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Brown-Forman B (BF.B)
NYSE:BF.B

Brown-Forman B (BF.B) AI Stock Analysis

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BF.B

Brown-Forman B

(NYSE:BF.B)

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Neutral 63 (OpenAI - 5.2)
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Neutral 63 (OpenAI - 5.2)
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Neutral 63 (OpenAI - 5.2)
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Neutral 63 (OpenAI - 5.2)
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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
$24.50
▲(5.11% Upside)
Action:ReiteratedDate:03/05/26
The score is primarily supported by strong underlying financial quality (high margins, solid balance sheet, and strong free cash flow). It is held back by weak technical momentum and a cautious near-term outlook from the earnings call (sales and operating income expected to decline amid Canada/used-barrel headwinds), while valuation support comes mainly from the above-average dividend yield given the unavailable P/E signal.
Positive Factors
High margins & pricing power
Sustained high gross and net margins reflect durable brand pricing power and premiumization in core whiskey and super‑premium portfolios. This structural margin advantage supports long‑term profitability resilience through input cost cycles and reinforces ability to invest in marketing and innovation.
Strong free cash flow generation
Consistently strong free cash flow provides durable funding for dividends, buybacks, capex and debt reduction. Reliable FCF enhances financial flexibility to support long‑term capital allocation priorities and absorb temporary revenue softness without undermining core investment plans.
Brand strength & innovation
Double‑digit emerging market growth and successful RTD/product launches show structural demand diversification beyond developed markets. Strong new‑product adoption and travel‑retail recovery indicate sustainable routes to volume and premium mix expansion over multiple quarters.
Negative Factors
Choppy revenue growth
Top‑line has turned uneven, with consecutive period declines and modest negative organic guidance. Persistent softer revenue constrains operating leverage, makes sustaining margin expansion harder, and limits the pace at which the company can scale marketing or international investments.
Cash conversion volatility
While FCF is strong, inconsistent operating cash conversion indicates working‑capital or timing sensitivity. This volatility can complicate short‑to‑medium term funding for seasonal capex, inventory management, and consistent shareholder returns without relying on balance‑sheet buffers.
Material product & geographic headwinds
Sharp declines from used‑barrel volumes and an ongoing Canada distribution dispute are structural hits to reported sales and mix. These company‑specific disruptions reduce predictable revenue in key segments and may persist, pressuring near‑term growth and complicating route‑to‑consumer recovery.

Brown-Forman B (BF.B) vs. SPDR S&P 500 ETF (SPY)

Brown-Forman B Business Overview & Revenue Model

Company DescriptionBrown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells various alcoholic beverages. It provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink and ready-to-pour products, ready-to-drink cocktails, vodkas, tequilas, champagnes, brandy, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Reserve, Old Forester, Coopers' Craft, Herradura, el Jimador, New Mix, Korbel Champagnes, Sonoma-Cutrer, Finlandia, GlenDronach, Benriach, Glenglassaugh, Chambord, Slane, and Fords Gin brands. It is also involved in the sale of used barrels, bulk whiskey, and wine; and provision of contract bottling services. The company serves retail customers and consumers through distributors or state governments; and retailers, wholesalers, and provincial governments directly. It has operations in the United States, Germany, Australia, the United Kingdom, Mexico, and internationally. The company was founded in 1870 and is headquartered in Louisville, Kentucky.
How the Company Makes MoneyBrown-Forman makes money primarily by selling branded alcoholic beverages to wholesalers, distributors, and retail customers across global markets. Its core revenue stream is the sale of spirits—especially American whiskey—where it earns revenue based on case volume shipped and net pricing (including the mix of premium versus value products). The company generates sales through multiple routes to market: in some countries it sells through third-party distributors; in others it uses company-controlled distribution entities, which can shift where revenue is recognized in the value chain while still ultimately being driven by consumer demand for its brands. Earnings are influenced by brand strength and premiumization (driving higher average selling prices), geographic mix, and channel mix (on-premise bars/restaurants versus off-premise retail). Brown-Forman also earns revenue from other brand categories (e.g., tequila, vodka, and certain wine/ready-to-drink products) and may receive income from brand-related arrangements such as licensing/royalties where applicable; if any specific partnership terms or material revenue contributions from such arrangements are not publicly detailed in the provided context, null.

