Traeger (COOK) AI Stock Analysis

• Market Cap: $229.32M
• Dividend Yield: N/A
• Average Volume (3M): 629.06K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.36
• Revenue Growth: 0.80%
• EPS Growth: 62.80%
• Country: US
• Employees: 665
• Sector: Consumer Cyclical
• Sector Strength: 57
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.05
• Shares Outstanding: 135,690,260
• 10 Day Avg. Volume: 359,643
• 30 Day Avg. Volume: 629,064
• PEG Ratio: >-0.01
• Price to Book (P/B): 1.01
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -24.44
• Enterprise Value/Market Cap: 3.46
• Enterprise Value/Revenue: 0.33
• Enterprise Value/Gross Profit: 3.26
• Enterprise Value/Ebitda: 6.22
• 1Y Price Target: $2.13
• Price Target Upside: 24.56% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 7

• Rating: 50 Neutral
• Price Target: $2.00 ▲(16.96%Upside)

Traeger's overall stock score is primarily impacted by weak financial performance, characterized by declining revenues, high leverage, and liquidity concerns. The technical analysis provides some short-term positive signals, but longer-term trends are bearish. The valuation is challenging due to ongoing losses, and the mixed sentiment from the earnings call reflects strategic challenges and economic uncertainty.

Positive Factors

Cost-saving Initiatives

The board approved a multi-step cost savings plan to improve profitability and cash flow.

Insider Confidence

Traeger CEO Mr. Jeremy Andrus increased his stake in the company through significant insider purchases, indicating confidence in the company's prospects.

Market Performance

Recent checks suggest Traeger outperformed competitors during a key selling event, indicating strong brand performance.

Negative Factors

Guidance Withdrawal

Management withdrew its full-year guidance given the evolving tariff environment and macro uncertainty.

Retail Destocking Risk

The biggest risk could be potential retail destocking at the end of the season if underlying demand significantly weakens on a broader pullback in consumer discretionary spend.

Tariff Impact

Traeger’s grills produced in China were subject to a 45% tariff, impacting cost structure.

Traeger Business Overview & Revenue Model

Company Description

Traeger, Inc. (NASDAQ: COOK) is a leading manufacturer and marketer of wood pellet grills and related products. The company, founded in 1985, revolutionized outdoor cooking with its innovative wood pellet grill technology, which offers a unique combination of convenience, versatility, and flavor. Traeger's product offerings include a wide range of wood pellet grills, wood pellets, accessories, and cooking tools designed to enhance the outdoor cooking experience. The company's products are sold through various channels, including direct-to-consumer, retail, and online platforms, catering to both amateur and professional grilling enthusiasts.

How the Company Makes Money

Traeger generates revenue primarily through the sale of its wood pellet grills and related products. The company's revenue model is centered around multiple key revenue streams: sales of wood pellet grills, a consumable line of wood pellets that fuel the grills, and a variety of accessories and cooking tools that enhance the grilling experience. Traeger also benefits from a robust direct-to-consumer sales channel, which is complemented by partnerships with major retailers and online platforms, expanding its reach and accessibility to customers. Additionally, the company's brand loyalty and community-driven marketing efforts contribute significantly to its earnings by fostering a dedicated customer base and driving repeat purchases.

Traeger Financial Statement Overview

Summary

Traeger's financial health reveals significant challenges, including declining revenues, high leverage, and liquidity concerns. Some improvements in operating cash flow efficiency are noted, but overall financial stability and profitability are weak, necessitating strategic adjustments.

Income Statement

The income statement shows a declining trend in revenue with a significant drop in net income, indicating financial struggles. Gross profit margin is moderately strong at 40.43% TTM, but the net profit margin is negative at -5.00% TTM, reflecting ongoing profitability challenges. EBIT and EBITDA margins have improved slightly in the TTM period but remain low, indicating operational inefficiencies.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 1.62, indicating significant leverage which could pose risks. The return on equity is negative, reflecting the company's struggle to generate profits from shareholders' equity. The equity ratio at 33.85% TTM shows moderate financial stability, but the high leverage remains a concern.

