Record-Breaking Revenue and Growth
Total revenue increased 29% compared to the same period last year, driven by new shop growth, productivity, and strong system same-shop sales and transaction growth.
Strong New Shop Productivity
30 new shops opened in Q1, with plans to maintain this pace next quarter and accelerate in the second half of the year. New shop productivity continues to be strong.
Rapid Expansion and Strategic Goals
Shop number 1,000 opened in Orlando, Florida, with a goal of reaching 2,029 total shops by 2029, supported by a strong real estate strategy and investment in market planning.
Increased Customer Engagement
Dutch Rewards program increased to 72% of system transactions, a 5-point improvement from last year, enhancing customer engagement and loyalty.
Successful Innovations and Marketing
Innovative products like Sweet Cereal Sips LTO and the Spring Fever Dream Trio drove customer interest, supported by strategic paid advertising efforts in new and mature markets.
Adjusted EBITDA Growth
Adjusted EBITDA grew 20% compared to the same quarter last year, demonstrating effective cost management and operational efficiency.