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Amer Sports, Inc. (AS)
NYSE:AS
US Market
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Amer Sports, Inc. (AS) AI Stock Analysis

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AS

Amer Sports, Inc.

(NYSE:AS)

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Neutral 69 (OpenAI - 4o)
Rating:69Neutral
Price Target:
$39.00
▲(13.11% Upside)
Amer Sports, Inc. demonstrates strong financial performance and positive earnings call sentiment, which are significant strengths. However, the technical analysis indicates bearish momentum, and the high P/E ratio suggests overvaluation, which are notable risks. The overall score reflects a balanced view of these factors.
Positive Factors
Revenue Growth
Strong revenue growth indicates successful market penetration and product demand, supporting long-term business expansion.
Cash Generation
Robust cash generation enhances financial flexibility, enabling strategic investments and debt management.
Brand Strength
Strong brand performance like Arc'teryx's growth reflects effective brand positioning and consumer loyalty.
Negative Factors
Leadership Transition
Leadership changes can disrupt strategic continuity and execution, impacting brand performance during transitions.
Regulatory Challenges
Regulatory scrutiny can lead to reputational damage and operational disruptions, affecting long-term market presence.
Inventory Management
High inventory levels can strain resources and indicate potential demand forecasting issues, impacting cash flow.

Amer Sports, Inc. (AS) vs. SPDR S&P 500 ETF (SPY)

Amer Sports, Inc. Business Overview & Revenue Model

Company DescriptionAmer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, China, and the Asia Pacific. The company operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories under the Arc'teryx and Peak Performance brands. The Outdoor Performance segment provides outdoor apparel, footwear, accessories, and winter sports equipment under the Salomon, Atomic, Armada, and ENVE brands. The Ball & Racquet Sports segment offers sports equipment, apparel, and accessories under the Wilson, DeMarini, Louisville Slugger, EvoShield, and ATEC brands. The company also provides climbing gears, hiking and running footwear, skiing and snowboarding gears, functional athletic apparel, and lifestyle footwear, as well as sporting equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports. It sells its products through its retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as its e-commerce websites, and retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
How the Company Makes MoneyAmer Sports generates revenue primarily through the sale of its diverse range of sporting goods, which includes equipment, apparel, and footwear. The company's revenue model is supported by multiple key streams: direct sales to consumers via retail channels, online sales through e-commerce platforms, and wholesale distribution to third-party retailers. Significant partnerships with sports organizations and athletes enhance brand visibility and credibility, driving sales. Seasonal demand, particularly in winter sports and summer outdoor activities, influences revenue cycles. Additionally, the company invests in marketing strategies that leverage sponsorships and endorsements to boost brand recognition and sales.

