36Kr Holdings Inc (KRKR)
NASDAQ:KRKR
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36Kr Holdings Inc
(NASDAQ:KRKR)
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Rating:62Neutral
Price Target:
$3.00
▼(-28.91% Downside)
Action:Reiterated
Date:06/12/26
The score is driven primarily by improving financial performance (profit and cash-flow recovery) and an inexpensive valuation (low P/E). These positives are tempered by weak technicals (downtrend below major moving averages with negative MACD) and execution risk highlighted on the earnings call due to modest revenue declines and macro sensitivity in advertising demand.
Positive Factors
Return to profitability
Restoring net profitability after large losses materially improves financial flexibility and reduces reliance on external funding. Durable profits enable reinvestment in content and AI, support working capital, and give management room to pursue growth initiatives while absorbing cyclical ad swings.
Negative Factors
Revenue contraction and top-line fragility
Persistent or multi-year revenue declines undermine the sustainability of the turnaround: margins and cash flow gains may reverse if ad demand softens. Long-term value depends on reaccelerating revenue from enterprise products and subscriptions rather than one-off cost saves.
Read all positive and negative factors
Positive Factors
Negative Factors
Return to profitability
Restoring net profitability after large losses materially improves financial flexibility and reduces reliance on external funding. Durable profits enable reinvestment in content and AI, support working capital, and give management room to pursue growth initiatives while absorbing cyclical ad swings.
Read all positive factors
36Kr Holdings Inc (KRKR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$5.88M
Dividend YieldN/A
Average Volume (3M)327.05K
Price to Earnings (P/E)3.9
Beta (1Y)0.43
Revenue Growth-1.11%
EPS GrowthN/A
CountryUS
Employees301
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)-54.50
Shares Outstanding1,781,645
10 Day Avg. Volume11,672
30 Day Avg. Volume327,049
Financial Highlights & Ratios
PEG Ratio-0.06
Price to Book (P/B)0.55
Price to Sales (P/S)0.32
P/FCF Ratio3.74
Enterprise Value/Market Cap-5.67
Enterprise Value/Revenue-0.10
Enterprise Value/Gross Profit-0.18
Enterprise Value/Ebitda0.36
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
36Kr Holdings Inc Business Overview & Revenue Model
Company Description
Operating out of Beijing, People's Republic of China, 36Kr Holdings Inc., established in 2010, specializes in delivering a dual offering of journalistic content and commercial services. Its primary content division generates and circulates diverse...
How the Company Makes Money
36Kr generates revenue primarily by monetizing its media platform and related business services. Key revenue streams include: (1) Online advertising services: the company sells advertising placements and marketing solutions to corporate customers ...
36Kr Holdings Inc Earnings Call Summary
Earnings Call Date:Mar 17, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Aug 26, 2026
Earnings Call Sentiment Positive
The call highlights a successful operational turnaround: the company returned to profitability in FY2025, delivered meaningful gross margin expansion, reduced operating expenses substantially, grew cash balances, and demonstrated strong audience and live/video commercialization momentum (notably ~40% live revenue growth and >50% growth in certain sub-vertical channels). Offsetting risks include a slight full‑year revenue decline (~1.4%), a 14.2% drop in subscription revenue, reduced R&D/headcount from restructuring, and exposure to macro-driven advertising uncertainty. Overall, the positive operational and financial improvements—especially the profit turnaround and margin gains—outweigh the lowlights, though continued revenue growth will be critical to sustain the gains.Positive Updates
Turned Profitable in FY2025
Net income of RMB 11.4 million for fiscal year 2025 (vs. net loss of RMB 140.8 million in FY2024). Net income attributable to ordinary shareholders was RMB 11.2 million (vs. net loss attributable of RMB 136.6 million in FY2024). H2 2025 net income was RMB 15.2 million (vs. H2 2024 net loss of RMB 44.9 million).
Negative Updates
Full-Year Revenue Slightly Declined
Total revenues for FY2025 were RMB 227.9 million versus RMB 231.1 million in FY2024, a decrease of about 1.4% year-over-year, indicating revenue pressures despite H2 improvement.
Read all updates
Q4-2025 Updates
Positive
Negative
Turned Profitable in FY2025
Net income of RMB 11.4 million for fiscal year 2025 (vs. net loss of RMB 140.8 million in FY2024). Net income attributable to ordinary shareholders was RMB 11.2 million (vs. net loss attributable of RMB 136.6 million in FY2024). H2 2025 net income was RMB 15.2 million (vs. H2 2024 net loss of RMB 44.9 million).
