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Traeger, Inc. (COOK)
:COOK
US Market
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Traeger (COOK) AI Stock Analysis

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COOK

Traeger

(NYSE:COOK)

Rating:47Neutral
Price Target:
$1.50
▼(-6.25% Downside)
The overall stock score is primarily driven by financial challenges, including declining revenues and high leverage. Technical indicators suggest bearish sentiment, and valuation concerns persist due to negative earnings. While there is some positive growth in the grills segment, significant risks from tariffs and economic uncertainty remain.
Positive Factors
Insider Confidence
Traeger CEO Mr. Jeremy Andrus increased his stake in the company through significant insider purchases, indicating confidence in the company's prospects.
Market Performance
Recent checks suggest Traeger outperformed competitors during a key selling event, indicating strong brand performance.
Negative Factors
Guidance Withdrawal
Traeger withdrew FY2025 guidance due to macroeconomic uncertainty, evolving trade policy, and consumer sentiment.
Tariff Impact
Traeger’s grills produced in China were subject to a 45% tariff, impacting cost structure.

Traeger (COOK) vs. SPDR S&P 500 ETF (SPY)

Traeger Business Overview & Revenue Model

Company DescriptionTraeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbeque grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs and sauces, seasonings, and marinades; covers, drip trays, bucket liners, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise. The company was incorporated in 2017 and is headquartered in Salt Lake City, Utah.
How the Company Makes MoneyTraeger generates revenue primarily through the sale of its wood pellet grills and related products. The company's revenue model is centered around multiple key revenue streams: sales of wood pellet grills, a consumable line of wood pellets that fuel the grills, and a variety of accessories and cooking tools that enhance the grilling experience. Traeger also benefits from a robust direct-to-consumer sales channel, which is complemented by partnerships with major retailers and online platforms, expanding its reach and accessibility to customers. Additionally, the company's brand loyalty and community-driven marketing efforts contribute significantly to its earnings by fostering a dedicated customer base and driving repeat purchases.

Traeger Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q1-2025)
|
% Change Since: 8.11%|
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Neutral
Traeger's earnings call reflects a mixed sentiment. While the company showcased growth in its grills business and successful product launches, it faces significant challenges due to tariff impacts, declines in the accessories segment, and economic uncertainty leading to the withdrawal of financial guidance.
Q1-2025 Updates
Positive Updates
Grills Business Growth
Grills sales increased by 13% compared to the prior year, supported by positive consumer demand and successful product launches like the Woodridge series.
Woodridge Series Success
The Woodridge series, a new wood pellet grill introduced in January, received strong consumer reception with demand outperforming expectations and achieving high product reviews.
Cost Management and Mitigation Strategies
Traeger has implemented significant tariff mitigation strategies including sourcing diversification, cost reductions, and strategic pricing increases to offset tariff impacts.
Adjusted Net Income Improvement
Adjusted net income for the quarter was $7 million compared to $5 million in the same period of 2024, indicating improved profitability.
Negative Updates
Overall Revenue Decline
Overall revenues declined by 1% compared to the first quarter of 2024, primarily due to declines in the accessories and consumables segments.
MEATER Segment Struggles
Accessories revenue decreased by 27%, largely driven by a decline in MEATER sales, attributed to increased competition and a slowing market for smart thermometers.
Tariff Uncertainty and Impact
The company faces significant tariff exposure with grills produced in China subject to a 45% tariff, leading to challenges in managing costs and necessitating strategic price increases.
Withdrawal of Financial Guidance
Due to economic uncertainty and tariff impacts, Traeger has withdrawn its financial guidance for fiscal year 2025, indicating challenges in forecasting future performance.
Company Guidance
During Traeger's First Quarter Fiscal 2025 Earnings Conference Call, the company provided several key metrics and insights into their financial performance and strategic priorities. Traeger reported a 1% decline in revenues compared to the first quarter of 2024, with adjusted EBITDA of $23 million, slightly down from $24 million the previous year. The Grills business experienced a 13% increase in sales, while the Accessories business saw a 27% decline, primarily due to softness in MEATER sales. The company faces significant challenges from tariffs, with grills produced in China subject to a 45% tariff and those from Vietnam at 25%. Traeger is implementing mitigation strategies, including supply chain cost reductions, sourcing diversification, and strategic pricing increases, to offset these tariff impacts. The company has withdrawn its prior financial guidance for fiscal 2025 due to uncertainty in consumer demand and the evolving trade policy landscape. Despite these challenges, Traeger continues to focus on long-term growth strategies, including product innovation and brand awareness efforts.

