$1.93B66.372.56%1.94%-0.09%316.21%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMPL
Simply Good Foods
30.66
-1.45
-4.52%
BRFS
BRF SA
3.50
-0.13
-3.58%
FLO
Flowers Foods
16.10
-5.40
-25.12%
JJSF
J & J Snack Foods
115.21
-50.44
-30.45%
FRPT
Freshpet
69.99
-57.07
-44.92%
UTZ
UTZ Brands
13.75
-2.65
-16.16%

Simply Good Foods Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Simply Good Foods Appoints New CFO Christopher Bealer
Neutral
May 28, 2025

On May 23, 2025, Simply Good Foods Company announced the appointment of Christopher J. Bealer as the new Chief Financial Officer, effective July 3, 2025. Bealer, who joined the company in April 2025 as Senior Vice President, Finance, brings nearly 23 years of experience in consumer-packaged goods and consumer durables, including leadership roles at Reckitt Benckiser Group PLC and Whirlpool Corporation. Additionally, on the same date, the company’s Board of Directors amended the Executive Severance Plan to adjust cash severance rates for top executives in the event of a qualifying termination related to a change in control, aiming to enhance recruitment and retention of key executives.

The most recent analyst rating on (SMPL) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Simply Good Foods stock, see the SMPL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 20, 2025