Crocs (CROX) AI Stock Analysis

• Market Cap: $4.25B
• Dividend Yield: N/A
• Average Volume (3M): 1.99M
• Price to Earnings (P/E): 22.4
• Beta (1Y): 0.85
• Revenue Growth: 2.04%
• EPS Growth: -71.52%
• Country: US
• Employees: 7,910
• Sector: Consumer Cyclical
• Sector Strength: 75
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): 4.23
• Shares Outstanding: 54,617,360
• 10 Day Avg. Volume: 3,921,030
• 30 Day Avg. Volume: 1,989,282
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.70
• Enterprise Value/Revenue: 1.75
• Enterprise Value/Gross Profit: 2.94
• Enterprise Value/Ebitda: 33.31
• 1Y Price Target: $90.27
• Price Target Upside: 7.43% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 11

• Rating: 68 Neutral
• Price Target: $91.00 ▲(8.29% Upside)

Crocs' overall stock score is driven by strong financial performance and positive earnings call highlights, particularly in international growth and cash flow generation. However, challenges in North American sales and the HEYDUDE brand, coupled with moderate valuation metrics, temper the overall score. The absence of technical analysis data and dividend yield further limits the stock's appeal.

Positive Factors

International Sales Growth

Crocs international sales grew 16%, suggesting feasible growth for the next several quarters.

Margin Defensibility

Despite sales weakness, Crocs maintains strong gross margins and a high-teens free cash flow margin.

Negative Factors

North American Sales Decline

Crocs' sales guidance for 3Q is down 9-11%, with a significant decline in N.A. Heydude sales.

Operating Margin Pressure

Operating margin guidance for 3Q of 18-19% is significantly below the consensus estimate.

Crocs Business Overview & Revenue Model

Company Description

Crocs, Inc. is a global footwear company known for its innovative and comfortable shoes, particularly its signature clogs made from Croslite material. Founded in 2002, Crocs operates primarily in the footwear sector, offering a diverse range of products that include casual footwear, sandals, and clogs for men, women, and children. The company has expanded its product line to include collaborations with designers and brands, appealing to a broad consumer base and lifestyle segments.

How the Company Makes Money

Crocs generates revenue primarily through the sale of its footwear products, which includes direct-to-consumer sales via its own retail stores and e-commerce platforms, as well as wholesale distribution to third-party retailers. Key revenue streams include seasonal collections, limited-edition collaborations, and classic styles that enjoy high demand. The company also benefits from strategic partnerships and licensing agreements that expand its market reach. Additionally, Crocs has successfully leveraged brand collaborations with celebrities and fashion designers to create buzz and drive sales, contributing to its overall earnings.

Crocs Financial Statement Overview

Summary

Crocs demonstrates strong financial performance with robust revenue growth, healthy profit margins, and efficient cash flow management. The company has improved its debt-to-equity ratio, although moderate leverage remains a potential risk.

Income Statement

Crocs has demonstrated strong revenue growth over the years, with TTM revenue at $4.1 billion, up from $2.3 billion in 2021. The gross profit margin in TTM is healthy at approximately 59.2%, and the net profit margin is robust at 23.4%. These margins indicate effective cost management and strong pricing power. EBIT and EBITDA margins also reflect operational efficiency, standing at 24.8% and 26.7%, respectively. Despite a slight revenue dip in the TTM compared to 2024, overall growth trajectory remains positive.

Balance Sheet

The company's debt-to-equity ratio has improved, with total debt decreasing significantly in TTM. The debt-to-equity ratio is approximately 0.19, indicating a more manageable leverage level. ROE has been strong, particularly due to increasing net income, reaching 48.6% in the TTM. The equity ratio has also improved to about 38.9%, suggesting a solid financial position. However, the balance sheet still reflects moderate leverage, which poses a potential risk if not managed carefully.

