Competitive DynamicsThe company continues to benefit from strong seasonal beverage lineups, healthy Rewards trends, rising mobile ordering, and effective advertising, yet a stabilizing competitor in Starbucks is perceived as a potential threat to Dutch’s momentum.
Competitive LandscapeMinimal risk to Dutch Bros' same-store sales is expected from McDonald's pilot in test markets.
Market EnvironmentFavorable dairy costs are helping near term COGS amid tariff concerns.