Amer Sports, Inc. Earnings Call Summary

Earnings Call Date:Aug 19, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 25, 2025
Earnings Call Sentiment Positive
Amer Sports demonstrated strong growth across key segments such as Outdoor Performance and Technical Apparel, with significant contributions from brands like Arc'teryx and Salomon. However, challenges in the Americas, the impact of tariffs, and leadership transitions at Wilson present some headwinds. Overall, the positive trends in sales and strategic positioning in key markets outweigh the challenges faced.
Q2-2025 Updates
Positive Updates
Strong Sales and Earnings Growth
Amer Sports reported a 23% increase in sales (22% excluding currency impact) and a 260 basis points expansion in adjusted operating margin, driven by strong performance across Outdoor Performance and Technical Apparel segments.
Arc'teryx Momentum and Store Expansion
Arc'teryx experienced continued momentum with a 15% omni-channel comp growth and opened 7 net new stores in Q2, including new locations in Milano, Stockholm, and Vancouver.
Salomon Footwear Acceleration
Salomon brand continued to accelerate globally, with a 28% omni-channel comp growth driven by strong demand for its sneaker and apparel lines, particularly in Greater China and APAC.
Wilson's Tennis 360 Success
Wilson's Tennis 360 initiative continued to resonate well with consumers, contributing to an 11% growth in the Ball & Racquet segment, despite ongoing transitions in leadership.
Negative Updates
Challenges in the Americas
Growth in the Americas decelerated to 6% due to normalizing growth in Ball & Racquet and a tougher comparison from wholesale shipment shifts.
Tariff Impact and Inventory Concerns
Higher tariffs than expected are anticipated to impact Ball & Racquet slightly more than anticipated. Inventory levels increased by 29% year-over-year, higher than the 23% sales growth.
Ball & Racquet Leadership Transition
Joe Dudy stepped down as President and CEO of Wilson, leading to a leadership transition during a critical growth period for the brand.
Company Guidance
During the Amer Sports second quarter fiscal 2025 earnings call, the company provided guidance for both the third quarter and the full fiscal year. For 2025, they raised their revenue growth expectation to 20-21% and adjusted their gross margin guidance to approximately 57.5%. The Technical Apparel segment is expected to grow 22-25%, Outdoor Performance 22-25%, and Ball & Racquet 7-9%. The adjusted operating margin guidance was increased to 11.8-12.2%. For the third quarter, Amer Sports anticipates a revenue growth of about 20% and an adjusted operating margin of 12-13%. Adjusted diluted earnings per share for the third quarter are forecasted to be $0.20 to $0.22. The company also remains confident in managing through tariff impacts, expecting negligible effects on the consolidated results due to strategic pricing power and low U.S. revenue exposure.

Amer Sports, Inc. Financial Statement Overview

Summary
Amer Sports, Inc. presents a strong financial position with significant revenue and profit growth, efficient operations, and sound financial management. The company's balance sheet is stable with low leverage and high equity, while its cash flow indicates strong cash generation and management. These factors position Amer Sports, Inc. well for future growth and financial health, although continued monitoring of net profitability improvements is advisable.
Income Statement
78
Positive
Amer Sports, Inc. shows strong growth in revenue, with a Revenue Growth Rate of 5.25% in TTM compared to the previous year. The Gross Profit Margin is robust at 56.26% TTM, indicating efficient production. However, the Net Profit Margin, though improved, remains modest at 3.71% TTM. The EBIT Margin and EBITDA Margin are healthy at 10.56% and 11.65% TTM, respectively, reflecting operational efficiency.
Balance Sheet
85
Very Positive
The Balance Sheet of Amer Sports, Inc. demonstrates stability with a Debt-to-Equity Ratio of 0.29 TTM, showcasing prudent leverage. Return on Equity is strong at 3.87% TTM, indicating efficient use of capital. The Equity Ratio of 61.18% TTM highlights a solid financial structure, with a significant portion of assets financed by equity.
Cash Flow
82
Very Positive
Amer Sports, Inc. exhibits a robust Free Cash Flow Growth Rate of 75.41%, indicating strong cash generation capabilities. The Operating Cash Flow to Net Income Ratio of 2.33 TTM demonstrates excellent cash conversion efficiency. The Free Cash Flow to Net Income Ratio stands at 1.19 TTM, suggesting effective cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.46B5.18B4.37B3.38B2.59B2.15B
Gross Profit3.07B2.87B2.28B1.68B1.27B1.01B
EBITDA784.40M653.80M521.10M414.66M381.60M342.70M
Net Income202.10M72.60M-208.60M-235.21M-204.99M-208.07M
Balance Sheet
Total Assets8.53B8.34B8.37B7.40B6.99B8.62B
Cash, Cash Equivalents and Short-Term Investments422.10M345.40M483.40M376.67M498.33M389.50M
Total Debt1.53B1.48B6.66B5.84B5.54B6.99B
Total Liabilities3.30B3.33B8.53B7.47B6.96B8.78B
Stockholders Equity5.22B5.00B-160.20M-69.24M33.42M-152.90M
Cash Flow
Free Cash Flow260.40M136.70M47.20M-201.15M143.06M167.64M
Operating Cash Flow471.90M424.70M199.00M-87.25M226.74M261.32M
Investing Cash Flow-270.20M-268.30M-154.80M-112.85M249.92M-93.60M
Financing Cash Flow-108.50M-266.00M35.00M77.17M-312.78M-145.00M

