Customer AcquisitionCustomer acquisition continues to outperform expectations, with record-breaking acquisition and retention rates above 100%, highlighting the effectiveness of the cross-sell strategy.
Market PositionDraftKings holds the top market share spot for in-play betting in the U.S., with plans to increase in-play betting volume to 60% of its total betting volume.
Technological AdvancementsDraftKings focuses on expanding its lead through live betting innovation, parlay enhancements, and AI-driven personalization, with a multi-brand strategy proving effective.