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Buzzfeed Inc (BZFD)
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BuzzFeed (BZFD) AI Stock Analysis

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BZFD

BuzzFeed

(NASDAQ:BZFD)

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Underperform 37 (OpenAI - 4o)
Rating:37Underperform
Price Target:
$1.00
▼(-38.27% Downside)
BuzzFeed's overall stock score is primarily driven by its poor financial performance and bearish technical indicators. The company's financial health is weak, with declining revenues and high leverage. Technical analysis indicates bearish momentum, with the stock trading below key moving averages and oversold indicators. Valuation concerns, including a negative P/E ratio, further weigh on the score. While the earnings call provided some positive insights, it was not enough to offset the significant financial and technical challenges.

BuzzFeed (BZFD) vs. SPDR S&P 500 ETF (SPY)

BuzzFeed Business Overview & Revenue Model

Company DescriptionBuzzFeed, Inc. is a digital media and technology company that specializes in delivering engaging content across various platforms. Founded in 2006, BuzzFeed has expanded its operations to include news, entertainment, quizzes, and lifestyle content, catering to a diverse audience. The company operates primarily in the digital media sector and leverages social media, video production, and innovative storytelling to connect with users. BuzzFeed is known for its viral content and has established a significant presence on platforms like Facebook, Instagram, and TikTok.
How the Company Makes MoneyBuzzFeed generates revenue through a combination of advertising, branded content, and commerce. The primary revenue stream comes from digital advertising, where the company sells ad placements on its website and social media channels. Additionally, BuzzFeed has developed a strong branded content division, where it collaborates with brands to create sponsored articles, videos, and social media campaigns that align with BuzzFeed's unique style and audience. The company also engages in e-commerce through its product lines, such as BuzzFeed's Tasty kitchenware and merchandise, which contribute to its overall revenue. Partnerships with various brands and platforms further enhance its revenue potential, as they provide opportunities for cross-promotion and new audience reach.

BuzzFeed Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Mar 18, 2026
Earnings Call Sentiment Neutral
BuzzFeed's Q2 2025 earnings call highlighted significant progress in audience engagement and diversified revenue streams, particularly in non-Amazon merchant sales and programmatic advertising. Despite challenges such as a decline in direct sold advertising and increased net loss due to a nonrecurring charge, the overall growth in content and programmatic advertising, along with positive adjusted EBITDA, suggests a balanced outlook.
Q2-2025 Updates
Positive Updates
Increased Direct Audience Engagement
Direct visits, internal referrals, and app usage now make up 61% of BuzzFeed's traffic, surpassing reliance on Facebook and reducing dependence on algorithmic platforms.
Growth in Non-Amazon Merchant Sales
Gross sales of non-Amazon merchants grew 38% year-over-year, with the BuzzFeed brand alone seeing a 55% increase.
Programmatic Advertising Growth
Programmatic advertising grew by 11% year-over-year, demonstrating improvements in yield and targeting.
Expansion in Studio Revenue
Studio revenue experienced a fourfold increase year-over-year, largely due to the delivery of a feature film.
Content Revenue Increase
Content revenue increased by 53% compared to Q2 2024, driven by a fourfold increase in studio revenue.
Positive Adjusted EBITDA
Adjusted EBITDA improved to $2 million from $800,000 in Q2 2024.
Negative Updates
Decrease in Direct Sold Advertising
There was a 31% decline in direct sold advertising, reflecting market softness and a shift towards programmatic advertising.
Net Loss from Continuing Operations
Net loss from continuing operations worsened to a loss of $10.6 million compared to a loss of $5.4 million in Q2 2024, primarily due to a $5.5 million nonrecurring charge.
Slight Decline in U.S. Time Spent
Total U.S. time spent on BuzzFeed properties decreased from 71 million hours in Q2 2024 to 69.9 million hours in Q2 2025.
Company Guidance
During the BuzzFeed Second Quarter 2025 Earnings Conference Call, the company provided several key metrics highlighting its performance and future guidance. BuzzFeed reported total revenue of $46.4 million for Q2 2025, a 13% increase from $41.1 million in the same quarter the previous year, driven by a significant fourfold rise in studio revenue and a 23% uptick in organic affiliate commerce. Programmatic advertising grew by 11% year-over-year to $17.4 million, despite a 31% decline in direct sold advertising. The company noted that its total U.S. time spent across properties was 69.9 million hours, marking a 3% increase over Q1 2025, positioning BuzzFeed as the only company in its competitive set to achieve growth during this period. For the full year 2025, BuzzFeed reaffirmed its guidance, expecting revenue between $195 million and $210 million and adjusted EBITDA ranging from $10 million to $20 million, emphasizing the importance of its programmatic and commerce business lines and the expected seasonal lift in Q4.

