tiprankstipranks
Harley-Davidson (HOG)
NYSE:HOG
US Market
HOG
Harley-Davidson
RESEARCH TOOLSreports
Want to see HOG full AI Analyst Report?

Harley-Davidson (HOG) Stock Forecast & Price Target

1,717 Followers
See the Price Targets and Ratings of:

HOG Analyst Ratings

Hold
10Ratings
Hold
3 Buy
5 Hold
2 Sell
Based on 10 analysts giving stock ratings to
Harley-Davidson
in the past 3 months
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers​ in the past 3 months

HOG Stock 12 Month Forecast

Average Price Target

$23.71
▲(0.95% Upside)
Based on 10 Wall Street analysts offering 12 month price targets for Harley-Davidson in the last 3 months. The average price target is $23.71 with a high forecast of $30.00 and a low forecast of $12.00. The average price target represents a 0.95% change from the last price of $23.49.
{"navigator":{"disabled":true},"exporting":{"enabled":false},"title":{"text":null},"chart":{"height":200,"style":{"fontFamily":"Roboto Flex, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol","fontWeight":"400","color":"#5d5d5e"},"spacingTop":30,"spacingRight":60,"events":null},"yAxis":{"labels":{"style":{"color":"inherit"},"distance":6,"x":-6,"y":-6,"zIndex":1,"map_label_formatter":{"11":"$11","16":"$16","21":"$21","26":"$26","31":"$31"}},"plotLines":[{"color":"rgba(0,0,0,0)","value":30,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":-10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-bottom flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#199ca5\">High </span>\n\n  <span style=\"color:#199ca5\">$30.00</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":23.714285714285715,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":0,"text":"<div  class=\"positionrelative hoverZ3 triangleleft flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#828080\">Average </span>\n\n  <span style=\"color:#828080\">$23.71</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":12,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-top flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#912767\">Low </span>\n\n  <span style=\"color:#912767\">$12.00</span>\n  </div></div>","useHTML":true}}],"tickPositions":[11,16,21,26,31],"lineColor":"#dddddd","gridLineWidth":1,"gridLineColor":"#dddddd","lineWidth":1,"title":{"text":""}},"plotOptions":{"series":{"states":{"inactive":{"opacity":1}}},"line":{"animation":{"duration":0},"dataLabels":{"allowOverlap":true},"borderWidth":1,"marker":{"enabled":true,"fillColor":"#FFFFFF","radius":3,"lineWidth":2,"symbol":"circle","lineColor":"#828080"}}},"xAxis":{"labels":{"style":{"color":"inherit"},"rotation":0,"map_label_formatter":{"3":"Aug<br/>2025","6":"Nov<br/>2025","9":"Feb<br/>2026","12":"May<br/>2026","25":"May<br/>2027"}},"tickPositions":[3,6,9,12,25],"plotLines":[{"color":"#dddddd","width":1,"value":12},{"color":"#dddddd","width":1,"value":12}],"lineWidth":0,"gridLineWidth":1,"gridLineColor":"#dddddd","tickLength":0},"legend":{"symbolRadius":0,"symbolPadding":4,"symbolHeight":14,"borderWidth":0,"symbolWidth":14,"align":"left","verticalAlign":"bottom","enabled":false},"tooltip":{"backgroundColor":"rgba(0,0,0,0)","useHTML":true,"borderWidth":0,"borderColor":"rgba(0,0,0,0)","padding":0,"shadow":null,"headerFormat":"","footerFormat":"","pointFormat":"<div class=\"flexccc lineHeight2 bgwhite shadow2 px3 py3 radiismall fonth10_semibold\">\n                <span class=\"colorgray-3 mb4\">{point.date:%b %d ,%Y}</span>\n                <span>Analyst Consensus</span>\n                {point.info}\n          </div>\n           </div>"},"credits":{"enabled":false},"accessibility":{"description":""},"responsive":{"rules":[{"chartOptions":{"chart":{"spacing":[0,0,0,0],"margin":[30,60,40,5]},"xAxis":{"tickPositions":[3,12,25.25]},"yAxis":{"labels":{"enabled":false}},"title":{"text":null},"subtitle":{"text":null}},"condition":{"maxWidth":500}}]},"series":[{"lineWidth":2,"dashStyle":"ShortDash","name":"High","type":"line","color":"#199ca5","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,24.48,24.904615384615386,25.32923076923077,25.753846153846155,26.178461538461537,26.603076923076923,27.02769230769231,27.45230769230769,27.876923076923077,28.301538461538463,28.726153846153846,29.15076923076923,29.575384615384614,{"y":30,"marker":{"fillColor":"#199ca5","lineColor":"#199ca5","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Average","type":"line","color":"#828080","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