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Wd-40 Company (WDFC)
NASDAQ:WDFC
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WD-40 Company (WDFC) AI Stock Analysis

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WD

WD-40 Company

(NASDAQ:WDFC)

Rating:71Outperform
Price Target:
$247.00
â–²(13.38%Upside)
WD-40 Company demonstrates strong financial performance and positive earnings results, contributing significantly to the overall score. The technical analysis indicates bearish momentum, while the valuation suggests potential overvaluation. Despite record sales and growth in key areas, challenges remain, particularly in EIMEA and distributor markets.

WD-40 Company (WDFC) vs. SPDR S&P 500 ETF (SPY)

WD-40 Company Business Overview & Revenue Model

Company DescriptionWD-40 Company (WDFC) is a global consumer products company dedicated to providing unique, high-quality products that solve maintenance challenges. The company is best known for its flagship product, WD-40 Multi-Use Product, a lubricant, water displacer, and rust-prevention solution. In addition to its signature product, WD-40 Company also offers a range of maintenance products under various brands, including 3-IN-ONE, GT85, and 2000 Flushes, catering to sectors such as automotive, industrial, and consumer markets.
How the Company Makes MoneyWD-40 Company generates revenue primarily through the sale of its maintenance and cleaning products. The WD-40 Multi-Use Product represents a significant portion of its revenue, capitalizing on its widespread recognition and application in various industries. The company operates on a global scale and sells its products through a wide distribution network that includes retailers, wholesalers, and direct sales channels. WD-40 Company also benefits from its diversified brand portfolio, which allows it to cater to different market segments and customer needs. Strategic partnerships and collaborations with distributors and retailers enhance its market penetration and accessibility, further contributing to its revenue streams.

WD-40 Company Earnings Call Summary

Earnings Call Date:Jul 10, 2025
(Q3-2025)
|
% Change Since: -2.72%|
Next Earnings Date:Oct 16, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a strong performance with record sales and growth in key product lines and regions, particularly in maintenance products and digital commerce. However, challenges in EIMEA and distributor markets, along with increased operating expenses, presented notable headwinds.
Q3-2025 Updates
Positive Updates
Record Sales Quarter
Third quarter net sales reached $156.9 million, marking a record for the company and reflecting a 1% increase compared to the same period last year.
Maintenance Products Growth
Net sales of maintenance products increased by 2% year-over-year to $150.4 million, with a year-to-date increase of 6% reaching $435.2 million.
Strong Regional Performance
Sales in the Americas increased 4%, with a notable 7% increase in sales of WD-40 Multi-Use Product in the United States. Asia Pacific sales increased 7%, driven by a 19% increase in China.
Gross Margin Recovery
Gross margin improved to 56.2% in the third quarter, up from 53.1% last year, due to higher average selling prices and lower input costs.
Digital Commerce Growth
E-commerce sales were up 11% year-to-date, highlighting the success of the digital commerce strategy.
Improved Earnings Per Share
Diluted earnings per share increased by 5% to $1.54 in the third quarter compared to last year.
Negative Updates
Decline in EIMEA Sales
Total sales in EIMEA declined 5% in the third quarter, with a 6% decrease in sales of WD-40 Multi-Use Product, primarily in Turkey and the Middle East.
Challenges in Distributor Markets
Sales in distributor markets like Turkey and the Middle East faced variability and operational changes, leading to disruptions and a $3.9 million impact.
Homecare and Cleaning Sales Decline
Homecare and cleaning product sales declined in all regions, notably by 9% in Asia Pacific and $1.2 million in EIMEA.
Higher Operating Expenses
Cost of doing business was 38% of net sales, up from 34% last year, driven by higher employee-related expenses and incentive compensation accruals.
Company Guidance
During the WD-40 Company Third Quarter Fiscal Year 2025 Earnings Conference Call, the company reported net sales of $156.9 million, a 1% increase from the previous year, marking a record sales quarter. Adjusted for foreign currency impacts, net sales would have been $158.6 million, indicating a 2% increase. Sales in maintenance products reached $150.4 million, a 2% year-over-year increase, while year-to-date maintenance products sales hit $435.2 million, a 6% increase, aligning with the company's mid- to high single-digit growth targets. Sales in the Americas increased by 4% to $78.2 million, with a 7% increase when adjusted for currency impacts. In contrast, sales in the EIMEA region declined by 5% to $56.7 million. Asia Pacific saw a sales increase of 7% to $22 million. The company achieved a gross margin of 56.2%, up 310 basis points from the previous year, and full-year gross margin is projected between 55% and 56%. WD-40 also updated its fiscal year 2025 guidance, projecting net sales growth of 6% to 9%, operating income between $96 million and $101 million, and diluted earnings per share between $5.30 and $5.60.

