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Diageo Plc (DEO)
NYSE:DEO

Diageo (DEO) AI Stock Analysis

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DEO

Diageo

(NYSE:DEO)

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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
$81.00
â–²(5.07% Upside)
Action:ReiteratedDate:11/07/25
Diageo's overall stock score is primarily influenced by its financial performance and valuation. While the company shows strong revenue growth, challenges in profitability and leverage are significant concerns. The technical analysis indicates bearish momentum, which could impact short-term performance. The valuation is fair, with an attractive dividend yield, providing some support to the stock score.
Positive Factors
Global brand portfolio & diversified routes-to-market
A broad, well‑recognized brand portfolio and multi‑channel distribution create durable competitive advantages: scale in marketing, pricing power via premiumization, and geographic diversification that smooths region‑specific shocks and supports steady long‑term revenue and margin recovery.
Negative Factors
High leverage
A debt/equity ratio of 2.20 signals material financial leverage that constrains flexibility. Elevated interest and principal obligations limit capacity for opportunistic M&A, capex, or cushioning during downturns and increases refinancing and covenant risk over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Global brand portfolio & diversified routes-to-market
A broad, well‑recognized brand portfolio and multi‑channel distribution create durable competitive advantages: scale in marketing, pricing power via premiumization, and geographic diversification that smooths region‑specific shocks and supports steady long‑term revenue and margin recovery.
Read all positive factors

Diageo (DEO) vs. SPDR S&P 500 ETF (SPY)

Diageo Business Overview & Revenue Model

Company Description
Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, an...
How the Company Makes Money
Diageo makes money primarily by selling alcoholic beverages under its brand portfolio to customers such as wholesalers, distributors, retailers, bars/restaurants, and other on-premise operators. Revenue is generated from the sale of finished goods...

Diageo Key Performance Indicators (KPIs)

Any
Any
Net Sales by Geography
Net Sales by Geography
Shows sales distribution across various regions, indicating market strength and potential growth areas, essential for understanding Diageo's global market presence.
Chart InsightsDiageo's net sales reveal a mixed regional performance. North America and Europe show resilience with periodic rebounds, yet face consistent mid-year declines, suggesting potential seasonal or economic influences. APAC and LATAM & Caribbean struggle with sustained downturns, indicating possible market challenges or shifting consumer preferences. Africa shows slight volatility but maintains a stable trajectory. The absence of earnings call insights leaves strategic responses to these trends unclear, presenting both risks and opportunities for investors monitoring Diageo's regional strategies.
Data provided by:The Fly

Diageo Earnings Call Summary

Earnings Call Date:Feb 04, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Aug 11, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive and negative elements. While the company showed a return to organic net sales growth, market share gains, and strong performance in key segments like Tequila and Guinness, it also faced challenges such as a decline in Scotch sales, operating profit, the impact of new tariffs, and a drop in EPS. The uncertainty around tariffs adds complexity to the business outlook.
Positive Updates
Organic Net Sales Growth
The company returned to organic net sales growth of 1% in the first half of fiscal '25, with growth in four out of five regions, including North America.
Negative Updates
Scotch Sales Decline
Scotch organic net sales declined by 5%, largely driven by softer industry performance in North America and Greater China.
Read all updates
Q2-2025 Updates
Negative
Organic Net Sales Growth
The company returned to organic net sales growth of 1% in the first half of fiscal '25, with growth in four out of five regions, including North America.
Read all positive updates
Company Guidance
In the first half of fiscal year 2025, Diageo reported a 1% growth in organic net sales, with significant contributions from the North American and Latin American regions. Market share was either held or increased in 65% of measured markets, notably in North America and Greater China. Despite a challenging macroeconomic environment and recent tariff announcements, the company maintained a strong performance in various categories, including Tequila, which saw a 21% rise in organic net sales. Guinness continued its momentum with 17% growth, marking its eighth consecutive half of double-digit growth. However, Scotch faced a 5% decline due to softer industry performance. The company's strategic investments in digital and market routes are aimed at enhancing financial resilience and achieving sustainable long-term growth. Diageo's focus remains on driving stronger execution and leveraging its diverse portfolio to respond to emerging consumer trends across regions.

