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Krispy Kreme (DNUT)
NASDAQ:DNUT
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Krispy Kreme (DNUT) AI Stock Analysis

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DNUT

Krispy Kreme

(NASDAQ:DNUT)

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Neutral 54 (OpenAI - 4o)
Rating:54Neutral
Price Target:
$4.00
▲(5.54% Upside)
Krispy Kreme's overall stock score is driven by financial challenges, including declining revenues and high leverage, which weigh heavily on the score. Technical analysis shows some positive momentum, providing a moderate boost. Valuation is mixed, with a negative P/E ratio but a decent dividend yield. The strategic shift towards a franchise model is promising but not yet reflected in financial improvements.
Positive Factors
Franchise Model Expansion
The shift to a capital-light franchise model can enhance profitability by reducing capital expenditures and expanding market reach through partnerships.
Digital Sales Growth
Strong growth in digital sales reflects successful adaptation to consumer trends, potentially boosting long-term revenue through enhanced customer engagement.
Expansion with Major Retailers
Partnerships with major retailers expand distribution channels, increasing product availability and potentially driving sustained revenue growth.
Negative Factors
Declining Revenues
A trend of declining revenues indicates challenges in maintaining sales growth, which can impact long-term financial health and market competitiveness.
High Leverage
Significant leverage increases financial risk, potentially limiting the company's ability to invest in growth opportunities and manage economic downturns.
Negative Profit Margins
Persistently negative profit margins suggest operational inefficiencies and profitability challenges, which can hinder long-term financial sustainability.

Krispy Kreme (DNUT) vs. SPDR S&P 500 ETF (SPY)

Krispy Kreme Business Overview & Revenue Model

Company DescriptionKrispy Kreme, Inc. (ticker: DNUT) is a global retailer and wholesaler of doughnuts, coffee, and other beverages. Founded in 1937, the company is renowned for its signature Original Glazed doughnuts and operates in the quick-service restaurant sector, focusing on the production and sale of fresh doughnuts and coffee products. Krispy Kreme operates a mix of company-owned and franchise locations, offering a variety of doughnut flavors, pastries, and beverages to customers both in-store and through various distribution channels.
How the Company Makes MoneyKrispy Kreme generates revenue primarily through the sale of its doughnuts and beverages at retail locations. Its revenue model includes direct sales from company-owned stores and franchise royalties from franchisee operations. Key revenue streams consist of in-store sales, wholesale distribution to grocery chains and convenience stores, and special event catering. The company also benefits from partnerships with various retailers and coffee distributors to expand its market reach and product availability. Additionally, Krispy Kreme engages in promotional collaborations and limited-time offers that drive traffic and customer engagement, contributing to its overall earnings.

Krispy Kreme Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a strategic pivot towards a capital-light franchise model and marketing focus on core products, which are positive steps. However, financial metrics, including a significant decline in adjusted EBITDA and impairment charges, indicate current challenges. The digital growth and expansion with major retailers provide a positive outlook, but immediate financial performance issues balance the sentiment.
Q2-2025 Updates
Positive Updates
Global Franchise Expansion
Krispy Kreme is focusing on a capital-light international franchise model, with new market entries in Spain and expanding existing franchises in South Korea, the Middle East, France, and Brazil.
U.S. Marketing Focus Shift
The company launched a new marketing campaign centered on the Original Glazed doughnut, driving incremental sales and increasing excitement around their core product.
Digital Growth
Digital sales increased by double digits and accounted for more than 20% of U.S. retail sales during the quarter.
Expansion with Major Retailers
Added over 400 doors with major customers like Costco, Walmart, Target, and Kroger in the second quarter alone.
Negative Updates
Decline in Adjusted EBITDA
Adjusted EBITDA was $20.1 million, down from $54.7 million last year, impacted by the divestiture of Insomnia Cookies and losses from the McDonald's USA partnership.
U.S. Organic Revenue Decline
U.S. segment experienced a 3.1% organic revenue decline due to consumer softness and strategic closures of underperforming doors.
Noncash Impairment Charges
Incurred $407 million in noncash impairment charges, including $356 million related to goodwill, impacting the financial performance.
Challenges with McDonald's Partnership
Losses from the now-ended McDonald's USA partnership were higher than projected, impacting profitability.
Company Guidance
During the Krispy Kreme Second Quarter 2025 Earnings Call, the company outlined its strategic guidance emphasizing profitable U.S. expansion and international franchise growth. Key metrics highlighted included a net revenue of $379.8 million and an adjusted EBITDA of $20.1 million, both affected by the divestiture of Insomnia Cookies and the termination of the McDonald's USA partnership. The company is targeting a deleveraging of its balance sheet by refranchising select international markets and reducing ownership stakes in joint ventures, while also focusing on expanding margins and sustainable growth. Krispy Kreme aims to open a new production hub in Minneapolis and plans to enhance profitability by optimizing its U.S. delivery network, having already exited 1,500 underperforming doors and added 1,100 profitable ones. The shift to a capital-light franchise model is expected to lower capital expenditures, with the company reporting over $200 million in excess liquidity.

