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Amer Sports, Inc. (AS)
NYSE:AS
US Market

Amer Sports, Inc. (AS) AI Stock Analysis

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AS

Amer Sports, Inc.

(NYSE:AS)

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Outperform 75 (OpenAI - 5.2)
Rating:75Outperform
Price Target:
$43.00
▲(2.48% Upside)
Action:UpgradedDate:11/20/25
Amer Sports, Inc. receives a strong score driven by excellent financial performance and a highly positive earnings call. However, the stock's high valuation and mixed technical indicators slightly temper the overall outlook.
Positive Factors
Multi-region revenue growth
Sustained, broad-based top-line expansion across regions signals strong brand resonance and diversified demand, reducing reliance on any single market. Durable geographic momentum supports scale, investment in product/marketing, and long-term revenue visibility across cycles.
Margin expansion and profitability
Consistent operating margin improvement and rising adjusted EPS reflect structural gains in pricing power, product mix, and cost control. These improvements indicate sustainable operating leverage that can fund reinvestment and strengthen long-term free cash flow generation.
Improving cash flow and balance-sheet actions
Healthy FCF growth and a manageable debt-to-equity ratio point to improving financial flexibility. Strong cash generation combined with balance-sheet management supports deleveraging, funding for DTC expansion, and resilience to industry downturns over the medium term.
Negative Factors
Inventory growth
Rising inventories relative to sales can tie up working capital and increase markdown or obsolescence risk, pressuring margins and cash conversion. If structural, elevated inventories reduce financial flexibility and complicate supply-chain responsiveness over coming quarters.
U.S. distribution disruption (Salomon)
Exiting established retail and e-commerce channels creates structural go-to-market risk: lost shelf presence, slower consumer reach, and the need to rebuild distribution or DTC volume. Such channel shifts can depress U.S. growth until execution and partnerships are restored.
Moderate cash conversion and legacy leverage risk
Low operating-cash-to-net-income indicates earnings are not fully converting to cash, limiting reinvestment capacity. Combined with a history of high leverage, this raises longer-term financing and flexibility concerns if revenue or margins soften, constraining strategic options.

Amer Sports, Inc. (AS) vs. SPDR S&P 500 ETF (SPY)

Amer Sports, Inc. Business Overview & Revenue Model

Company DescriptionAmer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, China, and the Asia Pacific. The company operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories under the Arc'teryx and Peak Performance brands. The Outdoor Performance segment provides outdoor apparel, footwear, accessories, and winter sports equipment under the Salomon, Atomic, Armada, and ENVE brands. The Ball & Racquet Sports segment offers sports equipment, apparel, and accessories under the Wilson, DeMarini, Louisville Slugger, EvoShield, and ATEC brands. The company also provides climbing gears, hiking and running footwear, skiing and snowboarding gears, functional athletic apparel, and lifestyle footwear, as well as sporting equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports. It sells its products through its retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as its e-commerce websites, and retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
How the Company Makes MoneyAmer Sports generates revenue primarily through the sale of its diverse range of sporting goods, which includes equipment, apparel, and footwear. The company's revenue model is supported by multiple key streams: direct sales to consumers via retail channels, online sales through e-commerce platforms, and wholesale distribution to third-party retailers. Significant partnerships with sports organizations and athletes enhance brand visibility and credibility, driving sales. Seasonal demand, particularly in winter sports and summer outdoor activities, influences revenue cycles. Additionally, the company invests in marketing strategies that leverage sponsorships and endorsements to boost brand recognition and sales.

