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Krispy Kreme (DNUT)
NASDAQ:DNUT
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Krispy Kreme (DNUT) AI Stock Analysis

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DNUT

Krispy Kreme

(NASDAQ:DNUT)

Rating:50Neutral
Price Target:
$3.50
▼(-2.78% Downside)
Krispy Kreme's overall stock score reflects significant financial challenges, including declining revenues and high leverage, which are the most impactful factors. While technical indicators show some short-term strength, the negative valuation metrics and mixed earnings call sentiment balance the outlook. Positive corporate events provide some optimism, but the financial performance remains a critical concern.
Positive Factors
Strategy and Restructuring
The company's strategy includes restructuring and re-franchising efforts to free up cash, signaling a focus on balance sheet repair.
Negative Factors
Financial Performance
2Q adj EBITDA was 33% below the low end of guidance, showing significant underperformance.
Market Confidence
Cutting the dividend is the proper move for a business with this current level of uncertainty, but this signal to the market is likely to keep investors sidelined.
Partnership Termination
Termination of the MCD partnership has created uncertainty and added costs that drag on profits.
Turnaround Plan
The execution risk of the turnaround plan remains high as underlying business trends continue to decline.

Krispy Kreme (DNUT) vs. SPDR S&P 500 ETF (SPY)

Krispy Kreme Business Overview & Revenue Model

Company DescriptionKrispy Kreme, Inc., together with its subsidiaries, operates through an omni-channel business model to provide doughnut experiences and produce doughnuts. The company operates through three segments: U.S. and Canada, International, and Market Development. It also produces cookies, brownies, cookie cakes, ice cream, cookie-wiches, and cold milk, as well as doughnut mixes, other ingredients, and doughnut-making equipment. As of January 2, 2022, the company had 1,810 Krispy Kreme and Insomnia Cookies-branded shops in approximately 30 countries worldwide, which include 971 company owned and 839 franchised. It serves through doughnut shops, delivered fresh daily outlets, ecommerce, and delivery business. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is headquartered in Charlotte, North Carolina.
How the Company Makes MoneyKrispy Kreme generates revenue through the sale of its doughnuts and complementary products like coffee and beverages. The company's revenue model is primarily based on retail sales from its company-owned stores, franchise operations, and e-commerce platforms. Krispy Kreme also earns income through wholesale operations by providing products to retail partners such as grocery stores and convenience chains. Significant partnerships with retailers and franchisees help expand its market reach, contributing to its earnings. Additionally, the company leverages its brand strength and promotional activities to drive sales and maintain customer loyalty.

Krispy Kreme Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a strategic pivot towards a capital-light franchise model and marketing focus on core products, which are positive steps. However, financial metrics, including a significant decline in adjusted EBITDA and impairment charges, indicate current challenges. The digital growth and expansion with major retailers provide a positive outlook, but immediate financial performance issues balance the sentiment.
Q2-2025 Updates
Positive Updates
Global Franchise Expansion
Krispy Kreme is focusing on a capital-light international franchise model, with new market entries in Spain and expanding existing franchises in South Korea, the Middle East, France, and Brazil.
U.S. Marketing Focus Shift
The company launched a new marketing campaign centered on the Original Glazed doughnut, driving incremental sales and increasing excitement around their core product.
Digital Growth
Digital sales increased by double digits and accounted for more than 20% of U.S. retail sales during the quarter.
Expansion with Major Retailers
Added over 400 doors with major customers like Costco, Walmart, Target, and Kroger in the second quarter alone.
Negative Updates
Decline in Adjusted EBITDA
Adjusted EBITDA was $20.1 million, down from $54.7 million last year, impacted by the divestiture of Insomnia Cookies and losses from the McDonald's USA partnership.
U.S. Organic Revenue Decline
U.S. segment experienced a 3.1% organic revenue decline due to consumer softness and strategic closures of underperforming doors.
Noncash Impairment Charges
Incurred $407 million in noncash impairment charges, including $356 million related to goodwill, impacting the financial performance.
Challenges with McDonald's Partnership
Losses from the now-ended McDonald's USA partnership were higher than projected, impacting profitability.
Company Guidance
During the Krispy Kreme Second Quarter 2025 Earnings Call, the company outlined its strategic guidance emphasizing profitable U.S. expansion and international franchise growth. Key metrics highlighted included a net revenue of $379.8 million and an adjusted EBITDA of $20.1 million, both affected by the divestiture of Insomnia Cookies and the termination of the McDonald's USA partnership. The company is targeting a deleveraging of its balance sheet by refranchising select international markets and reducing ownership stakes in joint ventures, while also focusing on expanding margins and sustainable growth. Krispy Kreme aims to open a new production hub in Minneapolis and plans to enhance profitability by optimizing its U.S. delivery network, having already exited 1,500 underperforming doors and added 1,100 profitable ones. The shift to a capital-light franchise model is expected to lower capital expenditures, with the company reporting over $200 million in excess liquidity.

