Traeger (COOK) AI Stock Analysis

• Market Cap: $109.18M
• Dividend Yield: N/A
• Average Volume (3M): 550.49K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.63
• Revenue Growth: -2.69%
• EPS Growth: -94.09%
• Country: US
• Employees: 665
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): -0.17
• Shares Outstanding: 137,026,320
• 10 Day Avg. Volume: 842,123
• 30 Day Avg. Volume: 550,487
• PEG Ratio: 0.15
• Price to Book (P/B): 1.10
• Price to Sales (P/S): 0.50
• P/FCF Ratio: 25.61
• Enterprise Value/Market Cap: 5.36
• Enterprise Value/Revenue: 1.00
• Enterprise Value/Gross Profit: 2.60
• Enterprise Value/Ebitda: -15.21
• 1Y Price Target: $1.69
• Price Target Upside: 83.70% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 5
• EPS Forecast (FY): -0.11
• Revenue Forecast (FY): $549.34M

• Rating: 42 Neutral
• Price Target: $0.89 ▼(-3.80% Downside)

Traeger's financial instability and valuation concerns are the most significant factors, with high leverage and ongoing losses. Technical indicators and corporate events add further risk, while earnings call highlights some positive initiatives.

Positive Factors

Revenue Growth in Consumables

The growth in consumables revenue indicates strong customer retention and recurring sales, enhancing long-term revenue stability and market presence.

Cost-Saving Initiatives

The cost-saving initiatives under Project Gravity will likely improve profitability and operational efficiency, supporting long-term financial health.

Successful Tariff Mitigation

Effective tariff mitigation strategies enhance cost management and protect margins, contributing to sustained profitability in a challenging trade environment.

Negative Factors

High Leverage

High leverage can limit financial flexibility and increase risk, potentially impacting the company's ability to invest in growth and weather economic downturns.

Gross Margin Decline

A declining gross margin suggests challenges in cost control and pricing power, which may affect long-term profitability and competitive positioning.

NYSE Non-Compliance Notice

The NYSE non-compliance notice adds uncertainty and potential costs related to regaining compliance, impacting investor confidence and market perception.

Traeger Business Overview & Revenue Model

Company Description

Traeger, Inc. (COOK) is a leading manufacturer of wood pellet grills and outdoor cooking equipment, specializing in innovative grilling solutions. The company operates primarily in the outdoor cooking sector and offers a range of products, including grills, accessories, and proprietary wood pellets. Traeger emphasizes quality craftsmanship and advanced technology in its products, catering to both novice and experienced grillers. The brand is well-known for its unique grilling experience that combines traditional barbecue flavors with modern convenience.

How the Company Makes Money

Traeger generates revenue primarily through the sale of its wood pellet grills, which are the core of its product line, along with grilling accessories, wood pellets, and other related products. The company employs a direct-to-consumer sales model via its e-commerce platform and also distributes products through a network of retailers, enhancing market reach. Key revenue streams include not only the initial sale of grills but also ongoing sales of consumables such as wood pellets and accessories, leading to repeat customer purchases. Additionally, Traeger benefits from partnerships with various retailers and collaborations that enhance brand visibility and product availability. Seasonal promotions, product launches, and brand loyalty programs further contribute to its earnings.

Traeger Financial Statement Overview

Summary

Traeger is experiencing revenue growth but faces significant challenges in profitability and cash flow management. High leverage and negative returns on equity suggest financial instability, while the decline in free cash flow growth raises concerns about operational efficiency.

Income Statement

Traeger's income statement shows a mixed performance. The TTM data indicates a significant revenue growth rate of 57.7%, which is a positive sign. However, the company is struggling with profitability, as evidenced by negative net profit and EBIT margins. The gross profit margin is relatively healthy at 40.9%, but the consistent net losses highlight ongoing challenges in managing costs and achieving profitability.

