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Brown-Forman B (BF.B)
NYSE:BF.B
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Brown-Forman B (BF.B) AI Stock Analysis

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BF.B

Brown-Forman B

(NYSE:BF.B)

Rating:68Neutral
Price Target:
$32.00
▲(13.48% Upside)
Brown-Forman B's strong financial performance, characterized by robust profitability and cash flow generation, is the most significant factor supporting its stock score. However, technical indicators suggest a bearish trend, which, along with declining revenue growth, poses risks. The valuation is reasonable, providing some support to the overall score.
Positive Factors
Performance
For the second consecutive quarter, BFB outperformed expectations and held guidance, which is encouraging considering all the challenges currently facing distilled spirits and whiskey.
Valuation
Current valuation is very attractive relative to historical levels.
Negative Factors
Consumption Trends
Consumption trends remain challenged, and the inventory benefits that drove the topline beat will moderate over the remainder of the year.
Earnings Guidance
A notable earnings miss and weak FY26 guide that came in well below expectations will do little to build confidence on the near-term setup for BFB.
Market Challenges
Weak consumer takeaway, a supply glut of whiskey, consumer challenges, and tariff uncertainty keep us on the sidelines.

Brown-Forman B (BF.B) vs. SPDR S&P 500 ETF (SPY)

Brown-Forman B Business Overview & Revenue Model

Company DescriptionBrown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells various alcoholic beverages. It provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink and ready-to-pour products, ready-to-drink cocktails, vodkas, tequilas, champagnes, brandy, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Reserve, Old Forester, Coopers' Craft, Herradura, el Jimador, New Mix, Korbel Champagnes, Sonoma-Cutrer, Finlandia, GlenDronach, Benriach, Glenglassaugh, Chambord, Slane, and Fords Gin brands. It is also involved in the sale of used barrels, bulk whiskey, and wine; and provision of contract bottling services. The company serves retail customers and consumers through distributors or state governments; and retailers, wholesalers, and provincial governments directly. It has operations in the United States, Germany, Australia, the United Kingdom, Mexico, and internationally. The company was founded in 1870 and is headquartered in Louisville, Kentucky.
How the Company Makes MoneyBrown-Forman generates revenue primarily through the sale of its alcoholic beverages, which are distributed worldwide. The company's revenue model is heavily reliant on the pricing strategy of its premium brands, which allows for higher profit margins. Key revenue streams include direct sales to retailers and wholesalers, as well as partnerships with distributors in various regions. The company also benefits from brand loyalty and recognition, which drives repeat purchases. Additionally, Brown-Forman invests in marketing and promotional campaigns to enhance brand visibility and attract new consumers. Seasonal sales spikes, particularly during holidays and special occasions, further contribute to its earnings.

Brown-Forman B Earnings Call Summary

Earnings Call Date:Aug 28, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Dec 03, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive developments, such as the return to organic sales growth and strong performance in certain product lines and markets, alongside challenges like reported sales decline, gross margin contraction, and external uncertainties like tariffs. The strategic initiatives are set to improve long-term efficiency but also highlight current operational challenges.
Q3-2025 Updates
Positive Updates
Organic Net Sales Growth
Organic net sales increased by 2% after adjusting for divestitures and other factors, indicating a return to growth expectations.
Woodford Reserve Performance
Woodford Reserve continued to grow by 10% in organic net sales, driven by its Distiller Select and Double Oak products.
Jack Daniel's RTD Recognition
Jack & Coke RTD received the 2025 Product of the Year Award in the U.K. in the premixed spirit category.
Growth in Emerging Markets
Emerging international markets delivered an 8% organic net sales increase, led by strong growth in Turkey and Brazil.
Strategic Workforce Initiatives
The company announced strategic initiatives including workforce reduction and closure of the Louisville Cooperage, expected to save $70-$80 million annually.
Negative Updates
Reported Net Sales Decline
Reported net sales decreased by 4% over the nine months of fiscal 2025.
Tequila Brands Challenges
El Jimador and Herradura faced challenges in the U.S. and Mexico, with a competitive market and economic challenges impacting performance.
Gross Margin Contraction
Gross margin contracted by 150 basis points to 59.4% due to higher costs and foreign exchange impacts.
Tariff Uncertainties
Continued uncertainty around tariffs, especially with potential impacts from the EU, Canada, and Mexico, affecting strategic planning.
Company Guidance
During the third quarter of fiscal year 2025, Brown-Forman reaffirmed its guidance for organic net sales growth in the range of 2% to 4%, expecting it to be closer to the lower end. The company reported a 2% increase in organic net sales year-to-date, despite a 4% decrease in reported net sales. This was achieved after adjusting for the divestitures of Finlandia and Sonoma-Cutrer, foreign exchange impacts, and changes in the business model for Jack Daniel's Country Cocktails. Brown-Forman experienced organic operating income growth of 5%, with Woodford Reserve and Jack Daniel’s Tennessee Whiskey being significant contributors. The company also highlighted its strategic initiatives, including a reduction in global workforce by approximately 12%, expected to generate $70 million to $80 million in annual savings. Despite higher costs impacting the gross margin, which contracted by 150 basis points to 59.4%, Brown-Forman anticipates maintaining its full-year guidance with a focus on innovation, emerging markets, and the premium whiskey category.

