Increased Editorial Output and Article Performance
BuzzFeed increased its editorial output by 17% in Q1 2025, and a new AI tool used for some stories increased article performance by an average of 25%.
Growth in Programmatic Advertising
Programmatic advertising grew for the fourth consecutive quarter, increasing by $2.5 million year-over-year.
Improvement in Net Loss and Adjusted EBITDA
Net loss from continuing operations improved to $12.5 million compared to a loss of $27 million in Q1 2024. Adjusted EBITDA also improved by $8.5 million year-over-year.
Increase in Commerce Revenue
Commerce and other revenue rose to $10.2 million from $9.3 million a year ago, driven by a $1 million increase in organic affiliate commerce.
Direct Traffic and User Engagement
62% of US traffic to BuzzFeed.com came from direct visits, internal referrals, and app usage. Users who engage with AI content spend significantly more time on the platform.