Balance Sheet

The balance sheet reflects a high debt-to-equity ratio of 1.59, indicating significant leverage, which could pose financial risks. The return on equity is negative, suggesting that the company is not generating sufficient returns on shareholders' equity. The equity ratio is not explicitly calculated, but the high leverage and negative ROE are concerning.

Cash Flow

Cash flow analysis reveals challenges in generating free cash flow, with a significant decline of 58.4% in TTM. The operating cash flow to net income ratio is low, indicating potential issues in converting income into cash. The free cash flow to net income ratio is positive, but overall cash flow performance is weak, reflecting operational inefficiencies.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	582.80M	604.07M	605.88M	655.90M	785.54M	545.77M
Gross Profit	225.08M	255.47M	223.56M	228.77M	300.76M	234.81M
EBITDA	-38.47M	53.86M	6.64M	-296.52M	-16.13M	106.84M
Net Income	-104.94M	-34.01M	-84.40M	-382.14M	-91.77M	31.05M
Balance Sheet
Total Assets	689.62M	830.68M	860.76M	946.72M	1.18B	989.58M
Cash, Cash Equivalents and Short-Term Investments	5.87M	14.98M	29.92M	39.05M	16.74M	11.56M
Total Debt	427.27M	434.13M	458.70M	494.25M	420.53M	437.84M
Total Liabilities	503.49M	554.25M	569.41M	611.85M	571.50M	514.54M
Stockholders Equity	186.14M	276.43M	291.35M	334.87M	606.02M	475.04M
Cash Flow
Free Cash Flow	4.68M	11.89M	43.64M	-13.81M	-51.47M	31.96M
Operating Cash Flow	12.48M	23.89M	64.04M	5.09M	-28.43M	46.60M
Investing Cash Flow	-7.96M	-12.33M	-17.38M	-18.90M	-79.90M	-27.34M
Financing Cash Flow	-15.53M	-26.50M	-68.30M	48.63M	113.51M	-14.78M

Traeger Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 0.92
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COOK, the sentiment is Neutral. The current price of 0.92 is above the 20-day moving average (MA) of 0.84, below the 50-day MA of 0.95, and below the 200-day MA of 1.44, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 53.56 is Neutral, neither overbought nor oversold. The STOCH value of 23.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for COOK.

Traeger Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HBB	68 Neutral	$211.45M	6.73	20.32%	3.07%	-6.24%	24.18%
BSET	66 Neutral	$132.50M	17.08	4.70%	5.33%	-2.74%	―
ETD	66 Neutral	$614.02M	13.07	9.96%	7.56%	-4.61%	-25.66%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
LCUT	53 Neutral	$69.78M	―	-17.84%	3.68%	-1.76%	-67.05%
COOK	42 Neutral	$109.18M	―	-45.04%	―	-2.69%	-94.09%
SNBR	42 Neutral	$95.95M	―	―	―	-16.95%	-88.00%

Traeger Corporate Events

Traeger Announces Director Resignation Effective December 31

On November 26, 2025, Jim Hardy announced his retirement from his role as President of Apption Labs Limited and will transition to a non-executive advisory role at Traeger, Inc. from December 31, 2025, through April 30, 2026. Traeger, Inc. has decided to close its UK office as part of Project Gravity to centralize operations in Utah. Additionally, on December 3, 2025, James Manges, a Class II director, resigned from the Board of Directors, effective December 31, 2025, with no disagreements with the company.

Traeger Faces NYSE Non-Compliance Notice

On November 19, 2025, Traeger, Inc. received a notice from the New York Stock Exchange (NYSE) indicating non-compliance with the listing standard due to its stock price falling below $1.00 over a 30-day period. The company plans to address this issue, potentially through a reverse stock split, to regain compliance within a six-month cure period. Despite the notice, Traeger’s stock will continue to be listed and traded on the NYSE, and the notice does not impact its business operations or financial obligations. Traeger is also progressing with Project Gravity, a strategic initiative aimed at improving operational efficiency and profitability, which is expected to save $50 million annually.