Crocs (CROX) AI Stock Analysis

• Market Cap: $4.17B
• Dividend Yield: N/A
• Average Volume (3M): 1.97M
• Price to Earnings (P/E): 25.6
• Beta (1Y): 1.00
• Revenue Growth: <0.01%
• EPS Growth: -77.31%
• Country: US
• Employees: 7,910
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): 2.92
• Shares Outstanding: 51,915,657
• 10 Day Avg. Volume: 2,192,995
• 30 Day Avg. Volume: 1,973,994
• PEG Ratio: 0.29
• Price to Book (P/B): 3.54
• Price to Sales (P/S): 1.59
• P/FCF Ratio: 7.05
• Enterprise Value/Market Cap: 1.46
• Enterprise Value/Revenue: 1.49
• Enterprise Value/Gross Profit: 2.52
• Enterprise Value/Ebitda: 21.08
• 1Y Price Target: $87.00
• Price Target Upside: 10.34% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 7
• EPS Forecast (FY): 11.37
• Revenue Forecast (FY): $3.97B

• Rating: 66 Neutral
• Price Target: $89.00 ▲(12.87% Upside)

Crocs' overall stock score is driven by stable financial performance and moderate valuation, despite recent declines in revenue growth and profitability margins. The company's strong international growth and cost-saving initiatives are positive, but challenges in North America and the HEYDUDE brand weigh on the outlook. Technical indicators suggest a lack of strong momentum, and the earnings call highlighted mixed sentiment with both strengths and challenges.

Positive Factors

International Growth

Strong international growth, especially in China and India, diversifies revenue streams and reduces reliance on the North American market, enhancing long-term stability.

Record Gross Profit

Record gross profit and stable margins indicate effective cost management and pricing strategy, supporting sustainable profitability.

Leadership Change

The new CFO with extensive experience may bring fresh strategic insights and strengthen financial leadership, positively impacting long-term growth.

Negative Factors

HEYDUDE Revenue Decline

Declining HEYDUDE revenues highlight challenges in product performance and market acceptance, potentially impacting overall growth.

North America Revenue Decrease

Reduced revenues in North America suggest consumer spending challenges and may affect short-term financial performance.

Tariff Impact on Margins

Tariff-related cost pressures could erode margins, affecting profitability unless mitigated by strategic pricing or cost management.

Crocs Business Overview & Revenue Model

Company Description

Crocs, Inc. is a global footwear company known for its innovative and comfortable shoes, particularly its signature clogs made from Croslite material. Founded in 2002, Crocs operates primarily in the footwear sector, offering a diverse range of products that include casual footwear, sandals, and clogs for men, women, and children. The company has expanded its product line to include collaborations with designers and brands, appealing to a broad consumer base and lifestyle segments.

How the Company Makes Money

Crocs generates revenue primarily through the sale of its footwear products, which includes direct-to-consumer sales via its own retail stores and e-commerce platforms, as well as wholesale distribution to third-party retailers. Key revenue streams include seasonal collections, limited-edition collaborations, and classic styles that enjoy high demand. The company also benefits from strategic partnerships and licensing agreements that expand its market reach. Additionally, Crocs has successfully leveraged brand collaborations with celebrities and fashion designers to create buzz and drive sales, contributing to its overall earnings.

Crocs Financial Statement Overview

Summary

Crocs demonstrates strong profitability and cash flow management, with consistent gross profit margins and healthy cash flow ratios. However, recent trends in the TTM period show declining revenue growth and profitability margins, which could pose challenges if not addressed. The balance sheet has improved in terms of leverage, but historical high debt levels could still pose risks. Overall, Crocs is in a stable financial position but needs to focus on reversing recent negative growth trends.

Income Statement

Crocs has shown strong gross profit margins consistently above 50%, indicating efficient production and pricing strategies. However, the recent TTM data shows a decline in revenue growth rate and net profit margin compared to previous years, suggesting potential challenges in maintaining growth and profitability. The EBIT and EBITDA margins have also decreased significantly in the TTM period, which could indicate rising operational costs or pricing pressures.

Balance Sheet

The company's debt-to-equity ratio has improved significantly in the TTM period, indicating better leverage management compared to previous years. Return on equity remains healthy, although it has decreased from its peak in 2022. The equity ratio has improved, suggesting a stronger balance sheet position. Overall, the balance sheet shows a trend towards stability, but historical high leverage remains a potential risk.

