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Super Group (SGHC) (SGHC)
NYSE:SGHC
US Market

Super Group (SGHC) (SGHC) AI Stock Analysis

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SGHC

Super Group (SGHC)

(NYSE:SGHC)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
$10.00
▼(-9.34% Downside)
Action:ReiteratedDate:11/05/25
Super Group (SGHC) shows strong financial performance with consistent revenue and cash flow growth, supported by a positive earnings call highlighting strategic initiatives and regional growth. However, the stock's valuation appears high, and technical indicators provide a mixed outlook, contributing to a moderate overall score.
Positive Factors
Strong operating cash flow & free cash flow
Consistent growth in operating cash flow and healthy free cash flow provide durable internal funding for product investment, marketing, and capital returns. This reduces reliance on external financing, supports dividend capacity and strategic optionality across market expansions over the next several quarters.
Large and growing active customer base
A rising monthly active user base creates a structural revenue foundation via repeat wagering and cross-selling between sportsbook and casino. Scale improves marketing efficiency, data-driven personalization and product monetization, supporting durable top-line growth and higher lifetime value over months to years.
Strategic payments/product initiative (Super Coin)
Introducing a rand-pegged stablecoin is a structural move to lower payment friction, reduce transaction costs and improve retention via integrated rewards. Over several months, this can deepen customer wallet share, improve cash convertibility in key markets and strengthen competitive differentiation in payments.
Negative Factors
Regulatory headwinds in Germany
Tighter German regulation is a durable headwind that can shrink addressable market and increase compliance and tax burdens. Sustained restrictions may force product changes, higher operating costs or market exits, reducing long-term revenue potential and requiring sustained management attention and capital.
Rising total liabilities on the balance sheet
Although equity and low leverage are strengths, rising total liabilities signal growing obligations that may pressure liquidity if cash generation weakens. This trend warrants monitoring as it could constrain capital allocation or require incremental financing in adverse scenarios over the medium term.
Dependence on paid marketing and affiliate economics
Heavy reliance on paid acquisition and affiliate revenue-share creates variable cost exposure that can compress margins if customer acquisition costs rise or retention weakens. This makes profitability sensitive to competitive bidding, marketing efficiency and regulatory limits on promotions over the coming quarters.

Super Group (SGHC) (SGHC) vs. SPDR S&P 500 ETF (SPY)

Super Group (SGHC) Business Overview & Revenue Model

Company DescriptionSuper Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. The company is based in Saint Peter Port, Guernsey.
How the Company Makes MoneySuper Group generates revenue primarily through its online gaming operations, which include sports betting and casino gaming. The company earns money by taking a percentage of the wagers placed by users, as well as through the sale of in-game purchases and promotions. Key revenue streams include sportsbook operations, where it profits from the odds set against the bets placed, and casino games, where it retains a portion of the wagers as gross gaming revenue. Additionally, SGHC may benefit from partnerships with other gaming entities, marketing agreements, and affiliate programs that drive traffic and increase user engagement on its platforms.

Super Group (SGHC) Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Chart Insights
Data provided by:The Fly

