Brand PerformanceThe health of the HOKA and UGG brands remains strong, suggesting potential for future growth.
Demand StrengthThe underlying demand for Hoka remains strong, as evidenced by a 28% increase in direct-to-consumer sales in the third quarter.
Product LaunchesNew product launches and improved weather conditions are seen as near-term catalysts that could boost sales.
Retail PartnershipsHoka is among the fastest turning and highest margin brands to their key retail partners, and despite bigger brands looking to get back into running, they are confident retailers will continue to prioritize Hoka.