Cash Flow

Operating cash flow remains strong, with a healthy coverage ratio over net income. However, the free cash flow growth rate has turned negative in the TTM period, indicating potential challenges in generating cash from operations. The free cash flow to net income ratio remains robust, suggesting efficient cash conversion, but the recent decline in free cash flow growth is a concern.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.07B	4.10B	3.96B	3.55B	2.31B	1.39B
Gross Profit	2.41B	2.41B	2.18B	1.86B	1.42B	749.95M
EBITDA	287.62M	1.09B	1.09B	893.89M	717.47M	241.34M
Net Income	182.55M	950.07M	792.57M	540.16M	725.69M	312.86M
Balance Sheet
Total Assets	4.30B	4.81B	4.64B	4.50B	1.55B	1.12B
Cash, Cash Equivalents and Short-Term Investments	153.97M	180.49M	149.29M	191.63M	213.26M	137.34M
Total Debt	1.71B	1.70B	2.00B	2.59B	963.56M	373.46M
Total Liabilities	2.94B	2.98B	3.19B	3.68B	1.53B	828.09M
Stockholders Equity	1.36B	1.84B	1.45B	817.93M	14.08M	290.63M
Cash Flow
Free Cash Flow	716.23M	923.14M	814.82M	498.95M	511.25M	224.87M
Operating Cash Flow	779.84M	992.49M	930.44M	603.14M	567.16M	266.90M
Investing Cash Flow	-63.61M	-69.35M	-115.67M	-2.15B	-55.92M	-41.76M
Financing Cash Flow	-746.77M	-886.05M	-859.64M	1.53B	-429.64M	-198.04M

Crocs Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 78.85
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CROX, the sentiment is Negative. The current price of 78.85 is below the 20-day moving average (MA) of 82.63, below the 50-day MA of 82.25, and below the 200-day MA of 95.98, indicating a bearish trend. The MACD of -0.84 indicates Positive momentum. The RSI at 42.49 is Neutral, neither overbought nor oversold. The STOCH value of 14.42 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CROX.

Crocs Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DECK	74 Outperform	$11.92B	11.84	43.31%	―	12.38%	18.43%
BIRK	71 Outperform	$7.21B	21.73	11.36%	―	18.66%	183.98%
SHOO	69 Neutral	$2.79B	48.74	6.68%	2.25%	6.09%	-66.51%
CROX	66 Neutral	$4.17B	25.57	11.82%	―	<0.01%	-77.31%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
WWW	59 Neutral	$1.36B	15.95	25.57%	1.72%	3.61%	―

Crocs Corporate Events

Crocs, Inc. Reports Third Quarter 2025 Results

Crocs, Inc., headquartered in Broomfield, Colorado, is a global leader in innovative casual footwear, known for its comfort and style, with products sold in over 80 countries under the Crocs and HEYDUDE brands.

Crocs Appoints New CFO Amid Leadership Change

On August 29, 2025, Crocs, Inc. announced the appointment of Patraic Reagan as Executive Vice President and Chief Financial Officer, effective September 22, 2025, succeeding Susan Healy who resigned on August 28, 2025. Reagan, with extensive financial leadership experience from SharkNinja and Nike, will oversee Crocs’ financial strategies, aiming to drive long-term shareholder value. The company reaffirmed its third-quarter 2025 financial outlook and highlighted Reagan’s consumer-centric mindset and international expertise as key assets to its leadership team.

The most recent analyst rating on (CROX) stock is a Hold with a $91.00 price target. To see the full list of analyst forecasts on Crocs stock, see the CROX Stock Forecast page.

Crocs Earnings Call: Mixed Sentiments Amid Growth

The recent earnings call from Crocs reflected a mixed sentiment, highlighting significant achievements in international growth and cash flow generation, while also addressing challenges in North American sales, particularly with the HEYDUDE brand and wholesale order reductions. The company is taking strategic measures to maintain profitability and brand health, showcasing a balanced approach to navigating both successes and hurdles.

Crocs, Inc. Reports Strong Q2 2025 Results

Crocs, Inc., headquartered in Broomfield, Colorado, is a global leader in innovative casual footwear, known for its Crocs and HEYDUDE brands, offering comfort and style across more than 80 countries through wholesale and direct-to-consumer channels.