Acquisitions And TechnologyDraftKings' acquisition of Simplebet's micro-betting technology implies cost savings long term and increased consumer engagement by keeping players spending for a longer time.
Customer AcquisitionHigher customer acquisition means greater total addressable market potential, with management believing that new users will have similar spending habits to existing players but with lower acquisition costs.
Product EvolutionA focus on increasing engagement in sports bolsters the customer experience and betting potential, highlighting a customer-centric approach.