Brown-Forman B Earnings Call Summary

Earnings Call Date:Dec 04, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Jun 10, 2026
Earnings Call Sentiment Neutral
The call presents a balanced picture: meaningful regional and product-level strengths (double-digit emerging market growth, strong RTD and successful Blackberry innovation), improved cash flow and shareholder returns were offset by sizable, company-specific headwinds (major declines in used barrel sales and Canada distribution), pressured developed markets and near-term margin mix challenges. Management reaffirmed full-year guidance and emphasized strategic initiatives and cost discipline while acknowledging persistent macro uncertainty.
Q2-2026 Updates
Positive Updates
Top-line performance (First half FY2026)
Reported net sales declined 4% in the first half of fiscal 2026, while organic net sales were flat after adjusting for acquisition & divestiture (A&D) impacts related to Korbel and Sonoma-Cutrer.
Emerging markets and Travel Retail strength
Emerging international markets delivered double-digit organic net sales growth of 12% (Mexico and Brazil notable drivers) and the Global Travel Retail channel grew 6% with passenger numbers surpassing pre-pandemic levels.
Strong regional brand and RTD performance
New Mix (tequila-based RTD) delivered 18% organic net sales growth in Mexico; Brazil organic net sales grew more than 20%, led by Jack Daniel's Tennessee Apple and Tennessee Whiskey; super-premium brands (Diplomático, Gentleman Jack, Woodford Reserve) delivered double-digit growth in H1.
Successful innovation — Jack Daniel's Tennessee Blackberry
Blackberry launch exceeded expectations in the U.S., driving shipments ahead of depletions; initial international phased launches (U.K., Germany, France, Poland, Czechia, Turkey and GTR) generated strong retail and consumer response, with examples like Tesco (UK) reporting strong new-product performance.
Margin and cash flow improvements
Reported gross margin expanded to 59.5% (gross profit margin expanded 30 bps), driven by a 190 bps A&D benefit; cash flows from operations grew $163 million to $292 million and free cash flow increased $179 million to $236 million.
Capital allocation and shareholder returns
Board approved a 2% increase in quarterly dividend (42nd consecutive yearly increase) and authorized up to $400 million in share repurchases; $99 million repurchased as of Oct 31, 2025.
Operational progress on route-to-consumer and cost structure
U.S. distributor transitions largely complete (improved distributor terms and investment), organic SG&A decreased 4% following workforce restructuring, and full-year capex guidance was reduced to $110–$120 million to reflect completed projects and inventory workdown.
Negative Updates
Headwinds from used barrel sales and Canada trade dispute
Used barrel organic net sales decreased by more than 60% (management cited ~61% decline); Canadian organic net sales declined over 60% as U.S.-produced spirits remain off shelves in most provinces — together these were identified as material negative impacts to top-line performance (more than ~2 points of top-line impact).
Weakness in developed international markets
Developed international markets collectively declined 6% organically in the first half; the U.K. organic net sales declined 13% (tough prior-year comps and weaker consumer spending) and Germany declined 8% with increased promotional activity and softened total distilled spirits trends.
U.S. and total distilled spirits trends pressured
U.S. organic net sales were flat in H1; total distilled spirits (TDS) takeaway trends are down low single-digits, indicating pressured consumer spending and trade-down behavior.
Profitability and EPS contraction
Reported operating income decreased 9% and organic operating income decreased 4% in H1; diluted EPS decreased 13% to $0.83 per share (impact includes a $22 million nonoperating post-retirement expense related to workforce initiatives).
Gross margin headwinds from costs and mix
Gross margin expansion was offset by 110 bps of higher costs (lower production levels, input cost inflation and timing) and 50 bps unfavorable price/mix (strong RTD growth and lower used barrel sales), creating headwinds even as A&D benefits supported margin expansion.
Uncertainty and consumer environment risks
Management highlighted ongoing macroeconomic and geopolitical uncertainties, softer consumer confidence and discretionary spending in the U.S. and developed markets, plus longer-term risks (e.g., potential impacts from medical weight-loss treatments) that could affect consumption patterns.
Transitional disruption and timing
Distributor transitions (U.S. and other markets) took longer than expected in some areas, causing temporary disruption for emerging brands and on-premise listings; some SG&A savings momentum will moderate as prior-period open roles and compensation adjustments are lapped.
Company Guidance
Brown‑Forman reaffirmed its fiscal 2026 guidance, forecasting a low single‑digit decline in organic net sales for the full year, reported gross‑margin expansion (A&D benefits expected to more than offset negative price/mix and higher costs), and organic operating income down in the low single‑digit range; management expects shipments will be roughly in line with depletions for the year. Key quantified assumptions and impacts include an anticipated decline in used barrel sales of more than half versus fiscal 2025 (used barrels were down ~61% in H1), the continued Canada headwind (Canada organic net sales fell >60% in H1 and is assumed to persist), an effective tax rate of ~21%–23%, and a reduced full‑year capex outlook of $110–$120 million (down from $125–$135M). Financial and cash‑flow context provided: H1 reported gross margin was 59.5% (gross profit down 4%), reported operating income fell 9% (organic op income down 4%), diluted EPS was $0.83 (down 13%), cash flow from operations rose to $292M (+$163M) and free cash flow to $236M (+$179M); capital allocation actions include a 2% quarterly dividend increase (42nd consecutive increase) and a board‑authorized $400M buyback program (≈$99M repurchased as of 10/31/25).

