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ChoiceOne Financial Services Inc (COFS)
NASDAQ:COFS
US Market
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ChoiceOne Financial Services (COFS) AI Stock Analysis

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COFS

ChoiceOne Financial Services

(NASDAQ:COFS)

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Neutral 67 (OpenAI - 4o)
Rating:67Neutral
Price Target:
$31.00
▲(1.74% Upside)
ChoiceOne Financial Services shows strong financial performance with robust revenue and cash flow growth, supported by a solid balance sheet. However, technical indicators suggest a lack of strong momentum, and the valuation appears fair with a reasonable P/E ratio and attractive dividend yield. The absence of earnings call data and corporate events does not impact the overall assessment.
Positive Factors
Revenue Growth
The robust revenue growth indicates successful business expansion and strong market demand for COFS's financial products and services.
Leverage Management
Improved leverage management enhances financial stability and reduces risk, providing a solid foundation for future growth and investment.
Operational Efficiency
Sustained operational efficiency reflects effective cost management and resource utilization, supporting long-term profitability and competitiveness.
Negative Factors
Profitability Challenges
Reduced profitability may impact the company's ability to reinvest in growth and innovation, potentially affecting future earnings and market position.
Cash Flow Challenges
Negative cash flow growth can limit financial flexibility, hindering the company's capacity to fund operations and strategic initiatives.
Rising Costs
Rising costs or pricing pressure can erode margins, challenging the company's ability to maintain profitability and competitive pricing.

ChoiceOne Financial Services (COFS) vs. SPDR S&P 500 ETF (SPY)

ChoiceOne Financial Services Business Overview & Revenue Model

Company DescriptionChoiceOne Financial Services, Inc. operates as the bank holding company for ChoiceOne Bank that provides community banking services to corporations, partnerships, and individuals in Michigan. The company offers various deposit products, including time, savings, and demand deposits, safe deposit, and automated transaction machine services. It also provides commercial loans, such as business, industry, agricultural, construction, inventory, and real estate loans; and consumer loans comprising direct and indirect loans to consumers and purchasers of residential and real properties. In addition, the company offers safe deposit and automated transaction machine services; and alternative investment products, including annuities and mutual funds, as well as sells insurance policies, such as life and health for commercial and consumer clients. It operates 32 full-service offices in Kent, Muskegon, Newaygo, and Ottawa, Lapeer, Macomb, and St. Clair counties, Michigan. The company also operates three loan production offices. ChoiceOne Financial Services, Inc. was founded in 1898 and is headquartered in Sparta, Michigan.
How the Company Makes MoneyChoiceOne Financial Services generates revenue through multiple streams, primarily from interest income on loans and mortgages issued to customers. The company earns money by charging interest on various types of loans, including personal loans, commercial loans, and home mortgages. In addition to interest income, COFS generates fee-based revenue from services such as account maintenance fees, transaction fees, and advisory fees related to its investment management services. The company may also benefit from partnerships with local businesses and organizations to offer tailored financial products, enhancing its client base and revenue opportunities. Additionally, any increase in assets under management can lead to higher fees, contributing to the overall financial performance of COFS.

ChoiceOne Financial Services Key Performance Indicators (KPIs)

Any
Any
Total Loans By Segment
Total Loans By Segment
Chart Insights
Data provided by:The Fly

