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Denny's Corp. (DENN)
NASDAQ:DENN
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Denny's (DENN) AI Stock Analysis

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DENN

Denny's

(NASDAQ:DENN)

Rating:59Neutral
Price Target:
$4.50
▲(9.49% Upside)
Denny's overall stock score reflects a balanced view of its strengths and challenges. The most significant factors are the mixed financial performance and technical analysis, which indicate potential risks and neutral market sentiment. Valuation and recent corporate events provide some positive outlook, but the cautious earnings call guidance tempers enthusiasm.
Positive Factors
Customer Growth
The value offerings, including promotions like Buy One Slam Get One for $1, attracted new and lapsed customers, expanding Denny's customer base.
Expansion Strategy
The Keke’s brand showed solid same-store sales growth and is on track with new location openings, enhancing Denny’s expansion strategy.
Revenue Performance
Denny’s reported operating results that beat revenue consensus, indicating strong performance in the market.
Negative Factors
Financial Performance
DENN reported 4Q24 profitability results that fell short of consensus expectations, with revenues below consensus and adjusted EPS falling short as well.
Franchisee Challenges
The path forward with Keke’s experienced disruption with the dissolution of franchisee agreements, impacting the franchisee pipeline growth.
Profit Margins
Higher commodity costs and inefficiency costs from new units pressured Denny's profit margins.

Denny's (DENN) vs. SPDR S&P 500 ETF (SPY)

Denny's Business Overview & Revenue Model

Company DescriptionDenny's Corporation, through its subsidiary, Denny's, Inc., owns and operates full-service restaurant chains under the Denny's brand. As of December 29, 2021, it had 1,640 franchised, licensed, and company restaurants worldwide. The company was formerly known as Advantica Restaurant Group, Inc. and changed its name to Denny's Corporation in 2002. Denny's Corporation was founded in 1953 and is based in Spartanburg, South Carolina.
How the Company Makes MoneyDenny's generates revenue primarily through its company-owned restaurants and franchise operations. The revenue model includes sales from food and beverages sold at its locations, which are complemented by a robust takeout and delivery service. Franchise fees and ongoing royalties from franchised locations also contribute significantly to Denny's earnings. Key revenue streams include in-store dining, takeout services, and catering options, with a focus on high-margin items on their menu. Additionally, strategic partnerships with delivery platforms expand their customer base and drive sales, particularly in urban areas where convenience is paramount.

