Deckers Outdoor (DECK) AI Stock Analysis

• Market Cap: $15.08B
• Dividend Yield: N/A
• Average Volume (3M): 3.87M
• Price to Earnings (P/E): 15.6
• Beta (1Y): 1.19
• Revenue Growth: 15.43%
• EPS Growth: 24.20%
• Country: US
• Employees: 4,800
• Sector: Consumer Cyclical
• Sector Strength: 72
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): 0.93
• Shares Outstanding: 148,343,370
• 10 Day Avg. Volume: 3,166,058
• 30 Day Avg. Volume: 3,865,580
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 0.93
• Enterprise Value/Revenue: 2.81
• Enterprise Value/Gross Profit: 4.86
• Enterprise Value/Ebitda: 10.49
• 1Y Price Target: $129.89
• Price Target Upside: 29.28% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 22

• Rating: 82 Outperform
• Price Target: $123.00 ▲(22.42% Upside)

Deckers Outdoor scores well due to its robust financial performance and positive earnings call outlook. While technical indicators are neutral and valuation is moderate, the company's strategic focus on growth and brand strength, particularly in international markets, supports a strong overall score.

Positive Factors

Brand Performance

Hoka sales increased by 20%, surpassing market expectations.

Shareholder Value

Deckers has a substantial stock repurchase program with $2.4 billion remaining, indicating potential shareholder value return.

Negative Factors

Market Uncertainty

Uncertainty exists around future direct-to-consumer sales softness for both HOKA and UGG, especially in the US.

Operating Margins

HOKA's operating margin has declined significantly due to increased payroll, advertising, and rent expenses.

Deckers Outdoor Business Overview & Revenue Model

Company Description

Deckers Outdoor Corporation is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Founded in 1973 and headquartered in Goleta, California, the company operates primarily in the outdoor and lifestyle sectors. Deckers is renowned for its flagship brands, including UGG, HOKA ONE ONE, Teva, and Sanuk, each offering a unique range of products tailored to various consumer needs, from casual wear to performance outdoor gear.

How the Company Makes Money

Deckers Outdoor generates revenue primarily through the direct sale of its branded products to consumers and retailers. The company operates a multi-channel distribution strategy that includes wholesale, direct-to-consumer (DTC) through branded retail stores and e-commerce platforms. Key revenue streams include sales from wholesale accounts, DTC sales, and international markets. Significant partnerships with major retail chains and an expanding global presence enhance its earnings potential. Seasonal demand for specific product lines, combined with effective marketing and brand loyalty, further contribute to its financial performance.

Deckers Outdoor Financial Statement Overview

Summary

Deckers Outdoor shows strong financial performance with impressive revenue growth, high gross profit margins, and robust cash flow generation. The balance sheet is solid with low leverage and strong equity utilization. The increase in liabilities is a minor concern but is well-managed relative to equity.

Income Statement

Deckers Outdoor has shown strong revenue growth with a significant increase in total revenue from $2.13 billion in 2020 to $4.99 billion in 2025. Gross profit margins have been consistently high, reaching 57.88% in 2025, indicating efficient production and cost management. Net profit margin improved to 19.38% in 2025, reflecting enhanced operational profitability. EBIT and EBITDA margins increased consistently, showcasing strong core earnings growth. The company has demonstrated a robust trajectory in revenue and profitability.

Balance Sheet

The balance sheet is strong with a low debt-to-equity ratio of 0.11 in 2025, indicating conservative leverage and financial stability. Deckers Outdoor's equity ratio improved to 70.39%, highlighting a strong equity base. Return on equity has been impressive, reaching 38.45% in 2025, showcasing efficient use of shareholder funds. The company maintains substantial cash reserves, supporting its liquidity and operational flexibility. However, the total liabilities have increased, which could pose a risk if not managed effectively.

