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Choice Hotels International (CHH)
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Choice Hotels (CHH) AI Stock Analysis

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CHH

Choice Hotels

(NYSE:CHH)

Rating:59Neutral
Price Target:
$125.00
â–²(4.53% Upside)
Choice Hotels' overall stock score reflects a mixed financial performance with strong profitability but concerning leverage and revenue trends. Technical analysis indicates a bearish market sentiment, while valuation remains fair. The earnings call provided a balanced view of growth opportunities and challenges, particularly in international markets.
Positive Factors
Pipeline Growth
CHH's pipeline could potentially lead to significant increases in gross fees, providing a possible upside.
Negative Factors
Net Rooms Growth
CHH's net rooms growth has historically lagged behind its peers, suggesting a potential weakness in expansion strategy.
Valuation Concerns
CHH's current 14x EV/EBITDA valuation seems disconnected vs. its modest EBITDA growth outlook.

Choice Hotels (CHH) vs. SPDR S&P 500 ETF (SPY)

Choice Hotels Business Overview & Revenue Model

Company DescriptionChoice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor worldwide. The company operates in Hotel Franchising and Corporate & Other segments. It franchises lodging properties under the brand names of Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, WoodSpring Suites, Everhome Suites, Cambria Hotels, and Ascend Hotel Collection. The company also develops and markets cloud-based property management software to non-franchised hoteliers. As of March 31, 2022, it had approximately 7,000 hotels with approximately 600,000 rooms in 35 countries and territories. Choice Hotels International, Inc. was founded in 1939 and is headquartered in Rockville, Maryland.
How the Company Makes MoneyChoice Hotels generates revenue primarily through its franchising model. The company earns money by charging franchisees initial franchise fees and ongoing royalty fees, which are typically a percentage of the hotel’s revenue. In addition to these fees, Choice Hotels also profits from various ancillary services, such as marketing and technology services that they provide to their franchisees. The company has established significant partnerships with various travel industry players, including online travel agencies (OTAs) and loyalty programs, which enhance its market reach and customer acquisition. Furthermore, the company's emphasis on loyalty programs, such as Choice Privileges, encourages repeat business, contributing to its overall revenue growth.

Choice Hotels Key Performance Indicators (KPIs)

Any
Any
Occupancy Percentage
Occupancy Percentage
Indicates the proportion of available rooms that are occupied, reflecting demand strength and operational efficiency in maximizing room usage.
Chart InsightsChoice Hotels' occupancy rates have shown a steady recovery post-pandemic, particularly in the Extended Stay segment, which remains a key growth driver. The latest earnings call highlights a strong performance in business travel and extended stay, despite macroeconomic uncertainties affecting RevPAR expectations. The Upscale segment faces challenges with underperformance due to property transitions. However, strategic investments and a robust international pipeline position the company well for future demand, with an optimistic outlook for extended stay and upscale limited-service segments.
Data provided by:Main Street Data

Choice Hotels Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 10, 2025
Earnings Call Sentiment Neutral
Choice Hotels demonstrated strong international growth and record financial metrics, driven by strategic acquisitions and extended stay segment expansion. However, the company adjusted its RevPAR outlook due to industry-wide challenges, and faced issues with underperforming Radisson properties and an operating guarantee payment. The balance of growth initiatives and challenges suggests a mixed overall sentiment.
Q2-2025 Updates
Positive Updates
Record Adjusted EBITDA
Choice Hotels reported a record second quarter adjusted EBITDA of $165 million, representing a 2% year-over-year increase despite a weaker-than-anticipated RevPAR environment.
International Expansion Success
The company saw a 10% growth in adjusted EBITDA for its international business and expanded its rooms portfolio by 5% year-over-year, with a 15% increase in hotel openings.
Strategic Acquisitions and Partnerships
Choice Hotels acquired the remaining 50% interest in Choice Hotels Canada, extended a franchise agreement in South America, and signed new agreements in Europe and China, marking significant international growth.
Extended Stay Segment Growth
The extended stay portfolio grew by over 20% over the past 5 years with a double-digit growth rate, and a 43% increase in the number of WoodSpring Suites brand domestic franchise agreements.
Recognition and Awards
The WoodSpring Suites brand was ranked #1 in guest satisfaction among economy extended stay hotel brands by J.D. Power for the third consecutive year.
Negative Updates
Reduced RevPAR Expectations
Choice Hotels adjusted their domestic RevPAR expectations to a range of -3% to flat, citing a softer RevPAR environment due to reduced government and international travel, along with leisure transient demand challenges.
Radisson Brand Underperformance
The company is experiencing planned exits from underperforming Radisson properties, which is impacting net unit growth.
Operating Profit Guarantee Impact
A $2 million operating guarantee payment for a portfolio of managed hotels impacted adjusted EBITDA, related to the Radisson Hotels Americas acquisition.
Company Guidance
During Choice Hotels International's Second Quarter 2025 earnings call, the company reported significant financial metrics and strategic developments. The adjusted EBITDA for the quarter reached $165 million, a 2% increase from the previous year, while adjusted earnings per share rose by 4%. Globally, there was a 2% net increase in rooms, with a more significant 3% rise in revenue-intense rooms. Internationally, adjusted EBITDA grew by 10%, and the room portfolio expanded by 5%, highlighted by a 15% increase in hotel openings. The rooms pipeline saw an 11% increase since the year's start, indicating optimism for future growth. In Canada, Choice Hotels completed a strategic acquisition, transitioning to a fully direct franchising model, aiming to leverage a projected 5% annual growth in the Canadian lodging market. The domestic extended stay segment grew 20% over five years, now comprising nearly 54,000 rooms. Additionally, the company's rewards program saw an 8% membership increase, enhancing guest engagement. Despite a challenging RevPAR environment, Choice Hotels maintained a positive outlook for the remainder of 2025, citing strategic investments and a robust pipeline as drivers for long-term growth.

