Birks & Mayors Inc. (BGI)
XASE:BGI
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Birks & Mayors
(NYSE MKT:BGI)
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Rating:41Neutral
Price Target:
$0.62
▼(-31.22% Downside)
Action:ReiteratedDate:03/03/26
The score is primarily held down by weak financial performance (losses, negative equity/leverage risk, and negative operating/free cash flow). Technicals add further pressure with a clear downtrend and negative MACD, while valuation offers limited support given the negative P/E and no dividend.
Positive Factors
Holiday sales & branded demand
An 11.8% holiday sales increase and positive comps driven by branded timepieces and Birks‑branded jewelry indicate durable demand for premium SKUs and stronger product mix. Higher branded sales and omnichannel uptake improve revenue resilience and support longer‑term margin recovery.
Negative Factors
Negative equity & high leverage
Negative equity and elevated leverage materially weaken solvency and reduce financial flexibility, constraining investment and making the firm more sensitive to revenue shocks. This structural balance sheet weakness increases refinancing risk and long‑term cost of capital.
Read all positive and negative factors
Positive Factors
Negative Factors
Holiday sales & branded demand
An 11.8% holiday sales increase and positive comps driven by branded timepieces and Birks‑branded jewelry indicate durable demand for premium SKUs and stronger product mix. Higher branded sales and omnichannel uptake improve revenue resilience and support longer‑term margin recovery.
Read all positive factors
Birks & Mayors (BGI) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$15.28M
Dividend YieldN/A
Average Volume (3M)2.25M
Price to Earnings (P/E)―
Beta (1Y)0.71
Revenue Growth4.49%
EPS Growth-87.94%
CountryUS
Employees290
SectorConsumer Cyclical
Sector Strength84
IndustryLuxury Goods
Share Statistics
EPS (TTM)-0.09
Shares Outstanding11,876,717
10 Day Avg. Volume70,833
30 Day Avg. Volume2,253,066
Financial Highlights & Ratios
PEG Ratio-0.01
Price to Book (P/B)-1.77
Price to Sales (P/S)0.18
P/FCF Ratio-3.36
Enterprise Value/Market Cap12.17
Enterprise Value/Revenue0.97
Enterprise Value/Gross Profit2.73
Enterprise Value/Ebitda26.95
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Birks & Mayors Business Overview & Revenue Model
Company Description
Birks Group Inc. designs, develops, manufactures, and retails fine jewelry, timepieces, sterling and plated silverware, and gifts in the United States and Canada. The company operates through two segments, Retail and Other. It offers various merch...
How the Company Makes Money
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Birks & Mayors Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
30
Negative
Cash Flow
40
Negative
| Breakdown | TTM | Mar 2025 | Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 191.76M | 177.81M | 185.28M | 162.95M | 181.34M | 143.07M |
| Gross Profit | 68.16M | 66.31M | 73.56M | 67.96M | 76.22M | 56.35M |
| EBITDA | 6.90M | 2.20M | 7.85M | 1.86M | 10.28M | 2.64M |
| Net Income | -12.32M | -12.82M | -4.63M | -7.43M | -1.90M | -8.86M |
Balance Sheet | ||||||
| Total Assets | 213.19M | 196.08M | 203.27M | 196.98M | 183.26M | 201.68M |
| Cash, Cash Equivalents and Short-Term Investments | 2.17M | 1.51M | 1.78M | 1.26M | 2.01M | 1.81M |
| Total Debt | 166.97M | 145.42M | 156.62M | 151.95M | 140.38M | 152.42M |
| Total Liabilities | 233.73M | 214.09M | 208.42M | 197.58M | 177.40M | 203.10M |
| Stockholders Equity | -20.54M | -18.01M | -5.15M | -603.00K | 5.86M | -1.42M |
Cash Flow | ||||||
| Free Cash Flow | -6.30M | -9.46M | -7.41M | -16.34M | 12.84M | -4.71M |
| Operating Cash Flow | -2.75M | -1.91M | -170.00K | -6.92M | 18.65M | -1.72M |
| Investing Cash Flow | -11.12M | -7.55M | -7.24M | -9.41M | -5.81M | -2.99M |
| Financing Cash Flow | 14.26M | 9.19M | 7.93M | 15.59M | -12.63M | 5.96M |
Birks & Mayors Technical Analysis
Neutral
0.90
Price Trends
0.78
Negative
0.89
Negative
0.92
Negative
Market Momentum
-0.01
Negative
51.26
Neutral
62.50
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BGI, the sentiment is Neutral. The current price of 0.9 is above the 20-day moving average (MA) of 0.71, above the 50-day MA of 0.78, and below the 200-day MA of 0.92, indicating a neutral trend. The MACD of -0.01 indicates Negative momentum. The RSI at 51.26 is Neutral, neither overbought nor oversold. The STOCH value of 62.50 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BGI.
Birks & Mayors Risk Analysis
Birks & Mayors disclosed 28 risk factors in its most recent earnings report. Birks & Mayors reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Birks & Mayors Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | $402.12M | 19.42 | 5.33% | 6.79% | 0.63% | -7.37% | |
62 Neutral | $443.46M | 23.81 | 24.22% | ― | 23.75% | 59.66% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
54 Neutral | $303.45M | -2.64 | -61.86% | ― | -12.89% | 45.32% | |
51 Neutral | $3.62B | 12.94 | 16.38% | 1.46% | -0.40% | -68.99% | |
44 Neutral | $128.40M | -7.10 | -15.32% | 14.29% | 1.32% | -175.81% | |
41 Neutral | $15.28M | -2.90 | 63.94% | ― | 4.49% | -87.94% |
* Consumer Cyclical Sector Average
BGI
Birks & Mayors
0.78
-0.27
-25.64%
FOSL
Fossil Group
5.20
4.14
390.57%
MOV
Movado Group
25.74
12.60
95.83%
SIG
Signet Jewelers
90.46
32.33
55.61%
ELA
Envela
17.08
10.89
175.93%
BRLT
Brilliant Earth Group
1.27
-0.02
-1.55%
Birks & Mayors Corporate Events
Birks Group Sets April CFO Transition as Longtime Finance Chief Retires
Feb 11, 2026
Birks Group Inc., the Canadian luxury jewelry and timepiece retailer, announced on February 10, 2026 that longtime Vice President and Chief Financial Officer Katia Fontana will retire, effective April 1, 2026. Fontana, who joined in 2020 and helpe...
Birks Group Holiday Sales Rise 11.8% on European Boutique Acquisition and Branded Luxury Demand
Jan 29, 2026
On January 29, 2026, Montreal-based Birks Group reported that net sales for its FY2026 eight‑week holiday period ended December 27, 2025 rose 11.8% year over year, with comparable store sales up 2.5%. Management attributed the strong perform...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.