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Brown Forman A (BF.A)
NYSE:BF.A

Brown Forman A (BF.A) AI Stock Analysis

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BF.A

Brown Forman A

(NYSE:BF.A)

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Neutral 65 (OpenAI - 5.2)
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Neutral 65 (OpenAI - 5.2)
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Neutral 65 (OpenAI - 5.2)
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Neutral 65 (OpenAI - 5.2)
Rating:65Neutral
Price Target:
$25.00
▼(-3.33% Downside)
Action:ReiteratedDate:03/05/26
The score is driven primarily by strong underlying profitability and solid free-cash-flow generation with improving leverage, but is held back by a clear bearish price trend versus key moving averages and a cautious earnings outlook that still calls for declines amid material near-term headwinds (used barrels and Canada). Dividend yield provides some support, though valuation is harder to gauge given the missing/invalid P/E input.
Positive Factors
High margin profile & pricing power
Sustained TTM gross (~59%) and net (~21%) margins reflect strong brand pricing and product premiumization. These margins provide durable operating leverage and cushion versus input inflation, supporting consistent profitability and above‑average ROE across economic cycles.
Solid free cash flow and improving leverage
Robust FCF (~$730M TTM) and stronger operating cash flow give Brown‑Forman capacity to fund capex, dividends and buybacks while paying down debt. Improving leverage (debt/equity ~0.59) enhances financial flexibility and supports capital returns and strategic reinvestment over the next several quarters.
Emerging-market and innovation growth
Double‑digit emerging‑market growth and successful NPD (Blackberry, New Mix RTD) diversify revenue beyond developed markets. Durable demand in these channels and continued RTD/premium innovation support secular volume and premiumization trends across regions over the medium term.
Negative Factors
Severe decline in used‑barrel sales
A >60% drop in used‑barrel sales is a meaningful, company‑specific revenue hit that materially reduced organic net sales. Because used‑barrel demand and timing can be volatile, the shortfall creates a sustained near‑term revenue gap and complicates annual comparisons and cash flow visibility.
Canada trade disruption
A trade/market access disruption that removed products from Canadian shelves caused a >60% sales drop and is expected to persist through the fiscal year. This regulatory/route‑to‑market issue is structural in the near term and creates meaningful top‑line risk until resolved.
Product‑mix pressure from RTDs and agency brands
Shift toward RTDs and agency brands, which carry lower margins than core spirits, creates persistent negative mix pressure (~50bps). Coupled with higher input costs and lower production, this structural mix change can constrain margin expansion and limit operating‑income recovery over several quarters.

Brown Forman A (BF.A) vs. SPDR S&P 500 ETF (SPY)

Brown Forman A Business Overview & Revenue Model

Company DescriptionBrown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells various alcoholic beverages. It provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink and ready-to-pour products, ready-to-drink cocktails, vodkas, tequilas, champagnes, brandy, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Reserve, Old Forester, Coopers' Craft, Herradura, el Jimador, New Mix, Korbel Champagnes, Sonoma-Cutrer, Finlandia, GlenDronach, Benriach, Glenglassaugh, Chambord, Slane, and Fords Gin brands. It is also involved in the sale of used barrels, bulk whiskey, and wine; and provision of contract bottling services. The company serves retail customers and consumers through distributors or state governments; and retailers, wholesalers, and provincial governments directly. It has operations in the United States, Germany, Australia, the United Kingdom, Mexico, and internationally. The company was founded in 1870 and is headquartered in Louisville, Kentucky.
How the Company Makes MoneyBrown-Forman makes money primarily by selling branded alcoholic beverages to distributors, retailers, and on-premise customers (e.g., bars and restaurants) in markets worldwide. Its core revenue stream is net sales of spirits and other alcoholic beverages, with whiskey (notably the Jack Daniel’s family of brands) historically representing a major portion of its business, complemented by other categories such as tequila and ready-to-drink products. The company earns revenue by producing (or in some cases sourcing) products, building brand demand through marketing, then selling finished goods through a route-to-market that includes: (1) owned distribution in certain markets, where Brown-Forman captures distribution margins directly, and (2) third-party distributors in many countries, where revenue is typically recognized at wholesale transfer prices to those partners. Key earnings drivers include brand pricing power and premiumization (shifting consumer mix toward higher-priced expressions), volume growth and geographic expansion, product innovation (new expressions, packaging, and RTD formats), and effective cost management in production and logistics. Partnerships can contribute where Brown-Forman relies on external distributors for market access and execution, and where it participates in brand-related collaborations or co-manufacturing/sourcing arrangements; if specific partner names or contract terms are required, null.

