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Krispy Kreme (DNUT)
NASDAQ:DNUT

Krispy Kreme (DNUT) AI Stock Analysis

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Krispy Kreme

(NASDAQ:DNUT)

Rating:52Neutral
Price Target:
$2.50
▼(-3.85%Downside)
Krispy Kreme's stock score reflects mixed financial health with profitability challenges, negative valuation indicators, and bearish technical signals. While strategic initiatives and governance improvements offer some positives, significant financial pressures and uncertainty remain.
Positive Factors
Financial Strategy
Actions are being taken to reduce leverage and reduce capital intensity, notably most international markets could be considered for conversion to a franchise model.
Operational Shifts
Krispy Kreme will focus on its traditional retail channel distribution in the US, potentially strengthening its core business.
Negative Factors
Financial Performance
The company reported 1Q25 results with net sales below estimates and adjusted EBITDA below both estimates.
Market Confidence
Management previously provided a message that everything was going as planned, but now confidence in their strategy and execution has diminished.
Partnership Termination
Krispy Kreme and McDonald's announced the termination of their multiyear partnership, pulling doughnuts from existing McDonald's doors.

Krispy Kreme (DNUT) vs. SPDR S&P 500 ETF (SPY)

Krispy Kreme Business Overview & Revenue Model

Company DescriptionKrispy Kreme, Inc., together with its subsidiaries, operates through an omni-channel business model to provide doughnut experiences and produce doughnuts. The company operates through three segments: U.S. and Canada, International, and Market Development. It also produces cookies, brownies, cookie cakes, ice cream, cookie-wiches, and cold milk, as well as doughnut mixes, other ingredients, and doughnut-making equipment. As of January 2, 2022, the company had 1,810 Krispy Kreme and Insomnia Cookies-branded shops in approximately 30 countries worldwide, which include 971 company owned and 839 franchised. It serves through doughnut shops, delivered fresh daily outlets, ecommerce, and delivery business. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is headquartered in Charlotte, North Carolina.
How the Company Makes MoneyKrispy Kreme generates revenue through the sale of its doughnuts and complementary products like coffee and beverages. The company's revenue model is primarily based on retail sales from its company-owned stores, franchise operations, and e-commerce platforms. Krispy Kreme also earns income through wholesale operations by providing products to retail partners such as grocery stores and convenience chains. Significant partnerships with retailers and franchisees help expand its market reach, contributing to its earnings. Additionally, the company leverages its brand strength and promotional activities to drive sales and maintain customer loyalty.

Krispy Kreme Earnings Call Summary

Earnings Call Date:May 08, 2025
(Q1-2025)
|
% Change Since: -39.95%|
Next Earnings Date:Aug 13, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mix of progress and challenges. While Krispy Kreme is expanding internationally and improving operational efficiencies, it faces significant challenges with its McDonald's partnership and financial pressures from declining organic revenue and cybersecurity impacts. The company's focus on deleveraging and strategic growth is counterbalanced by the need to pause expansion efforts and reassess strategies.
Q1-2025 Updates
Positive Updates
Expansion in International Markets
Krispy Kreme opened in Brazil with $100,000 in sales in the first two days, surpassing the France launch in 2023. The company is considering refranchising operations in Australia, New Zealand, Japan, Mexico, the UK, and Ireland to strengthen its capital-light international franchise growth.
Cost Reduction and Operational Efficiency
Krispy Kreme has begun outsourcing fresh doughnut delivery, expecting 15% of the network to be outsourced by May, with further plans to fully outsource US logistics by mid-next year. This move has resulted in excellent service rates and predictable costs.
New Marketing Campaigns and Product Innovations
Krispy Kreme is launching a multimedia marketing campaign on June 6, National Donut Day. The company has seen success with new product innovations like the Fruity Pebbles glaze, which sold out daily in April.
Increase in Points of Access
The company has added nearly 100 new cabinets to its DFD channel, bringing the total to more than 600. Krispy Kreme is also expanding availability through new partnerships with Costco and a pilot with Sam's Club.
Improvement in Employee Turnover
Krispy Kreme has improved employee turnover by over 30% year over year, supported by new role-based training, onboarding programs, and an incentive program.
Negative Updates
Challenges with McDonald's Partnership
After initial marketing, demand for Krispy Kreme products at McDonald's locations dropped below expectations. Krispy Kreme and McDonald's have paused further expansion to reassess the deployment schedule and improve profitability.
Decline in Organic Revenue
Organic revenue declined by 1% due to consumer softness in a challenging macro environment, resulting in a Q1 net revenue of $375.2 million.
US Retail Segment Weakness
The US segment saw an organic revenue decline of 2.6% due to consumer softness and a planned reduction of discount days. Adjusted EBITDA for the US dropped to $15.9 million.
Cybersecurity Impact and Financial Challenges
The 2024 cybersecurity incident resulted in $5 million of operational inefficiencies. Adjusted EBITDA was $24 million with a margin of 6.4%, affected by the cybersecurity impacts and costs from US expansion.
Withdrawal of Full-Year Outlook
Due to macroeconomic softness and uncertainty around the McDonald's partnership, Krispy Kreme has withdrawn its prior full-year outlook.
Discontinuation of Quarterly Dividend
Krispy Kreme has decided to discontinue the quarterly dividend to redirect capital towards debt repayment.
Company Guidance
During the Krispy Kreme First Quarter 2025 Earnings Call, the company outlined several strategic initiatives aimed at driving profitable growth and improving financial flexibility. The company is focusing on its long-term goal of reaching 100,000 points of access, emphasizing profitable U.S. expansion and capital-light international franchise growth. In Q1 2025, Krispy Kreme reported net revenue of $375.2 million and an adjusted EBITDA of $24 million with a margin of 6.4%. The U.S. segment saw an organic revenue decline of 2.6%, with an average revenue per door per week (APD) of $587. Internationally, organic revenue grew by 1.5%, led by strong performance in Canada. The company is also pursuing a refranchising strategy in certain international markets, aiming to deleverage the balance sheet and strengthen financial stability. For Q2, Krispy Kreme expects revenue between $370 and $385 million and adjusted EBITDA of $30 to $35 million. The company also announced the discontinuation of its quarterly dividend to prioritize debt repayment.

