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XPEL Inc (XPEL)
NASDAQ:XPEL
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XPEL (XPEL) AI Stock Analysis

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XPEL

XPEL

(NASDAQ:XPEL)

Rating:76Outperform
Price Target:
$39.00
▲(11.68% Upside)
XPEL's strong financial performance and positive earnings call are the most significant factors driving the score. Technical analysis presents some caution, while valuation is fair. The company's strategic focus and market positioning support a positive outlook.

XPEL (XPEL) vs. SPDR S&P 500 ETF (SPY)

XPEL Business Overview & Revenue Model

Company DescriptionXPEL, Inc. manufactures, sells, distributes, and installs after-market automotive products. The company offers automotive surface and paint protection films, headlight protection, and automotive and architectural window films, as well as proprietary software. It also provides merchandise and apparel; ceramic coatings; and tools and accessories, which includes squeegees and microfiber towels, application fluids, plotter cutters, knives, and other products. In addition, the company offers paint protection kits, car wash products, after-care products, and installation tools through its website. It sells its products to independent installers and new car dealerships, third-party distributors, and company-owned installation centers, as well as through franchisees and online sales channels. The company serves in the United States, China, Canada, Continental Europe, the United Kingdom, Asia Pacific, Latin America, the Middle East/Africa, and internationally. XPEL, Inc. was founded in 1997 and is headquartered in San Antonio, Texas.
How the Company Makes MoneyXPEL generates revenue primarily through the sale of its protective film products and related services. The company's key revenue streams include direct sales to automotive dealerships, service centers, and aftermarket suppliers, as well as sales through a network of distributors. XPEL also earns income from providing installation training and support services to its partners. Significant partnerships with automotive manufacturers and dealerships enhance the company's market reach and contribute to its earnings. Additionally, XPEL's expanding product line into residential and commercial sectors provides new revenue opportunities.

XPEL Key Performance Indicators (KPIs)

Any
Any
Product Revenue by Type
Product Revenue by Type
Analyzes revenue from different product lines, providing insight into which products drive growth and which may need strategic adjustments.
Chart InsightsXPEL's Paint Protection Film revenue shows steady growth with occasional dips, while Window Film revenue has surged, driven by new windshield protection products. The latest earnings call highlights a 28.1% growth in the window film line, reflecting strategic success. Despite challenges in Canada and China, strong U.S. and Middle East performance, along with a $50 million share repurchase plan, indicate confidence in future growth. The focus on cost management and strategic investments suggests resilience amid market uncertainties.
Data provided by:Main Street Data

XPEL Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: 6.63%|
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Positive
The earnings call presented a mix of positive revenue growth and strategic positioning, particularly in the U.S. and key international markets. However, some challenges remain in Latin America and with increasing SG&A expenses. Overall, the company's performance in a volatile market environment is commendable.
Q2-2025 Updates
Positive Updates
Record Revenue Growth
Revenue grew 13.5% to $124.7 million, exceeding expectations. The U.S. region grew 8.4% to $70.4 million, marking a record for the quarter.
Strong Performance in Key Regions
Canada region revenue grew 7.4%, and China revenue came in at $7.7 million. Strong performance was also noted in Europe, India, and the Middle East.
Gross Margin Stability
Gross margin for the quarter was 42.9%, up 6 basis points sequentially.
Cash Flow and M&A Readiness
Generated just under $28 million in operating cash flow and ended the quarter with approximately $50 million net cash on the balance sheet, positioning well for M&A opportunities.
Growth in Window Film Product Line
Total window film product line grew 27%, driven by automotive window tint which grew 22.5%.
Negative Updates
Revenue Challenges in Latin America
Revenue decline quarter-over-quarter due to inconsistent revenue timing in large distributor markets in South America.
Increase in SG&A Expenses
SG&A expenses grew 19.3% to $34.2 million, attributed to overhead from distributor acquisitions and $1.6 million in one-time costs.
Volatility in U.S. Car Market
U.S. car market experienced volatility with tariff anxiety and mixed SAAR impacts, though this was not overwhelmingly negative.
Company Guidance
In the second quarter of 2025, XPEL, Inc. reported record revenue growth of 13.5%, reaching $124.7 million. The U.S. market saw an 8.4% increase, generating $70.4 million, while Canada experienced a 7.4% growth. China contributed $7.7 million, and other regions like Europe, India, and the Middle East also performed well, except for a decline in Latin America. The company's gross margin was 42.9%, and they generated nearly $28 million in operating cash flow, ending the quarter with $50 million in net cash. XPEL's EBITDA grew 14.7% to $25 million, or 20% of revenue, after adjusting for $1.6 million in one-time SG&A costs. Looking ahead, Q3 revenue is expected to be between $117 million and $119 million. The company is advancing multiple M&A opportunities and remains focused on expanding its personalization platform and launching new products like colored paint protection films.