Cash Flow

Cash flow analysis shows a positive turn with operating cash flow exceeding net income, suggesting improved cash generation efficiency. Free cash flow to net income ratio is positive, but free cash flow growth is negative compared to previous periods, pointing to potential liquidity issues.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	602.44M	604.07M	605.88M	655.90M	785.54M	545.77M
Gross Profit	243.55M	255.47M	223.56M	228.77M	303.71M	235.36M
EBITDA	28.23M	53.86M	6.64M	-296.52M	-16.13M	99.31M
Net Income	-30.10M	-34.01M	-84.40M	-382.14M	-88.82M	31.05M
Balance Sheet
Total Assets	825.60M	830.68M	860.76M	946.72M	1.18B	989.58M
Cash, Cash Equivalents and Short-Term Investments	12.03M	14.98M	29.92M	39.05M	16.74M	11.56M
Total Debt	453.51M	434.13M	458.70M	494.25M	421.63M	437.84M
Total Liabilities	546.05M	554.25M	569.41M	611.85M	571.50M	514.54M
Stockholders Equity	279.55M	276.43M	291.35M	334.87M	609.52M	475.04M
Cash Flow
Free Cash Flow	7.53M	11.89M	43.64M	-13.81M	-51.47M	31.96M
Operating Cash Flow	15.65M	23.89M	64.04M	5.09M	-27.19M	46.60M
Investing Cash Flow	-8.48M	-12.33M	-17.38M	-18.90M	-81.13M	-27.34M
Financing Cash Flow	-18.75M	-26.50M	-68.30M	48.63M	113.51M	-14.78M

Traeger Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.71
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COOK, the sentiment is Positive. The current price of 1.71 is below the 20-day moving average (MA) of 1.72, above the 50-day MA of 1.55, and below the 200-day MA of 2.37, indicating a neutral trend. The MACD of 0.06 indicates Positive momentum. The RSI at 53.83 is Neutral, neither overbought nor oversold. The STOCH value of 14.32 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for COOK.

Traeger Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FLXS	73 Outperform	$192.90M	14.40	9.48%	2.19%	7.24%	-9.51%
HBB	71 Outperform	$243.21M	7.26	21.86%	2.70%	5.46%	18.70%
LCUT	68 Neutral	$97.50M	―	-5.83%	3.33%	-0.39%	-122.38%
Sector *	56 Neutral	HK$23.68B	3.88	-1.57%	6.91%	0.06%	-64.88%
COOK	50 Neutral	$229.32M	―	-10.49%	―	0.80%	62.80%
HOFT	50 Neutral	$125.90M	―	-5.55%	7.82%	-3.89%	-391.05%
SNBR	43 Neutral	$159.53M	―	9.10%	―	-12.36%	37.69%

Traeger Corporate Events

Traeger Confirms Directors and Accounting Firm at Meeting

On May 20, 2025, Traeger, Inc. held its annual meeting of stockholders, where two key proposals were voted on. The election of Class I directors, including Jeremy Andrus, Wendy A. Beck, and Daniel James, was confirmed to serve until 2028. Additionally, the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, was ratified, indicating continued stability in the company’s financial oversight.

The most recent analyst rating on (COOK) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Traeger stock, see the COOK Stock Forecast page.

Traeger Announces Strategic Initiative for Cost Optimization

On May 15, 2025, Traeger, Inc.’s Board of Directors approved a strategic initiative aimed at streamlining the company’s organizational structure and rebalancing its cost base to enhance profitability and cash flow. This initiative involves a multi-step optimization plan, including workforce reductions and centralization efforts, expected to be largely completed by the end of fiscal year 2025. While the company has not yet determined the specific cost implications, further details will be announced as the plan progresses.

The most recent analyst rating on (COOK) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Traeger stock, see the COOK Stock Forecast page.

Traeger Amends CEO Compensation Agreement in April 2025

On April 10, 2025, Traeger, Inc. announced an amendment to the letter agreement with CEO Jeremy Andrus, originally dated August 2, 2021. The amended agreement, effective January 1, 2025, includes a new annual base salary of $750,000 for Mr. Andrus, eligibility for a target annual bonus of 150% of his base salary, and participation in the Executive Change in Control Severance Plan. The amendment also outlines severance benefits, including cash severance and COBRA payments, in the event of Mr. Andrus’ termination under specified conditions.