Deckers Outdoor (DECK) AI Stock Analysis

• Market Cap: $11.59B
• Dividend Yield: N/A
• Average Volume (3M): 4.59M
• Price to Earnings (P/E): 11.8
• Beta (1Y): 1.36
• Revenue Growth: 12.38%
• EPS Growth: 18.43%
• Country: US
• Employees: 4,800
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): 1.82
• Shares Outstanding: 145,744,830
• 10 Day Avg. Volume: 7,626,165
• 30 Day Avg. Volume: 4,588,662
• PEG Ratio: 0.59
• Price to Book (P/B): 6.76
• Price to Sales (P/S): 3.41
• P/FCF Ratio: 17.73
• Enterprise Value/Market Cap: 1.20
• Enterprise Value/Revenue: 2.65
• Enterprise Value/Gross Profit: 4.60
• Enterprise Value/Ebitda: 10.40
• 1Y Price Target: $113.06
• Price Target Upside: 42.14% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 20
• EPS Forecast (FY): 6.41
• Revenue Forecast (FY): $5.37B

• Rating: 74 Outperform
• Price Target: $91.00 ▲(14.41% Upside)

Deckers Outdoor's strong financial performance and positive earnings call sentiment are the primary drivers of its overall score. The company's robust growth and profitability metrics, along with strategic international expansion, are significant strengths. However, technical analysis indicates bearish momentum, which tempers the overall score. Valuation is reasonable, but the lack of a dividend yield may deter some investors.

Positive Factors

International Expansion

Successful international expansion enhances market reach and diversifies revenue streams, reducing reliance on any single market.

Strong Cash Position

A strong cash position provides financial flexibility to invest in growth opportunities and weather economic uncertainties.

HOKA Brand Performance

HOKA's strong performance indicates robust brand strength and consumer demand, supporting long-term revenue growth.

Negative Factors

U.S. Consumer Pressure

Weak U.S. consumer sentiment may dampen domestic sales, affecting overall revenue and profitability.

Tariff Impact

Tariffs can increase costs and pressure margins, potentially impacting competitiveness and profitability.

DTC Channel Challenges

Challenges in the DTC channel may hinder direct consumer engagement and reduce control over brand experience.

Deckers Outdoor Business Overview & Revenue Model

Company Description

Deckers Outdoor Corporation is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Founded in 1973 and headquartered in Goleta, California, the company operates primarily in the outdoor and lifestyle sectors. Deckers is renowned for its flagship brands, including UGG, HOKA ONE ONE, Teva, and Sanuk, each offering a unique range of products tailored to various consumer needs, from casual wear to performance outdoor gear.

How the Company Makes Money

Deckers Outdoor generates revenue primarily through the direct sale of its branded products to consumers and retailers. The company operates a multi-channel distribution strategy that includes wholesale, direct-to-consumer (DTC) through branded retail stores and e-commerce platforms. Key revenue streams include sales from wholesale accounts, DTC sales, and international markets. Significant partnerships with major retail chains and an expanding global presence enhance its earnings potential. Seasonal demand for specific product lines, combined with effective marketing and brand loyalty, further contribute to its financial performance.

Deckers Outdoor Financial Statement Overview

Summary

Deckers Outdoor exhibits a robust financial profile with strong revenue growth, high profitability margins, and efficient cash flow management. The company's low leverage and high return on equity reflect a stable and efficient use of resources. Overall, Deckers is well-positioned for continued growth and financial stability in the competitive apparel industry.

Income Statement

Deckers Outdoor shows strong financial performance with consistent revenue growth and solid profitability margins. The TTM data indicates a gross profit margin of 57.66% and a net profit margin of 19.36%, reflecting efficient cost management and strong pricing power. Revenue growth is steady, with a 2.33% increase in the TTM period, indicating a healthy demand for its products. EBIT and EBITDA margins are robust at 24.84% and 25.49%, respectively, showcasing operational efficiency.

Balance Sheet

The balance sheet is solid with a low debt-to-equity ratio of 0.14, indicating conservative leverage and financial stability. Return on equity is impressive at 40.31%, reflecting efficient use of shareholder funds to generate profits. The equity ratio stands at 65.15%, highlighting a strong equity base relative to total assets. Overall, the company maintains a healthy financial position with manageable debt levels.

