Digital Ordering And LoyaltyGrowth in mobile order-ahead capabilities combined with a widely used rewards program is expected to lift convenience-driven purchases and improve store throughput, supporting same-store sales.
Food Expansion And MarginsA phased rollout of expanded food offerings should strengthen morning sales and generate higher-margin transactions that help offset incremental product costs.
Sales MomentumOngoing sales and traffic momentum driven by menu innovation, targeted marketing and viral product drops supports continued market share gains for the brand.