Traeger Financial Statement Overview

Summary
Traeger's financial health displays significant challenges with declining revenues and profitability, high leverage, and liquidity concerns. While there are some improvements in operating cash flow efficiency, overall financial stability and profitability remain weak.
Income Statement
45
Neutral
The income statement shows a declining trend in revenue with a significant drop in net income, indicating financial struggles. Gross profit margin is moderately strong at 40.43% TTM, but the net profit margin is negative at -5.00% TTM, reflecting ongoing profitability challenges. EBIT and EBITDA margins have improved slightly in the TTM period but remain low, indicating operational inefficiencies.
Balance Sheet
50
Neutral
The balance sheet reveals a high debt-to-equity ratio of 1.62, indicating significant leverage which could pose risks. The return on equity is negative, reflecting the company's struggle to generate profits from shareholders' equity. The equity ratio at 33.85% TTM shows moderate financial stability, but the high leverage remains a concern.
Cash Flow
55
Neutral
Cash flow analysis shows a positive turn with operating cash flow exceeding net income, suggesting improved cash generation efficiency. Free cash flow to net income ratio is positive, but free cash flow growth is negative compared to previous periods, pointing to potential liquidity issues.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue604.07M605.88M655.90M785.54M545.77M
Gross Profit255.47M223.56M228.77M303.71M235.36M
EBITDA53.86M6.64M-296.52M-16.13M99.31M
Net Income-34.01M-84.40M-382.14M-88.82M31.05M
Balance Sheet
Total Assets830.68M860.76M946.72M1.18B989.58M
Cash, Cash Equivalents and Short-Term Investments14.98M29.92M39.05M16.74M11.56M
Total Debt434.13M458.70M494.25M421.63M437.84M
Total Liabilities554.25M569.41M611.85M571.50M514.54M
Stockholders Equity276.43M291.35M334.87M609.52M475.04M
Cash Flow
Free Cash Flow11.89M43.64M-13.81M-51.47M31.96M
Operating Cash Flow23.89M64.04M5.09M-27.19M46.60M
Investing Cash Flow-12.33M-17.38M-18.90M-81.13M-27.34M
Financing Cash Flow-26.50M-68.30M48.63M113.51M-14.78M

Traeger Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.60
Price Trends
50DMA
1.74
Negative
100DMA
1.64
Positive
200DMA
2.17
Negative
Market Momentum
MACD
-0.05
Positive
RSI
41.74
Neutral
STOCH
15.93
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COOK, the sentiment is Negative. The current price of 1.6 is below the 20-day moving average (MA) of 1.85, below the 50-day MA of 1.74, and below the 200-day MA of 2.17, indicating a bearish trend. The MACD of -0.05 indicates Positive momentum. The RSI at 41.74 is Neutral, neither overbought nor oversold. The STOCH value of 15.93 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for COOK.

Traeger Risk Analysis

Traeger disclosed 80 risk factors in its most recent earnings report. Traeger reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Traeger Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$176.34M13.169.48%2.12%7.24%-9.51%
67
Neutral
¥266.05B13.506.53%2.53%5.16%-13.66%
66
Neutral
$179.24M5.6520.79%3.50%-2.09%-5.04%
63
Neutral
$95.71M-5.83%3.98%-0.39%-122.38%
50
Neutral
$97.13M-5.55%10.13%-3.89%-391.05%
47
Neutral
$208.96M-10.49%0.80%62.80%
42
Neutral
$162.58M9.10%-14.40%-2.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COOK
Traeger
1.65
-0.64
-27.95%
FLXS
Flexsteel
33.50
0.15
0.45%
HOFT
Hooker Furniture
9.30
-4.03
-30.23%
LCUT
Lifetime Brands
4.13
-2.84
-40.75%
SNBR
Sleep Number
9.10
-3.10
-25.41%
HBB
Hamilton Beach Brands Holding Company
13.56
-12.28
-47.52%

Traeger Corporate Events

Executive/Board ChangesShareholder Meetings
Traeger Confirms Directors and Accounting Firm at Meeting
Neutral
May 22, 2025

On May 20, 2025, Traeger, Inc. held its annual meeting of stockholders, where two key proposals were voted on. The election of Class I directors, including Jeremy Andrus, Wendy A. Beck, and Daniel James, was confirmed to serve until 2028. Additionally, the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, was ratified, indicating continued stability in the company’s financial oversight.

The most recent analyst rating on (COOK) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Traeger stock, see the COOK Stock Forecast page.

Business Operations and Strategy
Traeger Announces Strategic Initiative for Cost Optimization
Neutral
May 19, 2025

On May 15, 2025, Traeger, Inc.’s Board of Directors approved a strategic initiative aimed at streamlining the company’s organizational structure and rebalancing its cost base to enhance profitability and cash flow. This initiative involves a multi-step optimization plan, including workforce reductions and centralization efforts, expected to be largely completed by the end of fiscal year 2025. While the company has not yet determined the specific cost implications, further details will be announced as the plan progresses.

The most recent analyst rating on (COOK) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Traeger stock, see the COOK Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 01, 2025