Brown Forman A Earnings Call Summary

Earnings Call Date:Dec 04, 2025
(Q2-2026)
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% Change Since: |
Next Earnings Date:Jun 10, 2026
Earnings Call Sentiment Neutral
The call presented a mix of clear strategic and operational positives — strong emerging-market and Travel Retail growth, successful innovation (Jack Daniel's Blackberry and New Mix RTD), improved cash flow and margin benefits from A&D activities, and completed route-to-consumer transitions — alongside sizable, company-specific negatives (used barrel sales collapse and the Canada trade ban) and soft developed-market demand that materially weighed on reported results and EPS. Management reaffirmed guidance, emphasized cost discipline and capital return actions, and signaled confidence in execution, but acknowledged persistent near-term headwinds and product-mix challenges.
Q2-2026 Updates
Positive Updates
Top-line Performance (Reported vs Organic)
Reported net sales declined 4% in the first half of fiscal 2026, while organic net sales were flat (0%) after adjusting for acquisition & divestiture (A&D) impacts related to Korbel and Sonoma-Cutrer.
Emerging Markets Strength
Emerging international markets delivered double-digit organic net sales growth of 12% in the first half, led by Mexico (18% organic growth driven by RTDs) and Brazil (more than 20% organic growth driven by Jack Daniel's variants and premiumization initiatives).
Global Travel Retail Growth
Global Travel Retail channel organic net sales increased 6% in the first half, benefiting from passenger volumes surpassing pre-pandemic levels and serving as a key brand-building platform.
Successful Innovation — Jack Daniel's Tennessee Blackberry
Blackberry launch exceeded expectations in the U.S. with shipments initially outpacing depletions; phased international rollouts (U.K., Germany, France, Poland, Czechia, Turkey and GTR) showed strong initial retail and consumer response (e.g., Tesco 'best NPD' with double-digit repeat purchase, Amazon preorder sellouts).
New Mix RTD Performance
New Mix, a tequila-based RTD, continued to deliver very strong double-digit growth and led category gains in Mexico, contributing meaningfully to RTD-led growth in the region (Mexico organic net sales +18%).
Margin and Cost Management Progress
Reported gross margin expanded 30 basis points to 59.5% in H1, driven by a 190 bps A&D benefit (absence of Sonoma-Cutrer TSA and conclusion of Korbel relationship) partially offset by cost pressures. Organic SG&A decreased 4% following workforce restructuring; organic A&P was down 1% aligned with depletion-based top-line trends.
Improved Cash Generation and Capital Returns
Cash flow from operations increased by $163 million to $292 million; free cash flow rose by $179 million to $236 million. Board approved a 2% quarterly dividend increase (42nd consecutive annual increase) and authorized up to $400 million in share repurchases, with $99 million repurchased as of Oct 31, 2025.
Reaffirmed Full-Year Guidance and Strategic Actions
Management reaffirmed fiscal 2026 outlook, expecting low single-digit organic net sales decline and reported gross margin expansion. Ongoing actions include route-to-consumer transitions (U.S., Japan, Italy), focus on premium-plus and RTD innovation, and workforce restructuring to improve agility and reduce SG&A.
Negative Updates
Severe Decline in Used Barrel Sales
Used barrel sales plunged by more than 60% (management cited ~61% decline in H1), a material headwind that materially reduced first-half organic net sales and was highlighted as a significant fiscal-2026-year issue for the business.
Major Canada Impact from Trade Dispute
