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XCel Brands Inc (XELB)
:XELB
US Market
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XCel Brands (XELB) AI Stock Analysis

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XELB

XCel Brands

(NASDAQ:XELB)

Rating:39Underperform
Price Target:
$1.00
▼(-23.66% Downside)
XCel Brands' overall stock score is primarily impacted by its poor financial performance, with significant revenue declines, persistent losses, and cash flow issues. Technical analysis also indicates a bearish trend, further weighing down the score. Valuation metrics are unfavorable due to negative earnings and lack of dividends. Despite some positive developments in the earnings call, the overall outlook remains negative.

XCel Brands (XELB) vs. SPDR S&P 500 ETF (SPY)

XCel Brands Business Overview & Revenue Model

Company DescriptionXcel Brands, Inc., together with its subsidiaries, operates as a media and consumer products company in the United States. The company designs, produces, markets, wholesales, and sells branded apparel, footwear, accessories, jewelry, home goods, and other consumer products; and acquires consumer lifestyle brands, including the Isaac Mizrahi, the LOGO by Lori Goldstein, the Judith Ripka, the Halston Brand, the C Wonder, and other brands, as well as manages the Longaberger brand. It licenses its brands to third parties; and designs, produces, markets, and distributes through an omni-channel retail sales strategy, which include distribution through interactive television, digital live-stream shopping, brick-and-mortar retail, wholesale, and e-commerce channels. The company also offers live streaming, social media and other marketing, and public relations support for its brands. In addition, it markets the Mizrahi brand through www.isaacmizrahi.com; the Halston brand through www.halston.com; the Judith Ripka fine jewelry brand through www.judithripka.com; the C Wonder brand through www.cwonder.com; the Logo Lori Goldstein brand through www.lorigoldstein.com; and the Longaberger brand through www.longaberger.com. The company was founded in 2011 and is headquartered in New York, New York.
How the Company Makes MoneyXCel Brands generates revenue through a multifaceted business model that includes brand licensing, product sales, and e-commerce initiatives. The primary revenue stream comes from licensing agreements with retailers who sell XCel's branded products. This involves receiving royalties based on sales of the products, which allows the company to benefit from the retail sales without the overhead of manufacturing. Additionally, XCel Brands engages in direct-to-consumer sales through its e-commerce platforms, further enhancing its revenue. Strategic partnerships with major retailers and collaborations with designers also contribute to its earnings, as these relationships expand the distribution of XCel's products and enhance brand visibility in the marketplace.

XCel Brands Earnings Call Summary

Earnings Call Date:Aug 14, 2025
(Q2-2025)
|
% Change Since: 18.02%|
Next Earnings Date:Nov 17, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook. There were significant positive developments such as the successful equity offering, growth in social media reach, and introduction of new influencer brands. However, these were counterbalanced by substantial revenue decline, increased expenses, and a net loss, leading to an overall neutral sentiment.
Q2-2025 Updates
Positive Updates
Successful Equity Offering
Closed on a combined public equity offering and management-led private placement equity transaction for combined gross proceeds of approximately $2.6 million, which strengthened the balance sheet and increased liquidity.
Strong Growth in Social Media Reach
Social media reach across the brand portfolio has grown from 5 million followers at the start of the year to 43 million to date, indicating strong growth in brand influence.
Introduction of New Influencer Brands
Announced new creator influencer brands with Cesar Millan, Gemma Stafford, Jenny Martinez, and Coco Rocha in Q2 2025, diversifying the brand portfolio into new categories and retail distribution channels.
Improvement in Adjusted EBITDA
Adjusted EBITDA for the current quarter was a negative $300,000, showing a $250,000 or 45% year-over-year improvement when adjusted for the Lori Goldstein brand's previous contribution.
Negative Updates
Significant Revenue Decline
Total revenues were $1.3 million for the current quarter compared with $3 million in the second quarter of last year, primarily due to the sale of the Lori Goldstein brand.
Increased Interest and Finance Expenses
Interest and finance expenses were $2.3 million for the current quarter compared with $0.1 million in the second quarter of last year, driven by a $1.9 million loss on the early extinguishment of debt.
Net Loss for the Quarter
Net loss for the current quarter was approximately $4 million, or minus $1.66 per share, compared with net income of $0.2 million, or positive $0.08 per share in the prior year quarter.
Company Guidance
In the second quarter of 2025, Xcel Brands provided guidance that highlighted various strategic initiatives and financial metrics. The company successfully closed a public equity offering and a private placement, raising approximately $2.6 million in gross proceeds, which strengthened its balance sheet and provided working capital for upcoming influencer brand launches. Xcel's social media reach expanded significantly, growing from 5 million to 43 million followers. The company introduced new creator influencer brands, including partnerships with Cesar Millan, Gemma Stafford, Jenny Martinez, and Coco Rocha, diversifying its brand portfolio into new categories and retail channels. Despite a revenue decline to $1.3 million from $3 million in the prior year due to the sale of the Lori Goldstein brand, the adjusted EBITDA improved by 45% year-over-year when excluding the Goldstein contribution. The company maintained a cautious outlook for the second half of 2025, citing potential tariff impacts on partners like QVC and HSN. Net loss for the quarter was approximately $4 million, equating to minus $1.66 per share. Adjusted non-GAAP metrics showed a loss of $0.9 million, or minus $0.36 per share, indicating an improved financial performance excluding certain costs.

