Customer EngagementDraftKings Predictions could serve as a data acquisition engine, enhancing customer targeting and engagement across the company's platform.
Market ExpansionThere is potential for a massive expansion of the total addressable market as more states may legalize iGaming, creating long-term growth opportunities for DraftKings.
Strategic AcquisitionThe acquisition of Railbird Technologies represents a strategic turning point, positioning DraftKings to participate in prediction markets, a new growth opportunity in digital gaming.