BuzzFeed Financial Statement Overview

Summary
BuzzFeed's financial performance is weak, with declining revenues, negative margins, high leverage, and cash flow difficulties. The income statement shows a negative revenue growth rate and operational inefficiencies. The balance sheet indicates high leverage, and cash flow analysis highlights significant liquidity issues.
Income Statement
35
Negative
BuzzFeed's income statement reveals significant challenges. The TTM data shows a negative revenue growth rate of -9.97%, indicating declining sales. Margins are under pressure, with a gross profit margin of 43.62% and a net profit margin close to zero at 0.06%. EBIT and EBITDA margins are negative, reflecting operational inefficiencies. Historical data shows a consistent decline in revenue and profitability, with previous years also showing negative growth rates and margins.
Balance Sheet
40
Negative
The balance sheet indicates a high level of leverage, with a TTM debt-to-equity ratio of 1.09, which is a concern for financial stability. Return on equity is very low at 0.12%, suggesting limited returns for shareholders. The equity ratio stands at 35.91%, indicating a moderate level of equity financing. Over the years, the company has seen fluctuating debt levels and declining equity, which could pose risks if not managed carefully.
Cash Flow
30
Negative
Cash flow analysis highlights significant issues, with negative operating and free cash flows in the TTM period. The free cash flow growth rate is alarmingly negative at -409.15%, and the operating cash flow to net income ratio is negative, indicating cash flow challenges. Historical data shows inconsistent cash flow performance, with periods of negative growth and coverage ratios, suggesting potential liquidity issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue162.61M189.89M252.68M325.78M397.56M321.32M
Gross Profit66.25M84.82M110.31M141.24M190.17M181.03M
EBITDA-19.07M-7.37M-20.70M-85.75M25.54M30.51M
Net Income105.00K-10.10M-88.58M-200.96M24.71M10.34M
Balance Sheet
Total Assets211.21M221.40M438.20M529.97M637.21M279.19M
Cash, Cash Equivalents and Short-Term Investments34.29M38.65M35.64M55.77M79.73M90.63M
Total Debt82.56M62.74M218.29M234.97M141.88M20.40M
Total Liabilities134.56M114.46M327.02M335.42M262.33M593.00M
Stockholders Equity75.87M104.77M108.83M191.22M370.54M-313.80M
Cash Flow
Free Cash Flow-22.64M-33.45M-21.00M-25.64M-15.22M13.02M
Operating Cash Flow-11.57M-20.68M-6.10M-7.86M797.00K27.55M
Investing Cash Flow68.28M178.66M-14.72M-17.29M-208.03M-14.80M
Financing Cash Flow-75.87M-154.60M812.00K3.18M181.82M19.45M

BuzzFeed Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.62
Price Trends
50DMA
1.59
Negative
100DMA
1.84
Negative
200DMA
1.96
Negative
Market Momentum
MACD
-0.21
Positive
RSI
19.58
Positive
STOCH
3.91
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BZFD, the sentiment is Negative. The current price of 1.62 is above the 20-day moving average (MA) of 1.36, above the 50-day MA of 1.59, and below the 200-day MA of 1.96, indicating a bearish trend. The MACD of -0.21 indicates Positive momentum. The RSI at 19.58 is Positive, neither overbought nor oversold. The STOCH value of 3.91 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BZFD.

BuzzFeed Risk Analysis

BuzzFeed disclosed 63 risk factors in its most recent earnings report. BuzzFeed reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

BuzzFeed Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
$79.15M-8.78105.31%95.66%
51
Neutral
$86.14M-6.62%7.12%78.68%
47
Neutral
$37.11M-0.42-5.12%0.77%74.60%
47
Neutral
$9.89M-1.61-35.00%
37
Underperform
$34.92M
35
Underperform
$32.96M-2.15-55.77%-42.49%38.75%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BZFD
BuzzFeed
0.89
-2.88
-76.39%
SCOR
comScore
6.12
-1.47
-19.37%
IZEA
IZEA Worldwide
4.81
1.97
69.37%
GIFT
RDE
1.10
-0.20
-15.38%
KRKR
36Kr Holdings Inc
5.06
1.96
63.35%
CCG
Cheche Group
0.95
0.08
9.20%

BuzzFeed Corporate Events

BuzzFeed Reports Q3 2025 Financial Results
Nov 7, 2025

BuzzFeed, Inc. is a digital media company known for its blend of entertainment, news, and commerce, primarily targeting Gen Z and Millennial audiences. In its latest earnings report for Q3 2025, BuzzFeed faced a challenging quarter with a 17% year-over-year decline in total revenue, amounting to $46.3 million. The company experienced decreases across its advertising, content, and commerce revenue streams. Despite these challenges, BuzzFeed maintained its leading position among Gen Z and Millennials, with a notable increase in direct traffic and engagement. Key financial metrics revealed a net loss of $7.4 million from continuing operations and a significant drop in adjusted EBITDA to $0.8 million. BuzzFeed’s strategic focus on traffic diversification and audience engagement has shown positive signs, with direct visits and app activity accounting for 63% of BuzzFeed.com traffic. As the company moves into Q4, management anticipates a seasonal increase in demand and is focused on stabilizing the business. BuzzFeed’s outlook for the full year 2025 includes expected revenue between $185 million to $195 million and adjusted EBITDA ranging from break-even to $10 million.

Business Operations and StrategyFinancial Disclosures
BuzzFeed Reports Q3 2025 Revenue Decline and Loss
Negative
Nov 6, 2025

On November 6, 2025, BuzzFeed, Inc. reported its Q3 2025 financial results, highlighting a challenging quarter with a 17% year-over-year revenue decline to $46.3 million. The company experienced drops in advertising, content, and commerce revenues, and a net loss of $7.4 million from continuing operations. Despite these challenges, BuzzFeed emphasized its strategic focus on growing direct visits and engaging Gen Z and Millennial audiences, with a notable increase in time spent by these demographics. The company anticipates a seasonal increase in demand in Q4 and is working to stabilize its financial position.

The most recent analyst rating on (BZFD) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on BuzzFeed stock, see the BZFD Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
BuzzFeed Amends Credit Agreement with $5M Loan
Neutral
Aug 26, 2025

On August 25, 2025, BuzzFeed, Inc. and its subsidiaries entered into an amendment to their credit agreement with lenders, which includes an incremental loan commitment of $5 million to be repaid by February 20, 2026. This amendment also allows for a permitted overadvance of $25 million, potentially impacting the company’s financial operations and liquidity management.

The most recent analyst rating on (BZFD) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on BuzzFeed stock, see the BZFD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 18, 2025