Crocs (CROX) AI Stock Analysis

• Market Cap: $6.10B
• Dividend Yield: N/A
• Average Volume (3M): 1.15M
• Price to Earnings (P/E): 6.7
• Beta (1Y): 0.90
• Revenue Growth: 2.09%
• EPS Growth: 26.18%
• Country: US
• Employees: 7,910
• Sector: Consumer Cyclical
• Sector Strength: 71
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): 3.00
• Shares Outstanding: 56,074,562
• 10 Day Avg. Volume: 989,855
• 30 Day Avg. Volume: 1,150,201
• PEG Ratio: 2.87
• Price to Book (P/B): 2.86
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 5.92
• Enterprise Value/Market Cap: 0.95
• Enterprise Value/Revenue: 0.36
• Enterprise Value/Gross Profit: 2.39
• Enterprise Value/Ebitda: 1.33
• 1Y Price Target: $121.71
• Price Target Upside: 12.92% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 8

• Rating: 74 Outperform
• Price Target: $119.00 ▲(10.41%Upside)

Crocs' overall score reflects strong financial performance and a favorable valuation, partly offset by technical neutrality and earnings call uncertainties. The company's strategic decisions and market position contribute positively, but challenges in certain segments temper the outlook.

Positive Factors

Earnings

The upgrade to Buy and raising of estimates and price target is seen as positive for the stock.

International Growth

International growth is driving a healthy growth rate for the Crocs brand.

Product Performance

Sandals were a major contributor to success, outperforming the brand and gaining share, leading to increased shelf-space and attracting new consumers.

Negative Factors

Cost Challenges

The unmitigated impact of universal 10% tariffs and 145% incremental China tariffs is estimated at $130 million, affecting margins.

Guidance Withdrawal

Given uncertainty related to tariffs, the company chose not to guide Q2 and withdrew the FY25 outlook.

Tariffs

If the 145% tariffs on goods from China remain, there would be a significant negative cost impact.

Crocs Business Overview & Revenue Model

Company Description

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, and distributes casual lifestyle footwear and accessories for men, women, and children. It offers various footwear products, including clogs, sandals, slides, flip-flops, boots, flats, wedges, platforms, socks, shoe charms, loafers, sneakers, and slippers under the Crocs brand name. The company sells its products in approximately 85 countries through wholesalers, retail stores, e-commerce sites, and third-party marketplaces. As of December 31, 2021, it had 193 outlet stores, 107 retail stores, 373 company-operated stores, 73 kiosks and store-in-stores, and 14 company-operated e-commerce sites. The company serves in the Americas, the Asia Pacific, Europe, the Middle East, and Africa. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.

How the Company Makes Money

Crocs generates revenue primarily through the sale of its footwear products. The company's key revenue streams include direct-to-consumer sales through its own retail stores and e-commerce platforms, as well as wholesale distribution to third-party retailers. Crocs benefits from its strong brand recognition and consumer loyalty, which drive sales across diverse markets. Additionally, strategic partnerships and collaborations with other brands and designers play a significant role in boosting brand visibility and expanding its customer base, contributing to increased sales and profitability.

Crocs Financial Statement Overview

Summary

Crocs has exhibited strong financial performance with robust revenue growth, high profit margins, and efficient cash flow management. The company has improved its leverage position, though moderate debt remains a consideration. Overall, Crocs' financial health positions it well for continued growth and stability.

Income Statement

Crocs has demonstrated strong revenue growth over the years, with TTM revenue at $4.1 billion, up from $2.3 billion in 2021. The gross profit margin in TTM is healthy at approximately 59.2%, and the net profit margin is robust at 23.4%. These margins indicate effective cost management and strong pricing power. EBIT and EBITDA margins also reflect operational efficiency, standing at 24.8% and 26.7%, respectively. Despite a slight revenue dip in the TTM compared to 2024, overall growth trajectory remains positive.