Amer Sports, Inc. Earnings Call Summary

Earnings Call Date:Nov 18, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 24, 2026
Earnings Call Sentiment Positive
The earnings call reflected a largely positive sentiment with strong revenue growth, raised guidance, and successful brand performance across key segments. There are challenges, notably the fireworks incident in China and U.S. distribution issues for Salomon, but these did not significantly impact the overall positive momentum.
Q3-2025 Updates
Positive Updates
Strong Overall Revenue Growth
Amer Sports grew sales by 30% in Q3 on a reported basis, with double-digit growth across all segments and regions, including 54% increase in Asia Pacific and 47% in China.
Salomon Footwear and Technical Apparel Performance
Salomon footwear led the Outdoor Performance segment with strong demand, especially in Asia, and Technical Apparel revenue increased 31%, driven by Arc'teryx.
Increased Operating Margins and EPS
Adjusted operating margin increased by 130 basis points to 15.7% in Q3, and adjusted EPS more than doubled to $0.33.
Direct-to-Consumer Channel Success
Direct-to-consumer sales grew by 51%, led by Salomon in Greater China and APAC, with Technical Apparel's omni-comp reaccelerating to 27% from 15% in Q2.
Positive Outlook and Raised Guidance
Full-year revenue growth guidance was raised to 23-24%, with an adjusted EPS guidance increase to $0.88-$0.92.
Negative Updates
September Fireworks Incident
An incident involving fireworks affected Arc'teryx's sales trends in China at the beginning of Q4, although recovery has been noted.
Challenges with U.S. Distribution for Salomon
Salomon faced distribution challenges in the U.S. as they exited certain retail and e-commerce channels.
Flat Growth in Baseball Segment
While bats showed growth, the baseball segment was flat due to declines in gloves and gear.
Inventory Growth Ahead of Sales
Inventories grew by 28% year-over-year, slightly higher than the 30% sales growth.
Company Guidance
During the Amer Sports Third Quarter Fiscal 2025 Earnings Conference Call, the company provided robust guidance for the fiscal year 2025 and an optimistic initial outlook for 2026. Amer Sports reported a notable 30% sales growth in Q3, with 130 basis points of adjusted operating margin expansion and more than doubling its adjusted EPS. The growth was driven by strong performance across all segments, particularly in Outdoor Performance and Technical Apparel. The company raised its full-year 2025 revenue growth guidance to 23% to 24% and adjusted its operating margin guidance to 12.5% to 12.7%. For 2026, Amer Sports expects revenue growth towards the high end of its long-term algorithm, with continued margin expansion. Positive momentum in the Asia Pacific region, particularly China, contributed to these optimistic forecasts, alongside strong brand positioning and consumer engagement across their premium sports and outdoor brands.

Amer Sports, Inc. Financial Statement Overview

Summary
Amer Sports, Inc. shows strong financial performance with significant revenue and profit growth, improved margins, and effective cash flow management. The company has reduced leverage and improved equity utilization, although historical high debt levels remain a consideration.
Income Statement
85
Very Positive
Amer Sports, Inc. has demonstrated strong revenue growth with a 7.06% increase in TTM, supported by a solid gross profit margin of 57.23%. The company has improved its net profit margin to 5.10% from previous negative figures, indicating enhanced profitability. EBIT and EBITDA margins have also shown positive trends, reflecting operational efficiency.
Balance Sheet
70
Positive
The balance sheet shows a stable debt-to-equity ratio of 0.33, indicating manageable leverage. Return on equity has improved to 5.83%, suggesting better utilization of equity. The equity ratio stands at 58.17%, reflecting a strong equity base relative to total assets. However, historical high leverage poses a potential risk.
Cash Flow
78
Positive
Cash flow analysis reveals a robust free cash flow growth of 15.66% in TTM, indicating improved cash generation. The operating cash flow to net income ratio of 0.24 suggests moderate cash conversion efficiency. The free cash flow to net income ratio of 0.58 highlights a healthy cash flow relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue6.10B5.18B4.40B3.57B3.07B2.45B
Gross Profit3.49B2.87B2.31B1.79B1.51B1.15B
EBITDA682.80M653.80M518.00M258.30M381.60M342.70M
Net Income311.30M72.60M-208.60M-252.70M-126.30M-237.20M
Balance Sheet
Total Assets9.71B8.34B8.37B7.40B6.99B8.62B
Cash, Cash Equivalents and Short-Term Investments353.30M345.40M483.40M402.00M566.70M389.50M
Total Debt1.87B1.48B6.66B6.24B6.30B6.99B
Total Liabilities4.04B3.33B8.53B7.47B6.96B8.78B
Stockholders Equity5.65B5.00B-160.20M-69.24M33.42M-152.90M
Cash Flow
Free Cash Flow269.70M183.00M59.90M-179.30M202.10M205.80M
Operating Cash Flow511.20M424.70M199.00M-91.70M268.00M297.90M
Investing Cash Flow-332.70M-268.30M-154.80M-118.60M295.40M-106.70M
Financing Cash Flow-137.40M-266.00M35.00M81.10M-369.70M-165.30M

Amer Sports, Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price41.96
Price Trends
50DMA
38.20
Positive
100DMA
35.62
Positive
200DMA
36.22
Positive
Market Momentum
MACD
1.05
Negative
RSI
65.73
Neutral
STOCH
90.04
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AS, the sentiment is Positive. The current price of 41.96 is above the 20-day moving average (MA) of 38.56, above the 50-day MA of 38.20, and above the 200-day MA of 36.22, indicating a bullish trend. The MACD of 1.05 indicates Negative momentum. The RSI at 65.73 is Neutral, neither overbought nor oversold. The STOCH value of 90.04 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AS.

