Super Group (SGHC) (SGHC) AI Stock Analysis

• Market Cap: $4.51B
• Dividend Yield: 1.34%
• Average Volume (3M): 1.80M
• Price to Earnings (P/E): 20.6
• Beta (1Y): 1.43
• Revenue Growth: 29.54%
• EPS Growth: 4389.69%
• Country: US
• Employees: 3,589
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Gambling, Resorts & Casinos
• EPS (TTM): 0.19
• Shares Outstanding: 501,431,430
• 10 Day Avg. Volume: 2,215,586
• 30 Day Avg. Volume: 1,804,149
• PEG Ratio: -0.02
• Price to Book (P/B): 5.20
• Price to Sales (P/S): 1.78
• P/FCF Ratio: 15.12
• Enterprise Value/Market Cap: 0.74
• Enterprise Value/Revenue: 1.68
• Enterprise Value/Gross Profit: 3.20
• Enterprise Value/Ebitda: 8.33
• 1Y Price Target: $17.75
• Price Target Upside: 97.44% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 5
• EPS Forecast (FY): 0.81
• Revenue Forecast (FY): $2.45B

• Rating: 73 Outperform
• Price Target: $10.00 ▲(11.23% Upside)

Super Group (SGHC) shows strong financial performance with consistent revenue and cash flow growth, supported by a positive earnings call highlighting strategic initiatives and regional growth. However, the stock's valuation appears high, and technical indicators provide a mixed outlook, contributing to a moderate overall score.

Positive Factors

Strong operating cash flow & free cash flow

Consistent growth in operating cash flow and healthy free cash flow provide durable internal funding for product investment, marketing, and capital returns. This reduces reliance on external financing, supports dividend capacity and strategic optionality across market expansions over the next several quarters.

Large and growing active customer base

A rising monthly active user base creates a structural revenue foundation via repeat wagering and cross-selling between sportsbook and casino. Scale improves marketing efficiency, data-driven personalization and product monetization, supporting durable top-line growth and higher lifetime value over months to years.

Strategic payments/product initiative (Super Coin)

Introducing a rand-pegged stablecoin is a structural move to lower payment friction, reduce transaction costs and improve retention via integrated rewards. Over several months, this can deepen customer wallet share, improve cash convertibility in key markets and strengthen competitive differentiation in payments.

Negative Factors

Regulatory headwinds in Germany

Tighter German regulation is a durable headwind that can shrink addressable market and increase compliance and tax burdens. Sustained restrictions may force product changes, higher operating costs or market exits, reducing long-term revenue potential and requiring sustained management attention and capital.

Rising total liabilities on the balance sheet

Although equity and low leverage are strengths, rising total liabilities signal growing obligations that may pressure liquidity if cash generation weakens. This trend warrants monitoring as it could constrain capital allocation or require incremental financing in adverse scenarios over the medium term.

Dependence on paid marketing and affiliate economics

Heavy reliance on paid acquisition and affiliate revenue-share creates variable cost exposure that can compress margins if customer acquisition costs rise or retention weakens. This makes profitability sensitive to competitive bidding, marketing efficiency and regulatory limits on promotions over the coming quarters.

Super Group (SGHC) Business Overview & Revenue Model

Company Description

Super Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. The company is based in Saint Peter Port, Guernsey.

How the Company Makes Money

Super Group generates revenue primarily through its online gaming operations, which include sports betting and casino gaming. The company earns money by taking a percentage of the wagers placed by users, as well as through the sale of in-game purchases and promotions. Key revenue streams include sportsbook operations, where it profits from the odds set against the bets placed, and casino games, where it retains a portion of the wagers as gross gaming revenue. Additionally, SGHC may benefit from partnerships with other gaming entities, marketing agreements, and affiliate programs that drive traffic and increase user engagement on its platforms.

Super Group (SGHC) Financial Statement Overview

Summary

Super Group (SGHC) demonstrates strong financial health with consistent revenue growth and solid cash flow generation. The company maintains a balanced capital structure with low leverage and increasing equity. Despite some fluctuations in net profit margins and rising liabilities, the overall financial position remains stable, supported by effective operational performance and robust cash flow management.

Income Statement

The company's revenue has shown consistent growth over the years, with a strong increase in 2024 compared to 2023. The gross profit margin has remained healthy, indicating effective cost management. However, the net profit margin fluctuated, with a significant improvement in 2024 after a negative margin in 2023. The EBIT margin was zero in 2024, while the EBITDA margin improved, reflecting stronger operational performance before depreciation and amortization.

