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Willamette Valley Vineyards (WVVI)
NASDAQ:WVVI
US Market
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Willamette Valley Vineyards (WVVI) AI Stock Analysis

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WVVI

Willamette Valley Vineyards

(NASDAQ:WVVI)

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Neutral 44 (OpenAI - 5.2)
Rating:44Neutral
Price Target:
$3.00
▲(0.00% Upside)
Action:Reiterated
Date:05/21/26
The score is held down primarily by weak financial performance—especially sustained negative operating/free cash flow alongside declining TTM revenue and losses. Technicals provide only moderate support (shorter-term momentum improving but still below the 200-day trend), while valuation is constrained by negative earnings and no dividend support. The CFO change is a modest positive but not a core driver of the score.
Positive Factors
Direct-to-Consumer Model
A diversified DTC mix (tasting rooms, wine clubs, hospitality) captures retail pricing and recurring revenue, sustaining higher per-unit margins and customer lifetime value. Over 2–6 months this supports margin resilience and predictable order cadence versus pure wholesale exposure.
Negative Factors
Revenue Decline & Profitability
A sustained ~20% TTM revenue contraction materially reduces scale needed to cover fixed costs, pressuring operating margins and making profitability recovery harder. Without durable top-line stabilization, fixed-cost absorption and margin recovery remain structurally constrained.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-Consumer Model
A diversified DTC mix (tasting rooms, wine clubs, hospitality) captures retail pricing and recurring revenue, sustaining higher per-unit margins and customer lifetime value. Over 2–6 months this supports margin resilience and predictable order cadence versus pure wholesale exposure.
Read all positive factors

Willamette Valley Vineyards (WVVI) vs. SPDR S&P 500 ETF (SPY)

Willamette Valley Vineyards Business Overview & Revenue Model

Company Description
Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. It primarily offers Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Sauvignon Blanc, Gruner Veltliner, Rose, Brut, Brut Rose, Blanc de Blancs, and...
How the Company Makes Money
Willamette Valley Vineyards generates revenue primarily by selling wine under its brands through multiple channels. A core revenue stream is direct-to-consumer sales, which include (1) on-site sales through its tasting rooms and hospitality venues...

Willamette Valley Vineyards Financial Statement Overview

Summary
Overall fundamentals are pressured: TTM revenue declined 20.3%, the company returned to operating losses with a small net loss, and cash generation is severely negative. While leverage is manageable (low debt-to-equity) and gross margin is strong, deeply negative operating and free cash flow is the dominant risk.
Income Statement
38
Negative
Balance Sheet
63
Positive
Cash Flow
12
Very Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue37.91M37.20M24.20M39.14M33.93M31.79M
Gross Profit22.76M22.49M24.20M22.56M18.81M18.67M
EBITDA3.24M1.81M571.86K2.33M1.92M5.81M
Net Income-753.78K-917.68K-117.89K-1.20M-646.49K2.45M
Balance Sheet
Total Assets105.35M107.74M109.02M105.71M98.68M91.38M
Cash, Cash Equivalents and Short-Term Investments404.71K410.89M320.88K238.48K338.68K13.75M
Total Debt14.64M30.42M29.58M23.52M17.59M13.10M
Total Liabilities37.56M41.55M39.78M35.07M28.32M26.41M
Stockholders Equity67.79M66.19M69.23M70.64M70.36M64.96M
Cash Flow
Free Cash Flow-82.70K-2.23B-5.33M-6.72M-18.15M-7.76M
Operating Cash Flow341.97K-1.79B-3.24M-1.99M-2.67M2.57M
Investing Cash Flow-458.29K-502.89M-2.09M-4.73M-15.48M-10.30M
Financing Cash Flow188.15K2.38B5.41M6.62M4.74M7.48M

Willamette Valley Vineyards Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.00
Price Trends
50DMA
2.69
Positive
100DMA
2.74
Positive
200DMA
3.18
Negative
Market Momentum
MACD
0.01
Positive
RSI
49.37
Neutral
STOCH
40.93
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WVVI, the sentiment is Negative. The current price of 3 is above the 20-day moving average (MA) of 2.79, above the 50-day MA of 2.69, and below the 200-day MA of 3.18, indicating a neutral trend. The MACD of 0.01 indicates Positive momentum. The RSI at 49.37 is Neutral, neither overbought nor oversold. The STOCH value of 40.93 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WVVI.

Willamette Valley Vineyards Risk Analysis

Willamette Valley Vineyards disclosed 21 risk factors in its most recent earnings report. Willamette Valley Vineyards reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Willamette Valley Vineyards Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$11.89B12.0919.93%3.42%-2.61%-17.78%
71
Outperform
$11.89B12.0919.93%3.41%-2.61%-17.78%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
56
Neutral
$26.03B33.9222.08%2.92%-10.48%
52
Neutral
$1.91B-7.30%-4.69%-204.08%
44
Neutral
$12.90M-5.66-1.79%-1.58%-18.18%
43
Neutral
$36.17M-39.03%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WVVI
Willamette Valley Vineyards
2.74
-3.09
-53.00%
SAM
Boston Beer
186.03
-47.94
-20.49%
BF.A
Brown Forman A
26.85
-6.13
-18.60%
STZ
Constellation Brands
150.83
-29.05
-16.15%
BF.B
Brown-Forman B
26.04
-7.08
-21.38%
BLNE
Beeline Holdings
1.23
0.02
1.65%

Willamette Valley Vineyards Corporate Events

Executive/Board Changes
Willamette Valley Vineyards Appoints New Chief Financial Officer
Positive
May 20, 2026
On May 19, 2026, Willamette Valley Vineyards’ board appointed John Hazlett as Chief Financial Officer, effective May 20, 2026, succeeding retiring CFO John Ferry, who announced his intention to retire on February 12, 2026 and will remain dur...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 21, 2026