Krispy Kreme Financial Statement Overview

Summary
Krispy Kreme displays mixed financial health. Revenue growth is positive, but profitability and high leverage pose risks. Efficient cash flow management is a key strength, but strategic improvements in profitability and leverage are crucial.
Income Statement
65
Positive
Krispy Kreme shows mixed results in its income statement. The TTM data reflects a negative net profit margin due to a net loss, which is concerning. However, historical data indicates steady revenue growth, albeit with fluctuating profitability. The EBIT margin has turned negative in the TTM, impacting overall profitability. Despite these challenges, the company has maintained positive EBITDA, suggesting operational resilience.
Balance Sheet
55
Neutral
The balance sheet presents a moderate risk profile with a relatively high debt-to-equity ratio, reflecting leverage concerns. Stockholders' equity remains stable, contributing to a reasonable equity ratio. ROE is negative due to net losses, indicating inefficiencies in generating returns on equity. The company's high leverage and negative ROE could pose risks if not managed carefully.
Cash Flow
60
Neutral
Cash flow analysis reveals challenges with negative free cash flow in the TTM, indicating cash outflows exceeding operational cash generation. However, the operating cash flow to net income ratio remains positive, suggesting efficient cash flow management relative to net losses. The free cash flow to net income ratio is negative due to the net loss, highlighting potential cash flow constraints.
BreakdownTTMDec 2024Dec 2023Mar 2023Mar 2022Dec 2020
Income Statement
Total Revenue1.60B1.67B1.69B1.53B1.38B1.12B
Gross Profit957.88M1.26B476.37M1.12B1.03B811.13M
EBITDA183.61M212.71M135.24M141.09M136.94M78.15M
Net Income-21.66M3.10M-37.92M-8.78M-14.84M-60.94M
Balance Sheet
Total Assets3.09B3.07B3.24B3.15B3.15B3.06B
Cash, Cash Equivalents and Short-Term Investments18.72M28.96M38.19M35.37M38.56M38.51M
Total Debt1.45B1.35B1.40B1.24B1.18B1.59B
Total Liabilities1.96B1.91B1.98B1.85B1.81B2.21B
Stockholders Equity1.10B1.13B1.17B1.20B1.23B684.68M
Cash Flow
Free Cash Flow-74.92M-74.96M-75.88M28.10M21.73M-69.15M
Operating Cash Flow42.70M45.83M45.54M139.82M141.22M28.68M
Investing Cash Flow22.51M19.28M-112.59M-121.47M-153.41M-168.13M
Financing Cash Flow-80.73M-73.95M71.86M-16.84M16.10M139.44M

Krispy Kreme Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.60
Price Trends
50DMA
3.36
Negative
100DMA
4.90
Negative
200DMA
7.70
Negative
Market Momentum
MACD
-0.22
Negative
RSI
31.22
Neutral
STOCH
16.94
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DNUT, the sentiment is Negative. The current price of 2.6 is below the 20-day moving average (MA) of 2.81, below the 50-day MA of 3.36, and below the 200-day MA of 7.70, indicating a bearish trend. The MACD of -0.22 indicates Negative momentum. The RSI at 31.22 is Neutral, neither overbought nor oversold. The STOCH value of 16.94 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DNUT.