,24.48,24.4210989010989,24.3621978021978,24.303296703296702,24.244395604395606,24.185494505494507,24.126593406593408,24.067692307692308,24.00879120879121,23.94989010989011,23.890989010989014,23.832087912087914,23.773186813186815,{"y":23.714285714285715,"marker":{"fillColor":"#828080","lineColor":"#828080","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Low","type":"line","color":"#912767","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,24.48,23.52,22.56,21.6,20.64,19.68,18.72,17.759999999999998,16.8,15.84,14.879999999999999,13.92,12.959999999999999,{"y":12,"marker":{"fillColor":"#912767","lineColor":"#912767","enabled":true,"symbol":"circle"}}]},{"type":"line","data":[{"y":22.319,"date":1746057600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 6,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 8, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":23.101,"date":1748736000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 5,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 9, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":24.447,"date":1751328000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 4,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 8, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":23.471,"date":1754006400000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 3,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 5, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":28.42,"date":1756684800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 3,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 3, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":27.692,"date":1759276800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 2,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 1, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 1</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":26.485,"date":1761955200000,"info":" <span style=\"color:#828080\" class=\"mb3 mt2 fonth8_semibold\"> Hold</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 3,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 3, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 3</span>\n      ","marker":{"lineColor":"#828080","enabled":true,"symbol":"circle"}},{"y":23.736,"date":1764547200000,"info":" <span style=\"color:#828080\" class=\"mb3 mt2 fonth8_semibold\"> Hold</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 3,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 3, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 3</span>\n      ","marker":{"lineColor":"#828080","enabled":true,"symbol":"circle"}},{"y":20.276,"date":1767225600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 4,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 4, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 3</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":19.356,"date":1769904000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 3,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 4, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 2</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":17.77,"date":1772323200000,"info":" <span style=\"color:#828080\" class=\"mb3 mt2 fonth8_semibold\"> Hold</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 3,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 5, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 3</span>\n      ","marker":{"lineColor":"#828080","enabled":true,"symbol":"circle"}},{"y":20.33,"date":1775001600000,"info":" <span style=\"color:#828080\" class=\"mb3 mt2 fonth8_semibold\"> Hold</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 2,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 4, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 2</span>\n      ","marker":{"lineColor":"#828080","enabled":true,"symbol":"circle"}},{"y":24.48,"date":1777593600000,"info":" <span style=\"color:#912767\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Sell</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 2,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 8, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 3</span>\n      ","marker":{"fillColor":"black","lineColor":"black","enabled":true,"symbol":"circle"}},null,null,null,null,null,null,null,null,null,null,null,null],"color":"#0666a7"}]}
Highest Price Target$30.00Average Price Target$23.71Lowest Price Target$12.00
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts​