XCel Brands Financial Statement Overview

Summary
XCel Brands faces significant financial challenges with declining revenues, persistent losses, and cash flow issues. The balance sheet reflects increased leverage and reduced equity, posing risks to financial stability. The company needs to address these issues to improve its financial health and sustainability.
Income Statement
30
Negative
XCel Brands has experienced a significant decline in revenue over the past few years, with a notable drop from $41.7M in 2019 to $8.3M in 2024. The company has been operating at a loss, with negative net income and EBIT margins. Gross profit margin remains relatively high, indicating some cost control, but overall profitability is severely lacking.
Balance Sheet
40
Negative
The company's balance sheet shows a concerning trend with declining stockholders' equity and increasing debt levels. The debt-to-equity ratio has worsened, indicating higher leverage. The equity ratio has decreased, reflecting reduced financial stability. These factors suggest potential risks in financial health.
Cash Flow
35
Negative
XCel Brands has consistently reported negative operating and free cash flows, indicating challenges in generating cash from operations. The free cash flow to net income ratio is negative, highlighting cash flow issues. Financing activities have been a source of cash, but this is not sustainable long-term.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.41M8.26M17.75M25.78M37.93M29.45M
Gross Profit6.96M7.81M10.84M17.80M27.27M23.99M
EBITDA-15.33M-16.75M-13.69M2.68M-7.24M-10.91M
Net Income-18.90M-22.39M-21.05M-5.36M-13.03M-13.09M
Balance Sheet
Total Assets52.49M53.76M71.66M88.94M125.78M123.05M
Cash, Cash Equivalents and Short-Term Investments298.00K1.25M3.00M4.61M4.48M4.96M
Total Debt15.27M13.38M10.00M7.21M36.49M27.21M
Total Liabilities26.78M25.36M23.49M18.80M50.84M36.80M
Stockholders Equity27.74M30.42M50.03M70.81M74.28M85.75M
Cash Flow
Free Cash Flow-3.67M-4.83M-6.64M-14.45M-7.69M2.44M
Operating Cash Flow-3.54M-4.72M-6.54M-14.18M-6.56M3.19M
Investing Cash Flow-126.00K-112.00K209.00K44.52M-4.79M-702.00K
Financing Cash Flow3.91M3.82M4.73M-30.95M10.51M-2.17M

XCel Brands Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.31
Price Trends
50DMA
1.52
Negative
100DMA
2.00
Negative
200DMA
3.41
Negative
Market Momentum
MACD
-0.10
Negative
RSI
49.94
Neutral
STOCH
93.48
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For XELB, the sentiment is Neutral. The current price of 1.31 is above the 20-day moving average (MA) of 1.21, below the 50-day MA of 1.52, and below the 200-day MA of 3.41, indicating a neutral trend. The MACD of -0.10 indicates Negative momentum. The RSI at 49.94 is Neutral, neither overbought nor oversold. The STOCH value of 93.48 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for XELB.

XCel Brands Risk Analysis

XCel Brands disclosed 46 risk factors in its most recent earnings report. XCel Brands reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

XCel Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$17.16B12.39-5.32%3.05%1.51%-15.30%
55
Neutral
$142.15M-17.61%0.79%34.28%-495.11%
52
Neutral
$42.67M51.771.30%5.94%17.12%
47
Neutral
$18.50M6.22-63.56%1.46%-191.66%
45
Neutral
$50.61M-28.56%-5.37%-37.39%
42
Neutral
$80.79M-7.94%-1.87%57.41%
39
Underperform
$5.71M-65.44%-42.62%-7.75%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
XELB
XCel Brands
1.31
-5.62
-81.10%
LAKE
Lakeland Industries
15.50
-7.90
-33.76%
UFI
Unifi
4.41
-3.34
-43.10%
VNCE
Vince Holding
1.52
-0.18
-10.59%
CULP
Culp
4.15
-0.82
-16.50%
JRSH
Jerash Holdings (US)
3.36
0.49
17.07%

XCel Brands Corporate Events

Private Placements and Financing
XCel Brands Announces Public Offering of Shares
Neutral
Aug 7, 2025

On August 1, 2025, Xcel Brands announced a public offering of 2,181,818 shares of common stock at $1.10 per share, alongside a private placement of 145,147 unregistered shares to company insiders at $1.36 per share. The offering, led by Maxim Group LLC, is expected to close on August 4, 2025, with combined gross proceeds of approximately $2.6 million. The proceeds will be used for brand development, working capital, and general corporate purposes. The offering includes customary lock-up agreements and indemnification provisions, with directors and executive officers prohibited from selling shares for 90 days post-closing.

Shareholder MeetingsStock SplitRegulatory Filings and Compliance
XCel Brands Approves Key Stockholder Proposals
Neutral
Jun 20, 2025

On June 17, 2025, Xcel Brands, Inc. held a Special Meeting where stockholders voted on key proposals. The stockholders approved two significant proposals: the Warrant Exercise Proposal, allowing the issuance of common stock in excess of 19.99% of the company’s outstanding shares, and the Reverse Split Proposal, enabling a reverse stock split at a ratio determined by the Board of Directors. These approvals are expected to impact the company’s capital structure and compliance with Nasdaq Listing Rules.

Delistings and Listing ChangesRegulatory Filings and Compliance
XCel Brands Receives Nasdaq Delinquency Notification
Neutral
May 28, 2025

On May 22, 2025, Xcel Brands received a delinquency notification from Nasdaq due to not filing its Form 10-Q for March 31, 2025, and being late with its Form 10-K for December 31, 2024. Although this notice does not immediately affect the company’s stock listing, Xcel has until June 30, 2025, to submit a compliance plan. The company filed the Form 10-K on May 28, 2025, and plans to file the Form 10-Q by June 30, 2025, to meet Nasdaq’s requirements and avoid the need for a compliance plan.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025