XCel Brands (XELB) AI Stock Analysis

• Market Cap: $6.10M
• Dividend Yield: N/A
• Average Volume (3M): 1.61M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.36
• Revenue Growth: -46.66%
• EPS Growth: 24.23%
• Country: US
• Employees: 34
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): -0.34
• Shares Outstanding: 4,806,776
• 10 Day Avg. Volume: 289,202
• 30 Day Avg. Volume: 1,611,310
• PEG Ratio: >-0.01
• Price to Book (P/B): 0.39
• Price to Sales (P/S): 1.42
• P/FCF Ratio: -2.43
• Enterprise Value/Market Cap: 3.24
• Enterprise Value/Revenue: 3.97
• Enterprise Value/Gross Profit: 3.97
• Enterprise Value/Ebitda: -1.21
• 1Y Price Target: $7.00
• Price Target Upside: 451.18% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 47 Neutral
• Price Target: $1.00 ▼(-21.26% Downside)

XCel Brands' overall stock score reflects significant financial challenges, including declining revenues and cash flow issues, which are the most impactful factors. While there are some positive developments, such as strategic initiatives and recent financing, these are not enough to offset the financial concerns. Technical indicators and valuation metrics also suggest caution.

Positive Factors

Strategic Brand Expansion

The launch of new influencer-led brands can drive significant revenue growth by tapping into large social media followings, enhancing brand visibility and consumer engagement.

Cost Reduction Initiatives

Successful cost reduction initiatives improve profitability and cash flow, providing financial flexibility for strategic investments and debt reduction.

PIPE Financing for Liquidity

The PIPE financing boosts liquidity, supporting working capital needs and strategic initiatives, which can stabilize operations and foster long-term growth.

Negative Factors

Declining Revenue

Significant revenue decline indicates challenges in market demand and competitive positioning, impacting the company's ability to sustain operations and growth.

Rising Debt Levels

Higher debt levels increase financial risk, limit strategic flexibility, and may lead to higher interest expenses, impacting long-term financial health.

Negative Cash Flow

Negative cash flow indicates operational inefficiencies and reliance on external financing, which can hinder sustainable growth and investment capacity.

XCel Brands Business Overview & Revenue Model

Company Description

Xcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company designs, produces, markets, wholesales, and sells branded apparel, footwear, accessories, jewelry, home goods, and other consumer products; and acquires consumer lifestyle brands, including the Isaac Mizrahi, the LOGO by Lori Goldstein, the Judith Ripka, the Halston Brand, the C Wonder, and other brands, as well as manages the Longaberger brand. It licenses its brands to third parties; and designs, produces, markets, and distributes through an omni-channel retail sales strategy, which include distribution through interactive television, digital live-stream shopping, brick-and-mortar retail, wholesale, and e-commerce channels. The company also offers live streaming, social media and other marketing, and public relations support for its brands. In addition, it markets the Mizrahi brand through www.isaacmizrahi.com; the Halston brand through www.halston.com; the Judith Ripka fine jewelry brand through www.judithripka.com; the C Wonder brand through www.cwonder.com; the Logo Lori Goldstein brand through www.lorigoldstein.com; and the Longaberger brand through www.longaberger.com. The company was founded in 2011 and is headquartered in New York, New York.

How the Company Makes Money

XCel Brands generates revenue primarily through the sale of its branded products across multiple distribution channels. Key revenue streams include wholesale distribution to retail partners, direct-to-consumer sales via e-commerce platforms, and licensing agreements that allow other companies to produce and sell products under XCel's brand names. The company may also earn royalties from licensing agreements, providing a steady income stream. Significant partnerships with major retailers enhance visibility and distribution, contributing to higher sales volumes and overall profitability.

XCel Brands Financial Statement Overview

Summary

XCel Brands faces significant financial challenges with declining revenues, persistent losses, and cash flow issues. The balance sheet reflects increased leverage and reduced equity, posing risks to financial stability. The company needs to address these issues to improve its financial health and sustainability.

Income Statement

XCel Brands has experienced a significant decline in revenue over the past few years, with a notable drop from $41.7M in 2019 to $8.3M in 2024. The company has been operating at a loss, with negative net income and EBIT margins. Gross profit margin remains relatively high, indicating some cost control, but overall profitability is severely lacking.

Balance Sheet

The company's balance sheet shows a concerning trend with declining stockholders' equity and increasing debt levels. The debt-to-equity ratio has worsened, indicating higher leverage. The equity ratio has decreased, reflecting reduced financial stability. These factors suggest potential risks in financial health.

