Dunelm Group (DNLMY)
:DNLMY
US Market
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Dunelm Group (DNLMY) AI Stock Analysis

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DNLMY

Dunelm Group

(OTC:DNLMY)

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Neutral 69 (OpenAI - 4o)
Rating:69Neutral
Price Target:
$16.00
▲(4.37% Upside)
Dunelm Group's overall stock score is driven by strong financial performance and a positive earnings call outlook. The company's profitability and strategic expansion efforts are significant strengths. However, technical indicators suggest weak momentum, and increasing debt levels pose a risk. The attractive dividend yield supports the valuation score.

Dunelm Group (DNLMY) vs. SPDR S&P 500 ETF (SPY)

Dunelm Group Business Overview & Revenue Model

Company DescriptionDunelm Group plc is a leading UK home furnishings retailer, specializing in a wide range of products for the home, including bedding, curtains, furniture, and home decor. Established in 1979, the company operates both physical stores and an online platform, offering customers a diverse selection of quality home goods at competitive prices. Dunelm's mission is to help customers create a home they love, providing inspiration and practical solutions across various lifestyle segments.
How the Company Makes MoneyDunelm generates revenue primarily through the sale of home furnishings and accessories, with key revenue streams coming from both in-store sales and e-commerce transactions. The company's extensive product range includes exclusive brands, which allow for higher margins. Seasonal promotions and sales events also contribute to sales volume. Additionally, Dunelm benefits from strategic partnerships with suppliers and manufacturers, ensuring a reliable supply chain while maintaining quality and cost-effectiveness. The company's loyalty program and customer-centric approach help drive repeat business, further enhancing its revenue potential.

Dunelm Group Earnings Call Summary

Earnings Call Date:Sep 09, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Feb 10, 2026
Earnings Call Sentiment Positive
The earnings call reflects a generally positive outlook for Dunelm, with significant growth in sales, market share, and digital channels. Despite some challenges with costs and environmental impact, the company demonstrates strong financial performance and strategic expansion efforts.
Q4-2025 Updates
Positive Updates
Sales and Market Share Growth
Sales increased by 3.8% to GBP 1.8 million, with a notable increase in market share to 7.9%, up 20 basis points from the previous year.
Strong Financial Performance
Profit before tax grew by 2.7% to GBP 211 million, and operating cash flow increased by 10% year-on-year.
Digital Channel Growth
Digital sales participation rose by 3 percentage points to make up 40% of total sales, with Click & Collect sales growing by around 30%.
Dividend Increase
An increased total ordinary dividend for the year was announced at 44.5p per share, up 2.3% year-on-year.
Expansion and Acquisitions
First store opened in London and acquisitions made in Ireland. A new in-house production capability for made-to-measure products was established in the Midlands.
Negative Updates
Challenging Cost Environment
Operating costs increased due to inflationary pressures, particularly driven by labor cost inflation and the National Living Wage.
Scope 3 Carbon Reduction Challenges
Progress on Scope 3 carbon reduction has been challenging, with more work needed to measure and reduce both carbon and water consumption across the supply chain.
Lack of Sustained Consumer Recovery
While there was stronger growth in the second half of the year, the company is not yet calling out a consumer recovery.
Company Guidance
The call provided detailed guidance on Dunelm's financial performance and strategic outlook for the fiscal year ending in June 2025. Sales increased by 3.8% to GBP 1.8 million, with a strong gross margin of 52.4%, up 60 basis points year-on-year, and a profit before tax of GBP 211 million, reflecting a 2.7% growth. The company declared a total ordinary dividend of 44.5p per share, alongside a special dividend of 35p, culminating in a total distribution of 79.5p per share. Dunelm's digital sales now constitute 40% of total sales, with Click & Collect sales growing by 30%. The company aims to maintain a stable PBT margin, despite inflationary pressures, by achieving efficiencies and investing in growth initiatives, including the opening of 5 to 10 new superstores and further store refits. Operating cash flow increased by 10%, and the company ended the year with net debt of GBP 102 million, maintaining a net debt-to-EBITDA ratio of 0.3x. Looking ahead, Dunelm anticipates continued strategic progress with a focus on elevating product offerings, enhancing customer experiences across channels, and driving operational efficiencies.

