Turned Profitable in FY2025
Net income of RMB 11.4 million for fiscal year 2025 (vs. net loss of RMB 140.8 million in FY2024). Net income attributable to ordinary shareholders was RMB 11.2 million (vs. net loss attributable of RMB 136.6 million in FY2024). H2 2025 net income was RMB 15.2 million (vs. H2 2024 net loss of RMB 44.9 million).
Significant Gross Margin Expansion
Full-year gross profit margin improved to 57.7%, up ~9.1 percentage points year-over-year from 48.6%. H2 2025 gross margin was 60%, up 8 percentage points vs. H2 2024. Gross profit for FY2025 rose 17.1% to RMB 131.5 million; H2 gross profit increased 20.8% to RMB 80.8 million.
Disciplined Cost Control and Operating Expense Reduction
Operating expenses for FY2025 decreased 36.1% to RMB 121.5 million from RMB 190.1 million in prior year. Sales & marketing expenses fell 19.6% to RMB 66.4 million; general & admin expenses decreased 54.5% to RMB 42.4 million; R&D expenses decreased 11.8% to RMB 12.7 million. H2 operating expenses declined 10.3% to RMB 65.6 million.
Improved Cash Position
Cash, cash equivalents, restricted cash and short-term investments increased 25.5% to RMB 116.1 million as of December 31, 2025 (from RMB 92.5 million at end-2024), supporting liquidity and operational stability.
Revenue Stability in H2 and Strong Advertising Demand from Tech/AI
Total revenue in H2 2025 increased 4.7% to RMB 134.8 million vs. RMB 128.7 million in H2 2024. Online advertising services in H2 rose 5% to RMB 105.2 million, driven by strong demand from AI and high‑tech clients.
Meaningful Growth in Live Streaming, Video and Sub-Vertical Commercialization
Live streaming revenue surged nearly 40% year-over-year in 2025. Revenue from younger-audience sub-vertical channels (e.g., Oh! Youth and Tide) increased by over 50% year-over-year. New clients comprised over 50% of live/video orders.
Large and Growing Audience & Content Reach
Total followers exceeded 36.8 million (19 consecutive quarters of user growth). Video followers expanded by 9.5 million; WeChat followers grew 54% YoY; WeChat channels followers surged 67% YoY. Major event/IP reach: WAVES ~150 million views, AI Partner Summit ~130 million views, WISE >500 million views, WAIC live coverage 50.2 million views and 1.17 million engaged viewers.
Progress on AI Products and Commercialization
AI initiatives: AI meeting coverage covered 1,308 companies; Omni-Intelligence covers >7,800 listed companies with 36,600 cumulative users (6,187 subscribers); AI review hub published 516 review articles. AI integration improved content production efficiency and enabled expanded client outreach.
Reduced One-time Impairments and Other Expense Improvements
Other income was RMB 1.4 million for FY2025 vs. other expenses of RMB 63 million in FY2024, reflecting the absence of large long-term investment impairment losses recognized in 2024 and contributing to improved net results.