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36Kr Holdings Inc (KRKR)
NASDAQ:KRKR
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36Kr Holdings Inc
(NASDAQ:KRKR)
Rating:54Neutral
Price Target:
$8.50
▼(-15.84% Downside)
36Kr Holdings Inc (KRKR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$10.33M
Dividend YieldN/A
Average Volume (3M)13.76K
Price to Earnings (P/E)―
Beta (1Y)0.25
Revenue GrowthN/A
EPS GrowthN/A
CountryUS
Employees301
SectorCommunication Services
Sector Strength96
IndustryInternet Content & Information
Share Statistics
EPS (TTM)N/A
Shares Outstanding1,778,607
10 Day Avg. Volume3,220
30 Day Avg. Volume13,755
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
$10.50Price Target Upside3.96% Upside
Rating ConsensusHold
Number of Analyst Covering0
36Kr Holdings Inc Business Overview & Revenue Model
Company Description36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and timely market updates, as well as editorials and commentaries in various industries, such as technology, consumer and retail, and healthcare. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, offline events, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is based in Beijing, the People's Republic of China.
How the Company Makes Money36Kr Holdings Inc generates revenue through multiple streams. A significant portion of its income comes from advertising services, where businesses pay to display their advertisements on 36Kr's platforms, targeting its vast audience of professionals and decision-makers. Additionally, the company offers enterprise value-added services, including marketing services, brand promotion, and financing support, which cater to the needs of startups and established enterprises looking to expand their reach and capabilities. Subscription services also contribute to its revenue, where users pay for premium content and exclusive insights. Strategic partnerships and collaborations with industry players further enhance 36Kr's ability to generate income and expand its service offerings.
36Kr Holdings Inc Earnings Call Summary
Earnings Call Date:Jun 03, 2025
(Q4-2024)
| % Change Since: |
Next Earnings Date:Sep 09, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook. While the company made significant strides in reducing operating expenses and expanding its content ecosystem, it faced challenges with declining revenues and increased net losses. Initiatives in AI and global expansion show promise but need time to impact the financials positively.Q4-2024 Updates
Positive Updates
Operating Expenses Reduction
Operating expenses in the second half of 2024 decreased by 50% compared to the same period in 2023, leading to a narrowing of operating losses.
Content Ecosystem Expansion
The company published 8,090 articles through content-specific accounts, gathering over 220 million page views and 5.263 million shares, indicating strong engagement and influence.
AI and Global Expansion Initiatives
36Kr continued to focus on AGI innovation and global expansion, launching initiatives like 36Kr Europe and strategic partnerships for international services.
Negative Updates
Revenue Decline
Total revenue for 2024 was 231.1 million RMB, a decline from 340.2 million RMB in the previous year, primarily due to reduced advertising spending and strategic refocusing.
Enterprise Value Added Services Decline
Revenue from enterprise value added services decreased to 32.8 million RMB from 67.3 million RMB in the previous year, attributed to reduced spending by SMEs and government institutions.
Net Loss Increase
Net loss for the full year 2024 was 140.8 million RMB, compared to 89.2 million RMB in the previous year, driven by impairment loss of long-term investments.