Cash Flow

Crocs has shown excellent cash flow management with an impressive increase in free cash flow to $951 million in TTM. The operating cash flow to net income ratio is near 1, indicating that earnings are well-supported by cash flow. The free cash flow to net income ratio is also strong at nearly 1, signifying efficient capital expenditure. The company has maintained a solid cash position and effectively reduced capital expenditures, enhancing cash flow stability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.14B	4.10B	3.96B	3.55B	2.31B	1.39B
Gross Profit	2.46B	2.41B	2.21B	1.86B	1.42B	749.95M
EBITDA	216.85M	1.09B	1.09B	893.89M	717.47M	241.34M
Net Income	236.53M	950.07M	792.57M	540.16M	725.69M	312.86M
Balance Sheet
Total Assets	4.45B	4.81B	4.64B	4.50B	1.55B	1.12B
Cash, Cash Equivalents and Short-Term Investments	200.61M	180.49M	149.29M	191.63M	213.20M	135.80M
Total Debt	1.77B	1.70B	2.00B	2.59B	963.56M	373.46M
Total Liabilities	3.03B	2.98B	3.19B	3.68B	1.53B	828.09M
Stockholders Equity	1.42B	1.84B	1.45B	817.93M	14.08M	290.63M
Cash Flow
Free Cash Flow	768.90M	923.14M	814.82M	498.95M	511.25M	224.87M
Operating Cash Flow	837.39M	992.49M	930.44M	603.14M	567.16M	266.90M
Investing Cash Flow	-68.49M	-69.35M	-115.67M	-2.15B	-55.92M	-41.76M
Financing Cash Flow	-739.11M	-886.05M	-859.64M	1.53B	-429.64M	-198.04M

Crocs Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 84.03
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CROX, the sentiment is Negative. The current price of 84.03 is below the 20-day moving average (MA) of 96.32, below the 50-day MA of 100.03, and below the 200-day MA of 103.51, indicating a bearish trend. The MACD of -6.25 indicates Positive momentum. The RSI at 38.14 is Neutral, neither overbought nor oversold. The STOCH value of 25.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CROX.

Crocs Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DECK	76 Outperform	$15.39B	16.35	43.58%	―	15.43%	24.20%
SKX	73 Outperform	$9.47B	14.41	14.79%	―	12.11%	17.08%
SHOO	71 Outperform	$1.94B	21.04	11.09%	3.14%	7.80%	-48.10%
BIRK	71 Outperform	$9.23B	34.93	11.36%	―	18.66%	183.98%
WWW	69 Neutral	$2.31B	27.52	27.52%	1.40%	-2.83%	―
CROX	68 Neutral	$4.25B	22.39	15.39%	―	2.04%	-71.52%
Sector *	61 Neutral	$17.24B	11.48	-5.97%	3.08%	1.37%	-15.54%

Crocs Corporate Events

Crocs Confirms Key Decisions at Annual Meeting

On June 10, 2025, Crocs, Inc. held its annual meeting of stockholders virtually, where key decisions were made. The election of Class II directors, the ratification of Deloitte & Touche LLP as the independent auditor for 2025, and the approval of executive compensation were all confirmed, indicating continued stability and strategic direction for the company.

The most recent analyst rating on (CROX) stock is a Buy with a $110.00 price target. To see the full list of analyst forecasts on Crocs stock, see the CROX Stock Forecast page.

Crocs Promotes Terence Reilly to Chief Brand Officer

On May 21, 2025, Crocs, Inc. announced the promotion of Terence Reilly to Executive Vice President, Chief Brand Officer, where he will oversee marketing and communications for both Crocs and HEYDUDE brands. This leadership change aims to enhance the company’s global narrative, deepen consumer engagement, and drive brand growth, with CEO Andrew Rees temporarily assuming the role of interim President for HEYDUDE until a permanent structure is established.

The most recent analyst rating on (CROX) stock is a Buy with a $110.00 price target. To see the full list of analyst forecasts on Crocs stock, see the CROX Stock Forecast page.