Cash Flow

Deckers Outdoor's cash flow performance is robust, with operating cash flow consistently exceeding net income, indicating strong cash generation capability. The free cash flow has grown steadily, underscoring effective capital expenditure management. The operating cash flow to net income ratio remains healthy at 1.08 in 2025, reflecting efficient cash generation. Free cash flow to net income ratio is strong, further emphasizing the company's ability to convert earnings into cash. Overall, cash flow generation is stable and supports strategic initiatives.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	4.99B	4.29B	3.63B	3.15B	2.55B
Gross Profit	2.89B	2.39B	1.83B	1.61B	1.37B
EBITDA	1.32B	1.04B	719.53M	611.15M	548.81M
Net Income	966.09M	759.56M	516.82M	451.95M	382.57M
Balance Sheet
Total Assets	3.57B	3.14B	2.56B	2.33B	2.17B
Cash, Cash Equivalents and Short-Term Investments	1.89B	1.50B	981.79M	843.53M	1.09B
Total Debt	276.98M	266.88M	246.49M	222.07M	223.04M
Total Liabilities	1.06B	1.03B	790.47M	793.42M	723.48M
Stockholders Equity	2.51B	2.11B	1.77B	1.54B	1.44B
Cash Flow
Free Cash Flow	958.35M	943.82M	456.40M	121.34M	564.00M
Operating Cash Flow	1.04B	1.03B	537.42M	172.35M	596.22M
Investing Cash Flow	-75.00M	-89.33M	-81.01M	-51.01M	-32.17M
Financing Cash Flow	-581.33M	-417.68M	-309.03M	-367.48M	-129.58M

Deckers Outdoor Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 100.47
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DECK, the sentiment is Negative. The current price of 100.47 is below the 20-day moving average (MA) of 105.12, below the 50-day MA of 104.82, and below the 200-day MA of 143.82, indicating a bearish trend. The MACD of -0.69 indicates Positive momentum. The RSI at 41.87 is Neutral, neither overbought nor oversold. The STOCH value of 9.02 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DECK.

Deckers Outdoor Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DECK	82 Outperform	$15.08B	15.61	43.58%	―	15.43%	24.20%
BIRK	78 Outperform	$9.05B	33.52	9.35%	―	18.55%	147.70%
SKX	72 Outperform	$9.41B	14.39	14.79%	―	12.11%	17.08%
CROX	69 Neutral	$4.11B	20.20	15.39%	―	2.04%	-71.52%
WWW	69 Neutral	$2.17B	25.85	27.52%	1.50%	-2.83%	―
SHOO	68 Neutral	$1.79B	19.36	11.09%	3.30%	7.80%	-48.10%
Sector *	61 Neutral	$16.99B	10.66	-7.51%	3.25%	1.53%	-15.49%

Deckers Outdoor Corporate Events

Deckers Outdoor Reports Strong Q1 2026 Revenue Growth

On July 24, 2025, Deckers Brands announced that Dave Powers will retire from the Board of Directors and will not stand for reelection at the 2025 Annual Meeting of Stockholders, with Patrick J. Grismer nominated for election. The company reported a 17% increase in first-quarter fiscal year 2026 revenue, reaching $965 million, and a 24% rise in diluted EPS to $0.93, driven by strong performances from HOKA and UGG brands. Despite global trade uncertainties, Deckers remains confident in its brand strength and long-term opportunities. The company also repurchased 1.7 million shares of its stock for $183 million, with $2.4 billion remaining under its repurchase authorization.

The most recent analyst rating on (DECK) stock is a Buy with a $175.76 price target. To see the full list of analyst forecasts on Deckers Outdoor stock, see the DECK Stock Forecast page.

Deckers Outdoor Appoints New Chair of the Board

On May 22, 2025, Deckers Brands announced the appointment of Cynthia L. Davis as the new Chair of the Board, succeeding Michael F. Devine, III, who retired after over 14 years of service. The company also reported a record fiscal year 2025 with a 16% increase in revenue to $4.99 billion and a 30% rise in diluted EPS to $6.33. Deckers continues to focus on long-term growth opportunities, supported by a strong balance sheet and increased share repurchase authorization.

The most recent analyst rating on (DECK) stock is a Buy with a $175.76 price target. To see the full list of analyst forecasts on Deckers Outdoor stock, see the DECK Stock Forecast page.