WD-40 Company Financial Statement Overview

Summary
WD-40 Company exhibits robust financial health with strong revenue growth, effective cost management, and substantial cash flow generation. The balance sheet reflects reduced leverage and improved equity positioning, supporting long-term stability.
Income Statement
85
Very Positive
WD-40 Company has shown strong revenue growth with a noticeable increase in Total Revenue from $408.5M in 2020 to $612.5M in TTM (Trailing-Twelve-Months) 2025. The Gross Profit Margin has remained robust, indicating effective cost management, while the Net Profit Margin improved due to increased net income. Both EBIT and EBITDA margins reflect healthy operational efficiency, supporting a positive outlook.
Balance Sheet
78
Positive
The balance sheet indicates a stable financial position with a decreasing Debt-to-Equity Ratio from 0.95 in 2020 to 0.07 in TTM 2025, reflecting reduced leverage. Return on Equity has improved, demonstrating effective use of equity to generate profits. The Equity Ratio has increased, highlighting a stronger equity base compared to total assets over the years.
Cash Flow
82
Very Positive
WD-40 has shown impressive cash flow management with consistent Free Cash Flow growth, especially from negative in 2022 to $81.2M in TTM 2025. The Operating Cash Flow to Net Income ratio remains strong, indicating efficient conversion of profits into cash. The positive Free Cash Flow to Net Income ratio also underscores strong cash generation capabilities.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue590.56M537.25M518.82M488.11M408.50M
Gross Profit315.23M274.22M254.76M263.74M223.02M
EBITDA105.25M98.93M95.14M95.91M85.66M
Net Income69.64M65.99M67.33M70.23M60.71M
Balance Sheet
Total Assets449.04M437.97M434.30M430.20M362.64M
Cash, Cash Equivalents and Short-Term Investments46.70M48.14M37.84M85.96M56.46M
Total Debt102.83M128.52M152.31M122.80M120.42M
Total Liabilities218.51M227.79M245.67M229.82M202.32M
Stockholders Equity230.53M210.18M188.62M200.38M160.31M
Cash Flow
Free Cash Flow87.83M91.52M-5.70M69.66M53.36M
Operating Cash Flow92.03M98.39M2.60M84.71M72.66M
Investing Cash Flow-9.73M-6.22M-7.69M-14.46M-18.95M
Financing Cash Flow-83.94M-85.05M-38.01M-40.75M-26.71M

WD-40 Company Technical Analysis

Technical Analysis Sentiment
Negative
Last Price217.85
Price Trends
50DMA
235.55
Negative
100DMA
234.02
Negative
200DMA
242.88
Negative
Market Momentum
MACD
-4.30
Positive
RSI
33.05
Neutral
STOCH
11.63
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WDFC, the sentiment is Negative. The current price of 217.85 is below the 20-day moving average (MA) of 227.48, below the 50-day MA of 235.55, and below the 200-day MA of 242.88, indicating a bearish trend. The MACD of -4.30 indicates Positive momentum. The RSI at 33.05 is Neutral, neither overbought nor oversold. The STOCH value of 11.63 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for WDFC.

WD-40 Company Risk Analysis

WD-40 Company disclosed 21 risk factors in its most recent earnings report. WD-40 Company reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

WD-40 Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
FUFUL
75
Outperform
$3.24B32.665.62%1.54%-0.09%-37.60%
SXSXT
73
Outperform
$4.65B36.2611.87%1.50%6.30%41.01%
71
Outperform
$2.95B34.2736.00%1.70%6.52%24.81%
70
Neutral
$2.07B78.422.21%1.98%-7.91%-81.73%
69
Neutral
$3.03B30.654.32%3.26%3.58%-5.17%
OLOLN
64
Neutral
$2.35B40.162.94%3.83%-1.13%-81.74%
62
Neutral
$10.28B9.980.09%2.87%2.26%-33.42%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WDFC
WD-40 Company
217.85
-30.25
-12.19%
FUL
H.B. Fuller Company
60.13
-22.55
-27.27%
IOSP
Innospec
83.02
-43.32
-34.29%
OLN
Olin
20.38
-26.58
-56.60%
AVNT
Avient
32.50
-11.91
-26.82%
SXT
Sensient Technologies
109.09
29.96
37.86%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 13, 2025