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Digital Brands Group (DBGI)
NASDAQ:DBGI
US Market
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Digital Brands Group (DBGI) AI Stock Analysis

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DBGI

Digital Brands Group

(NASDAQ:DBGI)

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Neutral 41 (OpenAI - 5.2)
Rating:41Neutral
Price Target:
$0.43
▼(-97.51% Downside)
Action:Reiterated
Date:05/22/26
The score is primarily held down by very weak financial performance (sharp margin deterioration, very large losses, and materially negative operating/free cash flow) and a bearish technical setup (price far below key moving averages with negative MACD). Corporate updates provide some upside via growth and free-cash-flow guidance, but recent capital-raising actions underscore ongoing funding needs, and valuation metrics offer limited support due to negative earnings.
Positive Factors
Licensing-led revenue growth
Management projects large revenue scale-up tied to collegiate licensing and the Global Combat Collective apparel deal. Expanding from two licenses toward a targeted cap (~30 universities) and layering influencers creates a recurring, calendar-aligned revenue stream that can materially increase predictable order flow and diversify sales channels over the next 2–6 months if execution and purchase orders materialize.
Negative Factors
Severe cash burn
Deep, persistent negative operating and free cash flow show the business is not self-funding and must rely on external financing or asset monetization. Over a 2–6 month horizon this materially raises liquidity risk, constrains reinvestment in marketing or inventory, and increases the chance management must prioritize survival financing over strategic growth initiatives.
Read all positive and negative factors
Positive Factors
Negative Factors
Licensing-led revenue growth
Management projects large revenue scale-up tied to collegiate licensing and the Global Combat Collective apparel deal. Expanding from two licenses toward a targeted cap (~30 universities) and layering influencers creates a recurring, calendar-aligned revenue stream that can materially increase predictable order flow and diversify sales channels over the next 2–6 months if execution and purchase orders materialize.
Read all positive factors

Digital Brands Group (DBGI) vs. SPDR S&P 500 ETF (SPY)

Digital Brands Group Business Overview & Revenue Model

Company Description
Digital Brands Group, Inc. provides apparel under various brands on direct-to-consumer and wholesale basis. The company offers denims under the DSTLD brand; and luxury men's suiting under the ACE Studios brand. It also designs, manufactures, and s...
How the Company Makes Money
DBGI generates revenue primarily by selling branded apparel and related products. Its core revenue streams are (1) direct-to-consumer sales through its e-commerce sites, where it captures product revenue directly from end customers, and (2) wholes...

Digital Brands Group Financial Statement Overview

Summary
Overall financials are high risk: revenue is shrinking (~$6.8M TTM, down ~7.5%), profitability is extremely weak (gross margin ~3.3% and net margin around -550%), and cash flow is deeply negative (operating cash flow about -$16.1M; free cash flow about -$16.2M). The main offset is improved balance sheet positioning with positive equity and moderate leverage, but ongoing losses/cash burn threaten that cushion.
Income Statement
9
Very Negative
Balance Sheet
34
Negative
Cash Flow
6
Very Negative
BreakdownTTMDec 2025Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue6.83M7.38M11.56M14.92M10.33M7.58M
Gross Profit227.55K1.05M3.64M6.54M3.54M1.87M
EBITDA-31.53M-25.65M-7.78M449.72K-16.50M-28.57M
Net Income-37.55M-28.25M-13.11M-10.25M-38.04M-32.36M
Balance Sheet
Total Assets47.32M44.49M19.89M25.34M33.74M36.49M
Cash, Cash Equivalents and Short-Term Investments5.12M1.93M164.43K20.77K1.28M528.39K
Total Debt2.56M6.12M6.55M8.67M13.80M18.62M
Total Liabilities43.74M35.72M21.22M23.73M41.19M43.58M
Stockholders Equity3.58M8.77M-1.33M1.60M-7.45M-7.09M
Cash Flow
Free Cash Flow-16.20M-15.88M-6.15M-6.04M-10.58M-14.26M
Operating Cash Flow-16.08M-15.88M-6.15M-6.01M-10.57M-14.22M
Investing Cash Flow-260.48K0.000.0088.82K-7.31M-6.01M
Financing Cash Flow19.22M23.39M6.30M4.66M18.64M20.18M