Amer Sports, Inc. Risk Analysis

Amer Sports, Inc. disclosed 70 risk factors in its most recent earnings report. Amer Sports, Inc. reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
Summary of Risk Factors Q4, 2024

Amer Sports, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$22.88B74.716.38%25.90%
71
Outperform
$6.44B22.5010.38%15.77%86.16%
70
Outperform
$5.87B27.3825.91%1.15%4.20%24.12%
67
Neutral
$3.85B24.4923.79%1.56%-17.21%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
$1.84B-34.61-8.74%74.66%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AS
Amer Sports, Inc.
40.49
11.89
41.57%
GOLF
Acushnet Holdings
100.39
35.10
53.76%
YETI
Yeti Holdings
45.21
8.11
21.86%
PTON
Peloton Interactive
4.13
-4.63
-52.85%
LTH
Life Time Group Holdings
28.41
-2.59
-8.35%

Amer Sports, Inc. Corporate Events

Amer Sports to Redeem $80 Million of 2031 Notes and Sets Date for 2025 Earnings Release
Jan 27, 2026

On January 27, 2026, Amer Sports announced it will redeem $80 million of its 6.750% Senior Secured Notes due 2031 on February 6, 2026, at 103% of principal plus accrued interest, a move that modestly reduces its secured debt load and interest expense while signaling continued balance-sheet management following a period of strong topline growth. The company also set February 24, 2026, as the date to release its fourth-quarter and full-year 2025 results and to host a management webcast, an event that investors will watch closely for insights into performance across its portfolio of premium sports and outdoor brands and for any indication of strategic or financial priorities going forward.

The most recent analyst rating on (AS) stock is a Hold with a $41.00 price target. To see the full list of analyst forecasts on Amer Sports, Inc. stock, see the AS Stock Forecast page.

Amer Sports Releases Q3 2025 Financial Results
Nov 18, 2025

On November 18, 2025, Amer Sports, Inc. released its unaudited interim consolidated financial statements for the three and nine months ending September 30, 2025. This release includes management’s discussion and analysis of the company’s financial condition and results of operations. The announcement provides stakeholders with insights into the company’s financial performance and strategic positioning, reflecting its ongoing commitment to transparency and operational excellence.

The most recent analyst rating on (AS) stock is a Buy with a $39.80 price target. To see the full list of analyst forecasts on Amer Sports, Inc. stock, see the AS Stock Forecast page.

Amer Sports Reports Strong Q3 2025 Results and Raises Full-Year Guidance
Nov 18, 2025

On November 18, 2025, Amer Sports, Inc. announced its financial results for the third quarter of 2025, reporting a 30% increase in revenue to $1,756 million compared to the same period in 2024. The company saw strong growth across all regions and segments, particularly in Greater China and its Outdoor Performance and Technical Apparel segments. The company also raised its full-year revenue, margin, and EPS guidance, reflecting its strong performance and momentum in the sports and outdoor markets. This positive financial outlook suggests a solid positioning for Amer Sports in the premium sports market, benefiting stakeholders and enhancing long-term value creation.

The most recent analyst rating on (AS) stock is a Buy with a $50.00 price target. To see the full list of analyst forecasts on Amer Sports, Inc. stock, see the AS Stock Forecast page.

Amer Sports Announces Board Changes with New Appointment
Nov 6, 2025

On November 6, 2025, Amer Sports, Inc. announced the resignation of Ling Xiong from its Board of Directors, a decision not influenced by any disagreements with the company’s management or policies. Concurrently, the Board appointed Wei Lin as a new director and member of the Nominating and Corporate Governance Committee. Lin, who is currently the Vice President at Anta Sports Products Limited, brings extensive experience in governance frameworks and sustainability, which could enhance Amer Sports’ strategic direction.

The most recent analyst rating on (AS) stock is a Hold with a $33.00 price target. To see the full list of analyst forecasts on Amer Sports, Inc. stock, see the AS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 20, 2025