Balance Sheet

The company's debt-to-equity ratio has improved, with total debt decreasing significantly in TTM. The debt-to-equity ratio is approximately 0.19, indicating a more manageable leverage level. ROE has been strong, particularly due to increasing net income, reaching 48.6% in the TTM. The equity ratio has also improved to about 38.9%, suggesting a solid financial position. However, the balance sheet still reflects moderate leverage, which poses a potential risk if not managed carefully.

Cash Flow

Crocs has shown excellent cash flow management with an impressive increase in free cash flow to $951 million in TTM. The operating cash flow to net income ratio is near 1, indicating that earnings are well-supported by cash flow. The free cash flow to net income ratio is also strong at nearly 1, signifying efficient capital expenditure. The company has maintained a solid cash position and effectively reduced capital expenditures, enhancing cash flow stability.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.10B	3.96B	3.55B	2.31B	1.39B
Gross Profit	2.41B	2.21B	1.86B	1.42B	749.95M
EBITDA	1.09B	1.09B	893.89M	717.47M	241.34M
Net Income	950.07M	792.57M	540.16M	725.69M	312.86M
Balance Sheet
Total Assets	4.81B	4.64B	4.50B	1.55B	1.12B
Cash, Cash Equivalents and Short-Term Investments	180.49M	149.29M	191.63M	213.20M	135.80M
Total Debt	1.70B	2.00B	2.59B	963.56M	373.46M
Total Liabilities	2.98B	3.19B	3.68B	1.53B	828.09M
Stockholders Equity	1.84B	1.45B	817.93M	14.08M	290.63M
Cash Flow
Free Cash Flow	923.14M	814.82M	498.95M	511.25M	224.87M
Operating Cash Flow	992.49M	930.44M	603.14M	567.16M	266.90M
Investing Cash Flow	-69.35M	-115.67M	-2.15B	-55.92M	-41.76M
Financing Cash Flow	-886.05M	-859.64M	1.53B	-429.64M	-198.04M

Crocs Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 107.78
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CROX, the sentiment is Positive. The current price of 107.78 is above the 20-day moving average (MA) of 104.80, above the 50-day MA of 105.33, and above the 200-day MA of 106.78, indicating a bullish trend. The MACD of 0.92 indicates Negative momentum. The RSI at 56.39 is Neutral, neither overbought nor oversold. The STOCH value of 84.26 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CROX.

Crocs Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DECK	80 Outperform	$16.15B	17.06	43.58%	―	15.44%	24.20%
SHOO	79 Outperform	$1.90B	11.64	19.51%	3.21%	10.17%	-4.71%
BIRK	76 Outperform	$9.74B	36.07	9.35%	―	18.55%	147.70%
CROX	74 Outperform	$6.10B	6.67	53.70%	―	2.09%	26.18%
SKX	72 Outperform	$9.46B	15.21	14.67%	―	10.66%	9.44%
WWW	68 Neutral	$1.89B	26.34	25.29%	1.72%	-13.05%	―
Sector *	62 Neutral	AU$2.94B	27.57	4.69%	4.92%	2.31%	-33.21%

Crocs Corporate Events

Crocs Confirms Key Decisions at Annual Meeting

On June 10, 2025, Crocs, Inc. held its annual meeting of stockholders virtually, where key decisions were made. The election of Class II directors, the ratification of Deloitte & Touche LLP as the independent auditor for 2025, and the approval of executive compensation were all confirmed, indicating continued stability and strategic direction for the company.

The most recent analyst rating on (CROX) stock is a Buy with a $110.00 price target. To see the full list of analyst forecasts on Crocs stock, see the CROX Stock Forecast page.

Crocs Promotes Terence Reilly to Chief Brand Officer

On May 21, 2025, Crocs, Inc. announced the promotion of Terence Reilly to Executive Vice President, Chief Brand Officer, where he will oversee marketing and communications for both Crocs and HEYDUDE brands. This leadership change aims to enhance the company’s global narrative, deepen consumer engagement, and drive brand growth, with CEO Andrew Rees temporarily assuming the role of interim President for HEYDUDE until a permanent structure is established.

The most recent analyst rating on (CROX) stock is a Buy with a $110.00 price target. To see the full list of analyst forecasts on Crocs stock, see the CROX Stock Forecast page.