Amer Sports, Inc. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price34.48
Price Trends
50DMA
37.55
Negative
100DMA
36.91
Negative
200DMA
32.38
Positive
Market Momentum
MACD
-0.96
Positive
RSI
37.37
Neutral
STOCH
19.85
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AS, the sentiment is Negative. The current price of 34.48 is below the 20-day moving average (MA) of 36.38, below the 50-day MA of 37.55, and above the 200-day MA of 32.38, indicating a neutral trend. The MACD of -0.96 indicates Positive momentum. The RSI at 37.37 is Neutral, neither overbought nor oversold. The STOCH value of 19.85 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AS.

Amer Sports, Inc. Risk Analysis

Amer Sports, Inc. disclosed 70 risk factors in its most recent earnings report. Amer Sports, Inc. reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
Summary of Risk Factors Q4, 2024

Amer Sports, Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$4.50B20.530.03%1.20%3.83%28.57%
69
Neutral
$19.10B83.774.71%22.86%
69
Neutral
$2.79B16.4222.07%3.63%-2.60%
64
Neutral
$6.16B27.407.90%17.25%93.88%
56
Neutral
$3.49B-27.7328.74%-7.76%79.66%
51
Neutral
$1.74B-1.16-60.04%-2.35%-7104.57%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AS
Amer Sports, Inc.
34.48
18.53
116.18%
MODG
Topgolf Callaway Brands
9.47
-1.51
-13.75%
GOLF
Acushnet Holdings
76.78
13.84
21.99%
YETI
Yeti Holdings
34.41
-6.62
-16.13%
PTON
Peloton Interactive
8.56
3.88
82.91%
LTH
Life Time Group Holdings
27.99
3.57
14.62%

Amer Sports, Inc. Corporate Events

Amer Sports Raises Q3 2025 Guidance and Reaffirms Long-Term Growth Strategy
Sep 18, 2025

On September 18, 2025, Amer Sports, Inc. announced an increase in its financial guidance for the third quarter of 2025 and reiterated its long-term financial algorithm during an Investor Day event. The company expects strong third-quarter results driven by growth in its Salomon Softgoods and Arc’teryx segments. The updated guidance predicts year-over-year revenue growth in the high 20s percentage and an adjusted operating margin at or above the high end of the previous 12-13% range. This announcement underscores Amer Sports’ confidence in its premium sports and outdoor brands’ long-term growth potential.

Amer Sports Releases Interim Financial Results for First Half of 2025
Aug 20, 2025

On August 20, 2025, Amer Sports, Inc. released its unaudited interim consolidated financial statements for the first half of the year, highlighting its financial condition and operational results. This release provides insights into the company’s strategic positioning and market performance, reflecting its continued focus on expanding its global operations and managing foreign currency exposure. The financial results underscore Amer Sports’ commitment to maintaining its leadership in the sports industry, with a strong emphasis on innovation and market diversification.

Amer Sports Reports Strong Q2 2025 Results and Raises Full-Year Guidance
Aug 19, 2025

On August 19, 2025, Amer Sports, Inc. announced its financial results for the second quarter of 2025, reporting a 23% increase in revenue to $1,236 million, surpassing guidance for adjusted margins and EPS. The company raised its full-year revenue, margin, and EPS guidance, driven by strong performance in its Arc’teryx and Salomon brands, and growth in the Ball & Racquet segment led by Wilson Tennis 360. CEO James Zheng highlighted the company’s ability to manage macroeconomic challenges and maintain growth momentum. Additionally, Wilson CEO Joe Dudy will step down, with CFO Andrew Page appointed as interim CEO.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 23, 2025