Denny's Earnings Call Summary

Earnings Call Date:Aug 04, 2025
(Q2-2025)
|
% Change Since: 12.91%|
Next Earnings Date:Nov 04, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with notable improvements in system-wide sales, successful promotional strategies, and strong off-premise sales. However, these positives were offset by declines in same-restaurant sales, challenges in key markets, and increased operating costs. The sentiment is mixed but leans towards neutral due to balanced positive and negative aspects.
Q2-2025 Updates
Positive Updates
Sequential Improvement in System-Wide Sales
Denny's delivered system-wide same-restaurant sales of negative 1.3%, which is a 170 basis point sequential improvement from Q1.
Successful Promotions Driving Traffic
The buy-one-get-one Slam for $1 deal and the 4 Slams under $10 promotion drove significant traffic and return visits from new and lapsed users.
Strong Off-Premise Sales
Off-premise sales contributed a 1.5% improvement in same-restaurant sales during Q2.
Keke's Breakfast Cafe Growth
Keke's delivered strong second quarter same-restaurant sales of positive 4% compared to the prior year quarter, outperforming the BBI Family Dining Index in Florida by over 220 basis points.
Margin Improvement Efforts
Margin improvement efforts identified significant savings through reduced food and non-food costs, potentially delivering up to 200 basis points of savings over the next 12 to 18 months.
Digital and Loyalty Program Enhancements
Launch of a new points-based loyalty program is expected to drive frequency and engagement with guests, contributing between 50 to 100 basis points in traffic over time.
Negative Updates
Decline in System-Wide Same-Restaurant Sales
System-wide same-restaurant sales declined by 1.3% due to macroeconomic pressures in key markets like Los Angeles, San Francisco, Houston, and Phoenix.
Challenging Consumer Environment
The consumer environment remains volatile, with household incomes under pressure and selective consumer spending, impacting overall sales.
Higher Income Tax Rate
The effective income tax rate increased to 34.3% from 25.1% in the prior year quarter, primarily due to discrete items relating to share-based compensation.
Increased Operating Costs
Increased product costs and inefficiencies in new cafe openings affected operating margins, with commodity prices holding steady at 5% during the quarter.
Company Guidance
During the Denny's Corporation Second Quarter 2025 Earnings Conference Call, management provided guidance that reflected a cautious yet optimistic outlook for the remainder of the fiscal year. Denny's reported system-wide same-restaurant sales declined by 1.3%, showcasing a sequential improvement of 170 basis points from the first quarter, despite macroeconomic pressures in key markets like Los Angeles and Houston. The company emphasized its strategic focus on value-driven initiatives, such as the buy-one-get-one Slam promotion, which contributed to a 5% increase in traffic and significant customer engagement. Off-premise sales remained robust, improving same-restaurant sales by 1.5%. The company reiterated its full-year guidance, aiming for $80 million to $85 million in adjusted EBITDA, driven by continued momentum in digital enhancements and the launch of a new points-based loyalty program. Additionally, Denny's maintained its target for 25 to 40 new openings and 70 to 90 closures, aligning with its strategy to optimize operational efficiency and franchisee health.

Denny's Financial Statement Overview

Summary
Denny's demonstrates solid operational efficiency with healthy gross margins and strong cash generation relative to net income. However, it struggles with profitability, high leverage, and stagnant revenue growth, posing risks to long-term stability.
Income Statement
65
Positive
Denny's has shown a mixed performance in their income statement. The TTM Gross Profit Margin is approximately 41.29%, which is healthy for the restaurant industry, indicating effective cost management. However, the Net Profit Margin for the TTM is notably low at 3.79%, suggesting thin net profitability. The Revenue Growth Rate from the previous annual report to TTM is approximately 0.37%, indicating stagnant revenue growth. The EBIT and EBITDA margins are also modest at 9.27% and 13.46% respectively, reflecting moderate operating efficiency. Overall, while the company maintains decent gross margins, net profitability and growth remain areas for improvement.
Balance Sheet
40
Negative
Denny's balance sheet reveals significant challenges. The Debt-to-Equity Ratio is negative due to negative stockholders' equity, highlighting a high leverage situation. This is a potential risk factor as it indicates financial instability. The Return on Equity (ROE) is not calculable due to negative equity, complicating profitability assessments. The Equity Ratio is also negative, signifying that liabilities exceed assets. These metrics point to a highly leveraged and precarious financial position that could impact long-term stability.
Cash Flow
55
Neutral
Cash flow analysis shows some positive aspects amidst challenges. The Operating Cash Flow to Net Income Ratio is a strong 1.99, indicating robust cash generation relative to net income. However, Free Cash Flow Growth Rate from the last annual report to TTM is approximately 66.01%, suggesting volatility in cash flow management. The Free Cash Flow to Net Income Ratio is 0.09, which is quite low, indicating that a minimal portion of earnings is translating into free cash flow. While operational cash flow strength is a positive, overall cash flow management requires consistency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue454.00M452.33M463.92M456.43M398.17M288.61M
Gross Profit187.43M332.11M153.87M141.64M142.10M79.69M
EBITDA60.75M62.08M63.77M78.80M75.55M25.15M
Net Income17.21M21.57M19.95M74.71M78.07M-5.12M
Balance Sheet
Total Assets488.07M496.27M464.82M498.33M435.53M430.95M
Cash, Cash Equivalents and Short-Term Investments1.04M2.80M6.17M5.27M33.17M6.16M
Total Debt415.45M408.20M395.26M411.45M324.82M379.76M
Total Liabilities524.50M530.30M527.50M535.45M500.79M561.39M
Stockholders Equity-36.42M-34.02M-62.69M-37.12M-65.27M-130.45M
Cash Flow
Free Cash Flow1.52M918.00K62.15M27.61M68.82M-10.10M
Operating Cash Flow34.29M29.49M72.13M39.45M76.17M-3.14M
Investing Cash Flow-28.52M-26.67M-7.56M-86.60M29.01M4.65M
Financing Cash Flow-5.89M-6.01M-63.19M20.04M-78.45M-994.00K