XPEL Financial Statement Overview

Summary
XPEL exhibits strong financial health with consistent revenue growth, robust profitability, and a stable balance sheet. While operational margins show slight pressure, the company's low leverage and effective cash flow management position it well for future growth.
Income Statement
85
Very Positive
XPEL has demonstrated consistent revenue growth with a TTM growth rate of 3.41% and strong historical growth. The gross profit margin remains robust at 42.24% TTM, indicating effective cost management. However, there is a slight decline in EBIT and EBITDA margins over the TTM, suggesting potential pressure on operational efficiency.
Balance Sheet
80
Positive
The company maintains a healthy balance sheet with a low debt-to-equity ratio of 0.09 TTM, reflecting prudent financial leverage. Return on equity is strong at 21.51% TTM, showcasing effective use of shareholder funds. The equity ratio is solid, indicating a stable financial position.
Cash Flow
78
Positive
XPEL's cash flow performance is commendable with a free cash flow growth rate of 4.66% TTM. The operating cash flow to net income ratio is healthy at 1.35 TTM, indicating efficient cash generation. However, the free cash flow to net income ratio suggests a slight decrease in cash conversion efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue448.90M420.40M396.29M323.99M259.26M158.92M
Gross Profit189.03M177.36M162.41M127.51M92.68M54.03M
EBITDA73.79M69.47M76.87M61.77M40.12M23.37M
Net Income48.67M45.49M52.80M41.38M31.57M18.28M
Balance Sheet
Total Assets318.07M285.61M252.04M193.36M161.01M83.84M
Cash, Cash Equivalents and Short-Term Investments49.59M22.09M11.61M8.06M9.64M29.03M
Total Debt21.76M21.08M36.06M42.08M38.26M12.12M
Total Liabilities62.41M60.15M72.05M68.64M76.55M30.46M
Stockholders Equity255.66M225.46M179.99M124.72M84.46M53.38M
Cash Flow
Free Cash Flow53.01M41.11M29.74M2.50M10.58M16.31M
Operating Cash Flow57.00M47.82M37.38M12.06M18.27M18.47M
Investing Cash Flow-10.71M-18.40M-26.35M-14.16M-56.81M-4.66M
Financing Cash Flow-11.39M-19.25M-7.26M602.00K19.24M3.51M

XPEL Technical Analysis

Technical Analysis Sentiment
Positive
Last Price34.92
Price Trends
50DMA
35.86
Negative
100DMA
33.52
Positive
200DMA
37.12
Negative
Market Momentum
MACD
-0.67
Negative
RSI
51.23
Neutral
STOCH
50.76
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For XPEL, the sentiment is Positive. The current price of 34.92 is above the 20-day moving average (MA) of 34.28, below the 50-day MA of 35.86, and below the 200-day MA of 37.12, indicating a neutral trend. The MACD of -0.67 indicates Negative momentum. The RSI at 51.23 is Neutral, neither overbought nor oversold. The STOCH value of 50.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for XPEL.

XPEL Risk Analysis

XPEL disclosed 52 risk factors in its most recent earnings report. XPEL reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

XPEL Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$954.99M19.8521.27%9.96%2.74%
75
Outperform
$666.57M10.4025.41%3.83%1.47%131.61%
73
Outperform
$1.00B33.034.72%-0.78%-51.80%
72
Outperform
$804.75M12.419.90%3.29%13.53%-4.76%
68
Neutral
$1.92B805.10-11.85%-3.00%-447.89%
67
Neutral
¥265.09B13.266.53%2.53%5.21%-14.31%
51
Neutral
$1.22B128.36-23.41%1.26%-435.73%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
XPEL
XPEL
34.92
-11.97
-25.53%
PLOW
Douglas Dynamics
30.77
4.44
16.86%
SMP
Standard Motor Products
36.50
7.66
26.56%
FOXF
Fox Factory Holding
30.10
-10.21
-25.33%
THRM
Gentherm
33.10
-16.11
-32.74%
ADNT
Adient
22.74
1.46
6.86%

XPEL Corporate Events

Executive/Board ChangesShareholder MeetingsBusiness Operations and Strategy
XPEL Holds Annual Stockholders Meeting on June 4, 2025
Positive
Jun 9, 2025

On June 4, 2025, XPEL, Inc. held its annual stockholders meeting, where key decisions were made. The meeting included the election of five board directors, the ratification of Deloitte & Touche, LLP as the accounting firm, approval of executive compensation, and the adoption of the 2025 Employee Stock Purchase Plan, reflecting strong shareholder support and strategic alignment for the company’s future operations.

The most recent analyst rating on (XPEL) stock is a Buy with a $52.00 price target. To see the full list of analyst forecasts on XPEL stock, see the XPEL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 07, 2025