Expansion in International Markets
Krispy Kreme opened in Brazil with $100,000 in sales in the first two days, surpassing the France launch in 2023. The company is considering refranchising operations in Australia, New Zealand, Japan, Mexico, the UK, and Ireland to strengthen its capital-light international franchise growth.
Cost Reduction and Operational Efficiency
Krispy Kreme has begun outsourcing fresh doughnut delivery, expecting 15% of the network to be outsourced by May, with further plans to fully outsource US logistics by mid-next year. This move has resulted in excellent service rates and predictable costs.
New Marketing Campaigns and Product Innovations
Krispy Kreme is launching a multimedia marketing campaign on June 6, National Donut Day. The company has seen success with new product innovations like the Fruity Pebbles glaze, which sold out daily in April.
Increase in Points of Access
The company has added nearly 100 new cabinets to its DFD channel, bringing the total to more than 600. Krispy Kreme is also expanding availability through new partnerships with Costco and a pilot with Sam's Club.
Improvement in Employee Turnover
Krispy Kreme has improved employee turnover by over 30% year over year, supported by new role-based training, onboarding programs, and an incentive program.