Cash Flow

Cash flow generation is strong, with a free cash flow growth rate of 11.30% in the TTM period, indicating effective cash management. The operating cash flow to net income ratio is 1.10, suggesting that the company efficiently converts its earnings into cash. The free cash flow to net income ratio is high at 91.87%, demonstrating strong cash flow relative to profits, which supports future growth and shareholder returns.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	5.24B	4.99B	4.29B	3.63B	3.15B	2.55B
Gross Profit	3.02B	2.89B	2.39B	1.83B	1.61B	1.37B
EBITDA	1.34B	1.32B	1.04B	716.87M	609.60M	548.07M
Net Income	1.02B	966.09M	759.56M	516.82M	451.95M	382.57M
Balance Sheet
Total Assets	3.78B	3.57B	3.14B	2.56B	2.33B	2.17B
Cash, Cash Equivalents and Short-Term Investments	1.41B	1.89B	1.50B	981.79M	843.53M	1.09B
Total Debt	350.67M	276.98M	266.88M	246.49M	222.07M	223.04M
Total Liabilities	1.32B	1.06B	1.03B	790.47M	793.42M	723.48M
Stockholders Equity	2.47B	2.51B	2.11B	1.77B	1.54B	1.44B
Cash Flow
Free Cash Flow	979.91M	958.35M	943.82M	456.40M	121.34M	564.00M
Operating Cash Flow	1.07B	1.04B	1.03B	537.42M	172.35M	596.22M
Investing Cash Flow	-86.49M	-75.00M	-89.33M	-81.01M	-51.01M	-32.17M
Financing Cash Flow	-789.79M	-581.33M	-417.68M	-309.03M	-367.48M	-129.58M

Deckers Outdoor Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 79.54
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DECK, the sentiment is Negative. The current price of 79.54 is below the 20-day moving average (MA) of 92.36, below the 50-day MA of 104.46, and below the 200-day MA of 117.53, indicating a bearish trend. The MACD of -6.54 indicates Positive momentum. The RSI at 32.55 is Neutral, neither overbought nor oversold. The STOCH value of 11.62 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DECK.

Deckers Outdoor Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DECK	74 Outperform	$11.59B	11.80	43.31%	―	12.38%	18.43%
SHOO	73 Outperform	$2.39B	25.83	11.09%	2.56%	7.80%	-48.10%
BIRK	71 Outperform	$7.26B	21.99	11.36%	―	18.66%	183.98%
CROX	66 Neutral	$4.09B	25.66	11.82%	―	<0.01%	-77.31%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
WWW	60 Neutral	$1.79B	21.34	27.52%	1.72%	-2.83%	―

Deckers Outdoor Corporate Events

Deckers Brands Reports Strong Growth Amid U.S. Challenges

Deckers Brands recently held its earnings call, revealing a positive sentiment overall, driven by robust growth in revenue and earnings. The company has seen impressive international expansion and strong performances from its HOKA and UGG brands. However, challenges in the U.S. market, including consumer pressure and tariff impacts, are expected to affect margins and growth in the upcoming quarters.

Deckers Brands Reports Strong Q2 2026 Growth

Deckers Brands, a global leader in designing and distributing innovative footwear, apparel, and accessories, is renowned for its popular brands such as UGG and HOKA. The company operates in the lifestyle and performance footwear industry, offering products in over 50 countries worldwide.

Deckers Outdoor Holds Annual Stockholders Meeting

On September 8, 2025, Deckers Outdoor Corporation held its virtual Annual Meeting of Stockholders, where three key proposals were voted on. The stockholders elected ten directors to serve until the 2026 annual meeting, ratified KPMG LLP as the independent accounting firm for the fiscal year ending March 31, 2026, and approved the executive officers’ compensation on a non-binding advisory basis. These decisions reflect the company’s ongoing governance and operational strategies, potentially impacting its market positioning and stakeholder confidence.

The most recent analyst rating on (DECK) stock is a Buy with a $134.00 price target. To see the full list of analyst forecasts on Deckers Outdoor stock, see the DECK Stock Forecast page.