Detailed List of Analyst Forecasts​
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
UBS Analyst forecast on HOG
Robin M. Farley
UBS
UBS
$19→$26
Hold
10.69%
Upside
Assigned
05/11/26
Harley-Davidson price target raised to $26 from $19 at UBSHarley-Davidson price target raised to $26 from $19 at UBS
Citi Analyst forecast on HOG
James Hardiman
Citi
Citi
$23→$26
Hold
10.69%
Upside
Reiterated
05/07/26
Harley-Davidson price target raised to $26 from $23 at CitiHarley-Davidson price target raised to $26 from $23 at Citi
Bank of America Securities Analyst forecast on HOG
Andrew Didora
Bank of America Securities
Bank of America Securities
―
Buy
―
Reiterated
05/07/26
Analysts Conflicted on These Consumer Cyclical Names: Harley-Davidson (NYSE: HOG), DoorDash (NASDAQ: DASH) and Adient (NYSE: ADNT)
Raymond James Analyst forecast on HOG
Unknown Analyst
Raymond James
Not Ranked
Raymond James
―
Hold
―
Reiterated
05/06/26
Harley-Davidson (HOG) Receives a Hold from Raymond James
Wells Fargo Analyst forecast on HOG
Anthony Bonadio
Wells Fargo
Wells Fargo
$15→$19
Sell
-19.11%
Downside
Reiterated
05/06/26
Analysts Conflicted on These Consumer Cyclical Names: Ball (NYSE: BALL), BJ's Restaurants (NASDAQ: BJRI) and Harley-Davidson (NYSE: HOG)
BMO Capital Analyst forecast on HOG
Tristan M. Thomas-Martin
BMO Capital
BMO Capital
$24→$30
Buy
27.71%
Upside
Reiterated
05/06/26
Harley-Davidson Wins Buy Rating as ‘Back to the Bricks’ Strategy and Dealer Upside Drive Raised Price Target from $24 to $30
Robert W. Baird Analyst forecast on HOG
Craig Kennison
Robert W. Baird
Robert W. Baird
$24→$28
Hold
19.20%
Upside
Reiterated
05/06/26
Harley-Davidson price target raised to $28 from $24 at BairdHarley-Davidson price target raised to $28 from $24 at Baird
KeyBanc Analyst forecast on HOG
Noah Zatzkin
KeyBanc
KeyBanc
―
Hold
―
Reiterated
05/06/26
Analysts Conflicted on These Consumer Cyclical Names: Group 1 Automotive (NYSE: GPI) and Harley-Davidson (NYSE: HOG)
Morgan Stanley Analyst forecast on HOG
Stephen Grambling
Morgan Stanley
Morgan Stanley
$18→$12
Sell
-48.91%
Downside
Reiterated
05/05/26
Analysts Are Bearish on These Consumer Cyclical Stocks: Harley-Davidson (HOG), Bright Horizons (BFAM)
D.A. Davidson Analyst forecast on HOG
Griffin Bryan
D.A. Davidson
D.A. Davidson
$30→$25
Buy
6.43%
Upside
Reiterated
02/12/26
Analysts Offer Insights on Consumer Cyclical Companies: Leggett & Platt (NYSE: LEG) and Harley-Davidson (NYSE: HOG)
Analyst Type
Any
Any
Human Analysts
Ranks
Any
Any
Analyst Rating
Any
Any
Upside/ Downside
Any
Any
Action
Any
Any
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
UBS Analyst forecast on HOG
Robin M. Farley
UBS
UBS
$19→$26
Hold
10.69%
Upside
Assigned
05/11/26
Harley-Davidson price target raised to $26 from $19 at UBSHarley-Davidson price target raised to $26 from $19 at UBS
Citi Analyst forecast on HOG
James Hardiman
Citi
Citi
$23→$26
Hold
10.69%
Upside
Reiterated
05/07/26
Harley-Davidson price target raised to $26 from $23 at CitiHarley-Davidson price target raised to $26 from $23 at Citi
Bank of America Securities Analyst forecast on HOG
Andrew Didora
Bank of America Securities
Bank of America Securities
―
Buy
―
Reiterated
05/07/26
Analysts Conflicted on These Consumer Cyclical Names: Harley-Davidson (NYSE: HOG), DoorDash (NASDAQ: DASH) and Adient (NYSE: ADNT)
Raymond James Analyst forecast on HOG
Unknown Analyst
Raymond James
Not Ranked
Raymond James
―
Hold
―
Reiterated
05/06/26
Harley-Davidson (HOG) Receives a Hold from Raymond James
Wells Fargo Analyst forecast on HOG
Anthony Bonadio
Wells Fargo
Wells Fargo
$15→$19
Sell
-19.11%
Downside
Reiterated
05/06/26
Analysts Conflicted on These Consumer Cyclical Names: Ball (NYSE: BALL), BJ's Restaurants (NASDAQ: BJRI) and Harley-Davidson (NYSE: HOG)
BMO Capital Analyst forecast on HOG
Tristan M. Thomas-Martin
BMO Capital
BMO Capital
$24→$30
Buy
27.71%
Upside
Reiterated
05/06/26
Harley-Davidson Wins Buy Rating as ‘Back to the Bricks’ Strategy and Dealer Upside Drive Raised Price Target from $24 to $30
Robert W. Baird Analyst forecast on HOG
Craig Kennison
Robert W. Baird
Robert W. Baird
$24→$28
Hold
19.20%
Upside
Reiterated
05/06/26
Harley-Davidson price target raised to $28 from $24 at BairdHarley-Davidson price target raised to $28 from $24 at Baird
KeyBanc Analyst forecast on HOG
Noah Zatzkin
KeyBanc
KeyBanc
―
Hold
―
Reiterated
05/06/26
Analysts Conflicted on These Consumer Cyclical Names: Group 1 Automotive (NYSE: GPI) and Harley-Davidson (NYSE: HOG)
Morgan Stanley Analyst forecast on HOG
Stephen Grambling
Morgan Stanley
Morgan Stanley
$18→$12
Sell
-48.91%
Downside
Reiterated
05/05/26
Analysts Are Bearish on These Consumer Cyclical Stocks: Harley-Davidson (HOG), Bright Horizons (BFAM)
D.A. Davidson Analyst forecast on HOG
Griffin Bryan
D.A. Davidson
D.A. Davidson
$30→$25
Buy
6.43%
Upside
Reiterated
02/12/26
Analysts Offer Insights on Consumer Cyclical Companies: Leggett & Platt (NYSE: LEG) and Harley-Davidson (NYSE: HOG)
Stocks with the Highest Top Analyst Consensus in the Consumer Cyclical Sector
xxx
xxx
xxx
xxx
xxx
Find stocks in the Consumer Cyclical sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Harley-Davidson