Brown-Forman B Financial Statement Overview

Summary
Brown-Forman B shows strong profitability with stable gross profit margins and healthy net profit margins. However, revenue and free cash flow fluctuations, along with a moderate debt-to-equity ratio, suggest potential risks that require careful management.
Income Statement
75
Positive
Brown-Forman B demonstrates stable profitability with a consistent gross profit margin around 60%. Although net income has fluctuated, the net profit margin remains healthy. Revenue declined slightly in 2025, indicating potential market challenges. Overall, the company maintains robust operating performance, reflected in solid EBIT and EBITDA margins.
Balance Sheet
70
Positive
The balance sheet shows a moderate debt-to-equity ratio, indicating balanced leverage. Stockholders' equity has increased over the years, showing financial stability. However, the equity ratio suggests that liabilities are significant, which may pose potential risks if not managed carefully.
Cash Flow
68
Positive
Operating cash flow remains strong, supporting consistent free cash flow generation. However, free cash flow growth has been inconsistent, with a slight decline in 2025. The company efficiently converts operating income into cash, but fluctuations in free cash flow could affect future flexibility.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.95B3.98B4.18B4.23B3.93B3.46B
Gross Profit2.33B2.34B2.53B2.49B2.39B2.09B
EBITDA1.25B1.29B1.51B1.19B1.27B1.24B
Net Income844.00M869.00M1.02B783.00M838.00M903.00M
Balance Sheet
Total Assets8.17B8.09B8.17B7.78B6.37B6.52B
Cash, Cash Equivalents and Short-Term Investments471.00M444.00M446.00M374.00M868.00M1.15B
Total Debt2.70B2.73B3.10B2.91B2.27B2.56B
Total Liabilities4.18B4.09B4.65B4.51B3.64B3.87B
Stockholders Equity3.99B3.99B3.52B3.27B2.74B2.66B
Cash Flow
Free Cash Flow584.00M431.00M419.00M457.00M798.00M755.00M
Operating Cash Flow741.00M598.00M647.00M640.00M936.00M817.00M
Investing Cash Flow241.00M249.00M49.00M-1.35B-127.00M98.00M
Financing Cash Flow-930.00M-843.00M-618.00M239.00M-1.04B-485.00M

Brown-Forman B Technical Analysis

Technical Analysis Sentiment
Negative
Last Price28.20
Price Trends
50DMA
29.13
Negative
100DMA
30.53
Negative
200DMA
33.00
Negative
Market Momentum
MACD
-0.22
Positive
RSI
40.16
Neutral
STOCH
6.54
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BF.B, the sentiment is Negative. The current price of 28.2 is below the 20-day moving average (MA) of 29.96, below the 50-day MA of 29.13, and below the 200-day MA of 33.00, indicating a bearish trend. The MACD of -0.22 indicates Positive momentum. The RSI at 40.16 is Neutral, neither overbought nor oversold. The STOCH value of 6.54 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BF.B.

Brown-Forman B Risk Analysis

Brown-Forman B disclosed 24 risk factors in its most recent earnings report. Brown-Forman B reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brown-Forman B Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$2.35B30.848.15%2.46%-7.28%
70
Outperform
$13.85B16.5822.65%3.18%-3.34%-14.19%
68
Neutral
$60.95B26.0022.33%3.77%0.22%-38.76%
68
Neutral
$9.95B9.907.79%3.71%-5.48%-6.99%
68
Neutral
$13.85B16.3322.65%3.21%-3.34%-14.19%
63
Neutral
$20.49B14.78-2.88%3.11%1.86%-5.76%
60
Neutral
$26.67B49.10-5.05%2.78%-0.47%-117.62%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BF.B
Brown-Forman B
28.20
-15.80
-35.91%
SAM
Boston Beer
222.87
-58.66
-20.84%
BF.A
Brown Forman A
28.49
-15.41
-35.10%
STZ
Constellation Brands
145.88
-97.14
-39.97%
DEO
Diageo
109.74
-17.01
-13.42%
TAP
Molson Coors
49.91
-4.58
-8.41%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 03, 2025