Traeger (COOK) AI Stock Analysis

• Market Cap: $143.88M
• Dividend Yield: N/A
• Average Volume (3M): 734.90K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.63
• Revenue Growth: -2.69%
• EPS Growth: -94.09%
• Country: US
• Employees: 665
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): -0.17
• Shares Outstanding: 137,026,320
• 10 Day Avg. Volume: 1,426,037
• 30 Day Avg. Volume: 734,896
• PEG Ratio: 0.15
• Price to Book (P/B): 1.10
• Price to Sales (P/S): 0.50
• P/FCF Ratio: 25.61
• Enterprise Value/Market Cap: 4.07
• Enterprise Value/Revenue: 1.00
• Enterprise Value/Gross Profit: 2.60
• Enterprise Value/Ebitda: -15.21
• 1Y Price Target: $1.69
• Price Target Upside: 50.89% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 5
• EPS Forecast (FY): -0.11
• Revenue Forecast (FY): $549.34M

• Rating: 45 Neutral
• Price Target: $1.00 ▼(-10.71% Downside)

Traeger's overall stock score is primarily impacted by its financial instability, with high leverage and negative profitability metrics. Technical indicators suggest a bearish trend, while valuation remains unattractive due to ongoing losses. The earnings call provided some positive insights into cost-saving initiatives, but challenges remain significant.

Positive Factors

Revenue Growth in Consumables

The growth in consumables revenue indicates strong demand for recurring products, supporting long-term revenue stability and customer retention.

Project Gravity Cost Savings

Project Gravity's cost-saving initiatives enhance operational efficiency, potentially improving margins and financial health over the long term.

Successful Tariff Mitigation Strategies

Effective tariff mitigation strategies reduce cost pressures, supporting margin sustainability and competitive pricing in global markets.

Negative Factors

High Leverage

High leverage can strain financial flexibility and increase risk, potentially impacting the company's ability to invest in growth opportunities.

Gross Margin Decline

The decline in gross margin indicates cost pressures that could erode profitability if not managed effectively, affecting long-term financial performance.

Net Loss Increase

Increasing net losses highlight ongoing challenges in achieving profitability, which may hinder the company's ability to sustain operations and growth.

Traeger Business Overview & Revenue Model

Company Description

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbeque grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs and sauces, seasonings, and marinades; covers, drip trays, bucket liners, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise. The company was incorporated in 2017 and is headquartered in Salt Lake City, Utah.

How the Company Makes Money

Traeger generates revenue primarily through the sale of its wood pellet grills and related accessories. The company has multiple revenue streams, including direct-to-consumer sales through its website and retail partnerships with major home improvement and outdoor living stores. Additionally, Traeger earns income from the sale of wood pellets, seasonings, and other grilling accessories that enhance the cooking experience. The company has also developed a subscription model for its wood pellets, encouraging recurring revenue. Strategic partnerships with retailers and collaborations with influencers in the culinary space further boost its brand visibility and sales. Seasonal promotions and a focus on community engagement through outdoor cooking events and competitions also contribute to its earnings.

Traeger Financial Statement Overview

Summary

Traeger is experiencing revenue growth but faces significant challenges in profitability and cash flow management. High leverage and negative returns on equity suggest financial instability, while the decline in free cash flow growth raises concerns about operational efficiency.

Income Statement

Traeger's income statement shows a mixed performance. The TTM data indicates a significant revenue growth rate of 57.7%, which is a positive sign. However, the company is struggling with profitability, as evidenced by negative net profit and EBIT margins. The gross profit margin is relatively healthy at 40.9%, but the consistent net losses highlight ongoing challenges in managing costs and achieving profitability.

Balance Sheet

The balance sheet reflects a high debt-to-equity ratio of 1.59, indicating significant leverage, which could pose financial risks. The return on equity is negative, suggesting that the company is not generating sufficient returns on shareholders' equity. The equity ratio is not explicitly calculated, but the high leverage and negative ROE are concerning.

Cash Flow

Cash flow analysis reveals challenges in generating free cash flow, with a significant decline of 58.4% in TTM. The operating cash flow to net income ratio is low, indicating potential issues in converting income into cash. The free cash flow to net income ratio is positive, but overall cash flow performance is weak, reflecting operational inefficiencies.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	582.80M	604.07M	605.88M	655.90M	785.54M	545.77M
Gross Profit	225.08M	255.47M	223.56M	228.77M	300.76M	234.81M
EBITDA	-38.47M	53.86M	6.64M	-296.52M	-16.13M	106.84M
Net Income	-104.94M	-34.01M	-84.40M	-382.14M	-91.77M	31.05M
Balance Sheet
Total Assets	689.62M	830.68M	860.76M	946.72M	1.18B	989.58M
Cash, Cash Equivalents and Short-Term Investments	5.87M	14.98M	29.92M	39.05M	16.74M	11.56M
Total Debt	427.27M	434.13M	458.70M	494.25M	420.53M	437.84M
Total Liabilities	503.49M	554.25M	569.41M	611.85M	571.50M	514.54M
Stockholders Equity	186.14M	276.43M	291.35M	334.87M	606.02M	475.04M
Cash Flow
Free Cash Flow	4.68M	11.89M	43.64M	-13.81M	-51.47M	31.96M
Operating Cash Flow	12.48M	23.89M	64.04M	5.09M	-28.43M	46.60M
Investing Cash Flow	-7.96M	-12.33M	-17.38M	-18.90M	-79.90M	-27.34M
Financing Cash Flow	-15.53M	-26.50M	-68.30M	48.63M	113.51M	-14.78M

Traeger Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 1.12
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COOK, the sentiment is Neutral. The current price of 1.12 is above the 20-day moving average (MA) of 0.85, above the 50-day MA of 0.95, and below the 200-day MA of 1.43, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 64.38 is Neutral, neither overbought nor oversold. The STOCH value of 80.66 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for COOK.

Traeger Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HBB	68 Neutral	$220.06M	7.01	20.32%	2.84%	-6.24%	24.18%
BSET	66 Neutral	$142.79M	18.41	4.70%	4.69%	-2.74%	―
ETD	66 Neutral	$614.02M	13.07	9.96%	7.18%	-4.61%	-25.66%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
LCUT	53 Neutral	$69.78M	―	-17.84%	4.05%	-1.76%	-67.05%
COOK	45 Neutral	$143.88M	―	-45.04%	―	-2.69%	-94.09%
SNBR	42 Neutral	$95.95M	―	―	―	-16.95%	-88.00%

Traeger Corporate Events

Traeger Announces Director Resignation Effective December 31

On November 26, 2025, Jim Hardy announced his retirement from his role as President of Apption Labs Limited and will transition to a non-executive advisory role at Traeger, Inc. from December 31, 2025, through April 30, 2026. Traeger, Inc. has decided to close its UK office as part of Project Gravity to centralize operations in Utah. Additionally, on December 3, 2025, James Manges, a Class II director, resigned from the Board of Directors, effective December 31, 2025, with no disagreements with the company.

Traeger Faces NYSE Non-Compliance Notice

On November 19, 2025, Traeger, Inc. received a notice from the New York Stock Exchange (NYSE) indicating non-compliance with the listing standard due to its stock price falling below $1.00 over a 30-day period. The company plans to address this issue, potentially through a reverse stock split, to regain compliance within a six-month cure period. Despite the notice, Traeger’s stock will continue to be listed and traded on the NYSE, and the notice does not impact its business operations or financial obligations. Traeger is also progressing with Project Gravity, a strategic initiative aimed at improving operational efficiency and profitability, which is expected to save $50 million annually.