Krispy Kreme Financial Statement Overview

Summary
Krispy Kreme is facing financial challenges with declining revenues, negative profitability, and high leverage. The gross profit margin remains strong, but operational inefficiencies and cash flow issues persist. High debt levels pose a risk to financial stability.
Income Statement
45
Neutral
Krispy Kreme's income statement shows a concerning trend with declining revenues and negative profit margins in the TTM period. The gross profit margin remains strong at 75.46%, indicating efficient production, but the net profit margin is deeply negative at -29.34%, reflecting significant losses. Revenue growth has turned negative, indicating a decline in sales compared to previous periods. The EBIT and EBITDA margins are also negative, highlighting operational inefficiencies.
Balance Sheet
50
Neutral
The balance sheet reveals a high debt-to-equity ratio of 2.05 in the TTM period, indicating significant leverage and potential financial risk. Return on equity is negative, reflecting the company's inability to generate profits from shareholder investments. The equity ratio is not provided, but the high debt levels suggest a lower proportion of equity in the capital structure.
Cash Flow
40
Negative
Cash flow analysis shows a negative free cash flow, although there is a positive growth rate of 27.19% in the TTM period. The operating cash flow to net income ratio is low at 0.04, indicating weak cash generation relative to net income. The free cash flow to net income ratio is significantly negative, suggesting cash flow challenges.
BreakdownTTMDec 2024Dec 2023Dec 2020Dec 2019
Income Statement
Total Revenue1.54B1.67B1.69B1.12B959.41M
Gross Profit1.16B1.26B1.24B242.67M697.39M
EBITDA-267.07M213.43M135.24M85.78M102.38M
Net Income-451.42M3.10M-37.92M-64.78M-34.00M
Balance Sheet
Total Assets2.63B3.07B3.24B3.06B2.87B
Cash, Cash Equivalents and Short-Term Investments21.26M28.96M38.19M38.51M37.40M
Total Debt1.42B1.35B1.40B1.59B1.50B
Total Liabilities1.91B1.91B1.98B2.21B1.99B
Stockholders Equity693.59M1.13B1.17B684.68M734.82M
Cash Flow
Free Cash Flow-137.23M-74.96M-75.88M-69.15M4.44M
Operating Cash Flow-23.07M45.83M45.54M28.68M80.81M
Investing Cash Flow115.38M19.28M-112.59M-168.13M-226.61M
Financing Cash Flow-97.95M-73.95M71.86M139.44M129.08M

Krispy Kreme Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.79
Price Trends
50DMA
3.50
Positive
100DMA
3.38
Positive
200DMA
4.51
Negative
Market Momentum
MACD
0.14
Negative
RSI
53.85
Neutral
STOCH
41.71
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DNUT, the sentiment is Positive. The current price of 3.79 is above the 20-day moving average (MA) of 3.63, above the 50-day MA of 3.50, and below the 200-day MA of 4.51, indicating a neutral trend. The MACD of 0.14 indicates Negative momentum. The RSI at 53.85 is Neutral, neither overbought nor oversold. The STOCH value of 41.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DNUT.

Krispy Kreme Risk Analysis

Krispy Kreme disclosed 37 risk factors in its most recent earnings report. Krispy Kreme reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Krispy Kreme Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$418.54M8.4311.60%3.18%3.76%12.17%
$1.29B24.243.58%0.95%-7.96%-64.67%
$886.26M21.0323.58%1.24%8.51%40.83%
$20.33B14.63-3.31%3.23%1.93%-12.26%
$1.41B180.830.68%8.47%-85.17%
$414.03M9.2744.96%15.34%389.40%
$648.85M-49.24%3.69%-11.55%-757.68%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DNUT
Krispy Kreme
3.79
-7.44
-66.25%
IMKTA
Ingles Markets
69.45
6.22
9.84%
VLGEA
Village Super Market
31.45
3.69
13.29%
NGVC
Natural Grocers
38.61
11.52
42.52%
GO
Grocery Outlet Holding
14.34
0.04
0.28%
DDL
Dingdong
1.87
-2.13
-53.25%

Krispy Kreme Corporate Events

Executive/Board Changes
Krispy Kreme Appoints New Chief Accounting Officer
Neutral
Sep 3, 2025

On August 28, 2025, Krispy Kreme announced the appointment of Joseph J. Esposito as the new Chief Accounting Officer, effective September 15, 2025, following the resignation of Kelly McBride. Esposito, who has been with the company since 2020, brings extensive experience from his previous roles at PwC and within Krispy Kreme’s tax department. His compensation package includes a base salary, bonus opportunities, and participation in the company’s long-term incentive plan, indicating a strategic move to strengthen the company’s financial leadership.

The most recent analyst rating on (DNUT) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Krispy Kreme stock, see the DNUT Stock Forecast page.

Krispy Kreme’s Earnings Call: Growth Amid Challenges
Aug 13, 2025

Krispy Kreme’s recent earnings call painted a mixed picture of the company’s current standing and future prospects. While there are promising developments in international franchise growth, U.S. marketing, and digital retail expansion, the company faces significant challenges. These include a decline in adjusted EBITDA, substantial impairment charges, and a net revenue decrease. The termination of the McDonald’s USA partnership further underscored strategic difficulties.

Krispy Kreme’s Q2 2025 Results and Turnaround Strategy
Aug 8, 2025

Krispy Kreme, Inc., a renowned global sweet treat brand, is known for its iconic Original Glazed doughnuts and operates in the food and beverage industry across more than 40 countries through its network of fresh doughnut shops and partnerships with leading retailers.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025