Organic net sales in Canada declined by over 60% as U.S.-produced beverage alcohol products remained largely off Canadian provincial shelves, contributing to a multi-point negative impact on top-line performance and assumed to persist through the fiscal year.
Developed International Markets Weakness
Developed international markets collectively declined 6% organically in H1; notable market weakness included the U.K. (organic net sales down 13%) and Germany (organic net sales down 8%) driven by pressured consumer spending and elevated promotional activity.
Reported Profitability and EPS Pressure
Reported operating income decreased 9% and organic operating income decreased 4% in the first half; diluted earnings per share declined 13% to $0.83 per share, including a $22 million nonoperating post-retirement expense tied to workforce initiatives.
Product Mix and Margin Headwinds from RTDs and Agency Brands
Management flagged product-mix headwinds due to faster growth of the RTD portfolio and agency brands (notably in Japan and Mexico), which are lower-margin relative to some core spirits, creating a negative price/mix effect (50 bps unfavorable in H1).
Higher Input Costs and Lower Production
Gross margin benefited from A&D actions but faced 110 basis points of pressure from higher costs largely due to lower production volumes, input-cost inflation timing, and ongoing inventory adjustments; some commodity offsets (e.g., lower agave) are present but full benefits are phased.
Shipment / Depletion Dynamics and Transitional Disruption
Shipments came in ahead of depletions in H1 (in part due to new U.S. distributor transitions and Blackberry initial shipments), creating temporary channel imbalances; management expects the shipments/depletions gap to narrow as transitions normalize.
Top-line Guidance Reflects Continued Near-Term Decline
Company continues to forecast a low single-digit decline in organic net sales for fiscal 2026 and expects organic operating income to decline in the low single-digit range, reflecting ongoing macro/geopolitical headwinds and the two company-specific issues (used barrels and Canada).
Company Guidance
Brown‑Forman reaffirmed its full‑year fiscal 2026 outlook, guiding to a low single‑digit decline in organic net sales with shipments expected to be roughly in line with depletions, and forecasting reported gross‑margin expansion as A&D benefits (about +190 bps) more than offset negative price/mix (≈‑50 bps) and higher costs (≈‑110 bps). In the first half, reported net sales fell 4% while organic net sales were flat after A&D adjustments; reported gross profit decreased 4% with a 59.5% reported gross margin, reported operating income was down 9% (organic operating income down 4%), and diluted EPS declined 13% to $0.83. Management expects used barrel sales to be lower by more than half of FY2025 levels (H1 used barrel organic net sales were down >60%) and assumes Canada headwinds will persist (Canada organic net sales also down >60%); geographic expectations include emerging markets +12% YTD, Global Travel Retail +6%, developed international −6% and the U.S. roughly flat in H1. Financial/capital metrics and returns include an updated full‑year capex range of $110–$120M (previously $125–$135M), cash from operations of $292M (up $163M), free cash flow of $236M (up $179M), an effective tax‑rate outlook of ~21–23%, a 2% quarterly dividend increase (42nd consecutive annual increase) and a Board‑authorized $400M buyback (≈$99M repurchased as of Oct. 31). Finally, management reiterated no assumed change to current tariff impacts and expects organic operating income to decline in the low single‑digit range for FY2026.