Krispy Kreme Financial Statement Overview

Summary
Krispy Kreme is facing financial challenges with declining revenues, negative profitability, and high leverage. The gross profit margin remains strong, but operational inefficiencies and cash flow issues are significant concerns. High debt levels pose a risk to financial stability.
Income Statement
45
Neutral
Krispy Kreme's income statement shows a concerning trend with declining revenues and negative profit margins in the TTM period. The gross profit margin remains strong at 75.46%, indicating efficient production, but the net profit margin is deeply negative at -29.34%, reflecting significant losses. Revenue growth has turned negative, indicating a decline in sales compared to previous periods. The EBIT and EBITDA margins are also negative, highlighting operational inefficiencies.
Balance Sheet
50
Neutral
The balance sheet reveals a high debt-to-equity ratio of 2.05 in the TTM period, indicating significant leverage and potential financial risk. Return on equity is negative, reflecting the company's inability to generate profits from shareholder investments. The equity ratio is not provided, but the high debt levels suggest a lower proportion of equity in the capital structure.
Cash Flow
40
Negative
Cash flow analysis shows a negative free cash flow, although there is a positive growth rate of 27.19% in the TTM period. The operating cash flow to net income ratio is low at 0.04, indicating weak cash generation relative to net income. The free cash flow to net income ratio is significantly negative, suggesting cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.54B1.67B1.69B1.53B1.38B1.12B
Gross Profit1.16B1.26B1.24B1.12B1.03B242.67M
EBITDA-267.07M213.43M135.24M136.20M140.52M85.78M
Net Income-451.42M3.10M-37.92M-16.00M-24.51M-64.78M
Balance Sheet
Total Assets2.63B3.07B3.24B3.15B3.15B3.06B
Cash, Cash Equivalents and Short-Term Investments21.26M28.96M38.19M35.37M38.56M38.51M
Total Debt1.42B1.35B1.40B1.24B1.18B1.59B
Total Liabilities1.91B1.91B1.98B1.85B1.81B2.21B
Stockholders Equity693.59M1.13B1.17B1.20B1.23B684.68M
Cash Flow
Free Cash Flow-137.23M-74.96M-75.88M28.10M21.73M-69.15M
Operating Cash Flow-23.07M45.83M45.54M139.82M141.22M28.68M
Investing Cash Flow115.38M19.28M-112.59M-121.47M-153.41M-168.13M
Financing Cash Flow-97.95M-73.95M71.86M-16.84M16.10M139.44M

Krispy Kreme Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price3.60
Price Trends
50DMA
3.36
Positive
100DMA
3.46
Positive
200DMA
5.99
Negative
Market Momentum
MACD
0.05
Negative
RSI
52.72
Neutral
STOCH
71.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DNUT, the sentiment is Neutral. The current price of 3.6 is above the 20-day moving average (MA) of 3.49, above the 50-day MA of 3.36, and below the 200-day MA of 5.99, indicating a neutral trend. The MACD of 0.05 indicates Negative momentum. The RSI at 52.72 is Neutral, neither overbought nor oversold. The STOCH value of 71.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for DNUT.