Read all positive updates
Company Guidance
Management gave a cautiously optimistic 2026 outlook for advertising growth, saying it will lean on expanded video and live‑streaming formats (live‑streaming revenue rose nearly 40% YoY in 2025 and new live/video clients exceeded 50% of the total) and high‑growth subvertical youth channels (Oh! Youth and Tide +50%+ YoY) while stepping up investment in content creation and AI‑focused verticals (AI, global expansion). Financially, the priority is to sustain profitability and stable cash flow through continued cost control and operational efficiency—the company turned profitable in 2025 with net income of RMB 11.4 million for the year (RMB 15.2 million in H2), gross profit margin of 57.7% for FY25 (60% in H2), operating expenses down ~RMB 70 million to RMB 121.5 million (–36.1% YoY) and operating expenses at 53% of revenues, H2 revenue of RMB 134.8 million (+4.7% YoY) and FY revenue RMB 227.9 million, and cash, cash equivalents and short‑term investments of RMB 116.1 million (+25.5% YoY). They also highlighted scaling AI initiatives and products that improved efficiency and commercial reach (AI meeting coverage: 1,308 companies; Omni‑Intelligence covers >7,800 public companies; 36.8 million followers, 19 consecutive quarters of user growth).36Kr Holdings Inc Financial Statement Overview
Summary
Income Statement
55
Neutral
Balance Sheet
67
Positive
Cash Flow
62
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 340.19M | 221.73M | 231.07M | 340.19M | 322.50M | 316.78M |
| Gross Profit | 182.02M | 127.91M | 112.34M | 182.02M | 184.65M | 187.94M |
| EBITDA | -91.82M | 20.62M | -67.12M | -79.83M | -25.56M | -91.45M |
| Net Income | -90.64M | 10.86M | -136.63M | -89.98M | 21.94M | -89.57M |
Balance Sheet | ||||||
| Total Assets | 458.97M | 297.68M | 276.19M | 458.97M | 571.37M | 501.74M |
| Cash, Cash Equivalents and Short-Term Investments | 116.96M | 116.21M | 91.71M | 116.96M | 184.78M | 216.10M |
| Total Debt | 45.73M | 39.48M | 29.60M | 45.73M | 56.34M | 21.89M |
| Total Liabilities | 197.11M | 168.53M | 157.94M | 197.11M | 225.99M | 194.47M |
| Stockholders Equity | 251.98M | 128.87M | 118.01M | 251.98M | 338.11M | 299.40M |
Cash Flow | ||||||
| Free Cash Flow | 253.37K | 18.86M | -33.48M | -127.56M | -6.64M | 192.78M |
| Operating Cash Flow | 253.37K | 19.01M | -32.99M | -122.16M | -4.99M | 194.96M |
| Investing Cash Flow | 0.00 | 48.02M | 32.48M | 20.17M | 43.31M | -158.00M |
| Financing Cash Flow | 0.00 | 9.75M | -3.61M | 481.00K | 5.12M | -23.00K |
36Kr Holdings Inc Technical Analysis
Negative
4.22
Price Trends
3.58
Negative
3.79
Negative
4.71
Negative
Market Momentum
-0.11
Positive
37.69
Neutral
33.14
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Negative. The current price of 4.22 is above the 20-day moving average (MA) of 3.47, above the 50-day MA of 3.58, and below the 200-day MA of 4.71, indicating a bearish trend. The MACD of -0.11 indicates Positive momentum. The RSI at 37.69 is Neutral, neither overbought nor oversold. The STOCH value of 33.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KRKR.
36Kr Holdings Inc Risk Analysis
36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
36Kr Holdings Inc Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
84 Outperform | $1.63B | 14.34 | 11.76% | 5.47% | 24.83% | 73.88% | |
62 Neutral | $5.88M | 3.86 | -35.00% | ― | -1.11% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
59 Neutral | $207.52M | -8.50 | -4.79% | ― | -19.42% | -2894.74% | |
50 Neutral | $85.26M | -0.19 | -567.03% | ― | -28.88% | -15473.93% | |
44 Neutral | $149.69M | 12.99 | 3.90% | ― | -10.26% | ― |
* Communication Services Sector Average
KRKR
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36Kr Holdings Inc Corporate Events
36Kr Returns to Profit in 2025 as Cost Cuts Lift Margins
Mar 17, 2026
36Kr Holdings Inc., a Beijing-based New Economy-focused media and services platform listed on Nasdaq, reported that its follower base grew to 36.8 million by December 31, 2025, marking 19 consecutive quarters of user growth. The company generates ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.