Consumer BehaviorMobile ordering sales expanded gradually at Dutch Bros, driving walk-up window sales and showing sticky consumer behavior.
Financial PerformanceDutch Bros' outstanding second quarter results include 28% revenue growth, accelerating comp and traffic trends, and a record 31.1% unit-level margin.
Market StrategyIncreased paid advertising at Dutch Bros yielded significant increases in both aided and unaided brand awareness, proving particularly impactful in newer markets.