WD-40 Company (WDFC) AI Stock Analysis

• Market Cap: $2.95B
• Dividend Yield: 1.7%
• Average Volume (3M): 112.08K
• Price to Earnings (P/E): 34.3
• Beta (1Y): 0.15
• Revenue Growth: 6.52%
• EPS Growth: 24.81%
• Country: US
• Employees: 644
• Sector: Basic Materials
• Sector Strength: 68
• Industry: Chemicals - Specialty
• EPS (TTM): 1.54
• Shares Outstanding: 13,533,864
• 10 Day Avg. Volume: 93,984
• 30 Day Avg. Volume: 112,081
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.14
• Enterprise Value/Revenue: 5.49
• Enterprise Value/Gross Profit: 9.99
• Enterprise Value/Ebitda: 31.15
• 1Y Price Target: $300.00
• Price Target Upside: 37.56% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 73 Outperform
• Price Target: $244.00 ▲(11.89% Upside)

WD-40 Company shows strong financial performance and strategic focus on core products, but faces technical challenges and valuation concerns. The earnings call was positive overall, with notable growth in key regions, though some operational challenges persist.

WD-40 Company Business Overview & Revenue Model

Company Description

WD-40 Company develops and sells maintenance products, and homecare and cleaning products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, and in liquid-bulk form products under the WD-40 Multi-Use brand name; and specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand, as well as various products under the WD-40 Bike brand name. It also offers multi-purpose and specialty drip oils, and spray lubricant products, as well as other specialty maintenance products under the 3-IN-ONE brand name; and professional spray maintenance products and lubricants for the bike market under the GT85 brand name. In addition, the company provides automatic toilet bowl cleaners under the 2000 Flushes brand name; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand name; carpet and household cleaners, and rug and room deodorizers under the 1001 brand; heavy-duty hand cleaner products under the Lava brand name in the United States, as well as under the Solvol brand name in Australia; and automatic toilet bowl cleaners under the X-14 brand name. It sells its products primarily through warehouse club stores, hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, farm supply, sport retailers, and independent bike dealers. The company was founded in 1953 and is headquartered in San Diego, California.

How the Company Makes Money

WD-40 Company generates revenue primarily through the sale of its products in various markets around the world. The company's revenue model is based on a combination of direct sales to retailers, distributors, and end consumers, with a significant portion of their income derived from the sale of the WD-40 Multi-Use Product and its other branded offerings. Key revenue streams include retail sales through grocery stores, hardware stores, and online platforms, as well as partnerships with industrial suppliers. The company's global presence and strong brand recognition contribute to its earnings, allowing it to maintain a loyal customer base and expand into new markets.

WD-40 Company Financial Statement Overview

Summary

WD-40 Company demonstrates robust financial health with strong revenue growth, effective cost management, and substantial cash flow generation. The balance sheet reflects reduced leverage and improved equity positioning, supporting long-term stability.

Income Statement

WD-40 Company has shown strong revenue growth with a noticeable increase in Total Revenue from $408.5M in 2020 to $612.5M in TTM (Trailing-Twelve-Months) 2025. The Gross Profit Margin has remained robust, indicating effective cost management, while the Net Profit Margin improved due to increased net income. Both EBIT and EBITDA margins reflect healthy operational efficiency, supporting a positive outlook.

Balance Sheet

The balance sheet indicates a stable financial position with a decreasing Debt-to-Equity Ratio from 0.95 in 2020 to 0.07 in TTM 2025, reflecting reduced leverage. Return on Equity has improved, demonstrating effective use of equity to generate profits. The Equity Ratio has increased, highlighting a stronger equity base compared to total assets over the years.

Cash Flow

WD-40 has shown impressive cash flow management with consistent Free Cash Flow growth, especially from negative in 2022 to $81.2M in TTM 2025. The Operating Cash Flow to Net Income ratio remains strong, indicating efficient conversion of profits into cash. The positive Free Cash Flow to Net Income ratio also underscores strong cash generation capabilities.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	612.50M	590.56M	537.25M	518.82M	488.11M	408.50M
Gross Profit	336.26M	315.23M	274.22M	254.76M	263.74M	223.02M
EBITDA	107.88M	105.25M	98.93M	95.14M	95.91M	85.66M
Net Income	86.54M	69.64M	65.99M	67.33M	70.23M	60.71M
Balance Sheet
Total Assets	455.95M	449.04M	437.97M	434.30M	430.20M	362.64M
Cash, Cash Equivalents and Short-Term Investments	51.68M	46.70M	48.14M	37.84M	85.96M	56.46M
Total Debt	18.65M	102.83M	128.52M	152.31M	122.80M	120.42M
Total Liabilities	198.89M	218.51M	227.79M	245.67M	229.82M	202.32M
Stockholders Equity	257.06M	230.53M	210.18M	188.62M	200.38M	160.31M
Cash Flow
Free Cash Flow	81.17M	87.83M	91.52M	-5.70M	69.66M	53.36M
Operating Cash Flow	85.19M	92.03M	98.39M	2.60M	84.71M	72.66M
Investing Cash Flow	-3.48M	-9.73M	-6.22M	-7.69M	-14.46M	-18.95M
Financing Cash Flow	-75.11M	-83.94M	-85.05M	-38.01M	-40.75M	-26.71M

WD-40 Company Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 218.08
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WDFC, the sentiment is Neutral. The current price of 218.08 is below the 20-day moving average (MA) of 219.13, below the 50-day MA of 220.24, and below the 200-day MA of 235.39, indicating a bearish trend. The MACD of -1.19 indicates Positive momentum. The RSI at 48.73 is Neutral, neither overbought nor oversold. The STOCH value of 39.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for WDFC.

WD-40 Company Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SXT	75 Outperform	$4.79B	35.55	12.18%	1.45%	4.95%	53.63%
FUL	74 Outperform	$3.37B	33.87	5.62%	1.47%	-0.09%	-37.60%
WDFC	73 Outperform	$2.95B	34.31	36.00%	1.70%	6.52%	24.81%
AVNT	70 Neutral	$3.41B	28.87	5.09%	2.83%	3.28%	1.69%
OLN	65 Neutral	$2.76B	41.89	-0.69%	3.16%	1.49%	-105.20%
IOSP	63 Neutral	$2.13B	113.69	1.55%	1.90%	-5.45%	-87.13%
Sector *	62 Neutral	$10.36B	6.35	0.76%	2.84%	3.10%	-36.03%

WD-40 Company Corporate Events

WD-40 Sells UK Homecare Business to Supreme Imports

On August 29, 2025, WD-40 Company completed the sale of its UK homecare and cleaning product businesses, including the 1001 and 1001 Carpet Fresh brands, to Supreme Imports Ltd for up to £5.6 million ($7.5 million). This strategic divestiture allows WD-40 to focus on its core maintenance products, aiming for higher growth and margins. The transaction includes trademarks, intellectual property, and inventory, with no transfer of facilities or employees. The company plans to use the proceeds to pay down short-term debt and for general corporate purposes, reflecting its commitment to optimizing its portfolio.