Deckers Outdoor (DECK) AI Stock Analysis

• Market Cap: $16.44B
• Dividend Yield: N/A
• Average Volume (3M): 3.80M
• Price to Earnings (P/E): 17.0
• Beta (1Y): 1.11
• Revenue Growth: 16.22%
• EPS Growth: 29.52%
• Country: US
• Employees: 4,800
• Sector: Consumer Cyclical
• Sector Strength: 59
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): 1.00
• Shares Outstanding: 149,435,880
• 10 Day Avg. Volume: 3,547,935
• 30 Day Avg. Volume: 3,798,736
• PEG Ratio: 1.23
• Price to Book (P/B): 6.75
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 26.11
• Enterprise Value/Market Cap: 0.68
• Enterprise Value/Revenue: 0.59
• Enterprise Value/Gross Profit: 3.87
• Enterprise Value/Ebitda: 2.35
• 1Y Price Target: $128.78
• Price Target Upside: 19.32% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 20

• Rating: 79 Outperform
• Price Target: $119.00 ▲(10.26%Upside)

Deckers Outdoor's strong financial performance and positive earnings call results are the primary drivers of the overall score. However, technical indicators signal caution with bearish momentum, which tempers the overall outlook. The valuation is reasonable, although the lack of a dividend yield is a slight drawback.

Positive Factors

Brand Management

The best in class brand management for both HOKA and UGG will drive strong sales, and history will repeat itself.

Revenue Performance

Total revenue of $1.022M came in above estimates, driven by continued strength from both HOKA and UGG, inclusive of strong wholesale shipments and full-price demand at UGG.

Share Repurchase

Management increased its share repurchase authorization to $2.5 billion.

Negative Factors

Guidance Uncertainty

FY26 guidance was not provided due to an abundance of cautiousness around the impact of tariffs on consumer demand.

HOKA Growth Concerns

HOKA's slowing trajectory, shift toward wholesale door growth, and potential demand erosion from price increases raise concerns despite a better than expected quarter.

Tariffs Impact

Tariffs are expected to have a significant unmitigated impact on costs, estimated at $150 million.

Deckers Outdoor Business Overview & Revenue Model

Company Description

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.

How the Company Makes Money

Deckers Outdoor Corporation generates revenue through the sale of its branded footwear, apparel, and accessories. The company operates a multi-channel distribution strategy, which includes wholesale sales to retailers, direct-to-consumer sales through brand-specific e-commerce websites, and company-owned retail stores. A significant portion of the company's revenue is driven by its flagship brand, UGG, known for its iconic sheepskin boots and slippers. In addition to UGG, Deckers benefits from the growing popularity of its performance footwear brand, HOKA ONE ONE, which appeals to athletes and fitness enthusiasts. The company also leverages partnerships and collaborations to enhance brand visibility and expand its market reach, further contributing to its financial performance.

Deckers Outdoor Financial Statement Overview

Summary

Deckers Outdoor exhibits a strong financial performance with impressive growth in revenue, profitability, and cash flow generation. The balance sheet is solid, characterized by low leverage and effective equity utilization. While liabilities have increased, they are well-managed relative to the company's substantial equity base.

Income Statement

Deckers Outdoor has shown strong revenue growth with a significant increase in total revenue from $2.13 billion in 2020 to $4.99 billion in 2025. Gross profit margins have been consistently high, reaching 57.88% in 2025, indicating efficient production and cost management. Net profit margin improved to 19.38% in 2025, reflecting enhanced operational profitability. EBIT and EBITDA margins increased consistently, showcasing strong core earnings growth. The company has demonstrated a robust trajectory in revenue and profitability.

Balance Sheet

The balance sheet is strong with a low debt-to-equity ratio of 0.11 in 2025, indicating conservative leverage and financial stability. Deckers Outdoor's equity ratio improved to 70.39%, highlighting a strong equity base. Return on equity has been impressive, reaching 38.45% in 2025, showcasing efficient use of shareholder funds. The company maintains substantial cash reserves, supporting its liquidity and operational flexibility. However, the total liabilities have increased, which could pose a risk if not managed effectively.