Super Group (SGHC) Earnings Call Summary

Earnings Call Date:Feb 23, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 27, 2026
Earnings Call Sentiment Positive
The call conveyed a strongly positive operational and financial performance for FY2025, including double-digit top-line growth, substantial EBITDA expansion and margin improvement, record customer and deposit metrics, strong cash generation and disciplined capital returns. Management also highlighted strategic technology initiatives (Apricot integration, AI pricing, Supercoin) and provided constructive 2026 guidance. Key risks discussed—sports-result volatility, regional regulatory/tax changes (UK, Alberta, South Africa), and some market-specific weakness (New Zealand, uncertain Nigeria rollout)—are material but appear manageable and largely embedded conservatively in guidance. Overall, the positives (robust growth, margin expansion, cash strength, strategic tech and product progress, and clear shareholder returns) notably outweigh the identified short-term and regulatory risks.
Q4-2025 Updates
Positive Updates
Record Annual Revenue and Strong Top-Line Growth
Total revenue for FY2025 reached $2,200,000,000, up 22% year-over-year, with Q4 revenue of $578,000,000, up 8% year-over-year.
Large Increase in Adjusted EBITDA and Margin Expansion
Adjusted EBITDA rose 57% YoY to $560,000,000 for FY2025, delivering an adjusted EBITDA margin of ~25% versus 19% in the prior year; Q4 adjusted EBITDA was $139,000,000, up 11% YoY.
Outstanding Cash Generation and Conversion
EBITDA-to-free-cash-flow conversion was 72% for the year, and year-end cash balance was $513,000,000, up 32% YoY.
Customer and Engagement Metrics at Record Levels
Average monthly active customers reached an all-time high of 6,100,000 in Q4 (a 16% increase YoY). Total wagering activity rose: sports wagers +20% and casino wagers +17% YoY.
Geographic Growth – Europe, Africa and North America
Europe Q4 revenue grew 23% YoY (UK +37%, Spain +5%). Africa grew 27% for the full year (Q4 +7% YoY) with sports wagers +31% and casino wagers +52% YoY. North America (ex-US) grew 10%, with Canada ex-Ontario up 15%.
Strategic Product and Tech Advancements
Completed Africa technology migration and launched ZAR Supercoin in South Africa; received final regulatory approval for Apricot (bringing sportsbook technology in-house) and are implementing AI-driven hyper-personalized bet pricing and other AI improvements.
Capital Allocation and Shareholder Returns
Returned $156,000,000 to shareholders in 2025 (including $20,000,000 in Q4 and a special dividend of $125,000,000). Board increased minimum quarterly dividend target from $0.04 to $0.05 per share.
2026 Guidance and Forward Visibility
Guidance for 2026: total revenue of at least $2,550,000,000 and adjusted EBITDA of more than $680,000,000 (assumes marketing discipline ~22% of revenue, embedded Apricot savings and expected FIFA World Cup uplift).
Negative Updates
Late-Quarter Sports Results and Volatility
Customer-friendly sports outcomes in December negatively impacted results; estimated ~$20,000,000 EBITDA impact, demonstrating sports-margin volatility and risk to short-term profitability.
Regulatory and Tax Headwinds
Guidance embeds UK tax increases effective April 2026 and Alberta regulatory changes midyear; ongoing regulatory/tax risk (including potential South Africa tax changes) could pressure results if more adverse than assumed.
Uncertain Opportunity in Nigeria
Strategy in Nigeria remains under assessment with only a low single-digit World Cup tailwind expected; timing and full-rollout plan are not finalized, limiting near-term upside visibility in that market.
APAC and Specific Market Weaknesses
APAC revenue rose only 6% YoY, with New Zealand down 5%, indicating pockets of underperformance in the region.
Apricot Savings Are Lumpy and Not Day-One
Apricot integration is expected to generate ~$35,000,000 of annualized EBITDA savings, but management noted these are not 'day-one' and will phase in over time despite some savings being included in 2026 guidance.
Competitive and Marketing Intensity Risks
Heavy marketing spend in Ontario historically and uncertain competitor behavior in newly regulated markets (e.g., Alberta) could increase customer-acquisition costs or compress margins if competition escalates beyond current assumptions.
Company Guidance
For 2026 Super Group guided to total revenue of at least $2,550,000,000 and adjusted EBITDA of more than $680,000,000 (versus FY25 revenue $2,200,000,000 and adjusted EBITDA $560,000,000, ~25% margin), calling the outlook “purely organic” and assuming continued customer engagement (Q4 average monthly active customers 6.1 million), a FIFA World Cup uplift, marketing discipline at roughly 22% of revenue, UK tax increases effective April, and Alberta regulation from mid‑year; the guide embeds Apricot annualized savings of about $35,000,000 and some early Supercoin/banking‑fee benefits, is supported by year‑end cash of $513,000,000 and a 72% EBITDA→FCF conversion in 2025, and the board raised the minimum quarterly dividend target from $0.04 to $0.05 per share (first payment toward March).

