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RDE (GIFT)
NASDAQ:GIFT
US Market

RDE (GIFT) AI Stock Analysis

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GIFT

RDE

(NASDAQ:GIFT)

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Neutral 41 (OpenAI - 5.2)
Rating:41Neutral
Price Target:
$1.00
▼(-8.26% Downside)
The score is held down primarily by weak financial performance (declining revenue, ongoing losses, and negative operating cash flow). Technicals are also modestly negative with the stock below longer-term averages and a slightly negative MACD, while valuation offers limited support given a negative P/E and no dividend.
Positive Factors
Affiliate Marketing Growth
The significant growth in the affiliate marketing channel indicates a successful strategy in expanding market reach and improving consumer engagement, which can drive long-term revenue growth and strengthen market position.
Product Expansion
The launch of the uChoose corporate rewards platform represents a strategic expansion into the corporate gifting market, potentially increasing revenue streams and enhancing competitive advantage through diversified offerings.
Improved Gross Profit Margin
An improved gross profit margin suggests better cost management and pricing strategies, which can enhance profitability and provide a buffer against market fluctuations, supporting long-term financial health.
Negative Factors
Financial Instability
Ongoing financial instability, marked by negative margins and cash flow issues, indicates challenges in achieving sustainable profitability, which could hinder long-term growth and operational resilience.
High Leverage
High leverage can strain the company's financial flexibility, increasing vulnerability to economic downturns and limiting its ability to invest in growth opportunities, potentially impacting long-term stability.
Revenue Volatility
Revenue volatility can signal market challenges and operational inefficiencies, making it difficult to predict future performance and plan strategically, potentially affecting investor confidence and long-term growth prospects.

RDE (GIFT) vs. SPDR S&P 500 ETF (SPY)

RDE Business Overview & Revenue Model

Company DescriptionGiftify, Inc. engages in the ownership and operation of its subsidiary, Restaurant.com. It operates through the following divisions: Business to Customer (B2C), Business to Business (B2B), and other business. The company was founded in 1997 and is headquartered in Schaumburg, IL.
How the Company Makes MoneyRDE (GIFT) generates revenue primarily through direct sales of its personalized gift products via its e-commerce platform. The company's key revenue streams include sales from individual customers and corporate clients seeking customized gifting solutions for events and promotions. Additionally, RDE (GIFT) collaborates with strategic partners and suppliers to enhance its product offerings and expand its market reach, contributing to its earnings.

RDE Financial Statement Overview

Summary
GIFT faces significant financial challenges. Despite some improvements in revenue and equity position, the company continues to grapple with profitability issues, high leverage, and negative cash flows. Persistent negative margins and cash flow deficits suggest ongoing difficulties in operational efficiency and financial stability.
Income Statement
34
Negative
The company's revenue shows volatility with a recent decrease from 2022 to 2023, followed by slight recovery in 2024. Gross profit margin improved from 12% in 2023 to 14.8% in 2024, but net profit margin remains negative due to significant losses. The EBIT and EBITDA margins also indicate ongoing operational challenges with consistent negative margins, reflecting issues in managing operating costs.
Balance Sheet
58
Neutral
The balance sheet reflects a high debt burden relative to equity with a debt-to-equity ratio of 0.47 in 2024, though improved from significantly negative equity in past years. The company has shown improvement in equity position from negative in prior years to positive in 2023 and 2024. However, the equity ratio of 58.5% in 2024, while positive, is still indicative of potential financial instability.
Cash Flow
32
Negative
Cash flows are concerning with consistently negative free cash flow, though the free cash flow has improved in 2024 compared to previous years. The operating cash flow to net income ratio remains negative, indicating that the company struggles to generate cash from its operations. The free cash flow to net income ratio is also negative, highlighting difficulties in sustaining operations without external financing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue86.14M88.93M87.15M97.01M3.32M2.64M
Gross Profit13.21M11.67M9.43M6.80M2.93M2.21M
EBITDA-9.91M-15.94M-6.81M-3.74M-4.31M-3.96M
Net Income-12.08M-18.83M-5.14M-8.32M-4.99M-3.78M
Balance Sheet
Total Assets32.14M35.48M39.76M13.14M2.51M2.63M
Cash, Cash Equivalents and Short-Term Investments4.02M2.32M4.10M2.04M1.93M601.00K
Total Debt6.54M9.69M9.41M33.29M3.62M3.61M
Total Liabilities10.96M14.72M15.44M34.45M5.53M5.24M
Stockholders Equity21.18M20.76M24.32M-21.31M-3.02M-2.61M
Cash Flow
Free Cash Flow-10.34K-2.55M-1.44M-1.10M-1.26M-792.00K
Operating Cash Flow-684.99K-2.55M-541.79K-102.41K-1.26M-792.00K
Investing Cash Flow784.19K0.00-900.00K-1.00M0.000.00
Financing Cash Flow104.08K2.03M1.46M409.33K2.59M1.21M

RDE Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.09
Price Trends
50DMA
1.08
Positive
100DMA
1.08
Positive
200DMA
1.27
Negative
Market Momentum
MACD
<0.01
Negative
RSI
51.19
Neutral
STOCH
57.07
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GIFT, the sentiment is Neutral. The current price of 1.09 is above the 20-day moving average (MA) of 1.08, above the 50-day MA of 1.08, and below the 200-day MA of 1.27, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 51.19 is Neutral, neither overbought nor oversold. The STOCH value of 57.07 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GIFT.

RDE Risk Analysis

RDE disclosed 55 risk factors in its most recent earnings report. RDE reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
If CardCash is not able to achieve profitability within the next few years, our shareholders will have experienced unnecessary dilution, and our ability to achieve our business plan could be significantly delayed or threatened. Q4, 2023
2.
We have identified material weaknesses in our disclosure controls and procedures and internal control over financial reporting. Q4, 2023

RDE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
$38.61M-1.31-78.34%22.84%46.18%
52
Neutral
$37.12M-23.74-5.04%44.40%48.49%
50
Neutral
$68.75M-1.56-102.66%-37.41%60.58%
47
Neutral
$37.11M-0.31-90.36%-13.08%-69.47%
44
Neutral
$21.55M-0.62-301.51%-72.01%12.96%
41
Neutral
$33.75M-2.56-55.77%-42.49%38.75%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GIFT
RDE
1.09
0.06
5.83%
UONE
Urban One
0.87
-0.62
-41.61%
TOON
Kartoon Studios
0.72
0.21
40.39%
VBIX
ViewBix
2.02
-3.18
-61.15%
BODI
Beachbody Company
9.70
3.01
44.99%
SWAG
Stran & Company
2.03
1.18
138.82%

RDE Corporate Events

Executive/Board ChangesShareholder Meetings
RDE Holds Virtual Annual Stockholders’ Meeting
Neutral
Oct 20, 2025

On October 17, 2025, RDE held its annual stockholders’ meeting virtually, where three directors were elected to serve until the next annual meeting, and Weinberg & Company, P.A. was ratified as the independent registered public accountants for the 2025 fiscal year. The meeting saw participation from 36.11% of eligible voting shares, with significant broker non-votes recorded for both the election of directors and the ratification of the accountants, indicating a need for improved communication with stockholders.

The most recent analyst rating on (GIFT) stock is a Buy with a $4.00 price target. To see the full list of analyst forecasts on RDE stock, see the GIFT Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 30, 2025