First Financial Bancorp.
First Financial Bancorp (FFBC) is a diversified financial holding company headquartered in Cincinnati, Ohio. The company operates through its banking subsidiary, First Financial Bank, which provides a wide range of banking products and services including commercial and retail banking, mortgage lending, and wealth management. FFBC primarily serves customers in the Midwest and Southeast regions of the United States, focusing on delivering personalized financial solutions to individuals, businesses, and communities.