Birks & Mayors (BGI) AI Stock Analysis

• Market Cap: $15.12M
• Dividend Yield: N/A
• Average Volume (3M): 2.25M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.66
• Revenue Growth: 4.49%
• EPS Growth: -87.94%
• Country: US
• Employees: 290
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): -0.10
• Shares Outstanding: 11,876,717
• 10 Day Avg. Volume: 70,833
• 30 Day Avg. Volume: 2,253,066
• PEG Ratio: -0.01
• Price to Book (P/B): -1.77
• Price to Sales (P/S): 0.18
• P/FCF Ratio: -3.36
• Enterprise Value/Market Cap: 12.27
• Enterprise Value/Revenue: 0.97
• Enterprise Value/Gross Profit: 2.72
• Enterprise Value/Ebitda: 26.87
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 46 Neutral
• Price Target: $0.76 ▼(-15.78% Downside)
• Action: Upgraded Date: 01/16/26
• Date: Action: Upgraded 01/16/26

The score is held down primarily by weak financial performance (ongoing losses, negative equity/high leverage, and negative operating/free cash flow). Technicals are moderately positive with price above key moving averages, but momentum signals (slightly negative MACD) limit the uplift. Valuation is not supportive because the negative P/E reflects unprofitable operations and no dividend yield is available.

Positive Factors

Acquisition-driven geographic expansion

The July 2025 acquisition adds four retail locations and expands Birks’ footprint, diversifying revenue geography and increasing scale in luxury watches and jewelry. Durable store presence and local market knowledge support cross-selling, supply relationships and long-term omnichannel customer acquisition.

Structural branded and omnichannel demand

Consistent branded product demand and growth across retail and e-commerce indicate durable customer preference for premium assortments. Reliably higher sales of branded timepieces and proprietary lines support pricing power, repeat purchases, and a more resilient revenue mix through cycles.

Planned, experienced finance leadership succession

A structured handover to a veteran finance executive strengthens governance and financial stewardship. Deep treasury and retail finance experience can improve reporting, cash management, and covenant negotiations—important for steering leverage reduction and integration of acquisitions over the medium term.

Negative Factors

Weak profitability and margin pressure

Declining gross margins and sustained net losses show structural profitability challenges. Weak operating and EBITDA margins limit internal cash generation, constrain reinvestment capacity, and make the business reliant on external funding unless margins recover sustainably.

Negative equity and elevated financial leverage

Negative equity and high leverage materially reduce financial flexibility and increase refinancing and covenant risk. Elevated indebtedness raises funding costs and limits strategic options, making capital structure repair essential for long-term stability and capacity to fund growth.

Listing compliance risk and leadership turnover

Active NYSE compliance issues and a recent CEO departure create structural execution and governance uncertainty. Listing risk can constrain capital access and investor confidence, while interim leadership may slow strategic decisions until permanent leadership and compliance remediation are secured.

Birks & Mayors Business Overview & Revenue Model

Company Description

Birks Group Inc. designs, develops, manufactures, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. The company operates through two segments, Retail and Other. It offers various merchandise, including designer jewelry, diamonds, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, precious gemstones, gold jewelry, and pearls. As of June 23, 2022, the company operated 24 stores under the Maison Birks brand in various metropolitan markets in Canada; one retail location under the Brinkhaus brand in Calgary; and 2 retail locations under the Graff and Patek Philippe brands in Vancouver. It also engages in the retail and wholesale of fine jewelry collections through Mappin & Webb and Goldsmiths stores, as well as through e-commerce platforms; and gold exchange business. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in September 2013. Birks Group Inc. was founded in 1879 and is headquartered in Montreal, Canada.

How the Company Makes Money

Birks & Mayors generates revenue primarily through the sale of luxury jewelry, watches, and accessories from both established luxury brands and its proprietary lines. The company's revenue model is bolstered by retail sales from its physical stores, an e-commerce platform, and special events. Key revenue streams include direct sales to consumers, custom jewelry designs, and repair services, which enhance customer loyalty and repeat business. Additionally, strategic partnerships with luxury brands and collaborations for exclusive collections contribute to its earnings. Seasonal promotions and marketing campaigns also play a crucial role in driving sales, particularly during peak shopping periods.

Birks & Mayors Financial Statement Overview

Summary

Weak fundamentals: declining gross margins, negative net profitability, and weak EBIT/EBITDA margins. Balance sheet risk is elevated due to negative equity and high leverage, while operating and free cash flow are negative and volatile.

Income Statement

The income statement shows a mixed performance with declining gross profit margins over the years, indicating pressure on profitability. The net profit margin remains negative, reflecting ongoing losses. Revenue growth has been inconsistent, with a notable decline in the most recent year. EBIT and EBITDA margins are weak, highlighting operational challenges.

Balance Sheet

The balance sheet reveals significant financial leverage, with a high and negative debt-to-equity ratio due to negative equity, posing a risk to financial stability. Return on equity is volatile and negative in recent years, indicating poor returns for shareholders. The equity ratio is negative, further emphasizing financial instability.

Cash Flow

Cash flow analysis shows negative operating cash flow, indicating challenges in generating cash from operations. Free cash flow is also negative, although the free cash flow to net income ratio is high due to significant net losses. Free cash flow growth is inconsistent, reflecting volatility in cash generation.