Choice Hotels Financial Statement Overview

Summary
Choice Hotels shows a mixed financial position. Strong profitability metrics are overshadowed by negative revenue growth and high leverage. The cash flow situation is improving, but the balance sheet's negative equity and high debt levels are concerning.
Income Statement
65
Positive
Choice Hotels shows a mixed performance in its income statement. The company has maintained a relatively stable gross profit margin around 48% in the TTM, indicating effective cost management. However, the revenue growth rate has turned negative in the TTM, reflecting a potential decline in sales. The net profit margin remains healthy at approximately 19.75%, suggesting profitability, but the declining revenue growth is a concern.
Balance Sheet
40
Negative
The balance sheet reveals significant financial leverage with a negative stockholders' equity, leading to a concerning debt-to-equity ratio. The negative return on equity in the TTM indicates that the company is not generating sufficient returns on its equity base. The equity ratio is also negative, highlighting potential financial instability.
Cash Flow
70
Positive
Cash flow analysis shows a positive trend with a 39.2% growth in free cash flow in the TTM, indicating improved cash generation capabilities. The operating cash flow to net income ratio is below 1, suggesting that not all net income is being converted into cash, which could be a risk if it persists. However, the free cash flow to net income ratio is over 50%, indicating decent cash flow relative to net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.58B1.58B1.54B1.40B1.07B774.07M
Gross Profit826.36M744.17M690.28M700.05M599.60M311.16M
EBITDA547.89M553.64M440.39M511.03M447.94M127.86M
Net Income307.79M299.67M258.51M332.15M288.96M75.39M
Balance Sheet
Total Assets2.66B2.53B2.39B2.10B1.93B1.59B
Cash, Cash Equivalents and Short-Term Investments58.61M40.18M26.75M41.57M511.61M234.78M
Total Debt2.01B1.89B1.68B1.29B1.11B1.08B
Total Liabilities2.69B2.58B2.36B1.95B1.67B1.59B
Stockholders Equity-26.24M-45.27M35.60M154.66M265.88M-5.75M
Cash Flow
Free Cash Flow251.27M173.55M178.26M273.48M305.83M75.10M
Operating Cash Flow321.88M319.40M296.55M367.06M383.70M115.05M
Investing Cash Flow-117.69M-84.57M-265.63M-442.43M-78.93M-29.47M
Financing Cash Flow-206.38M-221.71M-45.94M-394.15M-27.72M115.40M

Choice Hotels Technical Analysis

Technical Analysis Sentiment
Negative
Last Price119.58
Price Trends
50DMA
126.83
Negative
100DMA
126.44
Negative
200DMA
134.32
Negative
Market Momentum
MACD
-2.26
Negative
RSI
40.04
Neutral
STOCH
30.89
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHH, the sentiment is Negative. The current price of 119.58 is below the 20-day moving average (MA) of 121.63, below the 50-day MA of 126.83, and below the 200-day MA of 134.32, indicating a bearish trend. The MACD of -2.26 indicates Negative momentum. The RSI at 40.04 is Neutral, neither overbought nor oversold. The STOCH value of 30.89 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CHH.

Choice Hotels Risk Analysis

Choice Hotels disclosed 32 risk factors in its most recent earnings report. Choice Hotels reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Choice Hotels Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$6.61B20.3056.16%1.82%3.65%38.50%
70
Outperform
$64.93B42.41-41.19%0.22%6.26%38.11%
69
Neutral
$13.83B34.1711.66%0.42%0.74%-54.42%
65
Neutral
$72.71B30.22-144.82%0.97%5.12%-11.48%
63
Neutral
$18.52B25.56-27.16%1.41%8.89%23.20%
61
Neutral
$17.67B14.34-5.25%3.04%1.27%-14.70%
59
Neutral
$5.53B18.35-661.94%0.96%1.67%35.34%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CHH
Choice Hotels
119.58
-5.73
-4.57%
H
Hyatt Hotels
144.28
-4.22
-2.84%
IHG
Intercontinental Hotels Group
122.64
25.09
25.72%
MAR
Marriott International
267.86
39.35
17.22%
HLT
Hilton Worldwide Holdings
276.06
60.91
28.31%
WH
Wyndham Hotels & Resorts
86.61
10.03
13.10%

Choice Hotels Corporate Events

Financial Disclosures
Choice Hotels Enhances Financial Reporting Clarity
Neutral
May 15, 2025

Choice Hotels International, Inc. has reclassified certain prior year amounts in its consolidated statements of income to maintain comparability with the current year presentation. These reclassifications, which took place in 2024, affected various revenue and expense categories but did not impact the company’s previously reported total revenues, total operating expenses, operating income, or net income. This move is aimed at enhancing clarity and consistency in financial reporting, potentially benefiting stakeholders by providing a clearer view of the company’s financial performance.

The most recent analyst rating on (CHH) stock is a Hold with a $144.00 price target. To see the full list of analyst forecasts on Choice Hotels stock, see the CHH Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Choice Hotels Shareholders Approve Key Proposals
Neutral
May 15, 2025

During the recent Annual Meeting, Choice Hotels‘ shareholders voted on several key proposals. Eleven directors were elected to serve until the 2026 Annual Meeting, and the shareholders approved executive compensation, the 2025 Long-Term Incentive Plan, and the appointment of Ernst & Young LLP as the independent accounting firm for 2025. Additionally, a shareholder proposal for a simple majority vote requirement in the company’s documents was approved.

The most recent analyst rating on (CHH) stock is a Hold with a $144.00 price target. To see the full list of analyst forecasts on Choice Hotels stock, see the CHH Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 01, 2025