BuzzFeed's Q2 2025 earnings call highlighted significant progress in audience engagement and diversified revenue streams, particularly in non-Amazon merchant sales and programmatic advertising. Despite challenges such as a decline in direct sold advertising and increased net loss due to a nonrecurring charge, the overall growth in content and programmatic advertising, along with positive adjusted EBITDA, suggests a balanced outlook.

Company Guidance

During the BuzzFeed Second Quarter 2025 Earnings Conference Call, the company provided several key metrics highlighting its performance and future guidance. BuzzFeed reported total revenue of $46.4 million for Q2 2025, a 13% increase from $41.1 million in the same quarter the previous year, driven by a significant fourfold rise in studio revenue and a 23% uptick in organic affiliate commerce. Programmatic advertising grew by 11% year-over-year to $17.4 million, despite a 31% decline in direct sold advertising. The company noted that its total U.S. time spent across properties was 69.9 million hours, marking a 3% increase over Q1 2025, positioning BuzzFeed as the only company in its competitive set to achieve growth during this period. For the full year 2025, BuzzFeed reaffirmed its guidance, expecting revenue between $195 million and $210 million and adjusted EBITDA ranging from $10 million to $20 million, emphasizing the importance of its programmatic and commerce business lines and the expected seasonal lift in Q4.

Increased Direct Audience Engagement

Direct visits, internal referrals, and app usage now make up 61% of BuzzFeed's traffic, surpassing reliance on Facebook and reducing dependence on algorithmic platforms.

Growth in Non-Amazon Merchant Sales

Gross sales of non-Amazon merchants grew 38% year-over-year, with the BuzzFeed brand alone seeing a 55% increase.

Programmatic Advertising Growth

Programmatic advertising grew by 11% year-over-year, demonstrating improvements in yield and targeting.

Expansion in Studio Revenue

Studio revenue experienced a fourfold increase year-over-year, largely due to the delivery of a feature film.

Content Revenue Increase

Content revenue increased by 53% compared to Q2 2024, driven by a fourfold increase in studio revenue.

Positive Adjusted EBITDA

Adjusted EBITDA improved to $2 million from $800,000 in Q2 2024.

BuzzFeed (BZFD) Earnings, Revenues Date & History

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BZFD Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 12, 2025	2025 (Q3)	- / -	―	―	―	―
Aug 07, 2025	2025 (Q2)	- / -0.28	―	―	―
May 07, 2025	2025 (Q1)	- / -0.33	-0.72	54.44% (+0.39)	―
Mar 13, 2025	2024 (Q4)	- / -0.10	0.12	-183.33% (-0.22)	―
Nov 12, 2024	2024 (Q3)	- / 0.05	-0.36	113.89% (+0.41)	―
Aug 12, 2024	2024 (Q2)	- / -0.18	-0.8	77.50% (+0.62)	―
May 13, 2024	2024 (Q1)	- / -0.72	-1.04	30.77% (+0.32)	―
Mar 25, 2024	2023 (Q4)	0.24 / 0.12	-3	104.00% (+3.12)	―
Nov 02, 2023	2023 (Q3)	-0.32 / -0.36	-0.76	52.63% (+0.40)	―
Aug 08, 2023	2023 (Q2)	-0.50 / -0.80	-0.68	-17.65% (-0.12)	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

BZFD Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 07, 2025	$2.06	$2.03	-1.46%
May 07, 2025	$1.97	$1.88	-4.57%
Mar 13, 2025	$1.96	$2.20	+12.24%
Nov 12, 2024	$3.00	$2.91	-3.00%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.