Better‑Than‑Expected Q1 Performance
Enterprise revenue of $921 million in Q1, beating expectations. Adjusted diluted EPS of $2.99 was ahead of expectations and flat year‑over‑year.
Direct‑to‑Consumer (DTC) Strength
DTC growth drove results: Crocs DTC up 11% in Q1 despite reduced promotions; HEYDUDE DTC up 8% despite lower performance marketing spend. Management expects DTC to continue to outperform wholesale.
International Momentum and Expansion
Crocs brand international revenue up 7% (reported) with outsized growth in China, India, Japan and Western Europe. Company opened ~40 mono‑brand kiosks/stores (including 6 owned internationally) and converted Malaysia distributor to directly owned operation, absorbing 21 stores.
Product Innovation and High‑Impact Collaborations
Multiple successful product initiatives and partnerships: reintroduction of Crocband, expansion of Crafted and Echo franchises, sandal category expected to approach $0.5B for the year (up double digits vs. 2025), LoveShackFancy collaboration sold out, LEGO Brick clog drove significant social engagement, first micro drama achieved >10 million views, and TikTok Shop recognition (Crocs: Top Seller of the Year 2025; HEYDUDE: Top Growth Seller of the Year).
Inventory Discipline and Strong Cash Returns
Inventory footwear units down high‑single digits with enterprise inventory turns above 4x. Inventory balance $398 million (up 2% YoY). Strong cash generation and shareholder returns: quarter‑to‑date repurchases of 800,000 shares for $74 million with $747 million remaining authorization; $131 million cash on hand and over $800 million revolver capacity; net leverage at low end of 1.0–1.5x target range.
Raised Full‑Year EPS Guidance and Prudent Revenue Outlook
Full‑year adjusted diluted EPS guidance raised to $13.20–$13.75. Enterprise full‑year revenue guidance updated to +1% to -1% (reported basis). Crocs brand guidance flat to +2%; HEYDUDE guidance improved to -5% to -7% (from prior -7% to -9%). Company expects adjusted gross margin to be slightly up for the year and adjusted operating margin to modestly expand versus FY2025.