Denny's Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4.11
Price Trends
50DMA
4.07
Positive
100DMA
3.90
Positive
200DMA
4.87
Negative
Market Momentum
MACD
-0.04
Negative
RSI
56.22
Neutral
STOCH
87.80
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DENN, the sentiment is Positive. The current price of 4.11 is above the 20-day moving average (MA) of 3.90, above the 50-day MA of 4.07, and below the 200-day MA of 4.87, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 56.22 is Neutral, neither overbought nor oversold. The STOCH value of 87.80 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DENN.

Denny's Risk Analysis

Denny's disclosed 21 risk factors in its most recent earnings report. Denny's reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Denny's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$3.16B19.5041.01%1.71%4.77%38.24%
67
Neutral
¥277.48B14.896.81%2.50%5.07%-22.68%
67
Neutral
$377.05M35.0019.65%-1.72%-70.31%
64
Neutral
$784.52M29.537.12%4.07%-1.24%
63
Neutral
$1.39B24.2812.90%1.60%2.84%-4.44%
59
Neutral
$207.54M13.32-63.40%0.06%-12.14%
42
Neutral
$33.18M-978.37%-1.23%-68.38%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DENN
Denny's
4.11
-2.04
-33.17%
BJRI
BJ's Restaurants
35.11
6.30
21.87%
CBRL
Cracker Barrel
62.19
22.41
56.33%
CAKE
Cheesecake Factory
62.99
26.55
72.86%
NDLS
Noodles & Co
0.76
-0.85
-52.80%
PBPB
Potbelly
12.52
4.64
58.88%

Denny's Corporate Events

Stock BuybackBusiness Operations and StrategyFinancial Disclosures
Denny’s Reports Q2 2025 Financial Results
Neutral
Aug 4, 2025

On August 4, 2025, Denny’s Corporation reported its second-quarter 2025 results, highlighting a total operating revenue of $117.7 million and a net income of $2.5 million. The company focused on strategic initiatives such as innovating Denny’s value platform and expanding Keke’s portfolio by 7% year-to-date. Despite challenges, Denny’s achieved a 3.5% reduction in corporate administrative expenses and refranchised three Keke’s cafes. The company aims to continue delivering shareholder value through balanced investments and share repurchases.

The most recent analyst rating on (DENN) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on Denny’s stock, see the DENN Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Denny’s Announces Debt Refinancing Plans
Positive
Jul 25, 2025

Denny’s Corporation has announced plans to undertake refinancing transactions aimed at addressing nearly all of its existing debt, which is due by August 26, 2026. This move is expected to impact the company’s financial structure and potentially improve its market positioning by alleviating debt-related pressures.

The most recent analyst rating on (DENN) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on Denny’s stock, see the DENN Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Denny’s Stockholders Approve Omnibus Incentive Plan
Neutral
May 16, 2025

At the Annual Meeting of Stockholders on May 14, 2025, Denny’s Corporation’s stockholders approved the Amended and Restated 2021 Omnibus Incentive Plan, which was previously adopted by the Board of Directors. Additionally, the meeting saw the election of seven directors, ratification of KPMG LLP as the independent auditor for 2025, approval of executive compensation, and rejection of a proposal to allow shareholders with at least 15% of stock to call special meetings.

The most recent analyst rating on (DENN) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on Denny’s stock, see the DENN Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025