Diageo Financial Statement Overview

Summary
Diageo shows strong revenue growth but faces challenges in profitability and leverage. The decline in free cash flow is concerning, potentially affecting future investments. Overall, the company has growth potential but needs to address profitability and leverage to enhance financial stability.
Income Statement
75
Positive
Balance Sheet
65
Positive
Cash Flow
60
Neutral
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue19.83B20.25B20.27B20.55B15.45B12.73B
Gross Profit11.83B12.17B12.20B12.27B9.48B7.70B
EBITDA5.26B6.36B7.24B8.06B4.93B4.28B
Net Income2.41B2.35B3.87B4.45B3.94B2.66B
Balance Sheet
Total Assets50.20B49.32B45.47B44.88B36.52B31.95B
Cash, Cash Equivalents and Short-Term Investments2.69B2.65B1.13B1.81B2.54B2.87B
Total Debt24.17B24.40B21.50B20.79B16.02B14.73B
Total Liabilities36.53B36.14B33.40B33.17B27.00B23.52B
Stockholders Equity11.58B11.09B10.03B9.86B7.80B6.90B
Cash Flow
Free Cash Flow2.52B2.69B4.55B4.33B2.84B3.03B
Operating Cash Flow4.12B4.30B6.07B5.74B3.94B3.65B
Investing Cash Flow-1.50B-1.72B-1.59B-1.43B-1.34B-1.09B
Financing Cash Flow-1.86B-1.49B-3.11B-3.04B-3.26B-2.79B

Diageo Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price77.09
Price Trends
50DMA
85.35
Negative
100DMA
87.41
Negative
200DMA
93.49
Negative
Market Momentum
MACD
-2.76
Negative
RSI
47.00
Neutral
STOCH
71.75
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DEO, the sentiment is Neutral. The current price of 77.09 is above the 20-day moving average (MA) of 75.08, below the 50-day MA of 85.35, and below the 200-day MA of 93.49, indicating a neutral trend. The MACD of -2.76 indicates Negative momentum. The RSI at 47.00 is Neutral, neither overbought nor oversold. The STOCH value of 71.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for DEO.

Diageo Risk Analysis

Diageo disclosed 21 risk factors in its most recent earnings report. Diageo reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Diageo Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$49.01B13.6316.90%8.22%-0.68%4.29%
73
Outperform
$12.39B12.0919.93%3.42%-4.59%-19.19%
71
Outperform
$12.39B12.0919.93%3.41%-4.59%-19.19%
68
Neutral
$147.16B18.538.17%1.83%-2.06%21.03%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
61
Neutral
$26.06B11.9625.44%2.92%-5.57%119.49%
60
Neutral
$42.84B6.0421.39%4.80%0.22%-38.76%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DEO
Diageo
77.09
-27.26
-26.12%
BUD
Anheuser-Busch Inbev Sa
74.39
14.58
24.37%
BF.A
Brown Forman A
27.28
-4.78
-14.90%
STZ
Constellation Brands
150.26
-29.81
-16.56%
BF.B
Brown-Forman B
26.85
-5.70
-17.51%
ABEV
Ambev SA
3.08
0.98
46.46%

Diageo Corporate Events

Diageo Updates Voting Rights and Discloses March 2026 Executive Share Dealings
Apr 1, 2026
In March 2026, Diageo reported that as of 28 February 2026 its issued share capital comprised 2,432,425,480 ordinary shares, of which 205,973,302 were held in treasury, resulting in 2,226,452,178 voting rights for regulatory disclosure purposes. T...
Diageo Details Director Share Purchases and Confirms Voting Capital Structure in January 2026 Filings
Feb 2, 2026
In January 2026, Diageo reported a series of routine governance and capital-market disclosures, including director and senior management share dealings, voting capital figures and updates on employee and long‑term incentive share schemes. On...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 07, 2025