Krispy Kreme Risk Analysis

Krispy Kreme disclosed 37 risk factors in its most recent earnings report. Krispy Kreme reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Krispy Kreme Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$514.94M10.0911.87%2.58%3.94%12.50%
WMWMK
68
Neutral
$1.98B18.787.54%1.81%1.76%6.01%
67
Neutral
$1.01B24.7523.38%1.13%9.36%43.17%
65
Neutral
$1.18B19.474.00%1.04%-7.79%-64.85%
62
Neutral
$16.34B11.01-5.97%3.14%1.65%-24.92%
GOGO
60
Neutral
$1.35B81.471.43%10.37%-73.84%
52
Neutral
$438.96M238.55-1.92%5.38%-6.55%53.81%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DNUT
Krispy Kreme
2.57
-8.12
-75.96%
IMKTA
Ingles Markets
62.43
-5.33
-7.87%
VLGEA
Village Super Market
38.36
13.61
54.99%
WMK
Weis Markets
73.56
12.10
19.69%
NGVC
Natural Grocers
37.34
16.02
75.14%
GO
Grocery Outlet Holding
12.97
-9.30
-41.76%

Krispy Kreme Corporate Events

Business Operations and Strategy
Krispy Kreme Ends Partnership with McDonald’s USA
Neutral
Jun 24, 2025

Krispy Kreme and McDonald’s USA have jointly decided to end their partnership, effective July 2, 2025, due to the unsustainability of the business model for Krispy Kreme. Despite successful collaboration in approximately 2,400 McDonald’s restaurants, Krispy Kreme aims to focus on profitable U.S. expansion and international franchise growth. The partnership was a small part of McDonald’s breakfast business, which remains a core focus for the company.

The most recent analyst rating on (DNUT) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on Krispy Kreme stock, see the DNUT Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Krispy Kreme Holds Virtual Annual Stockholders Meeting
Positive
Jun 20, 2025

On June 17, 2025, Krispy Kreme, Inc. held its virtual annual meeting of stockholders, where several key decisions were made. The stockholders elected nine directors for a one-year term, approved an advisory resolution on executive compensation, and ratified the appointment of Grant Thornton LLP as the independent registered public accounting firm for fiscal year 2025. These decisions are likely to impact the company’s governance and financial oversight positively.

The most recent analyst rating on (DNUT) stock is a Hold with a $13.00 price target. To see the full list of analyst forecasts on Krispy Kreme stock, see the DNUT Stock Forecast page.

M&A TransactionsBusiness Operations and Strategy
Krispy Kreme Sells Stake in Insomnia Cookies
Positive
Jun 10, 2025

On June 10, 2025, Krispy Kreme announced the sale of its remaining stake in Insomnia Cookies Holdings, LLC, receiving $75 million in cash proceeds. This transaction marks a strategic move to de-leverage the company’s balance sheet and focus on profitable U.S. expansion and international franchise growth, as stated by CEO Josh Charlesworth.

The most recent analyst rating on (DNUT) stock is a Hold with a $13.00 price target. To see the full list of analyst forecasts on Krispy Kreme stock, see the DNUT Stock Forecast page.

Private Placements and FinancingBusiness Operations and StrategyFinancial Disclosures
Krispy Kreme Secures $125M Loan Amid Revenue Decline
Negative
May 8, 2025

On May 2 and May 7, 2025, Krispy Kreme, Inc. executed amendments to its existing credit agreement, securing $125 million in incremental term loan commitments to support general corporate purposes, including working capital and capital expenditures. The company reported a net revenue of $375.2 million for the first quarter of 2025, a decline of 15.3% compared to the previous year, primarily due to the divestiture of a majority stake in Insomnia Cookies. Despite the challenging macroeconomic environment, Krispy Kreme aims to focus on profitable U.S. expansion and international franchise growth, while addressing debt reduction and improving cash flow.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 20, 2025