Digital Brands Group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price17.13
Price Trends
50DMA
1.74
Negative
100DMA
4.99
Negative
200DMA
6.76
Negative
Market Momentum
MACD
-0.29
Positive
RSI
24.11
Positive
STOCH
7.41
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DBGI, the sentiment is Negative. The current price of 17.13 is above the 20-day moving average (MA) of 1.26, above the 50-day MA of 1.74, and above the 200-day MA of 6.76, indicating a bearish trend. The MACD of -0.29 indicates Positive momentum. The RSI at 24.11 is Positive, neither overbought nor oversold. The STOCH value of 7.41 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DBGI.

Digital Brands Group Risk Analysis

Digital Brands Group disclosed 40 risk factors in its most recent earnings report. Digital Brands Group reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Digital Brands Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
53
Neutral
$127.73M2.68-9.82%-9.81%64.57%
51
Neutral
$94.12M3.76-21.26%-2.79%62.29%
51
Neutral
$126.66M-17.71%7.71%
46
Neutral
$28.30M-2,318.72-326.53%-8.96%83.08%
43
Neutral
$34.96M-173.54%-21.84%17.71%
41
Neutral
$16.96M-0.42-186.22%-30.71%97.08%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DBGI
Digital Brands Group
0.45
-13.15
-96.71%
TLYS
Tilly's
4.26
3.39
389.66%
DLTH
Duluth Holdings
3.47
1.49
75.25%
RENT
Rent the Runway
3.66
-1.90
-34.17%
BIRD
Allbirds
4.16
-2.57
-38.19%
LVLU
Lulu's Fashion Lounge Holdings
9.35
3.28
54.04%

Digital Brands Group Corporate Events

Business Operations and StrategyFinancial Disclosures
Digital Brands Group Issues 2026 Revenue and Cash Flow Guidance
Positive
May 18, 2026
On May 12, 2026, Digital Brands Group announced fiscal 2026 guidance, projecting revenue between $55 million and $65 million and free cash flow of $2.5 million to $3.5 million. The company also issued guidance for the period from July 1, 2026 thro...
Private Placements and FinancingRegulatory Filings and Compliance
Digital Brands Group Establishes ATM Equity Offering Agreement
Neutral
Apr 21, 2026
On April 15, 2026, Digital Brands Group, Inc. entered into an at-the-market issuance sales agreement with Aegis Capital Corp. that allows the company to issue and sell up to $100 million of its common stock from time to time under an effective she...
Private Placements and FinancingRegulatory Filings and Compliance
Digital Brands Group Amends Warrant Agreements to Raise Capital
Positive
Apr 20, 2026
On February 16, 2026, Digital Brands Group, Inc. entered into letter agreements with four existing warrant holders under which they agreed to immediately exercise 2,365,968 existing common share purchase warrants at $0.66 per share and to exercise...
Business Operations and StrategyPrivate Placements and Financing
Digital Brands Group Launches NIL Consulting and Equity Deal
Positive
Mar 18, 2026
On March 12, 2026, Digital Brands Group, Inc. entered into a three-year consulting agreement with Athlete Capital Sports LLC to guide the company’s participation in Pennsylvania State University’s NIL program for student-athletes, runn...
Business Operations and Strategy
Digital Brands Group Appoints New Securities Transfer Agent
Neutral
Mar 12, 2026
On March 5, 2026, Digital Brands Group, Inc. terminated VStock Transfer, LLC as its transfer agent and appointed ClearTrust LLC to serve as its new transfer agent and registrar for the company’s securities. As part of the change, all shareho...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 22, 2026