Emerging Markets Growth
Organic net sales growth in emerging international markets increased by 25%, with notable performance in Mexico (22% increase) and Brazil (30% increase).
Launch of Jack Daniel's Tennessee Blackberry
The launch of Jack Daniel's Tennessee Blackberry in the U.S. has been promising, with initial shipments exceeding expectations and positive feedback from distributors and consumers.
Super Premium Whiskey Performance
Strong double-digit growth in super premium brands in markets like Brazil and Europe, including Woodford Reserve and Jack Daniel's Single Barrel.
Strategic Distributor Transitions in the U.S.
Successful transition to new distributor partners in the U.S., increasing headcount dedicated to the Brown-Forman portfolio by almost 3x.