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BuzzFeed (BZFD)
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BuzzFeed (BZFD) AI Stock Analysis

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BZFD

BuzzFeed

(NASDAQ:BZFD)

Rating:44Neutral
Price Target:
$2.00
▲(0.00% Upside)
BuzzFeed's overall stock score is primarily impacted by weak financial performance and poor valuation. While the earnings call provided some positive insights, the company's high leverage and negative cash flow remain significant concerns. Technical analysis offers little support, with mixed signals and bearish momentum.
Positive Factors
Revenue Diversification
The growth in programmatic advertising highlights BuzzFeed's ability to diversify its revenue streams, reducing reliance on traditional advertising and enhancing long-term financial stability.
Audience Engagement
Increased direct audience engagement reduces dependency on external platforms, strengthening BuzzFeed's control over its audience and improving monetization opportunities.
Studio Revenue Growth
Significant growth in studio revenue indicates BuzzFeed's expanding capabilities in content production, enhancing its competitive position and potential for future revenue streams.
Negative Factors
High Leverage
The high leverage poses risks to financial stability, limiting BuzzFeed's ability to invest in growth opportunities and increasing vulnerability to economic downturns.
Negative Cash Flow
Persistent negative cash flow challenges BuzzFeed's ability to sustain operations and invest in strategic initiatives, potentially impacting long-term growth prospects.
Decline in Direct Sold Advertising
The decline in direct sold advertising reflects market softness and a shift in advertising strategies, which could pressure BuzzFeed's traditional revenue streams and impact profitability.

BuzzFeed (BZFD) vs. SPDR S&P 500 ETF (SPY)

BuzzFeed Business Overview & Revenue Model

Company DescriptionBuzzFeed, Inc., a digital media company, provides breaking news, original reporting, entertainment, and videos across the social web to its global audience. It provides BuzzFeed, a go-to authority for entertainment, pop culture, and Internet with articles, lists, quizzes, videos, and original series; BuzzFeed News, a newsroom for young audience; Tasty, a platform for shareable food content; HuffPost, media platform for news, politics, opinion, entertainment, features, and lifestyle content; and Complex Networks that offers culture content of music, food, style, entertainment, and sports. The company also offers As/Is for style, BringMe for travel, Goodful for wellness, and Nifty for DIY. BuzzFeed, Inc. was founded in 2006 and is based in New York, New York.
How the Company Makes MoneyBuzzFeed generates revenue primarily through advertising, branded content, and commerce. Advertising is a significant revenue stream, with the company leveraging its large audience and data-driven insights to offer targeted advertising solutions across its platforms. Branded content involves partnerships with brands to create custom content that aligns with both the brand's objectives and BuzzFeed's style. Additionally, BuzzFeed earns from affiliate marketing and e-commerce, including direct-to-consumer product sales, leveraging its Tasty brand for kitchenware and other lifestyle products. Strategic partnerships and licensing deals also contribute to its revenue, allowing BuzzFeed to expand its content reach and monetization opportunities.

BuzzFeed Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 12, 2025
Earnings Call Sentiment Neutral
BuzzFeed's Q2 2025 earnings call highlighted significant progress in audience engagement and diversified revenue streams, particularly in non-Amazon merchant sales and programmatic advertising. Despite challenges such as a decline in direct sold advertising and increased net loss due to a nonrecurring charge, the overall growth in content and programmatic advertising, along with positive adjusted EBITDA, suggests a balanced outlook.
Q2-2025 Updates
Positive Updates
Increased Direct Audience Engagement
Direct visits, internal referrals, and app usage now make up 61% of BuzzFeed's traffic, surpassing reliance on Facebook and reducing dependence on algorithmic platforms.
Growth in Non-Amazon Merchant Sales
Gross sales of non-Amazon merchants grew 38% year-over-year, with the BuzzFeed brand alone seeing a 55% increase.
Programmatic Advertising Growth
Programmatic advertising grew by 11% year-over-year, demonstrating improvements in yield and targeting.
Expansion in Studio Revenue
Studio revenue experienced a fourfold increase year-over-year, largely due to the delivery of a feature film.
Content Revenue Increase
Content revenue increased by 53% compared to Q2 2024, driven by a fourfold increase in studio revenue.
Positive Adjusted EBITDA
Adjusted EBITDA improved to $2 million from $800,000 in Q2 2024.
Negative Updates
Decrease in Direct Sold Advertising
There was a 31% decline in direct sold advertising, reflecting market softness and a shift towards programmatic advertising.
Net Loss from Continuing Operations
Net loss from continuing operations worsened to a loss of $10.6 million compared to a loss of $5.4 million in Q2 2024, primarily due to a $5.5 million nonrecurring charge.
Slight Decline in U.S. Time Spent
Total U.S. time spent on BuzzFeed properties decreased from 71 million hours in Q2 2024 to 69.9 million hours in Q2 2025.
Company Guidance
During the BuzzFeed Second Quarter 2025 Earnings Conference Call, the company provided several key metrics highlighting its performance and future guidance. BuzzFeed reported total revenue of $46.4 million for Q2 2025, a 13% increase from $41.1 million in the same quarter the previous year, driven by a significant fourfold rise in studio revenue and a 23% uptick in organic affiliate commerce. Programmatic advertising grew by 11% year-over-year to $17.4 million, despite a 31% decline in direct sold advertising. The company noted that its total U.S. time spent across properties was 69.9 million hours, marking a 3% increase over Q1 2025, positioning BuzzFeed as the only company in its competitive set to achieve growth during this period. For the full year 2025, BuzzFeed reaffirmed its guidance, expecting revenue between $195 million and $210 million and adjusted EBITDA ranging from $10 million to $20 million, emphasizing the importance of its programmatic and commerce business lines and the expected seasonal lift in Q4.