Breakdown	TTM	Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement
Total Revenue	191.76M	177.81M	185.28M	162.95M	181.34M	143.07M
Gross Profit	68.16M	66.31M	73.56M	67.96M	76.22M	56.35M
EBITDA	6.90M	2.20M	7.85M	1.86M	10.28M	2.64M
Net Income	-12.32M	-12.82M	-4.63M	-7.43M	-1.90M	-8.86M
Balance Sheet
Total Assets	213.19M	196.08M	203.27M	196.98M	183.26M	201.68M
Cash, Cash Equivalents and Short-Term Investments	2.17M	1.51M	1.78M	1.26M	2.01M	1.81M
Total Debt	166.97M	145.42M	156.62M	151.95M	140.38M	152.42M
Total Liabilities	233.73M	214.09M	208.42M	197.58M	177.40M	203.10M
Stockholders Equity	-20.54M	-18.01M	-5.15M	-603.00K	5.86M	-1.42M
Cash Flow
Free Cash Flow	-6.30M	-9.46M	-7.41M	-16.34M	12.84M	-4.71M
Operating Cash Flow	-2.75M	-1.91M	-170.00K	-6.92M	18.65M	-1.72M
Investing Cash Flow	-11.12M	-7.55M	-7.24M	-9.41M	-5.81M	-2.99M
Financing Cash Flow	14.26M	9.19M	7.93M	15.59M	-12.63M	5.96M

Birks & Mayors Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.90
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BGI, the sentiment is Negative. The current price of 0.9 is above the 20-day moving average (MA) of 0.86, below the 50-day MA of 0.90, and below the 200-day MA of 0.95, indicating a bearish trend. The MACD of -0.04 indicates Positive momentum. The RSI at 39.77 is Neutral, neither overbought nor oversold. The STOCH value of 2.51 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BGI.

Birks & Mayors Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MOV	73 Outperform	$402.41M	26.33	4.40%	6.79%	0.63%	-7.37%
ELA	70 Outperform	$342.72M	33.29	18.19%	―	23.75%	59.66%
SIG	64 Neutral	$3.95B	29.00	8.24%	1.46%	-0.40%	-68.99%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
FOSL	54 Neutral	$266.65M	-3.79	-48.62%	―	-12.89%	45.32%
BRLT	51 Neutral	$151.17M	-6.51	-2.88%	14.29%	1.32%	-175.81%
BGI	46 Neutral	$15.12M	-1.71	―	―	4.49%	-87.94%

Birks & Mayors Corporate Events

Birks Group Sets April CFO Transition as Longtime Finance Chief Retires

Birks Group Inc., the Canadian luxury jewelry and timepiece retailer, announced on February 10, 2026 that longtime Vice President and Chief Financial Officer Katia Fontana will retire, effective April 1, 2026. Fontana, who joined in 2020 and helped steer the company through the Covid-19 pandemic and other challenges, will stay on through the transition period to support continuity in financial leadership.

To ensure an orderly handover, Birks has hired veteran finance executive Aldo Battista, a CPA with more than 25 years of experience, including 16 years at apparel retailer Reitmans (Canada) Limited. Battista joins on February 11, 2026 as Vice President, Accounting and Treasury and is scheduled to assume the role of Vice President and Chief Financial Officer on April 2, 2026, signaling a planned and structured leadership succession in the finance function.

The most recent analyst rating on (BGI) stock is a Hold with a $0.88 price target. To see the full list of analyst forecasts on Birks & Mayors stock, see the BGI Stock Forecast page.

Birks Group Holiday Sales Rise 11.8% on European Boutique Acquisition and Branded Luxury Demand

On January 29, 2026, Montreal-based Birks Group reported that net sales for its FY2026 eight‑week holiday period ended December 27, 2025 rose 11.8% year over year, with comparable store sales up 2.5%. Management attributed the strong performance partly to the acquisition of European Boutique luxury timepiece and jewelry stores and partly to higher sales of branded timepieces and Birks-branded jewelry across both retail and online channels, underscoring the company’s strategic emphasis on luxury brands, omnichannel growth and recent footprint expansion in a competitive high-end jewelry and watch market.

The most recent analyst rating on (BGI) stock is a Hold with a $0.88 price target. To see the full list of analyst forecasts on Birks & Mayors stock, see the BGI Stock Forecast page.

Birks & Mayors Completes Acquisition and Faces NYSE Compliance Challenges

In recent developments, Birks Group Inc. completed the acquisition of 1067830 Ontario Limited, operating four retail locations in Toronto under the European Boutique brand, for $10.8 million on July 8, 2025. The company also secured additional funding through a loan from Mangrove Holding S.A. and an incremental loan from Crystal Financial LLC to support the acquisition and working capital needs. Additionally, Birks Group is facing challenges with compliance to NYSE American LLC listing standards due to financial deficits, and has been granted an extension until August 25, 2026, to regain compliance. The company is undergoing a leadership transition as its President and CEO, Jean-Christophe Bédos, stepped down on August 29, 2025, with Niccolò Rossi di Montelera and Davide Barberis Canonico appointed as interim CEO and President, respectively.

The most recent analyst rating on (BGI) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on Birks & Mayors stock, see the BGI Stock Forecast page.

Birks Group Reports Strong Mid-Year Fiscal 2026 Results

Birks Group Inc. reported its mid-year fiscal 2026 results for the period ending September 27, 2025, showing a significant increase in net sales and gross profit compared to the previous year. The company’s net sales rose by 16.2% to $93.1 million, driven by the acquisition of European Boutique and increased sales of both Birks branded and third-party branded jewelry and timepieces. Despite an operating loss of $0.2 million, this marked an improvement from the previous year’s loss, with a net loss reduced to $2.6 million. The results reflect strong retail performance and successful integration of the European stores, highlighting the company’s robust market positioning and commitment to growth.

The most recent analyst rating on (BGI) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on Birks & Mayors stock, see the BGI Stock Forecast page.