Brown Forman A Financial Statement Overview

Summary
High-margin profile (TTM gross margin ~59%, net margin ~21%) with improving leverage (debt-to-equity ~0.59) and solid free cash flow (~$730M). Offsets include inconsistent revenue trends, net income below prior-year peak, and only moderate debt coverage from operating cash flow (~0.56x), pointing to mixed momentum despite strong profitability.
Income Statement
78
Positive
BF.A shows strong underlying profitability with TTM (Trailing-Twelve-Months) gross margin of ~59% and net margin of ~21%, reflecting solid brand pricing power. However, the top line has been inconsistent: annual revenue declined slightly in 2024 and 2025, and while TTM shows a sharp rebound in revenue growth, profitability is somewhat lower than the prior-year peak (net income down versus 2024/2025). Overall, margins are healthy but growth and earnings momentum are mixed.
Balance Sheet
74
Positive
Leverage looks manageable and improving: debt-to-equity is ~0.59 in TTM (Trailing-Twelve-Months) versus ~0.68 in 2025 and ~0.88–0.89 in 2023–2024. Equity has expanded and returns on equity remain strong at ~20% TTM, though below the higher levels seen in 2021–2024. The main watch item is the absolute debt load (~$2.7B) and the fact that returns have moderated from prior highs.
Cash Flow
70
Positive
Cash generation is solid with TTM (Trailing-Twelve-Months) operating cash flow of ~$861M and free cash flow of ~$730M, and free cash flow is up strongly versus the prior period. Free cash flow covers net income well (about 0.85x), indicating earnings quality is generally good. The weaker point is that operating cash flow covers only about ~0.56x of total debt in TTM, suggesting debt paydown capacity is reasonable but not exceptionally strong, and cash flow has been more volatile across the annual periods.
BreakdownTTMApr 2025Apr 2024Apr 2023Apr 2022Apr 2021
Income Statement
Total Revenue3.92B3.98B4.18B4.23B3.93B3.46B
Gross Profit2.33B2.34B2.53B2.49B2.39B2.09B
EBITDA1.19B1.29B1.51B1.19B1.27B1.24B
Net Income807.00M869.00M1.02B783.00M838.00M903.00M
Balance Sheet
Total Assets8.30B8.09B8.17B7.78B6.37B6.52B
Cash, Cash Equivalents and Short-Term Investments402.00M444.00M446.00M374.00M868.00M1.15B
Total Debt2.75B2.73B3.10B2.91B2.27B2.56B
Total Liabilities4.22B4.09B4.65B4.51B3.64B3.87B
Stockholders Equity4.08B3.99B3.52B3.27B2.74B2.66B
Cash Flow
Free Cash Flow730.00M431.00M419.00M457.00M798.00M755.00M
Operating Cash Flow861.00M598.00M647.00M640.00M936.00M817.00M
Investing Cash Flow-83.00M249.00M49.00M-1.35B-127.00M98.00M
Financing Cash Flow-1.03B-843.00M-618.00M239.00M-1.04B-485.00M

Brown Forman A Technical Analysis

Technical Analysis Sentiment
Negative
Last Price25.86
Price Trends
50DMA
27.55
Negative
100DMA
27.59
Negative
200DMA
27.84
Negative
Market Momentum
MACD
-1.26
Positive
RSI
26.89
Positive
STOCH
2.93
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BF.A, the sentiment is Negative. The current price of 25.86 is below the 20-day moving average (MA) of 27.42, below the 50-day MA of 27.55, and below the 200-day MA of 27.84, indicating a bearish trend. The MACD of -1.26 indicates Positive momentum. The RSI at 26.89 is Positive, neither overbought nor oversold. The STOCH value of 2.93 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BF.A.

Brown Forman A Risk Analysis

Brown Forman A disclosed 24 risk factors in its most recent earnings report. Brown Forman A reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Brown Forman A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$2.35B19.3012.16%-1.13%24.34%
67
Neutral
$26.19B11.9615.12%2.92%-5.57%119.49%
65
Neutral
$10.66B12.0919.93%3.41%-4.59%-19.19%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
$42.90B6.0319.40%4.80%0.22%-38.76%
54
Neutral
$6.38B14.1413.98%5.64%2.71%4.90%
54
Neutral
$8.67B-18.18%4.08%-4.01%-339.22%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BF.A
Brown Forman A
23.50
-10.61
-31.10%
SAM
Boston Beer
225.18
-3.01
-1.32%
CPB
Campbell Soup
21.39
-15.74
-42.39%
STZ
Constellation Brands
151.02
-27.94
-15.61%
DEO
Diageo
76.90
-29.64
-27.82%
TAP
Molson Coors
42.10
-14.99
-26.26%

Brown Forman A Corporate Events

Executive/Board Changes
Brown-Forman Names Jim Peters as New Chief Financial Officer
Positive
Mar 16, 2026

On March 16, 2026, Brown-Forman Corporation announced the election of Jim Peters as Executive Vice President and Chief Financial Officer, effective March 31, 2026. Peters will join the senior executive team and assume the role of principal financial officer as he succeeds current CFO Leanne Cunningham, who is set to retire from the company on May 1, 2026.

Peters arrives from Whirlpool Corporation, where he previously served as Executive Vice President, Chief Financial and Administrative Officer and most recently led enterprise transformation initiatives. Brown-Forman has structured a substantial compensation and equity package for Peters, underscoring the strategic importance of his experience in managing complex global cycles, margin pressures, and volatile consumer demand as the company navigates current macroeconomic headwinds.

The most recent analyst rating on ($BF.A) stock is a Hold with a $25.00 price target. To see the full list of analyst forecasts on Brown Forman A stock, see the BF.A Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 05, 2026