Strong Brand Engagement
Social engagement up over 30% year-over-year in Q1 with 65% of organic impressions coming from nonfollowers; brand ambassadors generated ~170 million impressions across more than 3,000 posts in the quarter and the ambassador program delivers over 1 billion impressions annually.
Successful New Product Launches and Early Momentum
Westwood grill launch generated >60% more impressions versus Woodbridge 2025, received consumer ratings of 4.8-5.0 stars on traeger.com, Home Depot and Ace Hardware; Irontop griddle lineup launched to broaden category reach at lower entry price points (Irontop opening at $499; Westwood at $599).
Sell-Through Tracking Slightly Above Plan
Early season sell-through is tracking slightly above company expectations year-to-date, and consumables (pellets) sell-through is tracking at or above plan after excluding divested channels (DTC and Costco roadshow).
Project Gravity Progress and Expected Value Capture
Project Gravity expected to deliver approximately $64 million to $70 million of total run-rate value across phases; full year guidance continues to reflect ~ $50 million of Project Gravity value capture, including roughly $30 million of incremental benefit in 2026.
Meaningful Cost and Inventory Reductions
Delivered $15 million of year-over-year operating expense reduction in Q1 and reduced inventory by 31% versus prior year (inventory down to $88 million from $127 million in Q1'25).
Improved Liquidity and Cash Generation
Generated $14.5 million of free cash flow in Q1 (including an $11.6 million employee retention credit); cash and equivalents increased to $34 million from $20 million at prior fiscal year-end; total liquidity increased to $184 million; undrawn $112.5 million revolver.
Raised Adjusted EBITDA and Gross Margin Guidance
Increased full-year adjusted EBITDA guidance to $57 million–$67 million and raised gross margin outlook to 39.5%–40.5%, reflecting recognition of a $12.4 million IEEPA tariff refund benefit in Q1 while holding revenue guidance unchanged at $465 million–$485 million.
Profitability Improvement vs Prior Year GAAP Loss
Reported GAAP net income of $3 million and diluted EPS of $1.08 in Q1, versus a net loss of $1 million and loss per share of $0.30 in Q1'25; adjusted net income was $4 million ($1.49 per diluted share).