Strong Revenue Growth
In 2024, Dutch Bros achieved a revenue growth of 33%, driven by an 18% increase in new shop growth with 151 new shop openings and a 5.3% system same-shop sales growth. Q4 revenue increased by 35% compared to the same quarter last year.
Record New Shop Openings
Dutch Bros opened 151 new shops in 2024, with 128 of them being company-operated. In Q4, they opened 32 new shops, bringing the total shop count to 982.
Adjusted EBITDA Growth
Adjusted EBITDA grew by 44% in 2024, with a 41% increase in Q4 year-over-year. Adjusted EBITDA margin expanded by 140 basis points to 18% for the year.
Mobile Order Success
96% of system and 99% of company-operated shops had mobile order functionality by the end of 2024. Mobile order represented approximately 8% of the channel mix.
Candy Cane Mocha Platform Success
The Candy Cane Mocha platform saw its highest performance ever, with nearly 40% more total units sold compared to the previous year.
Dutch Rewards Program Expansion
Dutch Rewards program transactions accounted for a record 71% of total transactions, an increase of over 500 basis points year-over-year.