Strategic Transaction with United Trademark Group
The transaction brings two industry leaders together, enhancing Xcel's global distribution and product delivery capabilities. It provided $3 million in liquidity and saves $1 million per year in interest and principal payments through March 2027.
Social Media Reach Expansion
Xcel's social media reach grew from 5 million followers in January 2025 to 45 million by June 2025, indicating strong potential for video commerce and creator-led brands.
Cost Reduction and Improved EBITDA
Direct operating costs decreased by nearly 50% year-over-year from 2023 to 2024, and adjusted EBITDA improved by 31% in Q4 2024 and 56% in Q1 2025 compared to the previous year.
New Brand Launches and Creator Partnerships
The company announced new creator influencer brands with Cesar Millan, Gemma Stafford, and Jenny Martinez, with strong social media followings and potential for significant revenue growth.