Whirlpool (WHR) AI Stock Analysis

• Market Cap: $2.95B
• Dividend Yield: 7.4%
• Average Volume (3M): 3.13M
• Price to Earnings (P/E): 9.3
• Beta (1Y): 0.99
• Revenue Growth: -11.36%
• EPS Growth: -133.01%
• Country: US
• Employees: 44,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 1.10
• Shares Outstanding: 56,518,700
• 10 Day Avg. Volume: 2,984,458
• 30 Day Avg. Volume: 3,126,634
• PEG Ratio: -0.06
• Price to Book (P/B): 1.48
• Price to Sales (P/S): 0.26
• P/FCF Ratio: 43.91
• Enterprise Value/Market Cap: 3.43
• Enterprise Value/Revenue: 0.65
• Enterprise Value/Gross Profit: 4.29
• Enterprise Value/Ebitda: 8.47
• 1Y Price Target: $67.60
• Price Target Upside: 29.35% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 6
• EPS Forecast (FY): 5.85
• Revenue Forecast (FY): $15.37B

• Rating: 47 Neutral
• Price Target: $51.00 ▼(-2.41% Downside)
• Action: Reiterated Date: 03/03/26
• Date: Action: Reiterated 03/03/26

The score is held down primarily by deteriorating financial performance (multi-year revenue contraction, thin/volatile profitability, high leverage, and modest cash generation) and bearish technical trends. Valuation and dividend yield provide meaningful support, while 2026 guidance is constructive but tempered by tariffs, promotions, and execution/cash-flow timing risks; recent capital-raise dilution further limits upside near term.

Positive Factors

High-growth, high-margin SDA segment

SDA’s consistent double-digit growth and materially higher EBIT margins provide a durable earnings buffer versus cyclical large appliances. Higher DTC mix (>20%) and SDA margin expansion sustain cash generation and diversification of revenue streams over the next 2–6 months.

Large product refresh and pipeline

A deep product refresh and a sizeable 2026 pipeline improve mix and competitive differentiation, driving sustainable price/mix gains (~175bps modeled). New-product-driven flooring and sell-through support share gains and margin recovery across cycles if execution remains consistent.

Concrete cost actions and deleveraging plan

Material, identifiable cost savings plus explicit debt-paydown targets improve structural profitability and balance-sheet flexibility. If realized, these initiatives raise sustainable EBIT margins and reduce interest sensitivity, strengthening cash generation over the medium term.

Negative Factors

Elevated leverage

Debt near three times equity constrains strategic optionality and raises interest and refinancing risk over the coming months. High leverage reduces ability to absorb prolonged sales softness, forces priority on deleveraging over reinvestment, and limits shock absorption.

Multi-year revenue contraction & thin margins

Sustained top-line decline and low, volatile net margins impair earnings power and free-cash-flow conversion. With revenue and margins under pressure, the company faces a tougher path to rebuild retained earnings and reliably fund capex, dividends, and debt reduction.

Tariff & promotional headwinds

Material tariff costs and persistent promotional pricing create an ongoing margin drag and compress cash flow. Uncertain industry price pass-through and competitor behavior make these structural headwinds difficult to fully offset, risking sustained margin pressure.

Whirlpool Business Overview & Revenue Model

Company Description

Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.

How the Company Makes Money

Whirlpool primarily makes money by manufacturing and selling major home appliances to customers through retailers, distributors, builders, and other trade partners, as well as via direct-to-consumer channels in certain markets. Revenue is driven mainly by unit volumes and product mix across key categories (laundry and kitchen) and price realization, with demand influenced by consumer replacement cycles, housing activity, and discretionary spending. A meaningful portion of revenue and profitability is supported by aftermarket activities tied to its installed base: replacement parts, accessories, extended service plans (where offered), and service/repair-related programs delivered through Whirlpool and/or authorized service networks; however, the company’s dominant revenue stream remains new appliance sales. Whirlpool also earns from business-to-business relationships, including supplying appliances to homebuilders and property managers (e.g., for new construction and multi-family developments) and collaborating with large retail partners for merchandising, promotion, and distribution. Operating performance and earnings are further affected by manufacturing scale, sourcing and logistics costs (steel, resins, freight), productivity initiatives, currency movements, and the company’s ability to manage promotions and inventory levels across its channel partners.

Whirlpool Financial Statement Overview

Summary

Weak fundamentals overall: revenue has been contracting sharply (latest annual period down ~26%), profitability is thin (~2% net margin) and volatile, leverage is elevated (debt nearly 3x equity), and cash generation has stepped down versus prior years with modest free cash flow and limited cash conversion.

Income Statement

Revenue has been contracting for several years, with the latest annual period down ~26% versus the prior year, signaling demand and/or pricing pressure. Profitability is positive most recently (about 2% net margin), but remains thin and well below earlier-cycle levels, and results have been volatile with a loss in 2024 and a larger loss in 2022. Gross margin has held roughly in the mid-teens, yet overall earnings power appears constrained given the sharp top-line decline and low net profitability.

Balance Sheet

Leverage is elevated, with debt running nearly 3x equity in the most recent annual period, leaving less flexibility if operating conditions weaken further. Equity is relatively modest versus the asset base, and returns on equity have swung meaningfully from strong positive (2021/2023) to negative (2022/2024), highlighting cyclicality and earnings instability. The balance sheet is workable, but high leverage is a clear risk factor.