Brown-Forman B Financial Statement Overview

Summary
Strong profitability (TTM gross margin ~59%, net margin ~21%) and robust free cash flow with good earnings quality support the score. Offsetting factors are uneven recent revenue performance and some cash conversion volatility (OCF to net income ~0.56), which temper overall strength.
Income Statement
74
Positive
BF.B shows strong, resilient profitability with TTM (Trailing-Twelve-Months) gross margin around 59% and net margin around 21%, indicating solid brand/price strength. However, growth has turned choppy: revenue declined in the last two annual periods and is still slightly down in TTM versus the latest annual baseline, alongside some margin compression versus FY2024 levels. Overall, earnings power remains high, but the recent top-line softness keeps the score below the upper tier.
Balance Sheet
73
Positive
Leverage looks manageable and improving: debt-to-equity has stepped down meaningfully (from roughly ~0.88–0.96 in FY2021–FY2024 to ~0.68 in FY2025 and ~0.59 in TTM), supported by higher equity. Returns on equity remain strong (~20% in TTM, peaking higher in earlier years), but the downshift in ROE from prior highs signals slightly less efficient profitability recently. Net: solid balance sheet with improving leverage, though not ultra-conservative.
Cash Flow
78
Positive
Cash generation is a key strength: TTM (Trailing-Twelve-Months) free cash flow is strong and materially higher than the prior annual period, with very strong free cash flow growth. Free cash flow covers a large portion of net income (about ~85% in TTM), indicating good earnings quality. The main watch-out is that operating cash flow is not consistently strong versus accounting earnings (operating cash flow to net income is only ~0.56 in TTM and was weaker in FY2024), suggesting some working-capital or timing volatility.
BreakdownTTMApr 2025Apr 2024Apr 2023Apr 2022Apr 2021
Income Statement
Total Revenue3.92B3.98B4.18B4.23B3.93B3.46B
Gross Profit2.33B2.34B2.53B2.49B2.39B2.09B
EBITDA1.19B1.29B1.51B1.19B1.27B1.24B
Net Income807.00M869.00M1.02B783.00M838.00M903.00M
Balance Sheet
Total Assets8.30B8.09B8.17B7.78B6.37B6.52B
Cash, Cash Equivalents and Short-Term Investments402.00M444.00M446.00M374.00M868.00M1.15B
Total Debt2.75B2.73B3.10B2.91B2.27B2.56B
Total Liabilities4.22B4.09B4.65B4.51B3.64B3.87B
Stockholders Equity4.08B3.99B3.52B3.27B2.74B2.66B
Cash Flow
Free Cash Flow730.00M431.00M419.00M457.00M798.00M755.00M
Operating Cash Flow861.00M598.00M647.00M640.00M936.00M817.00M
Investing Cash Flow-83.00M249.00M49.00M-1.35B-127.00M98.00M
Financing Cash Flow-1.03B-843.00M-618.00M239.00M-1.04B-485.00M

Brown-Forman B Technical Analysis

Technical Analysis Sentiment
Negative
Last Price23.31
Price Trends
50DMA
27.08
Negative
100DMA
27.43
Negative
200DMA
27.66
Negative
Market Momentum
MACD
-1.41
Positive
RSI
28.23
Positive
STOCH
7.14
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BF.B, the sentiment is Negative. The current price of 23.31 is below the 20-day moving average (MA) of 26.36, below the 50-day MA of 27.08, and below the 200-day MA of 27.66, indicating a bearish trend. The MACD of -1.41 indicates Positive momentum. The RSI at 28.23 is Positive, neither overbought nor oversold. The STOCH value of 7.14 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BF.B.

Brown-Forman B Risk Analysis

Brown-Forman B disclosed 24 risk factors in its most recent earnings report. Brown-Forman B reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brown-Forman B Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$2.42B19.3012.16%-1.13%24.34%
67
Neutral
$26.34B11.9615.12%2.92%-5.57%119.49%
63
Neutral
$10.74B12.0919.93%3.42%-4.59%-19.19%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
$41.82B6.0319.40%4.80%0.22%-38.76%
54
Neutral
$6.27B14.1413.98%5.64%2.71%4.90%
54
Neutral
$8.41B-4.26-18.18%4.08%-4.01%-339.22%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BF.B
Brown-Forman B
23.31
-10.48
-31.02%
SAM
Boston Beer
231.79
4.28
1.88%
CPB
Campbell Soup
21.03
-15.12
-41.82%
STZ
Constellation Brands
151.91
-22.44
-12.87%
DEO
Diageo
74.60
-30.69
-29.15%
TAP
Molson Coors
42.28
-14.44
-25.46%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 05, 2026