Cash Flow

XCel Brands has consistently reported negative operating and free cash flows, indicating challenges in generating cash from operations. The free cash flow to net income ratio is negative, highlighting cash flow issues. Financing activities have been a source of cash, but this is not sustainable long-term.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	4.98M	8.26M	17.75M	25.78M	37.93M	29.45M
Gross Profit	4.98M	7.81M	10.84M	17.80M	27.27M	23.99M
EBITDA	-16.32M	-16.75M	-13.69M	2.68M	-7.24M	-10.91M
Net Income	-21.77M	-22.39M	-21.05M	-5.36M	-13.03M	-13.09M
Balance Sheet
Total Assets	40.46M	53.76M	71.66M	88.94M	125.78M	123.05M
Cash, Cash Equivalents and Short-Term Investments	1.49M	1.25M	3.00M	4.61M	4.48M	4.96M
Total Debt	9.27M	13.38M	10.00M	7.21M	44.95M	37.78M
Total Liabilities	15.88M	25.36M	23.49M	18.80M	50.84M	36.80M
Stockholders Equity	18.70M	30.42M	50.03M	70.81M	74.28M	85.75M
Cash Flow
Free Cash Flow	-6.62M	-4.83M	-6.64M	-14.45M	-7.69M	2.44M
Operating Cash Flow	-6.61M	-4.72M	-6.54M	-14.18M	-6.56M	3.19M
Investing Cash Flow	-10.00K	-112.00K	209.00K	44.52M	-4.79M	-702.00K
Financing Cash Flow	8.87M	3.82M	4.73M	-30.95M	10.51M	-2.17M

XCel Brands Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.27
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For XELB, the sentiment is Positive. The current price of 1.27 is above the 20-day moving average (MA) of 1.18, above the 50-day MA of 1.08, and below the 200-day MA of 1.73, indicating a neutral trend. The MACD of 0.01 indicates Positive momentum. The RSI at 56.97 is Neutral, neither overbought nor oversold. The STOCH value of 42.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for XELB.

XCel Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
JL	63 Neutral	$23.92M	71.70	17.80%	―	30.48%	30.06%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
NCI	61 Neutral	$5.04M	4.52	16.17%	―	―	―
JRSH	56 Neutral	$39.37M	65.40	0.99%	6.75%	12.25%	―
VNCE	54 Neutral	$47.76M	-2.42	-33.24%	―	2.58%	-502.04%
XELB	47 Neutral	$6.10M	-0.16	-78.27%	―	-46.66%	24.23%
CULP	41 Neutral	$44.07M	-4.08	-18.32%	―	-7.76%	49.20%

XCel Brands Corporate Events

XCel Brands Secures New PIPE Financing to Boost Liquidity

On December 17, 2025, Xcel Brands entered into a securities purchase agreement for a $2.05 million private investment in public equity, with the private placement closing on December 18, 2025 and involving the sale of common stock or pre-funded warrants and warrants to institutional and accredited investors, including a $100,000 participation by Chairman and CEO Robert W. D’Loren. The transaction, arranged by Wellington Shields & Co. LLC as sole placement agent, is expected to yield approximately $1.75 million in net proceeds that Xcel plans to deploy for working capital and general corporate purposes, and includes resale-registration commitments for the new securities and a 60-day restriction on additional equity issuance, underscoring the company’s effort to bolster liquidity while managing dilution and providing investors with a structured path to eventual resale.

The most recent analyst rating on (XELB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on XCel Brands stock, see the XELB Stock Forecast page.

XCel Brands Approves Equity Plan Amendment at Annual Meeting

At XCel Brands‘ Annual Meeting of Stockholders on December 3, 2025, the stockholders voted to elect five directors, approve an amendment to the 2021 Equity Incentive Plan increasing authorized shares from 400,000 to 1,150,000, and ratify Wolf & Company, PC as the independent registered public accounting firm for the fiscal year ending December 31, 2025. The approval of the amended equity plan led to the granting of restricted shares and stock options to directors and executives, potentially enhancing their alignment with shareholder interests and impacting the company’s incentive structure.

The most recent analyst rating on (XELB) stock is a Sell with a $1.00 price target. To see the full list of analyst forecasts on XCel Brands stock, see the XELB Stock Forecast page.

XCel Brands Updates Loan and Security Agreement

On October 7, 2025, Xcel Brands, Inc. entered into a Third Amendment and Consent to Loan and Security Agreement with various parties, including FEAC Agent, LLC, as administrative and collateral agent. The amendment involved the consent to transfer and release of liens on equity interests of IM Topco, LLC, a reduction of the liquid asset covenant requirement to $1,000,000, and a prepayment of $250,000, with $140,000 sourced from a blocked account.

The most recent analyst rating on (XELB) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on XCel Brands stock, see the XELB Stock Forecast page.