BuzzFeed Financial Statement Overview

Summary
BuzzFeed's financial performance is challenged by high leverage, negative operating cash flow, and inconsistent profitability. Despite some revenue growth, the company's financial stability is at risk due to significant debt and poor cash flow generation.
Income Statement
45
Neutral
BuzzFeed's income statement shows mixed performance. The TTM data indicates a slight revenue growth of 3.01%, but profitability remains a concern with negative EBIT and EBITDA margins. The gross profit margin is relatively healthy at 46.96%, but the net profit margin is low at 5.33%. Historical data shows fluctuating revenue growth and declining profitability, highlighting challenges in maintaining consistent financial performance.
Balance Sheet
40
Negative
The balance sheet reflects a high debt-to-equity ratio of 1.02 in the TTM, indicating significant leverage. Return on equity is modest at 10.96%, suggesting limited returns for shareholders. The equity ratio is not explicitly calculated, but the high leverage poses potential risks to financial stability. Historical trends show increasing debt levels and fluctuating equity, which could impact future financial flexibility.
Cash Flow
30
Negative
Cash flow analysis reveals challenges with negative operating cash flow and a declining free cash flow growth rate of -590.90% in the TTM. The operating cash flow to net income ratio is negative, indicating inefficiencies in converting income to cash. Historical data shows inconsistent free cash flow performance, raising concerns about the company's ability to generate sustainable cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue180.62M189.89M252.68M342.55M397.56M321.32M
Gross Profit84.82M84.82M110.31M129.64M190.17M181.03M
EBITDA-7.88M-7.37M-20.70M-97.93M25.54M30.68M
Net Income9.63M-10.10M-88.58M-201.33M24.71M10.34M
Balance Sheet
Total Assets210.35M221.40M438.20M529.97M637.21M279.19M
Cash, Cash Equivalents and Short-Term Investments29.71M38.65M35.64M55.77M79.73M90.63M
Total Debt82.62M62.74M218.29M234.97M141.88M20.40M
Total Liabilities126.45M114.46M327.02M335.42M262.33M593.00M
Stockholders Equity81.13M104.77M108.83M191.22M370.54M181.03M
Cash Flow
Free Cash Flow4.21M-6.38M-21.00M-25.64M-15.22M13.02M
Operating Cash Flow-3.73M-5.69M-6.10M-7.86M797.00K27.55M
Investing Cash Flow69.24M178.66M-14.72M-17.29M-208.03M-14.80M
Financing Cash Flow-81.76M-154.60M812.00K3.18M181.82M19.45M

BuzzFeed Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2.00
Price Trends
50DMA
2.09
Negative
100DMA
2.06
Negative
200DMA
2.36
Negative
Market Momentum
MACD
-0.03
Negative
RSI
50.38
Neutral
STOCH
68.91
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BZFD, the sentiment is Neutral. The current price of 2 is above the 20-day moving average (MA) of 1.95, below the 50-day MA of 2.09, and below the 200-day MA of 2.36, indicating a neutral trend. The MACD of -0.03 indicates Negative momentum. The RSI at 50.38 is Neutral, neither overbought nor oversold. The STOCH value of 68.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BZFD.

BuzzFeed Risk Analysis

BuzzFeed disclosed 63 risk factors in its most recent earnings report. BuzzFeed reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

BuzzFeed Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$86.43M-16.65%105.31%95.66%
60
Neutral
$47.40B4.51-11.27%4.14%2.83%-41.62%
58
Neutral
$32.25M-33.83%-0.06%-87.64%
54
Neutral
$14.52M
51
Neutral
$62.42M-22.39%12.49%-30.99%
44
Neutral
$74.07M-28.67%-38.21%72.58%
35
Underperform
$33.26M-60.38%-28.77%9.06%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BZFD
BuzzFeed
2.00
-0.77
-27.80%
SCOR
comScore
6.80
0.20
3.03%
IZEA
IZEA Worldwide
3.67
1.07
41.15%
GIFT
RDE
1.09
-2.41
-68.86%
KRKR
36Kr Holdings Inc
7.37
2.64
55.81%
CCG
Cheche Group
1.07
0.29
37.18%

BuzzFeed Corporate Events

Business Operations and StrategyPrivate Placements and Financing
BuzzFeed Amends Credit Agreement with $5M Loan
Neutral
Aug 26, 2025

On August 25, 2025, BuzzFeed, Inc. and its subsidiaries entered into an amendment to their credit agreement with lenders, which includes an incremental loan commitment of $5 million to be repaid by February 20, 2026. This amendment also allows for a permitted overadvance of $25 million, potentially impacting the company’s financial operations and liquidity management.

The most recent analyst rating on (BZFD) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on BuzzFeed stock, see the BZFD Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
BuzzFeed Reports Strong Q2 2025 Financial Results
Positive
Aug 7, 2025

On August 7, 2025, BuzzFeed, Inc. reported strong financial results for the second quarter of 2025, with a 13% year-over-year revenue increase to $46.4 million. The company achieved growth in programmatic advertising and affiliate commerce, despite a slight decline in advertising revenue. BuzzFeed’s strategic focus on reducing platform dependency and enhancing direct audience engagement has shown positive results, with significant growth in content and commerce revenue. The company also advanced its strategic priorities by launching beta testing for its AI-native social media app, BF Island, and achieving success with its feature film projects. These developments reinforce BuzzFeed’s transformation efforts and long-term strategy, positioning it for continued growth in the digital media landscape.

The most recent analyst rating on (BZFD) stock is a Buy with a $4.00 price target. To see the full list of analyst forecasts on BuzzFeed stock, see the BZFD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 12, 2025