Super Group (SGHC) Financial Statement Overview

Summary
Super Group (SGHC) demonstrates strong financial health with consistent revenue growth and solid cash flow generation. The company maintains a balanced capital structure with low leverage and increasing equity. Despite some fluctuations in net profit margins and rising liabilities, the overall financial position remains stable, supported by effective operational performance and robust cash flow management.
Income Statement
78
Positive
The company's revenue has shown consistent growth over the years, with a strong increase in 2024 compared to 2023. The gross profit margin has remained healthy, indicating effective cost management. However, the net profit margin fluctuated, with a significant improvement in 2024 after a negative margin in 2023. The EBIT margin was zero in 2024, while the EBITDA margin improved, reflecting stronger operational performance before depreciation and amortization.
Balance Sheet
72
Positive
The balance sheet shows a strong equity position with an increasing stockholders' equity over the years. The company has maintained a low debt-to-equity ratio, indicating conservative leverage. The equity ratio has improved, showing a solid capital structure. However, the total liabilities have increased, which could pose a potential risk if not managed properly.
Cash Flow
80
Positive
The company's cash flow statements reflect robust operating cash flow growth, with free cash flow also showing a healthy upward trend. The operating cash flow to net income ratio is strong, indicating efficient cash generation from operations. The free cash flow to net income ratio is solid, highlighting effective cash management strategies.
BreakdownTTMDec 2024Dec 2023Dec 2022Mar 2022Dec 2020
Income Statement
Total Revenue2.00B1.70B1.44B1.39B1.50B908.02M
Gross Profit1.05B841.42M666.28M703.14M876.85M542.20M
EBITDA402.21M241.49M101.69M305.19M357.60M216.04M
Net Income200.12M113.10M-10.55M194.57M267.07M149.22M
Balance Sheet
Total Assets1.19B1.10B1.06B940.49M955.68M674.36M
Cash, Cash Equivalents and Short-Term Investments485.00M401.73M267.42M273.22M332.64M184.31M
Total Debt72.00M73.25M32.31M19.80M22.67M268.93M
Total Liabilities450.00M517.21M466.56M367.14M373.66M587.64M
Stockholders Equity745.00M580.15M575.16M555.58M582.02M86.72M
Cash Flow
Free Cash Flow0.00199.62M79.30M139.30M183.10M139.21M
Operating Cash Flow0.00295.09M132.85M166.84M209.85M151.32M
Investing Cash Flow0.00-110.08M-5.01M-96.52M-18.16M-5.84M
Financing Cash Flow0.00-56.35M-131.16M-103.18M-39.76M-81.09M

Super Group (SGHC) Technical Analysis

Technical Analysis Sentiment
Positive
Last Price11.03
Price Trends
50DMA
10.14
Positive
100DMA
10.83
Positive
200DMA
10.77
Positive
Market Momentum
MACD
0.32
Negative
RSI
65.23
Neutral
STOCH
85.40
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SGHC, the sentiment is Positive. The current price of 11.03 is above the 20-day moving average (MA) of 9.66, above the 50-day MA of 10.14, and above the 200-day MA of 10.77, indicating a bullish trend. The MACD of 0.32 indicates Negative momentum. The RSI at 65.23 is Neutral, neither overbought nor oversold. The STOCH value of 85.40 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SGHC.

Super Group (SGHC) Risk Analysis

Super Group (SGHC) disclosed 81 risk factors in its most recent earnings report. Super Group (SGHC) reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Super Group (SGHC) Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$5.53B25.3332.35%1.34%29.54%4389.69%
73
Outperform
$4.64B70.6929.49%23.15%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$21.66B0.45%18.51%37.25%
60
Neutral
$155.59M73.201.46%24.21%-92.49%
56
Neutral
$364.44M68.2623.16%1.79%
50
Neutral
$1.98B-2.48-35.91%8.24%-77.54%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SGHC
Super Group (SGHC)
11.03
4.09
58.87%
PENN
PENN Entertainment
14.93
-5.16
-25.68%
DKNG
DraftKings
24.45
-18.96
-43.68%
RSI
Rush Street Interactive
19.99
8.32
71.29%
CDRO
Codere Online
8.00
0.23
2.96%
GAMB
Gambling.com
4.37
-9.26
-67.94%

Super Group (SGHC) Corporate Events

Super Group Posts Solid 2025 Growth and Declares Special Cash Dividend
Jan 21, 2026

On January 21, 2026, Super Group (SGHC) reported that its casino segment underpinned another year of solid growth in 2025, with record quarterly highs in monthly active customers and customer deposits despite softer December sports margins, and said it expects full-year 2025 revenue and Adjusted EBITDA to come in within prior guidance of $2.17–$2.27 billion and $555–$565 million, respectively, based on preliminary, unaudited figures. Reflecting robust cash generation, a strong balance sheet and management’s confidence in the durability of its operating model going into 2026, the board approved a special cash dividend of $0.25 per ordinary share, payable on February 9, 2026 to shareholders of record as of February 2, 2026, signaling a direct capital return to investors alongside continued growth ambitions.

The most recent analyst rating on (SGHC) stock is a Buy with a $11.00 price target. To see the full list of analyst forecasts on Super Group (SGHC) stock, see the SGHC Stock Forecast page.

Super Group Declares Fourth Dividend for 2025
Dec 4, 2025

On December 3, 2025, Super Group’s Board of Directors declared a regular cash dividend of 4¢ per share, payable on December 19, 2025, to shareholders of record as of December 15, 2025. This announcement brings the total dividends declared in 2025 to 16¢ per share, reflecting the company’s strong cash generation and commitment to balanced capital allocation.

The most recent analyst rating on (SGHC) stock is a Buy with a $19.00 price target. To see the full list of analyst forecasts on Super Group (SGHC) stock, see the SGHC Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 05, 2025