Revenue Growth in H1
Group sales increased 3.6% year-on-year to GBP 926m for the half, driven by a strong Q1 (+6.2%) and a softer Q2 (+1.6%).
Gross Margin Expansion
Gross margin improved by 60 basis points year-on-year to 53.4%, with upside mainly driven by favorable foreign exchange.
Market Share Gain
Dunelm consolidated market share, up 0.2 percentage points to 7.9%.
Customer Satisfaction Increase (CSAT)
Introduced CSAT metric and reported a 2.6 percentage-point increase year-on-year, indicating stronger customer experience outcomes.
Strong Cash Generation and Free Cash Flow
Headline free cash flow was GBP 171.4m with a 65% conversion ratio; headline net cash position of GBP 13m at period end (note: included a temporary GBP 93m favourable timing variance on payables).
Shareholder Returns
Interim ordinary dividend increased 3% to 17p per share and a special dividend of 25p per share announced; buyback program of up to 1.6m shares to satisfy employee schemes.
Digital Participation and App Engagement
Digital participation rose by 2 percentage points to 41%; soft app launch attracted ~130,000 organic downloads with high early engagement and larger basket sizes ahead of official launch.
Availability Recovery in Furniture
After addressing forecasting issues, furniture availability significantly improved and is reported north of ~95% availability.
Productivity and Operational Improvements
Productivity benefits of GBP 6m in H1 driven by performance marketing optimisation and store labour initiatives (including early benefits from self-serve checkout rollout).
Lower CapEx Guidance
CapEx guidance reduced to around GBP 40m for the year (down from ~GBP 50m previously) reflecting timing of store openings.
Reduced Complaints via Packaging Change
Packaging change prior to Christmas reduced complaints in 1-person home delivery by 20%, improving customer experience and reducing downstream costs.
Store Format and Pipeline Progress
Micro/urban format stores (e.g., Wandsworth) trading well; pipeline for FY27 stronger and medium-term store opening guidance maintained at 5–10 per year.