36Kr Holdings Inc (KRKR) AI Stock Analysis

• Market Cap: $10.88M
• Dividend Yield: N/A
• Average Volume (3M): 327.05K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.58
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: US
• Employees: 301
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): -0.33
• Shares Outstanding: 1,778,607
• 10 Day Avg. Volume: 11,672
• 30 Day Avg. Volume: 327,049
• PEG Ratio: >-0.01
• Price to Book (P/B): 0.33
• Price to Sales (P/S): 0.17
• P/FCF Ratio: -1.15
• Enterprise Value/Market Cap: 0.47
• Enterprise Value/Revenue: 0.01
• Enterprise Value/Gross Profit: 0.03
• Enterprise Value/Ebitda: -0.06
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 48 Neutral
• Price Target: $6.00 ▲(4.71% Upside)

The overall stock score reflects significant financial challenges, including declining revenues and negative cash flows, which are the most impactful factors. Technical analysis indicates a bearish trend, and valuation metrics highlight unprofitability. Despite positive developments in operational efficiency and content expansion noted in the earnings call, these improvements are overshadowed by the broader financial difficulties.

36Kr Holdings Inc Business Overview & Revenue Model

Company Description

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and timely market updates, as well as editorials and commentaries in various industries, such as technology, consumer and retail, and healthcare. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, offline events, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is based in Beijing, the People's Republic of China.

How the Company Makes Money

36Kr Holdings Inc generates revenue through multiple streams. A significant portion of its income comes from advertising services, where businesses pay to display their advertisements on 36Kr's platforms, targeting its vast audience of professionals and decision-makers. Additionally, the company offers enterprise value-added services, including marketing services, brand promotion, and financing support, which cater to the needs of startups and established enterprises looking to expand their reach and capabilities. Subscription services also contribute to its revenue, where users pay for premium content and exclusive insights. Strategic partnerships and collaborations with industry players further enhance 36Kr's ability to generate income and expand its service offerings.

36Kr Holdings Inc Financial Statement Overview

Summary

36Kr Holdings Inc faces significant financial challenges, with declining revenues, persistent losses, and negative cash flows. The balance sheet shows some resilience with manageable leverage and a reasonable equity ratio, but the company's inability to generate profits and positive cash flow is a major concern.

Income Statement

36Kr Holdings Inc has shown a consistent decline in revenue over the past several years, with a negative net profit margin indicating ongoing losses. Gross profit margin remains relatively stable, but the company has failed to achieve positive EBIT or EBITDA margins, highlighting operational challenges and inefficiencies in cost management. The revenue growth rate is negative, reflecting a concerning downward trend in sales performance.

Balance Sheet

The company maintains a moderate debt-to-equity ratio, suggesting manageable leverage levels. Despite a reduction in stockholders' equity over the years, the equity ratio remains relatively strong, indicating a decent degree of financial stability. However, the negative return on equity highlights the company's inability to generate profits from shareholders' investments, posing a risk to long-term financial health.

Cash Flow

Cash flow analysis reveals a challenging scenario with consistently negative free cash flow, indicating the company is not generating enough cash to cover its capital expenditures. The operating cash flow to net income ratio is negative, reflecting poor cash conversion from operations. Despite some improvement in free cash flow in recent years, the overall trajectory remains concerning.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	340.19M	231.07M	340.19M	322.50M	316.78M	386.76M
Gross Profit	182.02M	112.34M	182.02M	184.65M	187.94M	125.39M
EBITDA	-92.30M	-67.12M	-79.83M	-25.56M	-72.66M	-250.22M
Net Income	-90.64M	-136.63M	-89.98M	21.94M	-89.57M	-279.34M
Balance Sheet
Total Assets	458.97M	276.19M	458.97M	571.37M	501.74M	578.53M
Cash, Cash Equivalents and Short-Term Investments	116.96M	91.71M	116.96M	184.78M	216.10M	209.19M
Total Debt	45.73M	29.60M	45.73M	56.34M	21.89M	27.56M
Total Liabilities	197.11M	157.94M	197.11M	225.99M	194.47M	189.56M
Stockholders Equity	251.98M	118.01M	251.98M	338.11M	299.40M	380.82M
Cash Flow
Free Cash Flow	253.37K	-33.48M	-127.56M	-6.64M	192.78M	-19.48M
Operating Cash Flow	253.37K	-32.99M	-122.16M	-4.99M	194.96M	-17.13M
Investing Cash Flow	0.00	32.48M	20.17M	43.31M	-158.00M	-64.29M
Financing Cash Flow	0.00	-3.61M	481.00K	5.12M	-23.00K	-32.84M