3 Months
xxx
Success Rate
8/12 ratings generated profit
67%
Average Return
+2.45%
Copying xxxxxxxxxxxxxxxxxx
 trades and holding each position for 3 Months would result in 66.67% of your transactions generating a profit, with an average return of +2.45% per trade.
1 Year
Griffin BryanD.A. Davidson
Success Rate
4/5 ratings generated profit
80%
Average Return
+5.98%
Copying Griffin Bryan's trades and holding each position for 1 Year would result in 80.00% of your transactions generating a profit, with an average return of +5.98% per trade.
2 Years
xxx
Success Rate
4/5 ratings generated profit
80%
Average Return
+10.04%
Copying xxxxxxxxxxxxxxxxxx
 trades and holding each position for 2 Years would result in 80.00% of your transactions generating a profit, with an average return of +10.04% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

HOG Analyst Recommendation Trends

Rating
Jan 26
Feb 26
Mar 26
Apr 26
May 26
Strong Buy
0
0
0
0
0
Buy
4
3
3
2
2
Hold
4
4
5
4
8
Sell
3
2
3
2
2
Strong Sell
0
0
0
0
1
total
11
9
11
8
13
In the current month, HOG has received 2 Buy Ratings, 8 Hold Ratings, and 3 Sell Ratings. HOG average Analyst price target in the past 3 months is 23.71.
Each month's total comprises the sum of three months' worth of ratings.

HOG Financial Forecast

HOG Earnings Forecast

Next quarter’s earnings estimate for HOG is $0.66 with a range of $0.36 to $1.02. The previous quarter’s EPS was $0.22. HOG beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.76% of the time in the same period. In the last calendar year HOG has Performed in-line its overall industry.
Next quarter’s earnings estimate for HOG is $0.66 with a range of $0.36 to $1.02. The previous quarter’s EPS was $0.22. HOG beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.76% of the time in the same period. In the last calendar year HOG has Performed in-line its overall industry.

HOG Sales Forecast

Next quarter’s sales forecast for HOG is $1.16B with a range of $1.09B to $1.25B. The previous quarter’s sales results were $1.17B. HOG beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 58.25% of the time in the same period. In the last calendar year HOG has Performed in-line its overall industry.
Next quarter’s sales forecast for HOG is $1.16B with a range of $1.09B to $1.25B. The previous quarter’s sales results were $1.17B. HOG beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 58.25% of the time in the same period. In the last calendar year HOG has Performed in-line its overall industry.

HOG Stock Forecast FAQ

What is HOG’s average 12-month price target, according to analysts?
Based on analyst ratings, Harley-Davidson’s 12-month average price target is 23.71.
    What is HOG’s upside potential, based on the analysts’ average price target?
    Harley-Davidson has 0.95% upside potential, based on the analysts’ average price target.
      Can I see which stocks the top-ranking analysts are rating?
      Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
        How can I follow the stock ratings of top Wall Street analysts?
        Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
          Is HOG a Buy, Sell or Hold?
          Harley-Davidson has a consensus rating of Hold which is based on 3 buy ratings, 5 hold ratings and 2 sell ratings.
            What is Harley-Davidson’s price target?
            The average price target for Harley-Davidson is 23.71. This is based on 10 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
            The highest analyst price target is $30.00 ,the lowest forecast is $12.00. The average price target represents 0.95% Increase from the current price of $23.49.
              What do analysts say about Harley-Davidson?
              Harley-Davidson’s analyst rating consensus is a Hold. This is based on the ratings of 10 Wall Streets Analysts.
                How can I buy shares of HOG?
                Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.