Cash Flow

Cash generation has weakened materially versus prior years: operating cash flow and free cash flow are positive in the latest annual period but at low levels, and free cash flow is a small fraction of net income (suggesting limited cash conversion). While free cash flow improved versus the prior year, the overall trend since 2021 shows a step-down in cash-producing capacity, reducing cushion for debt service and reinvestment.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	15.52B	16.61B	19.46B	19.72B	21.98B
Gross Profit	2.36B	2.55B	3.19B	3.02B	4.42B
EBITDA	1.16B	503.00M	1.30B	-562.00M	3.00B
Net Income	317.00M	-323.00M	481.00M	-1.52B	1.78B
Balance Sheet
Total Assets	16.00B	16.30B	17.31B	17.12B	20.29B
Cash, Cash Equivalents and Short-Term Investments	669.00M	1.27B	1.57B	1.96B	3.04B
Total Debt	7.86B	7.34B	7.84B	8.20B	6.03B
Total Liabilities	13.29B	13.37B	14.78B	14.62B	15.27B
Stockholders Equity	2.73B	2.68B	2.36B	2.34B	4.85B
Cash Flow
Free Cash Flow	92.00M	384.00M	366.00M	820.00M	1.65B
Operating Cash Flow	481.00M	835.00M	915.00M	1.39B	2.18B
Investing Cash Flow	-520.00M	-140.00M	-553.00M	-3.57B	-660.00M
Financing Cash Flow	-620.00M	-938.00M	-792.00M	1.21B	-1.34B

Whirlpool Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 52.26
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WHR, the sentiment is Negative. The current price of 52.26 is below the 20-day moving average (MA) of 61.34, below the 50-day MA of 75.18, and below the 200-day MA of 79.75, indicating a bearish trend. The MACD of -6.45 indicates Positive momentum. The RSI at 20.11 is Positive, neither overbought nor oversold. The STOCH value of 6.09 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WHR.

Whirlpool Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SN	78 Outperform	$13.85B	22.49	30.07%	―	18.87%	58.76%
MHK	67 Neutral	$5.91B	18.35	4.50%	―	-0.82%	-23.99%
LZB	65 Neutral	$1.29B	18.08	8.12%	2.39%	1.78%	-25.36%
PATK	62 Neutral	$3.60B	26.08	10.49%	1.49%	6.08%	-22.18%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
LEG	57 Neutral	$1.30B	6.47	26.15%	1.84%	-6.03%	―
WHR	47 Neutral	$2.95B	9.33	12.72%	7.40%	-11.36%	-133.01%

Whirlpool Corporate Events

Whirlpool Announces Executive Vice President James Peters’ Resignation

On March 11, 2026, Whirlpool Corporation announced that Executive Vice President James Peters will resign from the company effective March 30, 2026, following his earlier step-down from the roles of Chief Financial Officer and President, Whirlpool Asia on December 31, 2025, as part of an ongoing talent planning process. The company also emphasized that it routinely uses the Investors section and Hot Topics Q&A page on its corporate website to share material information with investors, underscoring the importance of online disclosures in keeping stakeholders informed about corporate developments.

The most recent analyst rating on (WHR) stock is a Hold with a $59.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Whirlpool Updates 2026 Earnings Outlook After Capital Raise

On March 2, 2026, Whirlpool recalculated its 2026 ongoing non-GAAP earnings per share guidance after completing concurrent public offerings of common stock and mandatory convertible preferred stock. The company now expects interest expense of about $293 million instead of approximately $330 million, weighted-average diluted shares outstanding of 71.3 million versus 57.4 million, and dividends paid of roughly $270 million compared with about $200 million.

As a result of these capital structure changes, Whirlpool’s projected ongoing earnings per share for 2026 were reduced from around $7.00 to approximately $6.00. The company’s full-year GAAP earnings per diluted share are forecast at roughly $5.35, with restructuring expenses of about $0.75 per share leading to an ongoing EPS outlook of about $6.00, underscoring the earnings impact of its recent financing decisions and restructuring costs on shareholder returns.

The most recent analyst rating on (WHR) stock is a Sell with a $60.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.

Whirlpool Establishes New Series A Mandatory Convertible Preferred

On February 27, 2026, Whirlpool filed a Certificate of Designations in Delaware establishing the terms of its new Series A mandatory convertible preferred stock, including dividend, conversion, voting and liquidation rights. The preferred shares carry an 8.50% annual dividend on a $1,000 liquidation preference, dividends payable quarterly beginning May 15, 2026, and automatic conversion into common stock around February 15, 2029, with depositary shares representing fractional interests.

These terms underpin a strategic recapitalization announced on February 23, 2026, in which Whirlpool launched concurrent public offerings of common stock and depositary shares targeting $800 million in gross proceeds. The company plans to use the funds to pay down its revolving credit facility and support vertical integration and automation investments, a move aimed at accelerating deleveraging while funding operational efficiency and long-term growth initiatives.

The most recent analyst rating on (WHR) stock is a Sell with a $68.00 price target. To see the full list of analyst forecasts on Whirlpool stock, see the WHR Stock Forecast page.