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ChoiceOne Financial Services Inc (COFS)
NASDAQ:COFS
US Market
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ChoiceOne Financial Services (COFS) AI Stock Analysis

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COFS

ChoiceOne Financial Services

(NASDAQ:COFS)

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Outperform 74 (OpenAI - 5.2)
Rating:74Outperform
Price Target:
$35.00
▲(13.12% Upside)
Action:Reiterated
Date:05/22/26
The score is driven primarily by solid financial performance (revenue growth, improved TTM margins, and better leverage) and attractive valuation (low P/E with a healthy dividend). Technicals are supportive with price above key moving averages, while the main risk tempering the score is cash-flow consistency and heightened property-related loan concentration noted in KPIs, which can increase sensitivity to the credit/rate cycle.
Positive Factors
Sustained revenue growth
Multi-year top-line expansion demonstrates durable demand and scalable lending/deposit activity across the franchise. Sustained revenue growth increases earnings capacity, supports reinvestment in digital and branch channels, and builds buffer for credit cycles over the next several quarters.
Negative Factors
Property loan concentration
Concentration in commercial real estate and residential property loans makes asset quality highly sensitive to real estate and local economic cycles. Elevated exposure can amplify loss rates in downturns, pressure reserves and capital, and materially affect earnings durability across multiple quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained revenue growth
Multi-year top-line expansion demonstrates durable demand and scalable lending/deposit activity across the franchise. Sustained revenue growth increases earnings capacity, supports reinvestment in digital and branch channels, and builds buffer for credit cycles over the next several quarters.
Read all positive factors

ChoiceOne Financial Services Key Performance Indicators (KPIs)

Any
Any
Total Loans By Segment
Total Loans By Segment
Provides a breakdown of the company's loan portfolio across different segments, highlighting areas of lending focus and potential risk exposure. This insight helps assess the bank's strategy in targeting specific markets and its ability to manage credit risk effectively.
Chart InsightsChoiceOne Financial Services has seen a significant surge in Commercial Real Estate and Residential Real Estate loans, particularly in early 2025, indicating a strategic shift or increased demand in these sectors. This growth contrasts with the decline in Agricultural and Consumer loans, suggesting a possible reallocation of resources or changing market conditions. The spike in Commercial & Industrial loans in 2025 could reflect new business opportunities or economic recovery. The introduction of Loans to Other Financial Institutions in 2023 adds a new dimension to their lending strategy, potentially diversifying risk.
Data provided by:The Fly

ChoiceOne Financial Services (COFS) vs. SPDR S&P 500 ETF (SPY)

ChoiceOne Financial Services Business Overview & Revenue Model

Company Description
ChoiceOne Financial Services, Inc. operates as the bank holding company for ChoiceOne Bank that provides community banking services to corporations, partnerships, and individuals in Michigan. The company offers various deposit products, including ...
How the Company Makes Money
COFS primarily makes money through its banking subsidiary by (1) earning net interest income—the spread between interest and fees earned on interest-earning assets (primarily loans and, to a lesser extent, investment securities and other interest-...

ChoiceOne Financial Services Financial Statement Overview

Summary
Strong revenue growth and improved TTM profitability support the score, and leverage metrics have improved versus recent years. Offsetting this are margin volatility versus 2021–2022, inconsistent operating cash flow, and KPI-noted loan growth skewing toward commercial real estate/residential exposure, which raises cyclical credit-risk sensitivity.
Income Statement
78
Positive
Balance Sheet
74
Positive
Cash Flow
61
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue241.83M192.89M139.10M113.89M89.13M83.81M
Gross Profit171.31M112.19M91.81M80.64M81.14M79.42M
EBITDA79.38M34.19M45.42M38.00M41.00M38.92M
Net Income55.79M28.18M26.73M21.26M23.64M22.04M
Balance Sheet
Total Assets4.39B4.41B2.72B2.58B2.39B2.37B
Cash, Cash Equivalents and Short-Term Investments83.87M222.26M575.52M570.03M573.69M1.13B
Total Debt233.37M313.46M210.75M235.51M85.26M85.02M
Total Liabilities3.92B3.95B2.46B2.38B2.22B2.15B
Stockholders Equity470.00M465.35M260.42M195.63M168.87M221.67M
Cash Flow
Free Cash Flow30.79M14.03M46.94M42.25M43.16M34.94M
Operating Cash Flow38.11M20.65M48.65M46.48M44.33M37.70M
Investing Cash Flow-135.73M-29.42M-97.91M-181.37M-89.81M-521.37M
Financing Cash Flow42.41M-96.75M90.58M146.37M57.54M436.04M

ChoiceOne Financial Services Technical Analysis

Technical Analysis Sentiment
Positive
Last Price30.94
Price Trends
50DMA
30.12
Positive
100DMA
29.31
Positive
200DMA
29.23
Positive
Market Momentum
MACD
0.36
Positive
RSI
58.40
Neutral
STOCH
54.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COFS, the sentiment is Positive. The current price of 30.94 is below the 20-day moving average (MA) of 31.15, above the 50-day MA of 30.12, and above the 200-day MA of 29.23, indicating a bullish trend. The MACD of 0.36 indicates Positive momentum. The RSI at 58.40 is Neutral, neither overbought nor oversold. The STOCH value of 54.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for COFS.

ChoiceOne Financial Services Risk Analysis

ChoiceOne Financial Services disclosed 35 risk factors in its most recent earnings report. ChoiceOne Financial Services reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

ChoiceOne Financial Services Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$440.96M11.3015.41%1.63%10.47%36.72%
77
Outperform
$611.41M11.8512.04%3.59%8.85%82.76%
75
Outperform
$508.20M10.7810.86%1.92%3.07%25.18%
74
Outperform
$473.21M8.5112.28%3.69%59.56%203.82%
70
Outperform
$528.39M9.7810.67%17.01%61.90%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COFS
ChoiceOne Financial Services
31.60
3.37
11.93%
AROW
Arrow Financial
36.99
12.38
50.32%
GCBC
Greene County Bancorp
25.90
4.28
19.79%
HBCP
Home Bancorp
64.80
15.86
32.40%
BWB
Bridgewater Bancshares
18.95
4.33
29.62%

ChoiceOne Financial Services Corporate Events

Executive/Board ChangesShareholder Meetings
ChoiceOne Shareholders Back Board, Executive Pay and Auditor
Positive
May 22, 2026
At its annual meeting on May 20, 2026, ChoiceOne Financial Services shareholders elected five directors to the board, with all nominees receiving sufficient support despite some withheld votes. Investors also provided advisory approval of the comp...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
ChoiceOne Holds Annual Meeting, Highlights Growth and Governance
Positive
May 20, 2026
ChoiceOne Financial Services, Inc. is holding its 39th annual shareholder meeting on May 20, 2026, where shareholders will vote on the election of directors, an advisory approval of executive compensation and the ratification of Plante Moran, PLL...
Business Operations and StrategyRegulatory Filings and Compliance
ChoiceOne Financial Launches New Investor Presentation Outreach
Neutral
May 5, 2026
ChoiceOne Financial Services, Inc., a financial services company, has prepared presentation materials for use in meetings with investors. These materials are associated with a Form 8-K filing and are being furnished as an exhibit.The company plans...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 22, 2026