Influencer-Led Brand Expansion
Xcel Brands announced new influencer brands with Cesar Millan, Gemma Stafford, Jenny Martinez, Coco Rocha, and plans to announce a new influencer transaction for the Longaberger brand. The company aims to reach 100 million followers across its brand portfolio by 2026.
Improvement in Adjusted EBITDA
The company reported an adjusted EBITDA loss of $653,000 in Q3, which is a 38% improvement over Q3 2024.
Strategic Investment and Financing
Closed a $2,000,000 net equity offering in Q3, with $935,000 invested by management and insiders, supporting potential transformative business opportunities.
Cost Reduction Success
Direct operating costs decreased by 23% for the current quarter and 36% for the nine-month period, reflecting successful cost reduction initiatives.
Judith Ripka Brand Performance
Judith Ripka brand is up 6% over the previous year in retail sales on JTV.