Dunelm Group Financial Statement Overview

Summary
Dunelm Group demonstrates strong profitability and efficient operations with consistent revenue growth and healthy margins. However, increasing debt levels and a recent slowdown in free cash flow growth pose potential risks. The company should focus on managing its leverage and improving cash flow growth to maintain financial stability.
Income Statement
75
Positive
Dunelm Group has shown consistent revenue growth over the years, with a stable gross profit margin around 52%. The net profit margin has been steady at approximately 8.8%, indicating good profitability. However, the revenue growth rate has slowed down recently, which could be a concern if it continues. The EBIT and EBITDA margins are healthy, reflecting efficient operations.
Balance Sheet
60
Neutral
The company has a high debt-to-equity ratio, which has increased over the years, indicating higher financial leverage and potential risk. The return on equity is strong, suggesting effective use of equity to generate profits. However, the equity ratio is relatively low, which could be a concern for financial stability.
Cash Flow
70
Positive
Dunelm Group's cash flow metrics are solid, with a high free cash flow to net income ratio, indicating good cash generation relative to profits. The operating cash flow to net income ratio is also strong, suggesting efficient cash management. However, the free cash flow growth has been negative recently, which could impact future liquidity.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.77B1.77B1.71B1.64B1.58B1.34B
Gross Profit928.30M928.30M883.30M820.90M809.40M688.90M
EBITDA251.20M251.20M239.70M224.10M297.60M241.40M
Net Income156.30M156.30M151.20M151.90M171.20M128.90M
Balance Sheet
Total Assets741.50M741.50M682.00M696.80M737.90M766.70M
Cash, Cash Equivalents and Short-Term Investments30.00M30.00M23.40M46.30M30.20M128.60M
Total Debt377.70M377.70M326.60M334.10M330.90M293.30M
Total Liabilities622.70M622.70M544.10M559.30M559.60M485.50M
Stockholders Equity118.80M118.80M137.90M137.50M178.30M281.20M
Cash Flow
Free Cash Flow220.70M220.70M199.90M218.80M227.80M168.50M
Operating Cash Flow255.90M255.90M232.30M240.60M251.80M184.20M
Investing Cash Flow-65.90M-65.90M-38.30M-20.70M-41.60M-15.60M
Financing Cash Flow-183.00M-183.00M-217.30M-204.40M-309.70M-127.60M

Dunelm Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price15.33
Price Trends
50DMA
14.74
Positive
100DMA
15.21
Negative
200DMA
14.18
Positive
Market Momentum
MACD
0.04
Negative
RSI
52.09
Neutral
STOCH
50.36
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DNLMY, the sentiment is Positive. The current price of 15.33 is above the 20-day moving average (MA) of 14.87, above the 50-day MA of 14.74, and above the 200-day MA of 14.18, indicating a bullish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 52.09 is Neutral, neither overbought nor oversold. The STOCH value of 50.36 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DNLMY.

Dunelm Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$23.37B21.0951.75%1.33%3.28%9.29%
71
Outperform
$2.99B8.4218.42%1.11%-2.20%-17.95%
69
Neutral
$3.00B14.91119.92%6.98%6.66%6.21%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
$4.62B6.673.49%-0.18%-18.95%
46
Neutral
$3.02B29.959.56%205.41%
43
Neutral
$215.83M-0.98-67.22%-8.07%-2206.16%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DNLMY
Dunelm Group
14.96
1.90
14.52%
FLWS
1-800 Flowers
3.20
-4.69
-59.44%
BBWI
Bath & Body Works
22.40
-8.13
-26.63%
WSM
Williams-Sonoma
191.89
63.03
48.91%
RH
RH
161.02
-161.81
-50.12%
ASO
Academy Sports and Outdoors
44.91
-3.88
-7.95%

Dunelm Group Corporate Events

Dunelm Group’s Earnings Call Highlights Growth and Challenges
Sep 17, 2025

Dunelm Group’s recent earnings call reflected a generally positive outlook, highlighting significant growth across various sectors. The company reported impressive sales and market share expansion, alongside robust digital channel growth. Despite facing some challenges, particularly concerning costs and environmental impact, Dunelm demonstrated strong financial performance and strategic expansion efforts.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025