36Kr Holdings Inc (KRKR) AI Stock Analysis

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36Kr Holdings Inc

(NASDAQ:KRKR)

Rating:42Neutral

Price Target:

$4.50

▼(-13.13%Downside)

36Kr Holdings Inc's overall stock score is primarily impacted by its significant financial challenges, including declining revenues and negative cash flows. Technical analysis indicates bearish momentum, and valuation metrics reveal the company is struggling to generate profits. These factors combined lead to a low overall score, highlighting the need for strategic improvements.

36Kr Holdings Inc (KRKR) vs. SPDR S&P 500 ETF (SPY)

Market Cap

$10.22M

Dividend YieldN/A

Average Volume (3M)8.38K

Price to Earnings (P/E)―

Beta (1Y)0.26

Revenue GrowthN/A

EPS GrowthN/A

CountryUS

Employees301

SectorCommunication Services

Sector Strength71

IndustryInternet Content & Information

Share Statistics

EPS (TTM)N/A

Shares Outstanding1,778,607

10 Day Avg. Volume19,363

30 Day Avg. Volume8,375

Financial Highlights & Ratios

PEG RatioN/A

Price to Book (P/B)0.54

Price to Sales (P/S)0.00

P/FCF Ratio-2.02

Enterprise Value/Market CapN/A

Enterprise Value/RevenueN/A

Enterprise Value/Gross ProfitN/A

Enterprise Value/EbitdaN/A

Forecast

1Y Price Target

$6.00

Price Target Upside15.83% Upside

Rating ConsensusHold

Number of Analyst Covering0

36Kr Holdings Inc Business Overview & Revenue Model

Company Description36Kr Holdings Inc (KRKR) is a prominent Chinese platform that provides business services with a focus on new economy companies. The company operates in the sectors of media, financial services, and enterprise services. It offers a comprehensive range of products and services including online advertising, enterprise value-added services, and subscription services aimed at supporting businesses in their growth and innovation strategies.

How the Company Makes Money36Kr Holdings Inc generates revenue primarily through online advertising services, which involve providing advertising placements and marketing solutions to companies looking to enhance their brand visibility. The company also earns from enterprise value-added services, which include consulting and business development solutions tailored to the needs of new economy businesses. Additionally, 36Kr offers subscription services that provide exclusive content and insights to subscribers, contributing to its revenue streams. Partnerships with key technology and financial firms also play a role in enhancing its service offerings and expanding its market reach.

36Kr Holdings Inc Earnings Call Summary

Earnings Call Date:Jun 03, 2025

(Q4-2024)

% Change Since: -11.00%|

Next Earnings Date:Sep 09, 2025

Earnings Call Sentiment Neutral

The earnings call presented a mixed outlook. While the company made significant strides in reducing operating expenses and expanding its content ecosystem, it faced challenges with declining revenues and increased net losses. Initiatives in AI and global expansion show promise but need time to impact the financials positively.

Q4-2024 Updates

Positive Updates

Operating Expenses Reduction

Operating expenses in the second half of 2024 decreased by 50% compared to the same period in 2023, leading to a narrowing of operating losses.

Content Ecosystem Expansion

The company published 8,090 articles through content-specific accounts, gathering over 220 million page views and 5.263 million shares, indicating strong engagement and influence.

AI and Global Expansion Initiatives

36Kr continued to focus on AGI innovation and global expansion, launching initiatives like 36Kr Europe and strategic partnerships for international services.

Negative Updates

Revenue Decline

Total revenue for 2024 was 231.1 million RMB, a decline from 340.2 million RMB in the previous year, primarily due to reduced advertising spending and strategic refocusing.

Enterprise Value Added Services Decline

Revenue from enterprise value added services decreased to 32.8 million RMB from 67.3 million RMB in the previous year, attributed to reduced spending by SMEs and government institutions.

Net Loss Increase

Net loss for the full year 2024 was 140.8 million RMB, compared to 89.2 million RMB in the previous year, driven by impairment loss of long-term investments.

Company Guidance

During the fiscal year 2024 earnings call for 36Kr Holdings, the company highlighted several key metrics and strategic initiatives aimed at improving operational efficiency and business performance. The company reported a 50% reduction in operating expenses in the second half of 2024 compared to the same period in 2023, while maintaining a gross profit margin of approximately 50%. Total revenue for the full year was RMB 231.1 million, down from RMB 340.2 million in the previous year. Despite the decline in revenue, the company achieved significant cost savings, with sales and marketing expenses decreasing by 35.2% year-over-year. The company also focused on enhancing its content ecosystem, reporting over 220 million page views from 8,090 published articles. Looking ahead, 36Kr plans to leverage its strengths in content creation and AI technology to drive growth and expand its global presence, targeting new markets in Japan, Southeast Asia, the Middle East, and Europe.

