Sequential Improvement in System-Wide Sales
Denny's delivered system-wide same-restaurant sales of negative 1.3%, which is a 170 basis point sequential improvement from Q1.
Successful Promotions Driving Traffic
The buy-one-get-one Slam for $1 deal and the 4 Slams under $10 promotion drove significant traffic and return visits from new and lapsed users.
Strong Off-Premise Sales
Off-premise sales contributed a 1.5% improvement in same-restaurant sales during Q2.
Keke's Breakfast Cafe Growth
Keke's delivered strong second quarter same-restaurant sales of positive 4% compared to the prior year quarter, outperforming the BBI Family Dining Index in Florida by over 220 basis points.
Margin Improvement Efforts
Margin improvement efforts identified significant savings through reduced food and non-food costs, potentially delivering up to 200 basis points of savings over the next 12 to 18 months.
Digital and Loyalty Program Enhancements
Launch of a new points-based loyalty program is expected to drive frequency and engagement with guests, contributing between 50 to 100 basis points in traffic over time.