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36Kr Holdings Inc (KRKR)
NASDAQ:KRKR
US Market

36Kr Holdings Inc (KRKR) AI Stock Analysis

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36Kr Holdings Inc

(NASDAQ:KRKR)

Rating:55Neutral
Price Target:
$6.00
▲(1.69%Upside)
The overall stock score is primarily driven by significant financial challenges, including declining revenues and persistent losses. Although technical indicators suggest positive price momentum, the valuation is impacted by a negative P/E ratio. The mixed earnings call outlook, with both strategic initiatives and financial challenges, further influences the score.

36Kr Holdings Inc (KRKR) vs. SPDR S&P 500 ETF (SPY)

36Kr Holdings Inc Business Overview & Revenue Model

Company Description36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and timely market updates, as well as editorials and commentaries in various industries, such as technology, consumer and retail, and healthcare. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, offline events, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is based in Beijing, the People's Republic of China.
How the Company Makes Money36Kr Holdings Inc generates revenue primarily through online advertising services, which involve providing advertising placements and marketing solutions to companies looking to enhance their brand visibility. The company also earns from enterprise value-added services, which include consulting and business development solutions tailored to the needs of new economy businesses. Additionally, 36Kr offers subscription services that provide exclusive content and insights to subscribers, contributing to its revenue streams. Partnerships with key technology and financial firms also play a role in enhancing its service offerings and expanding its market reach.

36Kr Holdings Inc Earnings Call Summary

Earnings Call Date:Mar 11, 2025
(Q4-2024)
|
% Change Since: 1.37%|
Next Earnings Date:Jun 03, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook. While the company made significant strides in reducing operating expenses and expanding its content ecosystem, it faced challenges with declining revenues and increased net losses. Initiatives in AI and global expansion show promise but need time to impact the financials positively.
Q4-2024 Updates
Positive Updates
Operating Expenses Reduction
Operating expenses in the second half of 2024 decreased by 50% compared to the same period in 2023, leading to a narrowing of operating losses.
Content Ecosystem Expansion
The company published 8,090 articles through content-specific accounts, gathering over 220 million page views and 5.263 million shares, indicating strong engagement and influence.
AI and Global Expansion Initiatives
36Kr continued to focus on AGI innovation and global expansion, launching initiatives like 36Kr Europe and strategic partnerships for international services.
Negative Updates
Revenue Decline
Total revenue for 2024 was 231.1 million RMB, a decline from 340.2 million RMB in the previous year, primarily due to reduced advertising spending and strategic refocusing.
Enterprise Value Added Services Decline
Revenue from enterprise value added services decreased to 32.8 million RMB from 67.3 million RMB in the previous year, attributed to reduced spending by SMEs and government institutions.
Net Loss Increase
Net loss for the full year 2024 was 140.8 million RMB, compared to 89.2 million RMB in the previous year, driven by impairment loss of long-term investments.
Company Guidance
During the fiscal year 2024 earnings call for 36Kr Holdings, the company highlighted several key metrics and strategic initiatives aimed at improving operational efficiency and business performance. The company reported a 50% reduction in operating expenses in the second half of 2024 compared to the same period in 2023, while maintaining a gross profit margin of approximately 50%. Total revenue for the full year was RMB 231.1 million, down from RMB 340.2 million in the previous year. Despite the decline in revenue, the company achieved significant cost savings, with sales and marketing expenses decreasing by 35.2% year-over-year. The company also focused on enhancing its content ecosystem, reporting over 220 million page views from 8,090 published articles. Looking ahead, 36Kr plans to leverage its strengths in content creation and AI technology to drive growth and expand its global presence, targeting new markets in Japan, Southeast Asia, the Middle East, and Europe.