36Kr Holdings Inc Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 5.73
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Negative. The current price of 5.73 is below the 20-day moving average (MA) of 6.74, below the 50-day MA of 6.41, and above the 200-day MA of 5.26, indicating a neutral trend. The MACD of -0.29 indicates Positive momentum. The RSI at 40.67 is Neutral, neither overbought nor oversold. The STOCH value of 18.24 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KRKR.

36Kr Holdings Inc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OPRA	74 Outperform	$1.44B	20.04	8.57%	4.94%	29.62%	-19.65%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SCOR	57 Neutral	$36.91M	―	-33.83%	―	-0.06%	-87.64%
TRVG	55 Neutral	$210.92M	―	-12.44%	―	8.29%	87.33%
ZH	53 Neutral	$358.20M	18.75	3.27%	―	-22.16%	―
KRKR	48 Neutral	$10.88M	―	-35.00%	―	―	―
BZFD	41 Neutral	$61.48M	―	―	―	―	―

36Kr Holdings Inc Corporate Events

36Kr Holdings Inc. Expands Share Capital and Adopts New Articles

On September 8, 2025, 36Kr Holdings Inc. held an extraordinary general meeting where shareholders approved significant changes to the company’s share capital structure. The authorized share capital was increased from $500,000 to $100,000,000, and the shares were re-designated into various classes, including Class A, B, and C Ordinary Shares. Additionally, the company adopted a new memorandum and articles of association, replacing the previous version. These changes are expected to enhance the company’s operational flexibility and align with its strategic goals in China’s dynamic New Economy sector.

36Kr Holdings Inc. Appoints New Director to Strengthen Leadership

On September 9, 2025, 36Kr Holdings Inc. announced the appointment of Ms. Jing Xu as a director of the company, effective from September 8, 2025. Ms. Xu brings over 20 years of experience in finance, having worked with large digital technology companies and startups. Her previous roles include Finance Director at Jingdong and Audit Manager at Deloitte. This strategic appointment is expected to enhance the company’s leadership team and strengthen its position in the New Economy sector.

36Kr Holdings Inc. Announces Board of Directors Change

On September 4, 2025, 36Kr Holdings Inc. announced the resignation of Mr. Peng Su from its Board of Directors, effective September 2, 2025, due to personal reasons. The company expressed gratitude for Mr. Su’s service and wished him well in his future endeavors. This change in the board may have implications for the company’s governance and strategic direction as it continues to focus on empowering New Economy participants in China.

36Kr Holdings Inc. Announces Extraordinary General Meeting in September

On August 21, 2025, 36Kr Holdings Inc. announced it will hold an extraordinary general meeting (EGM) of shareholders on September 8, 2025, in Beijing. Shareholders of record as of August 21, 2025, are entitled to vote at the meeting. This meeting is significant for stakeholders as it provides an opportunity to influence company decisions and strategies, potentially impacting 36Kr’s operations and market positioning.

36Kr Holdings Inc. Strengthens Corporate Stability with New Share Issuance

On August 19, 2025, 36Kr Holdings Inc. announced a capital structure initiative aimed at enhancing corporate stability. The company’s board approved the issuance of 54,958,400 Class C ordinary shares to Palopo Holding Limited, beneficially owned by CEO Dagang Feng. This move, which grants significant voting power to Mr. Feng, is designed to protect the company’s interests. The initiative involved repurchasing the same number of Class B shares from Palopo Holding Limited, resulting in Palopo owning 74.5% of the company’s voting power, thereby consolidating control and potentially influencing future company decisions.