Company Guidance
During the fiscal year 2024 earnings call for 36Kr Holdings, the company highlighted several key metrics and strategic initiatives aimed at improving operational efficiency and business performance. The company reported a 50% reduction in operating expenses in the second half of 2024 compared to the same period in 2023, while maintaining a gross profit margin of approximately 50%. Total revenue for the full year was RMB 231.1 million, down from RMB 340.2 million in the previous year. Despite the decline in revenue, the company achieved significant cost savings, with sales and marketing expenses decreasing by 35.2% year-over-year. The company also focused on enhancing its content ecosystem, reporting over 220 million page views from 8,090 published articles. Looking ahead, 36Kr plans to leverage its strengths in content creation and AI technology to drive growth and expand its global presence, targeting new markets in Japan, Southeast Asia, the Middle East, and Europe.36Kr Holdings Inc Financial Statement Overview
Summary
36Kr Holdings Inc faces significant financial challenges, with declining revenues, persistent losses, and negative cash flows. While the balance sheet shows some resilience through manageable leverage and a reasonable equity ratio, the company's inability to generate profits and positive cash flow is a major concern.Income Statement
36Kr Holdings Inc has shown a consistent decline in revenue over the past several years, with a negative net profit margin indicating ongoing losses. Gross profit margin remains relatively stable, but the company has failed to achieve positive EBIT or EBITDA margins, highlighting operational challenges and inefficiencies in cost management. The revenue growth rate is negative, reflecting a concerning downward trend in sales performance.45
Neutral
Balance Sheet
The company maintains a moderate debt-to-equity ratio, suggesting manageable leverage levels. Despite a reduction in stockholders' equity over the years, the equity ratio remains relatively strong, indicating a decent degree of financial stability. However, the negative return on equity highlights the company's inability to generate profits from shareholders' investments, posing a risk to long-term financial health.60
Neutral
Cash Flow
Cash flow analysis reveals a challenging scenario with consistently negative free cash flow, indicating the company is not generating enough cash to cover its capital expenditures. The operating cash flow to net income ratio is negative, reflecting poor cash conversion from operations. Despite some improvement in free cash flow in recent years, the overall trajectory remains concerning.40
Negative
| Breakdown | TTM | Dec 2024 | Dec 2022 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 340.19M | 231.07M | 322.50M | 340.19M | 316.78M | 386.76M |
| Gross Profit | 182.02M | 112.34M | 184.65M | 182.02M | 187.94M | 125.39M |
| EBITDA | -92.30M | -67.12M | -25.56M | -79.83M | -72.66M | -252.34M |
| Net Income | -90.64M | -136.63M | 21.94M | -89.98M | -90.61M | -279.34M |
Balance Sheet | ||||||
| Total Assets | 458.97M | 276.19M | 571.37M | 458.97M | 501.74M | 578.53M |
| Cash, Cash Equivalents and Short-Term Investments | 116.96M | 91.71M | 184.78M | 116.96M | 216.10M | 209.19M |
| Total Debt | 45.73M | 29.60M | 56.34M | 45.73M | 21.89M | 27.56M |
| Total Liabilities | 197.11M | 157.94M | 225.99M | 197.11M | 194.47M | 189.56M |
| Stockholders Equity | 251.98M | 118.01M | 338.11M | 251.98M | 299.40M | 380.82M |
Cash Flow | ||||||
| Free Cash Flow | 253.37K | -33.48M | -6.64M | -127.56M | 192.78M | -19.48M |
| Operating Cash Flow | 253.37K | -32.99M | -4.99M | -122.16M | 194.96M | -17.13M |
| Investing Cash Flow | 0.00 | 32.48M | 43.31M | 20.17M | -158.00M | -64.29M |
| Financing Cash Flow | 0.00 | -3.61M | 5.12M | 481.00K | -23.00K | -32.84M |
36Kr Holdings Inc Technical Analysis
Positive
10.10
Price Trends
5.30
Positive
5.37
Positive
4.67
Positive
Market Momentum
0.57
Negative
68.51
Neutral
50.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Positive. The current price of 10.1 is above the 20-day moving average (MA) of 5.29, above the 50-day MA of 5.30, and above the 200-day MA of 4.67, indicating a bullish trend. The MACD of 0.57 indicates Negative momentum. The RSI at 68.51 is Neutral, neither overbought nor oversold. The STOCH value of 50.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for KRKR.
36Kr Holdings Inc Risk Analysis
36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
36Kr Holdings Inc Peers Comparison
Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | $1.60B | 22.16 | 8.57% | 3.98% | 29.62% | -19.65% | |
63 Neutral | $437.92M | 21.59 | 3.27% | ― | -22.16% | ― | |
60 Neutral | $46.60B | 4.15 | -11.40% | 4.15% | 1.85% | -42.71% | |
58 Neutral | $32.14M | ― | -33.83% | ― | -0.06% | -87.64% | |
54 Neutral | $10.33M | ― | ― | ― | ― | ||
52 Neutral | $234.83M | ― | -12.44% | ― | 8.29% | 87.33% | |
43 Neutral | $68.89M | ― | -28.67% | ― | -38.21% | 72.58% |
* Communication Services Sector Average
Performance Comparison
KRKR
36Kr Holdings Inc
8.52
3.60
73.17%
SCOR
comScore
6.33
-0.17
-2.62%
TRVG
trivago
3.23
1.35
71.81%
OPRA
Opera
19.59
5.96
43.73%
ZH
Zhihu
5.02
1.67
49.85%
BZFD
BuzzFeed
1.94
-0.53
-21.46%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.