ChoiceOne Financial Services Financial Statement Overview

Summary
ChoiceOne Financial Services demonstrates strong revenue growth and effective leverage management, but faces challenges in profitability and cash flow generation. The company needs to address rising costs and improve cash flow efficiency to enhance overall financial health. Despite these challenges, the firm maintains operational efficiency and a solid capital structure, positioning it for future growth.
Income Statement
75
Positive
ChoiceOne Financial Services shows strong revenue growth with a 17.27% increase in TTM, indicating robust business expansion. However, the gross profit margin has decreased from 66% to 61.4% in the TTM, suggesting rising costs or pricing pressure. The net profit margin also declined significantly from 19.21% to 7.96%, reflecting reduced profitability. Despite these challenges, the company maintains a positive EBIT margin of 9.74% and EBITDA margin of 15.31%, showcasing operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio improved to 0.57 in the TTM, indicating better leverage management compared to previous years. However, the return on equity has decreased to 4.14%, suggesting lower profitability relative to shareholder equity. The equity ratio remains stable, reflecting a solid capital structure. Overall, the balance sheet shows a mix of strengths in leverage management but weaknesses in profitability.
Cash Flow
80
Positive
ChoiceOne's free cash flow growth rate is negative at -33.98% in the TTM, indicating potential cash flow challenges. The operating cash flow to net income ratio is low at 0.56%, suggesting limited cash generation from operations relative to net income. However, the free cash flow to net income ratio remains healthy at 80.97%, indicating efficient cash conversion. The cash flow statement highlights potential liquidity concerns but also strengths in cash conversion efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue203.18M139.10M113.89M89.13M83.81M78.41M
Gross Profit128.93M91.81M80.64M81.14M79.42M69.77M
EBITDA43.91M45.42M38.00M41.00M38.92M26.59M
Net Income21.47M26.73M21.26M23.64M22.04M15.61M
Balance Sheet
Total Assets4.30B2.72B2.58B2.39B2.37B1.92B
Cash, Cash Equivalents and Short-Term Investments107.63M575.52M570.03M573.69M1.13B654.31M
Total Debt246.37M210.75M235.51M85.26M85.02M12.42M
Total Liabilities3.85B2.46B2.38B2.22B2.15B1.69B
Stockholders Equity449.62M260.42M195.63M168.87M221.67M227.27M
Cash Flow
Free Cash Flow36.62M46.94M42.25M43.16M34.94M6.63M
Operating Cash Flow41.79M48.65M46.48M44.33M37.70M8.48M
Investing Cash Flow183.29M-97.91M-181.37M-89.81M-521.37M-250.75M
Financing Cash Flow-272.04M90.58M146.37M57.54M436.04M262.23M

ChoiceOne Financial Services Technical Analysis

Technical Analysis Sentiment
Positive
Last Price30.47
Price Trends
50DMA
28.91
Positive
100DMA
29.28
Positive
200DMA
28.90
Positive
Market Momentum
MACD
0.42
Negative
RSI
60.21
Neutral
STOCH
80.66
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For COFS, the sentiment is Positive. The current price of 30.47 is above the 20-day moving average (MA) of 29.61, above the 50-day MA of 28.91, and above the 200-day MA of 28.90, indicating a bullish trend. The MACD of 0.42 indicates Negative momentum. The RSI at 60.21 is Neutral, neither overbought nor oversold. The STOCH value of 80.66 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for COFS.

ChoiceOne Financial Services Risk Analysis

ChoiceOne Financial Services disclosed 36 risk factors in its most recent earnings report. ChoiceOne Financial Services reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

ChoiceOne Financial Services Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$494.92M14.478.49%3.78%6.86%6.11%
71
Outperform
$482.46M13.308.63%13.96%25.74%
70
Outperform
$416.54M9.4710.86%1.99%6.25%24.92%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
$433.48M21.276.16%3.53%50.36%-56.64%
61
Neutral
$378.00M11.2014.53%1.71%13.16%37.40%
44
Neutral
$430.88M-2.67-16.22%-6.47%-75.82%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
COFS
ChoiceOne Financial Services
31.70
-4.08
-11.40%
AROW
Arrow Financial
31.18
-0.06
-0.19%
GCBC
Greene County Bancorp
23.00
-6.42
-21.82%
HBCP
Home Bancorp
57.17
8.14
16.60%
FFWM
First Foundation
5.54
-2.40
-30.23%
BWB
Bridgewater Bancshares
17.89
2.77
18.32%

ChoiceOne Financial Services Corporate Events

Business Operations and Strategy
ChoiceOne Financial Updates Investor Presentation Materials
Neutral
Nov 6, 2025

ChoiceOne Financial Services, Inc. announced that it will be using new presentation materials in meetings with investors starting November 6, 2025. This move is likely aimed at enhancing investor relations and providing updated insights into the company’s operations and strategic direction.

The most recent analyst rating on (COFS) stock is a Hold with a $31.00 price target. To see the full list of analyst forecasts on ChoiceOne Financial Services stock, see the COFS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 18, 2025