Cash Flow

Deckers Outdoor's cash flow performance is robust, with operating cash flow consistently exceeding net income, indicating strong cash generation capability. The free cash flow has grown steadily, underscoring effective capital expenditure management. The operating cash flow to net income ratio remains healthy at 1.08 in 2025, reflecting efficient cash generation. Free cash flow to net income ratio is strong, further emphasizing the company's ability to convert earnings into cash. Overall, cash flow generation is stable and supports strategic initiatives.

Breakdown
Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement		Total Revenue
4.99B	4.29B	3.63B	3.15B	2.55B
	Gross Profit
2.89B	2.39B	1.83B	1.61B	1.37B
	EBIT
1.18B	927.51M	652.75M	564.71M	504.20M
	EBITDA
1.32B	1.04B	719.53M	611.15M	548.81M
	Net Income Common Stockholders
966.09M	759.56M	516.82M	451.95M	382.57M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
1.89B	1.50B	981.79M	843.53M	1.09B
	Total Assets
3.57B	3.14B	2.56B	2.33B	2.17B
	Total Debt
276.98M	266.88M	246.49M	222.07M	223.04M
	Net Debt
-1.61B	-1.24B	-735.31M	-621.46M	-866.32M
	Total Liabilities
1.06B	1.03B	790.47M	793.42M	723.48M
	Stockholders Equity
2.51B	2.11B	1.77B	1.54B	1.44B
Cash Flow		Free Cash Flow
958.35M	943.82M	456.40M	121.34M	564.00M
	Operating Cash Flow
1.04B	1.03B	537.42M	172.35M	596.22M
	Investing Cash Flow
-75.00M	-89.33M	-81.01M	-51.01M	-32.17M
	Financing Cash Flow
-581.33M	-417.68M	-309.03M	-367.48M	-129.58M

Deckers Outdoor Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 107.93
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DECK, the sentiment is Negative. The current price of 107.93 is below the 20-day moving average (MA) of 113.90, below the 50-day MA of 112.67, and below the 200-day MA of 154.53, indicating a bearish trend. The MACD of -2.60 indicates Positive momentum. The RSI at 43.90 is Neutral, neither overbought nor oversold. The STOCH value of 71.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DECK.

Deckers Outdoor Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DECK	79 Outperform	$16.44B	17.04	41.82%	―	16.22%	29.52%
SHOO	76 Outperform	$1.89B	11.19	19.51%	3.23%	10.17%	-4.71%
BIRK	76 Outperform	$10.49B	37.51	9.35%	―	18.55%	147.70%
CROX	74 Outperform	$5.90B	6.39	53.70%	―	2.09%	26.18%
SKX	72 Outperform	$9.36B	15.06	14.67%	―	10.66%	9.44%
WWW	68 Neutral	$1.52B	21.19	25.29%	2.15%	-13.05%	―
Sector *	63 Neutral	$6.98B	11.41	2.80%	4.24%	2.68%	-24.94%

Deckers Outdoor Corporate Events

Deckers Outdoor Appoints New Chair of the Board

On May 22, 2025, Deckers Brands announced the appointment of Cynthia L. Davis as the new Chair of the Board, succeeding Michael F. Devine, III, who retired after over 14 years of service. The company also reported a record fiscal year 2025 with a 16% increase in revenue to $4.99 billion and a 30% rise in diluted EPS to $6.33. Deckers continues to focus on long-term growth opportunities, supported by a strong balance sheet and increased share repurchase authorization.

The most recent analyst rating on (DECK) stock is a Buy with a $175.76 price target. To see the full list of analyst forecasts on Deckers Outdoor stock, see the DECK Stock Forecast page.