Balance Sheet

The balance sheet shows a strong equity position with an increasing stockholders' equity over the years. The company has maintained a low debt-to-equity ratio, indicating conservative leverage. The equity ratio has improved, showing a solid capital structure. However, the total liabilities have increased, which could pose a potential risk if not managed properly.

Cash Flow

The company's cash flow statements reflect robust operating cash flow growth, with free cash flow also showing a healthy upward trend. The operating cash flow to net income ratio is strong, indicating efficient cash generation from operations. The free cash flow to net income ratio is solid, highlighting effective cash management strategies.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.00B	1.70B	1.44B	1.39B	1.50B	908.02M
Gross Profit	1.05B	841.42M	666.28M	703.14M	876.85M	542.20M
EBITDA	402.21M	241.49M	101.69M	305.19M	357.60M	216.04M
Net Income	200.12M	113.10M	-10.55M	194.57M	267.07M	149.22M
Balance Sheet
Total Assets	1.19B	1.10B	1.06B	940.49M	955.68M	674.36M
Cash, Cash Equivalents and Short-Term Investments	485.00M	401.73M	267.42M	273.22M	332.64M	184.31M
Total Debt	72.00M	73.25M	32.31M	19.80M	22.67M	268.93M
Total Liabilities	450.00M	517.21M	466.56M	367.14M	373.66M	587.64M
Stockholders Equity	745.00M	580.15M	575.16M	555.58M	582.02M	86.72M
Cash Flow
Free Cash Flow	0.00	199.62M	79.30M	139.30M	183.10M	139.21M
Operating Cash Flow	0.00	295.09M	132.85M	166.84M	209.85M	151.32M
Investing Cash Flow	0.00	-110.08M	-5.01M	-96.52M	-18.16M	-5.84M
Financing Cash Flow	0.00	-56.35M	-131.16M	-103.18M	-39.76M	-81.09M

Super Group (SGHC) Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.99
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SGHC, the sentiment is Negative. The current price of 8.99 is below the 20-day moving average (MA) of 9.64, below the 50-day MA of 10.59, and below the 200-day MA of 10.62, indicating a bearish trend. The MACD of -0.45 indicates Positive momentum. The RSI at 31.69 is Neutral, neither overbought nor oversold. The STOCH value of 16.45 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SGHC.

Super Group (SGHC) Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SGHC	73 Outperform	$4.51B	20.64	32.35%	1.34%	29.54%	4389.69%
RSI	72 Outperform	$4.00B	66.95	29.67%	―	23.15%	―
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
GAMB	60 Neutral	$168.40M	76.55	1.46%	―	24.21%	-92.49%
DKNG	59 Neutral	$24.27B	-45.12	-29.59%	―	18.51%	37.25%
CDRO	56 Neutral	$359.89M	66.30	23.16%	―	1.79%	―
PENN	47 Neutral	$1.73B	―	-35.97%	―	8.24%	-77.54%

Super Group (SGHC) Corporate Events

Super Group Posts Solid 2025 Growth and Declares Special Cash Dividend

On January 21, 2026, Super Group (SGHC) reported that its casino segment underpinned another year of solid growth in 2025, with record quarterly highs in monthly active customers and customer deposits despite softer December sports margins, and said it expects full-year 2025 revenue and Adjusted EBITDA to come in within prior guidance of $2.17–$2.27 billion and $555–$565 million, respectively, based on preliminary, unaudited figures. Reflecting robust cash generation, a strong balance sheet and management’s confidence in the durability of its operating model going into 2026, the board approved a special cash dividend of $0.25 per ordinary share, payable on February 9, 2026 to shareholders of record as of February 2, 2026, signaling a direct capital return to investors alongside continued growth ambitions.

The most recent analyst rating on (SGHC) stock is a Buy with a $11.00 price target. To see the full list of analyst forecasts on Super Group (SGHC) stock, see the SGHC Stock Forecast page.

Super Group Declares Fourth Dividend for 2025

On December 3, 2025, Super Group’s Board of Directors declared a regular cash dividend of 4¢ per share, payable on December 19, 2025, to shareholders of record as of December 15, 2025. This announcement brings the total dividends declared in 2025 to 16¢ per share, reflecting the company’s strong cash generation and commitment to balanced capital allocation.

The most recent analyst rating on (SGHC) stock is a Buy with a $19.00 price target. To see the full list of analyst forecasts on Super Group (SGHC) stock, see the SGHC Stock Forecast page.