36Kr Holdings Inc Financial Statement Overview

Summary
36Kr Holdings Inc is experiencing significant financial challenges with declining revenues, persistent losses, and negative cash flows. Despite manageable leverage and a reasonable equity ratio, the inability to generate profits and positive cash flow is a major concern.
Income Statement
45
Neutral
36Kr Holdings Inc has shown a consistent decline in revenue over the past several years, with a negative net profit margin indicating ongoing losses. Gross profit margin remains relatively stable, but the company has failed to achieve positive EBIT or EBITDA margins, highlighting operational challenges and inefficiencies in cost management. The revenue growth rate is negative, reflecting a concerning downward trend in sales performance.
Balance Sheet
60
Neutral
The company maintains a moderate debt-to-equity ratio, suggesting manageable leverage levels. Despite a reduction in stockholders' equity over the years, the equity ratio remains relatively strong, indicating a decent degree of financial stability. However, the negative return on equity highlights the company's inability to generate profits from shareholders' investments, posing a risk to long-term financial health.
Cash Flow
40
Negative
Cash flow analysis reveals a challenging scenario with consistently negative free cash flow, indicating the company is not generating enough cash to cover its capital expenditures. The operating cash flow to net income ratio is negative, reflecting poor cash conversion from operations. Despite some improvement in free cash flow in recent years, the overall trajectory remains concerning.
Breakdown
TTMDec 2024Dec 2022Dec 2023Dec 2021Dec 2020
Income StatementTotal Revenue
340.19M231.07M322.50M340.19M316.78M386.76M
Gross Profit
182.02M112.34M184.65M182.02M187.94M125.39M
EBIT
-94.22M-77.76M-44.54M-94.22M-90.80M-265.92M
EBITDA
-92.30M-67.12M-25.56M-79.83M-72.66M-252.34M
Net Income Common Stockholders
-90.64M-136.63M21.94M-89.98M-90.61M-279.34M
Balance SheetCash, Cash Equivalents and Short-Term Investments
116.96M91.71M184.78M116.96M216.10M209.19M
Total Assets
458.97M276.19M571.37M458.97M501.74M578.53M
Total Debt
45.73M29.60M56.34M45.73M21.89M27.56M
Net Debt
4.26M-7.16M-86.17M4.26M-75.08M-33.29M
Total Liabilities
197.11M157.94M225.99M197.11M194.47M189.56M
Stockholders Equity
251.98M118.01M338.11M251.98M299.40M380.82M
Cash FlowFree Cash Flow
253.37K-33.48M-6.64M-127.56M192.78M-19.48M
Operating Cash Flow
253.37K-32.99M-4.99M-122.16M194.96M-17.13M
Investing Cash Flow
0.0032.48M43.31M20.17M-158.00M-64.29M
Financing Cash Flow
0.00-3.61M5.12M481.00K-23.00K-32.84M

36Kr Holdings Inc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price5.90
Price Trends
50DMA
5.06
Positive
100DMA
4.79
Positive
200DMA
4.43
Positive
Market Momentum
MACD
0.20
Positive
RSI
63.77
Neutral
STOCH
40.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Positive. The current price of 5.9 is above the 20-day moving average (MA) of 5.85, above the 50-day MA of 5.06, and above the 200-day MA of 4.43, indicating a bullish trend. The MACD of 0.20 indicates Positive momentum. The RSI at 63.77 is Neutral, neither overbought nor oversold. The STOCH value of 40.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for KRKR.

36Kr Holdings Inc Risk Analysis

36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

36Kr Holdings Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$1.71B25.919.18%4.08%26.71%-23.67%
61
Neutral
$14.75B5.86-3.99%6.11%2.67%-30.24%
59
Neutral
$296.99M-11.66%0.77%87.59%
55
Neutral
$11.65M
52
Neutral
$87.07M-28.67%-36.56%72.58%
ZHZH
48
Neutral
$360.68M-0.39%-19.68%99.02%
45
Neutral
$25.63M-29.17%-3.17%13.15%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
KRKR
36Kr Holdings Inc
5.82
-2.17
-27.16%
SCOR
comScore
5.20
-7.94
-60.43%
TRVG
trivago
4.07
1.86
84.16%
OPRA
Opera
18.99
5.16
37.31%
ZH
Zhihu
3.98
0.95
31.35%
BZFD
BuzzFeed
2.26
-0.05
-2.16%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.