36Kr Holdings Inc Financial Statement Overview

Summary

36Kr Holdings Inc faces significant financial challenges, with declining revenues, persistent losses, and negative cash flows. While the balance sheet shows some resilience through manageable leverage and a reasonable equity ratio, the company's inability to generate profits and positive cash flow is a major concern.

Income Statement

Neutral

36Kr Holdings Inc has shown a consistent decline in revenue over the past several years, with a negative net profit margin indicating ongoing losses. Gross profit margin remains relatively stable, but the company has failed to achieve positive EBIT or EBITDA margins, highlighting operational challenges and inefficiencies in cost management. The revenue growth rate is negative, reflecting a concerning downward trend in sales performance.

Balance Sheet

Neutral

The company maintains a moderate debt-to-equity ratio, suggesting manageable leverage levels. Despite a reduction in stockholders' equity over the years, the equity ratio remains relatively strong, indicating a decent degree of financial stability. However, the negative return on equity highlights the company's inability to generate profits from shareholders' investments, posing a risk to long-term financial health.

Cash Flow

Negative

Cash flow analysis reveals a challenging scenario with consistently negative free cash flow, indicating the company is not generating enough cash to cover its capital expenditures. The operating cash flow to net income ratio is negative, reflecting poor cash conversion from operations. Despite some improvement in free cash flow in recent years, the overall trajectory remains concerning.

Breakdown	Dec 2024	Dec 2022	Dec 2023	Dec 2021	Dec 2020
Income Statement
Total Revenue	231.07M	322.50M	340.19M	316.78M	386.76M
Gross Profit	112.34M	184.65M	182.02M	187.94M	125.39M
EBITDA	-67.12M	-25.56M	-79.83M	-72.66M	-252.34M
Net Income	-136.63M	21.94M	-89.98M	-90.61M	-279.34M
Balance Sheet
Total Assets	276.19M	571.37M	458.97M	501.74M	578.53M
Cash, Cash Equivalents and Short-Term Investments	91.71M	184.78M	116.96M	216.10M	209.19M
Total Debt	29.60M	56.34M	45.73M	21.89M	27.56M
Total Liabilities	157.94M	225.99M	197.11M	194.47M	189.56M
Stockholders Equity	118.01M	338.11M	251.98M	299.40M	380.82M
Cash Flow
Free Cash Flow	-33.48M	-6.64M	-127.56M	192.78M	-19.48M
Operating Cash Flow	-32.99M	-4.99M	-122.16M	194.96M	-17.13M
Investing Cash Flow	32.48M	43.31M	20.17M	-158.00M	-64.29M
Financing Cash Flow	-3.61M	5.12M	481.00K	-23.00K	-32.84M

36Kr Holdings Inc Technical Analysis

Technical Analysis Sentiment

Neutral

Last Price5.18

Price Trends

50DMA

5.64

Negative

100DMA

5.04

Positive

200DMA

4.53

Positive

Market Momentum

MACD

-0.19

Positive

RSI

44.17

Neutral

STOCH

53.90

Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Neutral. The current price of 5.18 is below the 20-day moving average (MA) of 5.36, below the 50-day MA of 5.64, and above the 200-day MA of 4.53, indicating a neutral trend. The MACD of -0.19 indicates Positive momentum. The RSI at 44.17 is Neutral, neither overbought nor oversold. The STOCH value of 53.90 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for KRKR.

36Kr Holdings Inc Risk Analysis

36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the "Finance & Corporate" category.

Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added 0 New Risks

36Kr Holdings Inc Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OPRA	73 Outperform	$1.52B	23.00	9.18%	4.86%	26.71%	-23.67%
Sector *	61 Neutral	$41.94B	-1.87	-13.06%	4.04%	2.13%	-66.09%
ZH	58 Neutral	$407.82M	―	-0.39%	―	-19.68%	99.02%
TRVG	57 Neutral	$285.73M	―	-11.66%	―	0.77%	87.59%
BZFD	55 Neutral	$88.22M	―	-28.67%	―	-36.56%	72.58%
SCOR	43 Neutral	$24.98M	―	-29.17%	―	-3.17%	13.15%
KRKR	42 Neutral	$10.22M	―		―	―	―

* Communication Services Sector Average

Performance Comparison

KRKR

36Kr Holdings Inc

5.07

-0.06

-1.17%

SCOR

comScore

5.25

-8.21

-61.00%

TRVG

trivago

4.01

1.91

90.95%

OPRA

Opera

16.05

4.39

37.65%

Zhihu

4.25

1.08

34.07%

BZFD

BuzzFeed

2.21

-0.41

-15.65%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 25, 2025