Krispy Kreme Risk Analysis

Krispy Kreme disclosed 37 risk factors in its most recent earnings report. Krispy Kreme reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Krispy Kreme Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$480.60M9.3711.87%2.77%3.94%12.50%
70
Outperform
$942.95M21.6623.58%1.16%8.51%40.83%
69
Neutral
$1.82B18.287.86%1.84%2.49%15.99%
66
Neutral
$1.83B234.930.68%8.47%-85.17%
63
Neutral
$20.46B14.47-3.60%3.13%2.63%-6.18%
52
Neutral
$1.25B22.693.58%0.98%-7.96%-64.67%
50
Neutral
$638.58M238.55-49.24%3.89%-11.55%-757.68%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DNUT
Krispy Kreme
3.60
-7.29
-66.94%
IMKTA
Ingles Markets
67.69
-5.05
-6.94%
VLGEA
Village Super Market
36.25
5.17
16.63%
WMK
Weis Markets
74.04
8.55
13.06%
NGVC
Natural Grocers
39.80
14.09
54.80%
GO
Grocery Outlet Holding
18.50
0.06
0.33%

Krispy Kreme Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Krispy Kreme Appoints New CFO Raphael Duvivier
Neutral
Jul 7, 2025

Krispy Kreme Inc. announced the appointment of Raphael Duvivier as Chief Financial Officer, effective July 11, 2025, with a comprehensive compensation package including salary, bonuses, and long-term incentives. Additionally, the company approved retention grants for key executives and a new cash bonus opportunity for the second half of 2025, aiming to strengthen leadership stability and align performance incentives with company goals.

Executive/Board ChangesBusiness Operations and Strategy
Krispy Kreme Announces Leadership Changes Amid Expansion Focus
Neutral
Jul 3, 2025

On June 27, 2025, Krispy Kreme announced the resignations of CFO Jeremiah Ashukian and Chief Growth Officer David Skena, effective July 11, 2025, both leaving to pursue other opportunities without any disagreements with the company. Raphael Duvivier, who joined Krispy Kreme in 2019 and held various leadership roles, will succeed Ashukian as CFO. Additionally, Alison Holder will be promoted to Chief Brand and Product Officer, succeeding Skena. These leadership changes aim to support Krispy Kreme’s focus on sustainable, profitable growth and U.S. expansion.

Business Operations and Strategy
Krispy Kreme Ends Partnership with McDonald’s USA
Neutral
Jun 24, 2025

Krispy Kreme and McDonald’s USA have jointly decided to end their partnership, effective July 2, 2025, due to the unsustainability of the business model for Krispy Kreme. Despite successful collaboration in approximately 2,400 McDonald’s restaurants, Krispy Kreme aims to focus on profitable U.S. expansion and international franchise growth. The partnership was a small part of McDonald’s breakfast business, which remains a core focus for the company.

Executive/Board ChangesShareholder Meetings
Krispy Kreme Holds Virtual Annual Stockholders Meeting
Positive
Jun 20, 2025

On June 17, 2025, Krispy Kreme, Inc. held its virtual annual meeting of stockholders, where several key decisions were made. The stockholders elected nine directors for a one-year term, approved an advisory resolution on executive compensation, and ratified the appointment of Grant Thornton LLP as the independent registered public accounting firm for fiscal year 2025. These decisions are likely to impact the company’s governance and financial oversight positively.

M&A TransactionsBusiness Operations and Strategy
Krispy Kreme Sells Stake in Insomnia Cookies
Positive
Jun 10, 2025

On June 10, 2025, Krispy Kreme announced the sale of its remaining stake in Insomnia Cookies Holdings, LLC, receiving $75 million in cash proceeds. This transaction marks a strategic move to de-leverage the company’s balance sheet and focus on profitable U.S. expansion and international franchise growth, as stated by CEO Josh Charlesworth.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 23, 2025